“UCaaS is now becoming an indispensable tool for all forms of business communications, whether it is through video conferencing, teleconference, instant messaging, or by email. UCaaS is now a preferred method of collaboration in organizations. Currently, companies are investing heavily to delivery high quality video, voice, and conferencing collaboration services. Companies in the UC market are looking for best conceivable way to provide UC platforms to their customers.
The major reason behind the increasing adoptability of UCaaS by organizations and SMB’s is the increasing trend in mobility and bring your own device (BYOD) environments, as UCaaS provides best infrastructure for these trends. UCaaS is also considered by small and medium businesses as it supports advanced technology for communication and provides different revenue generation models for vendors and cost savings for clients.
Consumer goods & retail industry is considered as a very competitive market because of wider customer choice and most of business in retail industry depends on communication processes. UCaaS helps retail outlets to streamline the business process by enabling quick, real time service and faster transaction closures. The customized and personalized experiences provided by UCaaS in the purchase cycle helps the retail outlets improve customer loyalty.
There are various assumptions that have been considered for market sizing and forecasting. For instance, exchange rate, one of the economic factors, is expected to have a moderate impact on this market. Thus, the dollar fluctuations are expected to not seriously affect the forecasts in the markets.
The report will help the market leaders/new entrants in this market in the following ways –
1. It segments the market into components and applications, providing a comprehensive coverage of the market. It also provides the closest approximations of the revenue numbers for the overall market and its subsegments. The market numbers are further split across the different verticals and regions.
2. This report will help them better understand the competitors and gain more insights to position their business accordingly. There is a separate section on competitive landscape, including competitor ecosystem, mergers & acquisitions, and venture capital funding. Besides, there are company profiles of 10 top players in this market.
3. The report will help them understand the pulse of the market through the information on key market drivers, restraints, challenges, and opportunities.
”
“TABLE OF CONTENTS
1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED 17
1.4 CURRENCY 17
1.5 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 MARKET SIZE ESTIMATION 19
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.3 MARKET SHARE ESTIMATION 23
2.3.1 KEY DATA TAKEN FROM SECONDARY SOURCES 23
2.3.2 KEY DATA TAKEN FROM PRIMARY SOURCES 24
2.3.3 KEY INDUSTRY INSIGHTS 25
2.4 ASSUMPTIONS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 31
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN UNIFIED COMMUNICATION AS A SERVICE MARKET 31
4.2 UNIFIED COMMUNICATION AS A SERVICE MARKET – TOP THREE COMPONENTS 32
4.3 GLOBAL UNIFIED COMMUNICATION AS A SERVICE MARKET 33
4.4 UNIFIED COMMUNICATION AS A SERVICE MARKET POTENTIAL 33
4.5 UNIFIED COMMUNICATION AS A SERVICE VERTICAL MARKET 34
4.6 UNIFIED COMMUNICATION AS A SERVICE REGIONAL MARKET 35
4.7 LIFE CYCLE ANALYSIS, BY REGION, 2015 35
5 MARKET OVERVIEW 37
5.1 INTRODUCTION 38
5.2 EVOLUTION 38
5.3 MARKET SEGMENTATION 40
5.4 MARKET DYNAMICS 41
5.4.1 DRIVERS 42
5.4.1.1 Low cost of ownership as compared to other communications tools 42
5.4.1.2 Pay-per-use model of charging the end users 42
5.4.1.3 Increasing SMB demand for UCaaS 42
5.4.1.4 Increasing BYOD and enterprise mobility trend 42
5.4.1.5 Continuous service support 42
5.4.2 RESTRAINTS 43
5.4.2.1 Organization size affects the UC deployment process 43
5.4.2.2 Security issues are an obstacle for UCaaS market 44
5.4.2.3 Awareness of cloud UC In some geographical regions 44
5.4.3 OPPORTUNITIES 45
5.4.3.1 Communication on the move with new techniques 45
5.4.3.2 Untapped or less explored markets 45
5.4.4 CHALLENGES 46
5.4.4.1 Difficult to replace traditional way of communication with unified communication 46
5.4.4.2 Poor IT infrastructure is big challenge for UC 46
6 INDUSTRY TRENDS 47
6.1 INTRODUCTION 47
6.2 UNIFIED COMMUNICATION AS A SERVICE MARKET VALUE CHAIN 48
6.3 ECOSYSTEM 49
6.4 TOP VENDORS ECOSYSTEM 49
7 UNIFIED COMMUNICATION AS A SERVICE MARKET ANALYSIS ,
BY COMPONENT 51
7.1 INTRODUCTION 52
7.1.1 TELEPHONY 53
7.1.2 UNIFIED MESSAGING 55
7.1.3 CONFERENCING 56
7.1.4 COLLABORATION PLATFORMS & APPLICATION 58
8 UNIFIED COMMUNICATION AS A SERVICE MARKET ANALYSIS,
BY ORGANIZATION SIZE 60
8.1 INTRODUCTION 61
8.2 SMALL BUSINESSES 63
8.3 MEDIUM BUSINESSES 65
8.4 ENTERPRISES 67
8.5 LARGE ENTERPRISES 69
9 UNIFIED COMMUNICATION AS A SERVICE MARKET ANALYSIS, BY VERTICAL 71
9.1 INTRODUCTION 72
9.2 BANKING, FINANCIAL SERVICE & INSURANCE (BFSI) 74
9.3 TELECOM & IT 75
9.4 CONSUMER GOODS & RETAIL 77
9.5 HEALTHCARE 78
9.6 PUBLIC SECTOR & UTILITIES 80
9.7 LOGISTICS & TRANSPORTATION 81
9.8 TRAVEL & HOSPITALITY 83
9.9 OTHER VERTICALS 84
10 UNIFIED COMMUNICATION AS A SERVICE MARKET ANALYSIS, BY REGION 86
10.1 INTRODUCTION 87
10.2 NORTH AMERICA 89
10.3 EUROPE 92
10.4 ASIA-PACIFIC 94
10.5 MIDDLE EAST & AFRICA (MEA) 98
10.6 LATIN AMERICA 101
11 COMPETITIVE LANDSCAPE 104
11.1 OVERVIEW 104
11.2 COMPETITIVE SITUATION AND TRENDS 105
11.2.1 MERGERS & ACQUISITIONS 106
11.2.2 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS 107
11.2.3 NEW PRODUCT DEVELOPMENTS 108
12 COMPANY PROFILES 109
(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
12.1 INTRODUCTION 109
12.2 ALCATEL–LUCENT 110
12.3 AVAYA 114
12.4 CISCO 118
12.5 COMPUTER SCIENCES CORPORATION (CSC) 122
12.6 HEWLETT-PACKARD 125
12.7 IBM 128
12.8 MICROSOFT 131
12.9 POLYCOM 134
12.10 VERIZON COMMUNICATION 137
12.11 VOSS 140
*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.
13 APPENDIX 142
13.1 RECENT DEVELOPMENTS 142
13.2 INSIGHTS OF INDUSTRY EXPERTS 146
13.3 DISCUSSION GUIDE 147
13.4 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 149
13.5 AVAILABLE CUSTOMIZATIONS 151
13.6 RELATED REPORTS 152
“
“LIST OF TABLES
TABLE 1 GLOBAL UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE AND GROWTH RATE, 2014-2020 (USD BILLION, Y-O-Y %) 28
TABLE 2 INCREASING MOBILITY & BYOD TREND IS PROPELLING THE GROWTH OF UNIFIED COMMUNICATION AS A SERVICE MARKET 43
TABLE 3 LACK OF AWARENESS AND DEPLOYMENT SIZE IS HAMMERING THE GROWTH OF UNIFIED COMMUNICATION AS A SERVICE MARKET 44
TABLE 4 LACK OF AWARENESS IN UNTAPPED OR LESS EXPLORED REGIONS IS THE NEW OPPORTUNITY FOR UNIFIED COMMUNICATION AS A SERVICE MARKET 45
TABLE 5 INTEGRATING UNIFIED COMMUNICATION AS A SERVICE IS A KEY CHALLENGE FOR THE GROWTH OF THIS MARKET 46
TABLE 6 GLOBAL UNIFIED COMMUNICATION AS A SERVICE MARKET, BY COMPONENT,
2014-2020 (USD BILLION) 52
TABLE 7 TELEPHONY: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2020 (USD BILLION) 53
TABLE 8 TELEPHONY: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY VERTICAL, 2014–2020 (USD BILLION) 54
TABLE 9 TELEPHONY: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY REGION, 2014–2020 (USD BILLION) 54
TABLE 10 UNIFIED MESSAGING: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2020 (USD BILLION) 55
TABLE 11 UNIFIED MESSAGING: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY VERTICAL, 2014–2020 (USD BILLION) 55
TABLE 12 UNIFIED MESSAGING: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY REGION, 2014–2020 (USD BILLION) 56
TABLE 13 CONFERENCING: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2020 (USD BILLION) 57
TABLE 14 CONFERENCING: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY VERTICAL, 2014–2020 (USD BILLION) 57
TABLE 15 CONFERENCING: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY REGION, 2014–2020 (USD BILLION) 58
TABLE 16 COLLABORATION PLATFORMS & APPLICATION: UNIFIED COMMUNICATION
AS A SERVICE MARKET SIZE, BY ORGANIZATION SIZE, 2014–2020 (USD BILLION) 58
TABLE 17 COLLABORATION PLATFORMS & APPLICATIONS: UNIFIED COMMUNICATION
AS A SERVICE MARKET SIZE, BY VERTICAL, 2014–2020 (USD BILLION) 59
TABLE 18 COLLABORATION PLATFORMS & APPLICATIONS: UNIFIED COMMUNICATION
AS A SERVICE MARKET SIZE, BY REGION, 2014–2020 (USD BILLION) 59
TABLE 19 UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY ORGANIZATION SIZE, 2014–2020 (USD BILLION) 62
TABLE 20 SMALL BUSINESSES: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY COMPONENT, 2014–2020 (USD BILLION) 63
TABLE 21 SMALL BUSINESSES: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE ,
BY VERTICAL, 2014–2020 (USD BILLION) 64
TABLE 22 SMALL BUSINESSES: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY REGION, 2014–2020 (USD BILLION) 64
TABLE 23 MEDIUM BUSINESSES : UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY COMPONENT, 2014–2020 (USD BILLION) 65
TABLE 24 MEDIUM BUSINESSES: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY VERTICAL, 2014–2020 (USD BILLION) 66
TABLE 25 MEDIUM BUSINESSES: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY REGION, 2014–2020 (USD BILLION) 66
TABLE 26 ENTERPRISES: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY COMPONENT, 2014–2020 (USD BILLION) 67
TABLE 27 ENTERPRISES: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY VERTICAL, 2014–2020 (USD BILLION) 68
TABLE 28 ENTERPRISES: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY REGION, 2014–2020 (USD BILLION) 68
TABLE 29 LARGE ENTERPRISES: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY COMPONENT, 2014–2020 (USD BILLION) 69
TABLE 30 LARGE ENTERPRISES: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY VERTICAL, 2014–2020 (USD BILLION) 70
TABLE 31 LARGE ENTERPRISES: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY REGION, 2014–2020 (USD BILLION) 70
TABLE 32 UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY VERTICAL,
2014–2020 (USD BILLION) 73
TABLE 33 BFSI: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY COMPONENT, 2014–2020 (USD BILLION) 74
TABLE 34 BFSI: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY ORGANIZATION SIZE, 2014–2020 (USD BILLION) 74
TABLE 35 BFSI: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY REGION,
2014–2020 (USD BILLION) 75
TABLE 36 TELECOM & IT: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY COMPONENT, 2014–2020 (USD BILLION) 75
TABLE 37 TELECOM & IT: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2020 (USD BILLION) 76
TABLE 38 TELECOM & IT: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY REGION, 2014–2020 (USD BILLION) 76
TABLE 39 CONSUMER GOODS & RETAIL: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY COMPONENT, 2014–2020 (USD BILLION) 77
TABLE 40 CONSUMER GOODS & RETAIL: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY ORGANIZATION SIZE, 2014–2020 (USD BILLION) 77
TABLE 41 CONSUMER GOODS & RETAIL: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY REGION, 2014–2020 (USD BILLION) 78
TABLE 42 HEALTHCARE: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY COMPONENT, 2014–2020 (USD BILLION) 78
TABLE 43 HEALTHCARE: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2020 (USD BILLION) 79
TABLE 44 HEALTHCARE: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY REGION , 2014–2020 (USD BILLION) 79
TABLE 45 PUBLIC SECTOR & UTILITIES: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY COMPONENT, 2014–2020 (USD BILLION) 80
TABLE 46 PUBLIC SECTOR & UTILITIES: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY ORGANIZATION SIZE, 2014–2020 (USD BILLION) 80
TABLE 47 PUBLIC SECTOR & UTILITIES: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY REGION, 2014–2020 (USD BILLION) 81
TABLE 48 LOGISTICS & TRANSPORTATION: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY COMPONENT, 2014–2020 (USD BILLION) 81
TABLE 49 LOGISTICS & TRANSPORTATION: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY ORGANIZATION SIZE, 2014–2020 (USD BILLION) 82
TABLE 50 LOGISTICS & TRANSPORTATION: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY REGION, 2014–2020 (USD BILLION) 82
TABLE 51 TRAVEL & HOSPITALITY: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY COMPONENT, 2014–2020 (USD BILLION) 83
TABLE 52 TRAVEL & HOSPITALITY: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2020 (USD BILLION) 83
TABLE 53 TRAVEL & HOSPITALITY: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY REGION, 2014–2020 (USD BILLION) 84
TABLE 54 OTHER VERTICALS: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY COMPONENT, 2014–2020 (USD BILLION) 84
TABLE 55 OTHER VERTICALS: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2020 (USD BILLION) 85
TABLE 56 OTHER VERTICALS: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY REGION, 2014–2020 (USD BILLION) 85
TABLE 57 UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY REGION,
2014-2020 (USD BILLION) 87
TABLE 58 NORTH AMERICA: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY COMPONENT, 2015–2020 (USD BILLION) 90
TABLE 59 NORTH AMERICA: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2020 (USD BILLION) 90
TABLE 60 NORTH AMERICA: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY VERTICAL, 2015–2020 (USD BILLION) 91
TABLE 61 EUROPE: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY COMPONENT, 2015–2020 (USD BILLION) 93
TABLE 62 EUROPE: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD BILLION) 93
TABLE 63 EUROPE: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY VERTICAL, 2015–2020 (USD BILLION) 94
TABLE 64 APAC: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY COMPONENT, 2015–2020 (USD BILLION) 96
TABLE 65 APAC: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD BILLION) 96
TABLE 66 APAC: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY VERTICAL,
2015–2020 (USD BILLION) 97
TABLE 67 MEA: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY COMPONENT, 2015–2020 (USD BILLION) 99
TABLE 68 MEA: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD BILLION) 99
TABLE 69 MEA: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY VERTICAL,
2015–2020 (USD BILLION) 100
TABLE 70 LATIN AMERICA: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY COMPONENT, 2015–2020 (USD BILLION) 102
TABLE 71 LATIN AMERICA: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2020 (USD BILLION) 102
TABLE 72 LATIN AMERICA: UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE,
BY VERTICAL, 2015–2020 (USD BILLION) 103
TABLE 73 MERGERS & ACQUISITIONS, 2013-2015 106
TABLE 74 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2013-2015 107
TABLE 75 NEW PRODUCT DEVELOPMENT, 2013-2015 108
TABLE 76 NEW PRODUCT LAUNCHES 142
TABLE 77 MERGERS & ACQUISITIONS 143
“
“LIST OF FIGURES
FIGURE 1 RESEARCH DESIGN 18
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 20
FIGURE 4 BREAK DOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 21
FIGURE 5 DATA TRIANGULATION 22
FIGURE 6 UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, COMPONENTS SNAPSHOT (2015-2020): MARKET FOR COLLABORATION PLATFORMS & APPLICATION TO GROW AT THE HIGHEST CAGR 28
FIGURE 7 UNIFIED COMMUNICATION AS A SERVICE, ORGANIZATION SIZE SNAPSHOT
(2015-2020): SMALL BUSINESSES SEGMENT IS EXPECTED TO GROW AT
THE HIGHEST CAGR IN THE NEXT FIVE YEARS 28
FIGURE 8 UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, VERTICAL SNAPSHOT (2015-2020): TRAVEL & HOSPITALITY SEGMENT IS EXPECTED TO GROW AT
THE HIGHEST CAGR IN THE NEXT FIVE YEARS 29
FIGURE 9 UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, GEOGRAPHY SNAPSHOT (2015-2020): APAC IS EXPECTED TO GROW AT THE HIGHEST CAGR IN
THE NEXT FIVE YEARS 29
FIGURE 10 NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE IN 2015 30
FIGURE 11 RISE IN ADOPTION OF CLOUD-BASED UNIFIED COMMUNICATION AS A SERVICE IS THE KEY DRIVING FACTOR 31
FIGURE 12 TELEPHONY, CONFERENCING, AND UNIFIED MESSAGING ARE THE TOP THREE COMPONENTS EXPECTED TO GAIN THE HIGHEST TRACTION IN TERMS OF
MARKET SIZE 32
FIGURE 13 NORTH AMERICA HOLDS THE LARGEST SHARE IN THE UNIFIED COMMUNICATION
AS A SERVICE MARKET (2015) 33
FIGURE 14 ASIA- PACIFIC IS EXPECTED TO HAVE THE HIGHEST GROWTH POTENTIAL DURING THE FORECAST PERIOD 33
FIGURE 15 BFSI VERTICAL WILL CONTINUE TO DOMINATE THE UNIFIED COMMUNICATION
AS A SERVICE MARKET IN THE NEXT FIVE YEARS 34
FIGURE 16 ASIA-PACIFIC TO GROW AT THE HIGHEST CAGR AS COMPARED TO OTHER REGIONS 35
FIGURE 17 REGIONAL LIFE CYCLE – MEA IS EXPECTED TO BE IN THE INTRODUCTION
PHASE IN 2015 36
FIGURE 18 EVOLUTION OF UCAAS MARKET 39
FIGURE 19 UNIFIED COMMUNICATION AS A SERVICE MARKET SEGMENTATION 40
FIGURE 20 MARKET DYNAMICS OF UNIFIED COMMUNICATION AS A SERVICE MARKET 41
FIGURE 21 VALUE CHAIN ANALYSIS 48
FIGURE 22 ECOSYSTEM 49
FIGURE 23 TOP VENDORS ECOSYSTEM 50
FIGURE 24 TELEPHONY IS LEADING THE UNIFIED COMMUNICATION AS A SERVICE MARKET
BY COMPONENT TYPE 52
FIGURE 25 UNIFIED COMMUNICATION AS A SERVICE MARKET SIZE, BY ORGANIZATION SIZE 61
FIGURE 26 ENTERPRISES SEGMENT WOULD LEAD THE ORGANIZATION SIZE MARKET DURING THE FORECAST PERIOD 62
FIGURE 27 SMALL BUSINESSES SEGMENT IS EXPECTED TO SHOW CONSIDERABLE GROWTH IN THE APAC REGION 63
FIGURE 28 MEDIUM BUSINESSES SEGMENT IS EXPECTED TO SHOW CONSIDERABLE GROWTH IN THE APAC REGION 65
FIGURE 29 ENTERPRISES SEGMENT IS EXPECTED TO SHOW CONSIDERABLE GROWTH IN
THE APAC REGION 67
FIGURE 30 LARGE ENTERPRISES SEGMENT IS EXPECTED TO SHOW CONSIDERABLE GROWTH IN THE APAC REGION 69
FIGURE 31 UNIFIED COMMUNICATION AS A SERVICE MARKET, BY VERTICAL 72
FIGURE 32 CONSUMER GOODS & RETAIL, BFSI, AND LOGISTICS & TRANSPORTATION ARE
THE TOP THREE VERTICALS TO SHOW CONSIDERABLE GROWTH DURING
THE FORECAST PERIOD 73
FIGURE 33 ASIA-PACIFIC WILL EXHIBIT THE HIGHEST GROWTH RATE IN THE UNIFIED COMMUNICATION AS A SERVICE MARKET 87
FIGURE 34 GEOGRAPHIC SNAPSHOT – ASIA-PACIFIC IS EMERGING AS THE NEW HOTSPOT 88
FIGURE 35 GEOGRAPHIC SNAPSHOT (2015-2020): ASIA-PACIFIC IS AN ATTRACTIVE DESTINATION FOR THE OVERALL UNIFIED COMMUNICATION AS A SERVICE MARKET 88
FIGURE 36 NORTH AMERICA MARKET SNAPSHOT 89
FIGURE 37 EUROPE MARKET SNAPSHOT 92
FIGURE 38 ASIA-PACIFIC MARKET SNAPSHOT: TELEPHONY, ENTERPRISES, AND CONSUMER GOODS & RETAIL SEGMENTS ARE EXPECTED TO CONTRIBUTE MAXIMUM TO
THE MARKET VALUE IN 2015 95
FIGURE 39 ASIA-PACIFIC IS THE FASTEST-GROWING REGIONS IN THE UCAAS MARKET 97
FIGURE 40 MIDDLE EAST & AFRICA MARKET SNAPSHOT: TELEPHONY, ENTERPRISES, AND CONSUMER GOOD & RETAIL SEGMENTS ARE EXPECTED TO CONTRIBUTE MAXIMUM TO THE MARKET VALUE IN 2015 98
FIGURE 41 LATIN AMERICA MARKET SNAPSHOT: TELEPHONY, ENTERPRISES, AND CONSUMER GOODS & RETAIL SEGMENTS ARE EXPECTED TO CONTRIBUTE MAXIMUM TO
THE MARKET VALUE IN 2015 101
FIGURE 42 COMPANIES ADOPTED MERGERS & ACQUISITIONS AS THE KEY GROWTH STRATEGIES FROM 2012-2015 104
FIGURE 43 CISCO & MICROSOFT GREW AT THE HIGHEST RATE BETWEEN 2012 AND 2014 105
FIGURE 44 MARKET EVALUATION FRAMEWORK 105
FIGURE 45 BATTLE FOR MARKET SHARE: AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS ARE THE KEY STRATEGIES 106
FIGURE 46 GEOGRAPHIC REVENUE MIX OF TOP MARKET PLAYERS 109
FIGURE 47 ALCATEL-LUCENT: COMPANY SNAPSHOT 110
FIGURE 48 ALCATEL-LUCENT: SWOT ANALYSIS 113
FIGURE 49 AVAYA: COMPANY SNAPSHOT 114
FIGURE 50 AVAYA: SWOT ANALYSIS 117
FIGURE 51 CISCO: COMPANY SNAPSHOT 118
FIGURE 52 CISCO: SWOT ANALYSIS 121
FIGURE 53 CSC: COMPANY SNAPSHOT 122
FIGURE 54 CSC: SWOT ANALYSIS 124
FIGURE 55 HP: COMPANY SNAPSHOT 125
FIGURE 56 HP: SWOT ANALYSIS 127
FIGURE 57 IBM: COMPANY SNAPSHOT 128
FIGURE 58 IBM: SWOT ANALYSIS 130
FIGURE 59 MICROSOFT: COMPANY SNAPSHOT 131
FIGURE 60 MICROSOFT: SWOT ANALYSIS 133
FIGURE 61 POLYCOM: COMPANY SNAPSHOT 134
FIGURE 62 POLYCOM: SWOT ANALYSIS 136
FIGURE 63 VERIZON COMMUNICATION: COMPANY SNAPSHOT 137
FIGURE 64 VERIZON COMMUNICATION: SWOT ANALYSIS 139
FIGURE 65 VOSS : SWOT ANALYSIS 141
“
