“US women, on average, have a higher number of Dairy Food occasions per year than men, and can be targeted by products that allow them to meet their health needs, specifically ones that meet lifestyle needs such as motherhood (products that are calcium-enriched for all the family) and working outside of the home (on-the-go Dairy products).
The Yogurt category is expected to record the largest growth over 2013–2018, at a CAGR of over 4%, driven by its healthy halo positioning as offering multiple nutritional benefits to the consumer, and the increasing popularity of Greek Yogurt. Yogurt is seen as a healthy source of lean protein, minerals, live and active cultures, essential fatty acids, and vitamins.
Dairy Food products such as Cheese, Butter, and Cream are also on the rise due to their use as ingredients in recipes and foods such as pizza, pasta, and bakery products. As economic uncertainty encourages consumers to eat at home more often, the demand for packaged ingredients for these meals will increase.
Despite growing obesity levels, better-for-you health products will remain of limited importance, with consumers instead opting for products with specific nutritional benefits such as those associated with age-specific needs.
The desire to save money where possible will motivate consumers over the short-to-mid term as they continue to purchase private label and discounter products that they have found satisfactory during their recession spending. Brand loyalty is declining as consumers are more willing to look around for better deals and offers.”
