It predicts the UK water enhancers market to grow at a CAGR of 13.7% and reach a value of $203.3 million market by 2020. The on-the-go’ trend, which is dominating most of UK, is particularly suited to favor the water enhancer market. The hectic lifestyle and rising health awareness among consumers is helping the products; the zero-calories and zero sugar status offered by these products is well accepted in this regard.
The long-term success of the product however depends on the ingredients used, a naturally derived status is very important in the European markets. This view takes importance when the huge alternative product base, such as squash and flavored cordials, available to Europeans is considered. Similar to other developed regions, the marketing of these products should be extensive and drive towards creating a consumer trend.
Companies Mentioned:
Arizona Beverages USA
Cott Beverages
Dyla LLC
GNC
GVC Great Value Company
H.J.Heinz Company
Heartland LLC
ICEE Co.
Kraft foods Inc.
Nestle
Orange Crush Company
PepsiCo
Pioma Industries
Splash Corporation
Sunkist growers Inc.
The Coca-Cola Company
The Gatorade Company Inc.
Wisdom Natural Brands
Stur
