“There has been a proliferation of online marketing procedures in last three years due to the rise in the usage of social networking sites and extensive usage of mobile technology. With the rise in the usage of web-based activities, there has been a significant increase in the usage of digital content among various enterprises. The increasing digitization across several industry verticals has encouraged organizations to adopt web content management (WCM) solutions.
WCM solutions help in the creation and management of digital content in a central depository to simplify the publication of content through the web. Moreover, the emergence of WCM has also involved customers for providing personalized products and services through various devices, which has in turn increased the implementation of these solutions. Solution providers are concentrating more on providing better communication through easy usability of WCM between the customers and marketing personnel.
Presently, the significant usage of mobility and cloud among customers for visiting the websites of various companies has increased the scope of content management. WCM solution vendors have started developing solutions for mobile-based digital content. Vendors have also included voice recognition and device recognition within web-based solutions.
There have been continuous advancements in WCM solutions, which are encouraging companies to allow their employees to access digital marketing content within the central depository. The usage of WCM solutions is helping organizations effectively manage marketing programs on real-time basis across various channels and geographies, while linking them with the customer relationship management (CRM) system of the company.
In the years to come, WCM providers are expected to include WCM platforms to support customers with new aspects of this software. Globalization is also influencing solution vendors to provide innovative WCM solutions.
Furthermore, solution vendors are focusing on enhancing customer experience management by offering solutions such as email marketing, social media marketing, and marketing automation to their existing and potential customers.
At present, WCM solutions do not include certain tools such as editable calendar, supporting tools for content creation, and content preserving tools, which act as a restraint for this market to grow. Hence, solution vendors are planning to include content collaboration as a part of their WCM systems.
The inclusion of cloud-based WCM solutions is assisting this market to grow as small organizations have started considering cloud-based WCM solutions for their marketing and content management.
The major driving force for the WCM software market is the integration of analytics and the rising usage of social sites for marketing. Today, companies are progressively focusing on the digital medium for marketing endeavors due to the substantial adoption of mobile devices, growing internet consumption, and the increasing overall online time spent by the users. This encourages businesses to consider WCM solutions that can supplement their business advancements and improve customer relations.
Over the years, the retail and media and entertainment verticals are increasingly adopting WCM as it is imperative for these companies to sustain in the fierce competition along with the assistance for management of vast digital content.
Moreover, the businesses consideration of social networking sites to market their offerings is increasing because users are extensively using these websites to share their preferences over various product offerings. Considering this, the report further helps identify the latest patterns and trends intensifying the growth in the WCM market across all regions.
There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. The dollar fluctuations are expected to not seriously affect the forecasts in the emerging regions.
The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the WCM market into solutions and services covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and its sub-segments. The market numbers are further split across deployment type, user type, and industry vertical across all the major regions.
2. This report will help the organizations to better understand the competitors and gain more insights to better position one’s business. There is a separate section on competitive landscape, including end user analysis, mergers and acquisitions, and venture capital funding. Besides this, there are company profiles of ten major players in this market. In this section, market internals are provided that can help place one’s company ahead of the competitors.
3. The report helps the organizations to understand the pulse of the market. It provides information on key market drivers, restraints, and opportunities.
”
“TABLE OF CONTENTS
1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY 17
1.5 LIMITATIONS 17
1.6 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 MARKET SIZE ESTIMATION 19
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.3 MARKET SHARE ESTIMATION 23
2.3.1 KEY DATA FROM SECONDARY SOURCES 23
2.3.2 KEY DATA FROM PRIMARY SOURCES 24
2.4 ASSUMPTIONS 25
2.5 KEY INDUSTRY INSIGHTS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 32
4.1 ATTRACTIVE OPPORTUNITIES IN THE WEB CONTENT MANAGEMENT MARKET 32
4.2 GLOBAL WEB CONTENT MANAGEMENT MARKET: TOP THREE SOLUTIONS 33
4.3 GLOBAL WEB CONTENT MANAGEMENT SOLUTION MARKET 34
4.4 GLOBAL WEB CONTENT MANAGEMENT MARKET POTENTIAL 34
4.5 GLOBAL WEB CONTENT MANAGEMENT USER MARKET (2020) 35
4.6 WEB CONTENT MANAGEMENT REGIONAL MARKET 36
4.7 WEB CONTENT MANAGEMENT SOLUTION GROWTH MATRIX 37
4.8 LIFE CYCLE ANALYSIS, BY REGION, 2015 38
5 MARKET OVERVIEW 39
5.1 INTRODUCTION 40
5.2 EVOLUTION 40
5.3 MARKET SEGMENTATION 41
5.3.1 BY SOLUTION 41
5.3.2 BY SERVICE 42
5.3.3 BY DEPLOYMENT TYPE 42
5.3.4 BY USER TYPE 43
5.3.5 BY INDUSTRY VERTICAL 43
5.3.6 BY REGION 44
5.4 MARKET DYNAMICS 44
5.4.1 DRIVERS 45
5.4.1.1 Increasing need for Analytics integration within WCM 45
5.4.1.2 Growth of online marketing and education 46
5.4.1.3 Demand for multi-channel experience 46
5.4.2 RESTRAINTS 47
5.4.2.1 Focused towards organizational needs rather than user needs 47
5.4.2.2 Lack of control and management 47
5.4.3 OPPORTUNITIES 48
5.4.3.1 Increasing demand for online solutions among organizations 48
5.4.3.2 Integration of Internet of Things (IoT) into WCM 48
5.4.4 CHALLENGES 49
5.4.4.1 Migration of existing assets into WCM 49
5.4.4.2 Implementation of WCM is time-consuming 49
6 INDUSTRY TRENDS 51
6.1 INTRODUCTION 51
6.2 VALUE CHAIN ANALYSIS 51
6.3 PORTER’S FIVE FORCES ANALYSIS 52
6.3.1 THREAT OF NEW ENTRANTS 53
6.3.2 THREAT OF SUBSTITUTES 53
6.3.3 BARGAINING POWER OF SUPPLIERS 54
6.3.4 BARGAINING POWER OF BUYERS 54
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 55
6.4 PEST ANALYSIS 55
6.4.1 POLITICAL FACTORS 56
6.4.2 ECONOMIC FACTORS 56
6.4.3 SOCIAL FACTORS 56
6.4.4 TECHNOLOGICAL FACTORS 56
7 GLOBAL WEB CONTENT MANAGEMENT MARKET ANALYSIS, BY SOLUTION 57
7.1 INTRODUCTION 58
7.2 CONTENT CREATION AND EDIT TOOLS 59
7.3 MOBILE WEB CMS 61
7.4 PORTALS 62
7.5 DIGITAL ASSET MANAGEMENT INTEGRATION 63
7.6 SOCIAL MEDIA INTEGRATION 65
7.7 CONTENT ANALYTICS INTEGRATION 66
7.8 OTHER SYSTEM AND TECHNOLOGY INTEGRATION 67
8 GLOBAL WEB CONTENT MANAGEMENT MARKET ANALYSIS, BY SERVICE 69
8.1 INTRODUCTION 70
8.2 MANAGED SERVICES 71
8.3 SUPPORT, TRAINING AND CONSULTING SERVICES 72
9 GLOBAL WEB CONTENT MANAGEMENT MARKET ANALYSIS,
BY DEPLOYMENT TYPE 74
9.1 INTRODUCTION 75
9.2 CLOUD DEPLOYMENT 76
9.3 ON-PREMISES DEPLOYMENT 77
10 GLOBAL WEB CONTENT MANAGEMENT MARKET ANALYSIS, BY USER TYPE 78
10.1 INTRODUCTION 79
10.2 SMB 80
10.3 ENTERPRISE 82
11 GLOBAL WEB CONTENT MANAGEMENT MARKET ANALYSIS,
BY INDUSTRY VERTICAL 86
11.1 INTRODUCTION 87
11.2 RETAIL AND CONSUMER GOODS 88
11.3 MEDIA AND ENTERTAINMENT 89
11.4 TRAVEL AND HOSPITALITY 90
11.5 EDUCATION 92
11.6 GOVERNMENT AND PUBLIC SECTOR 92
11.7 HIGH-TECH AND TELECOM 93
11.8 BFSI 95
11.9 MANUFACTURING 96
11.10 HEALTHCARE 97
11.11 OTHERS 97
12 GEOGRAPHIC ANALYSIS 99
12.1 INTRODUCTION 100
12.2 NORTH AMERICA 102
12.3 EUROPE 106
12.4 ASIA-PACIFIC (APAC) 108
12.5 MIDDLE EAST AND AFRICA 112
12.6 LATIN AMERICA 114
13 COMPETITIVE LANDSCAPE 117
13.1 OVERVIEW 117
13.2 COMPETITIVE SITUATION AND TRENDS 119
13.2.1 MERGERS AND ACQUISITIONS 121
13.2.2 NEW PRODUCT LAUNCHES 123
13.2.3 PARTNERSHIPS 125
13.2.4 VC FUNDING 126
14 COMPANY PROFILE 127
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
14.1 INTRODUCTION 127
14.2 ADOBE SYSTEMS 128
14.3 HEWLETT-PACKARD CORPORATION (HP) 131
14.4 ORACLE CORPORATION 135
14.5 IBM CORPORATION 138
14.6 SITECORE 142
14.7 MICROSOFT CORPORATION 145
14.8 OPENTEXT CORPORATION 148
14.9 EMC CORPORATION 151
14.10 SDL PLC. 153
14.11 ACQUIA, INC. 155
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
15 APPENDIX 157
15.1 INSIGHTS OF INDUSTRY EXPERTS 157
15.2 DISCUSSION GUIDE 158
15.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 164
15.4 AVAILABLE CUSTOMIZATIONS 165
15.5 RELATED REPORTS 166
“
“LIST OF TABLES
TABLE 1 GLOBAL WEB CONTENT MANAGEMENT MARKET SIZE AND GROWTH,
2013–2020 ($MILLION, Y-O-Y %) 28
TABLE 2 DRIVERS: IMPACT ANALYSIS 46
TABLE 3 RESTRAINTS: IMPACT ANALYSIS 48
TABLE 4 OPPORTUNITIES: IMPACT ANALYSIS 49
TABLE 5 CHALLENGES: IMPACT ANALYSIS 50
TABLE 6 GLOBAL WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION,
2013–2020 ($MILLION) 59
TABLE 7 CONTENT CREATION AND EDIT TOOLS: WEB CONTENT MANAGEMENT MARKET SIZE, BY USER TYPE, 2013–2020 ($MILLION) 60
TABLE 8 CONTENT CREATION AND EDIT TOOLS: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 60
TABLE 9 MOBILE WEB CMS: WEB CONTENT MANAGEMENT MARKET SIZE, BY USER TYPE, 2013–2020 ($MILLION) 61
TABLE 10 MOBILE WEB CMS: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 62
TABLE 11 PORTALS: WEB CONTENT MANAGEMENT MARKET SIZE, BY USER TYPE,
2013–2020 ($MILLION) 63
TABLE 12 PORTALS: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 63
TABLE 13 DIGITAL ASSET MANAGEMENT INTEGRATION: WEB CONTENT MANAGEMENT MARKET SIZE, BY USER TYPE, 2013–2020 ($MILLION) 64
TABLE 14 DIGITAL ASSET MANAGEMENT INTEGRATION: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 64
TABLE 15 SOCIAL MEDIA INTEGRATION: WEB CONTENT MANAGEMENT MARKET SIZE,
BY USER TYPE, 2013–2020 ($MILLION) 65
TABLE 16 SOCIAL MEDIA INTEGRATION: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2013–2020 ($MILLION) 66
TABLE 17 CONTENT ANALYTICS INTEGRATION: WEB CONTENT MANAGEMENT MARKET SIZE, BY USER TYPE, 2013–2020 ($MILLION) 67
TABLE 18 CONTENT ANALYTICS INTEGRATION: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 67
TABLE 19 OTHER SYSTEM AND TECHNOLOGY INTEGRATION: WEB CONTENT MANAGEMENT MARKET SIZE, BY USER TYPE, 2013–2020 ($MILLION) 68
TABLE 20 OTHER SYSTEM AND TECHNOLOGY INTEGRATION: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 68
TABLE 21 GLOBAL WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE,
2013–2020 ($MILLION) 70
TABLE 22 MANAGED SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE, BY USER TYPE, 2013–2020 ($MILLION) 71
TABLE 23 MANAGED SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 71
TABLE 24 SUPPORT, TRAINING AND CONSULTING SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE, BY USER TYPE, 2013–2020 ($MILLION) 72
TABLE 25 SUPPORT, TRAINING AND CONSULTING SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 73
TABLE 26 GLOBAL WEB CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 ($MILLION) 75
TABLE 27 CLOUD DEPLOYMENT: WEB CONTENT MANAGEMENT SOLUTION MARKET SIZE,
BY USER TYPE, 2013-2020 ($MILLION) 76
TABLE 28 ON-PREMISES DEPLOYMENT: WEB CONTENT MANAGEMENT SOLUTION MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 77
TABLE 29 GLOBAL WEB CONTENT MANAGEMENT MARKET SIZE, BY USER TYPE,
2013–2020 ($MILLION) 79
TABLE 30 SMB: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION,
2013–2020 ($MILLION) 81
TABLE 31 SMB: WEB CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,
2013–2020 ($MILLION) 81
TABLE 32 SMB: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE,
2013–2020 ($MILLION) 82
TABLE 33 SMB: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 82
TABLE 34 ENTERPRISE: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION,
2013–2020 ($MILLION) 83
TABLE 35 ENTERPRISE: WEB CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2013–2020 ($MILLION) 84
TABLE 36 ENTERPRISE: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE,
2013–2020 ($MILLION) 84
TABLE 37 ENTERPRISE: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 85
TABLE 38 GLOBAL WEB CONTENT MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2013–2020 ($MILLION) 88
TABLE 39 RETAIL AND CONSUMER GOODS: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2013–2020 ($MILLION) 89
TABLE 40 MEDIA AND ENTERTAINMENT: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2013–2020 ($MILLION) 90
TABLE 41 TRAVEL AND HOSPITALITY: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2013–2020 ($MILLION) 91
TABLE 42 EDUCATION: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 92
TABLE 43 GOVERNMENT AND PUBLIC SECTOR: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 93
TABLE 44 HIGH-TECH AND TELECOM: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2013–2020 ($MILLION) 94
TABLE 45 BFSI: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 95
TABLE 46 MANUFACTURING: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 96
TABLE 47 HEALTHCARE: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 97
TABLE 48 OTHERS: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 98
TABLE 49 GLOBAL WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 101
TABLE 50 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION, 2013–2020 ($MILLION) 104
TABLE 51 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE, 2013–2020 ($MILLION) 104
TABLE 52 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY USER TYPE, 2013–2020 ($MILLION) 105
TABLE 53 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2013–2020 ($MILLION) 105
TABLE 54 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION,
2013–2020 ($MILLION) 106
TABLE 55 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE,
2013–2020 ($MILLION) 107
TABLE 56 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY USER TYPE,
2013–2020 ($MILLION) 107
TABLE 57 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2013–2020 ($MILLION) 108
TABLE 58 APAC: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION,
2013–2020 ($MILLION) 110
TABLE 59 APAC: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE,
2013–2020 ($MILLION) 110
TABLE 60 APAC: WEB CONTENT MANAGEMENT MARKET SIZE, BY USER TYPE,
2013–2020 ($MILLION) 111
TABLE 61 APAC: WEB CONTENT MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2013–2020 ($MILLION) 111
TABLE 62 MEA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION,
2013–2020 ($MILLION) 112
TABLE 63 MEA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE,
2013–2020 ($MILLION) 112
TABLE 64 MEA: WEB CONTENT MANAGEMENT MARKET SIZE, BY USER TYPE,
2013–2020 ($MILLION) 113
TABLE 65 MEA: WEB CONTENT MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2013–2020 ($MILLION) 113
TABLE 66 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION, 2013–2020 ($MILLION) 114
TABLE 67 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE,
2013–2020 ($MILLION) 115
TABLE 68 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY USER TYPE, 2013–2020 ($MILLION) 115
TABLE 69 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2013–2020 ($MILLION) 116
TABLE 70 MERGERS AND ACQUISITIONS, 2011–2015 121
TABLE 71 NEW PRODUCT LAUNCHES, 2013–2015 123
TABLE 72 PARTNERSHIPS, 2011–2015 125
TABLE 73 VC FUNDING, 2011–2014 126
“
“LIST OF FIGURES
FIGURE 1 MARKET SEGMENTATION 16
FIGURE 2 RESEARCH DESIGN 18
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 20
FIGURE 5 BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION,
AND REGION 21
FIGURE 6 DATA TRIANGULATION 22
FIGURE 7 GLOBAL WCM MARKET, SOLUTION SNAPSHOT (2015 VS. 2020): CONTENT CREATION AND EDIT TOOLS AND CONTENT ANALYTICS INTEGRATION SOLUTIONS IN WEB CONTENT MANAGEMENT TO GROW RAPIDLY 29
FIGURE 8 HIGH-TECH AND TELECOM AND BFSI TO GAIN THE HIGHEST TRACTION DURING THE FORECAST PERIOD 30
FIGURE 9 GLOBAL WEB CONTENT MANAGEMENT MARKET SHARE, 2015: NORTH AMERICA EXPECTED TO ACCOUNT FOR THE HIGHEST MARKET SHARE FOR THE PERIOD 2015–2020 31
FIGURE 10 RISING NEED FOR IOT INTEGRATED WCM SOLUTIONS ACTS AS AN ATTRACTIVE MARKET OPPORTUNITY IN THE GLOBAL WCM MARKET 32
FIGURE 11 CONTENT ANALYTICS INTEGRATION, MOBILE WEB CMS AND OTHER SYSTEM
AND TECHNOLOGY INTEGRATION ARE THE TOP THREE SOLUTIONS 33
FIGURE 12 NORTH AMERICA HOLDS THE MAXIMUM SHARE IN THE WEB CONTENT MANAGEMENT SOLUTION MARKET 34
FIGURE 13 APAC MARKET IS EXPECTED TO HAVE THE HIGHEST MARKET GROWTH POTENTIAL FOR WEB CONTENT MANAGEMENT SOLUTION 34
FIGURE 14 ENTERPRISE SEGMENT WILL CONTINUE TO DOMINATE THE MARKET DURING
THE FORECAST PERIOD 35
FIGURE 15 APAC MARKET IS EXPECTED TO GROW FASTER THAN EUROPE AND NORTH AMERICA 36
FIGURE 16 GLOBAL WEB CONTENT MANAGEMENT SOLUTION, GROWTH MATRIX 37
FIGURE 17 ASIA-PACIFIC MARKET TO GROW EXPONENTIALLY DURING THE FORECAST PERIOD 38
FIGURE 18 INTEGRATION WITH IOT AND WEARABLE TECHNOLOGY WITH WEB CONTENT MANAGEMENT SOLUTIONS TO PLAY A CRUCIAL ROLE 41
FIGURE 19 WEB CONTENT MANAGEMENT MARKET SEGMENTATION: BY SOLUTION 41
FIGURE 20 WEB CONTENT MANAGEMENT MARKET SEGMENTATION: BY SERVICE 42
FIGURE 21 WEB CONTENT MANAGEMENT MARKET SEGMENTATION: BY DEPLOYMENT TYPE 42
FIGURE 22 WEB CONTENT MANAGEMENT MARKET SEGMENTATION: BY USER TYPE 43
FIGURE 23 WEB CONTENT MANAGEMENT MARKET SEGMENTATION: BY INDUSTRY VERTICAL 43
FIGURE 24 WEB CONTENT MANAGEMENT MARKET SEGMENTATION: BY REGION 44
FIGURE 25 DEMAND FOR MULTI-CHANNEL EXPERIENCE WILL DRIVE THE WEB CONTENT MANAGEMENT MARKET 45
FIGURE 26 VALUE CHAIN ANALYSIS (2015): MAJOR ROLE PLAYED BY CLOUD SERVICE PROVIDERS 51
FIGURE 27 PORTER’S FIVE FORCES ANALYSIS (2015): PRESENCE OF LOCAL PLAYERS INCREASING THE COMPETITION IN THE INDUSTRY 52
FIGURE 28 CONTENT CREATION AND EDIT TOOLS AND PORTALS TO LEAD THE SOLUTION MARKET 58
FIGURE 29 CONTENT ANALYTICS INTEGRATION TO GROW SUBSTANTIALLY DURING THE FORECAST PERIOD 61
FIGURE 30 COMPANIES TO ADOPT MANAGED SERVICES AT A HIGHER RATE THAN SUPPORT, TRAINING AND CONSULTING SERVICES 70
FIGURE 31 ORGANIZATIONS WILL CONTINUE TO DEPLOY ON-PREMISES-BASED WEB CONTENT MANAGEMENT SOLUTIONS AT A CONSIDERABLE RATE 75
FIGURE 32 ENTERPRISES ARE EXPECTED TO CONTINUE DOMINATING THE WEB CONTENT MANAGEMENT MARKET DURING THE FORECAST PERIOD 79
FIGURE 33 NORTH AMERICA HAS A SIGNIFICANT AMOUNT OF WEB CONTENT MANAGEMENT SOLUTIONS ADOPTION AMONG SMBS 80
FIGURE 34 ENTERPRISES IN EUROPE WILL CONTINUE TO IMPLEMENT WEB CONTENT MANAGEMENT SOLUTIONS DURING THE FORECAST PERIOD 83
FIGURE 35 RETAIL AND CONSUMER GOODS TO CONTINUE TO DOMINATE THE WEB CONTENT MANAGEMENT MARKET DURING FORECAST PERIOD 87
FIGURE 36 WEB CONTENT MANAGEMENT MARKET IN TRAVEL AND HOSPITALITY SECTOR IS EXPECTED TO GROW EXPONENTIALLY DURING THE FORECAST PERIOD 91
FIGURE 37 WEB CONTENT MANAGEMENT MARKET FOR HIGH-TECH AND TELECOM IS EXPECTED TO GROW EXPONENTIALLY IN APAC 94
FIGURE 38 BFSI IN ASIA-PACIFIC IS EXPECTED TO ADOPT WEB CONTENT MANAGEMENT SOLUTION AT A FASTER RATE 95
FIGURE 39 GEOGRAPHIC SNAPSHOT: RAPID GROWTH MARKETS ARE EMERGING AS NEW HOTSPOT IN THE WCM MARKET 100
FIGURE 40 APAC: AN ATTRACTIVE DESTINATION FOR ALL WEB CONTENT MANAGEMENT SOLUTIONS 101
FIGURE 41 NORTH AMERICA MARKET SNAPSHOT: ENTERPRISES TO CONTRIBUTE MAXIMUM TO THE MARKET 103
FIGURE 42 APAC WEB CONTENT MANAGEMENT MARKET SNAPSHOT: MOBILE WEB CMS TO GAIN POPULARITY AMONG THE USERS 109
FIGURE 43 COMPANIES ADOPTED MERGERS AND ACQUISITION AS THE KEY GROWTH STRATEGY OVER THE LAST 3 YEARS 117
FIGURE 44 EMC GREW AT THE HIGHEST RATE BETWEEN 2010 AND 2014 118
FIGURE 45 GLOBAL WCM MARKET, PRODUCT CATEGORY MAPPING 119
FIGURE 46 MARKET EVALUATION FRAMEWORK 120
FIGURE 47 BATTLE FOR MARKET SHARE: MERGERS AND ACQUISITIONS AND NEW PRODUCT LAUNCHES WERE THE KEY STRATEGIES 121
FIGURE 48 GEOGRAPHIC REVENUE MIX OF TOP 4 MARKET PLAYERS 127
FIGURE 49 ADOBE SYSTEMS: COMPANY SNAPSHOT 128
FIGURE 50 ADOBE SYSTEMS INCORPORATED: SWOT ANALYSIS 130
FIGURE 51 HP CORPORATION: COMPANY SNAPSHOT 131
FIGURE 52 HP: SWOT ANALYSIS 133
FIGURE 53 ORACLE CORPORATION: COMPANY SNAPSHOT 135
FIGURE 54 ORACLE CORPORATION: SWOT ANALYSIS 137
FIGURE 55 IBM CORPORATION: COMPANY SNAPSHOT 138
FIGURE 56 IBM: SWOT ANALYSIS 140
FIGURE 57 SITECORE: SWOT ANALYSIS 143
FIGURE 58 MICROSOFT CORPORATION: COMPANY SNAPSHOT 145
FIGURE 59 OPENTEXT CORPORATION: COMPANY SNAPSHOT 148
FIGURE 60 EMC CORPORATION: COMPANY SNAPSHOT 151
FIGURE 61 SDL PLC.: COMPANY SNAPSHOT 153
“
