“Vitamins, essential micronutrients, also known as vital amines, are essential in micro quantities to ensure normal metabolism and growth of the body. Vitamin D is a fat-soluble vitamin, which is essential for proper absorption of calcium and phosphorus in the intestinal tract of a body. It also helps in normal growth and development of bone and teeth, prevents muscle weakness, and regulates blood circulation.
The vitamin D market is segmented on the basis of application into functional food & beverages, pharmaceuticals, feed & pet food, and personal care. The market is segmented on the basis of analogs such as vitamin D2 and vitamin D3. On the basis of end user, the market is segmented into children, adults, and pregnant women. The market has also been segmented on the basis of region into North America, Europe, Asia-Pacific, Latin America, and Rest of the World (RoW). Key countries of these regions are also studied.
The vitamin D market is projected to reach about $2.5 billion by 2020. In 2014, the market was dominated by North America, followed by Europe. The Asia-Pacific market is projected to grow at the highest CAGR with rapid growth in the functional food, pharmaceutical, and feed industries in developing countries such as India and China. The growing awareness of vitamin D deficiency, rising cases of osteoporosis, osteomalacia, and rickets in this region is also driving the market.
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