Text Analytics Market by Applications (Marketing & Customer Experience Management, Data Analysis & Forecasting, Enterprise Information Management, & Other Industry Specific Applications), Deployment, Vertical, & by Region – Global Forecast to 2020

““Increasing need for social media analytics for customer retention through brand building across various verticals is driving the text analytics market”
The text analytics market size is estimated to grow from USD 2.65 billion in 2015 to USD 5.93 billion by 2020, at a CAGR of 17.5%. Emergence of multilingual text analytics to break the language barrier and an increase in industry-specific text analytics applications are among the factors driving the text analytics market. Furthermore, the market is expected to be driven by opportunities such as the convergence of text analytics with big data and added advantage of predictive analytics.
“Cloud based text analytics solutions are estimated to contribute the largest market share duing the forecast period”
Text analytics software is designed to offer valuable insights from organization data, which the company can use to improve decision making. This in turn, will contribute to expand the customer base and generate more revenue for the company. SMBs is expected to grow with highest rate from 2015 to 2020 in the text analytics market. However, large enterprises are expected to contribute the largest market share during the forecast period. North America holds the largest share of the text analytics market, however, MEA is expected to grow at the highest CAGR through the forecast period.
In the process of determining and verifying the market size for several segments and sub-segments gathered through secondary research, extensive primary interviews were conducted. Various key people in Tier 1(55%), Tier 2(20%) and Tier 3(25%) companies were contacted for primary interviews. The interviews were conducted with various key people such as C-level (60%), Director level (25%) and other executives (15%) from various key organizations operating in the text analytics marketplace. The primary interviews were conducted worldwide covering regions such as North America (10%), Europe (20%), APAC (40%), and RoW (30%).
Various key text analytics vendors and service providers profiled in the report are as follows:
1. IBM
2. SAP
3. SAS
4. Clarabridge
5. Attensity
6. Lexalytics
7. Basis Technology Corporation
8. OpenText
9. RapidMiner
10. Angoss

The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the text analytics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the sub-segments across different verticals and regions.
2. The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to better understand the competitors and gain more insights to better their position in the business. The competitive landscape section includes competitor ecosystem, new product developments, partnerships, mergers and acquisitions.
”

“TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 14
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED FOR THE STUDY 14
1.4 CURRENCY USED 15
1.5 LIMITATIONS 15
1.6 STAKEHOLDERS 15
2 RESEARCH METHODOLOGY 16
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primaries 21
2.1.3 MARKET SIZE ESTIMATION 21
2.1.4 BOTTOM-UP APPROACH 22
2.1.5 TOP-DOWN APPROACH 22
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 24
2.3 RESEARCH ASSUMPTIONS 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES 29
4.2 KEY APPLICATIONS AND REGIONS IN THE TEXT ANALYTICS MARKET 30
4.3 LIFE CYCLE ANALYSIS, BY REGION, 2015 30
5 MARKET OVERVIEW 32
5.1 INTRODUCTION 32
5.2 EVOLUTION OF THE TEXT ANALYTICS MARKET 32
5.3 MARKET SEGMENTATION 33
5.3.1 BY APPLICATION 33
5.3.2 BY DEPLOYMENT MODE 33
5.3.3 BY VERTICAL 34
5.3.4 BY REGION 34
5.4 MARKET DYNAMICS 34
5.4.1 DRIVERS 35
5.4.1.1 Growing need of social media analytics 35
5.4.1.2 Emergence of multilingual text analytics to break the language barrier 36
5.4.1.3 Rise in industry-specific text analytics applications 36
5.4.2 RESTRAINT 36
5.4.2.1 Lack of end use awareness and software handling 36
5.4.3 OPPORTUNITIES 36
5.4.3.1 Convergence of text analytics with big data 36
5.4.3.2 Added advantage of predictive analytics 37
5.4.4 CHALLENGE 37
5.4.4.1 Achieving consistent interpretation 37
6 INDUSTRY TRENDS 38
6.1 INTRODUCTION 38
6.2 VALUE CHAIN ANALYSIS 38
6.3 TECHNOLOGIES IN TEXT ANALYTICS 39
6.3.1 BIG DATA 39
6.3.2 NATURAL LANGUAGE PROCESSING (NLP) 39
6.3.3 MACHINE LEARNING 39
6.4 STRATEGIC BENCHMARKING 40
7 TEXT ANALYTICS MARKET ANALYSIS, BY APPLICATION 41
7.1 INTRODUCTION 42
7.2 MARKETING AND CEM 43
7.3 DATA ANALYSIS AND FORECASTING 44
7.4 ENTERPRISE INFORMATION MANAGEMENT 44
7.5 OTHER INDUSTRY-SPECIFIC APPLICATIONS 45
8 TEXT ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODE 46
8.1 INTRODUCTION 47
8.2 ON-PREMISES 48
8.3 CLOUD 48
9 TEXT ANALYTICS MARKET ANALYSIS, BY END USER 50
9.1 INTRODUCTION 51
9.2 SMALL AND MEDIUM BUSINESS 52
9.3 LARGE ENTERPRISE 52
10 TEXT ANALYTICS MARKET ANALYSIS, BY VERTICAL 54
10.1 INTRODUCTION 55
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 56
10.3 HEALTHCARE AND LIFE SCIENCES 58
10.4 RETAIL AND CPG 60
10.5 HIGH-TECH AND TELECOMMUNICATIONS 61
10.6 MEDIA AND ENTERTAINMENT 63
10.7 TRAVEL AND HOSPITALITY 65
10.8 GOVERNMENT 67
10.9 OTHERS 69
11 GEOGRAPHIC ANALYSIS 71
11.1 INTRODUCTION 72
11.2 NORTH AMERICA 74
11.3 EUROPE 76
11.4 ASIA-PACIFIC 77
11.5 MIDDLE EAST AND AFRICA 80
11.6 LATIN AMERICA 81
12 COMPETITIVE LANDSCAPE 83
12.1 OVERVIEW 83
12.2 COMPETITIVE SITUATION AND TRENDS 84
12.2.1 NEW PRODUCT LAUNCHES 86
12.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES 87
12.2.3 MERGERS AND ACQUISITIONS 88
12.2.4 EXPANSIONS 88
13 COMPANY PROFILES 89
13.1 INTRODUCTION 89
13.2 INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION 90
13.2.1 BUSINESS OVERVIEW 90
13.2.2 SOLUTIONS OFFERED 90
13.2.3 RECENT DEVELOPMENTS 91
13.2.4 MNM VIEW 91
13.2.4.1 Key strategies 91
13.2.4.2 SWOT analysis 92
13.3 SAP SE 93
13.3.1 BUSINESS OVERVIEW 93
13.3.2 SOLUTIONS OFFERED 93
13.3.3 RECENT DEVELOPMENTS 94
13.3.4 MNM VIEW 94
13.3.4.1 Key strategies 94
13.3.4.2 SWOT analysis 95

13.4 SAS INSTITUTE, INC. 96
13.4.1 BUSINESS OVERVIEW 96
13.4.2 SOLUTIONS OFFERED 96
13.4.3 RECENT DEVELOPMENTS 97
13.4.4 MNM VIEW 97
13.4.4.1 Key strategies 97
13.4.4.2 SWOT analysis 98
13.5 CLARABRIDGE, INC. 99
13.5.1 BUSINESS OVERVIEW 99
13.5.2 SOLUTIONS OFFERED 99
13.5.3 RECENT DEVELOPMENTS 99
13.5.4 MNM VIEW 100
13.5.4.1 Key strategies 100
13.5.4.2 SWOT analysis 100
13.6 ATTENSITY 101
13.6.1 BUSINESS OVERVIEW 101
13.6.2 SOLUTIONS OFFERED 101
13.6.3 RECENT DEVELOPMENTS 101
13.6.4 MNM VIEW 102
13.6.4.1 Key strategies 102
13.6.4.2 SWOT analysis 102
13.7 LEXALYTICS, INC. 103
13.7.1 BUSINESS OVERVIEW 103
13.7.2 SOLUTIONS OFFERED 103
13.7.3 RECENT DEVELOPMENTS 103
13.8 BASIS TECHNOLOGY CORPORATION 105
13.8.1 BUSINESS OVERVIEW 105
13.8.2 SOLUTIONS OFFERED 105
13.8.3 RECENT DEVELOPMENTS 105
13.9 OPENTEXT CORPORATION 106
13.9.1 BUSINESS OVERVIEW 106
13.9.2 SOLUTIONS OFFERED 106
13.9.3 RECENT DEVELOPMENTS 107
13.10 RAPIDMINER, INC. 108
13.10.1 BUSINESS OVERVIEW 108
13.10.2 SOLUTIONS OFFERED 108
13.10.3 RECENT DEVELOPMENTS 108
13.11 ANGOSS SOFTWARE CORPORATION 109
13.11.1 BUSINESS OVERVIEW 109
13.11.2 SOLUTIONS OFFERED 109
13.11.3 RECENT DEVELOPMENTS 109
14 APPENDIX 110
14.1 DISCUSSION GUIDE 110
14.2 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 114
14.3 AVAILABLE CUSTOMIZATIONS 115
14.4 RELATED REPORTS 116
“
“LIST OF TABLES

TABLE 1 ASSUMPTIONS 25
TABLE 2 TEXT ANALYTICS MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 42
TABLE 3 MARKETING AND CEM: TEXT ANALYTICS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 43
TABLE 4 DATA ANALYSIS AND FORECASTING: TEXT ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 44
TABLE 5 ENTERPRISE INFORMATION MANAGEMENT: TEXT ANALYTICS MARKET SIZE,
BY REGION, 2013–2020 (USD MILLION) 45
TABLE 6 OTHER INDUSTRY-SPECIFIC APPLICATIONS: TEXT ANALYTICS MARKET SIZE,
BY REGION, 2013–2020 (USD MILLION) 45
TABLE 7 GLOBAL TEXT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2013–2020 (USD MILLION) 47
TABLE 8 ON-PREMISES: TEXT ANALYTICS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 48
TABLE 9 CLOUD: TEXT ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 49
TABLE 10 GLOBAL TEXT ANALYTICS MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 51
TABLE 11 SMB: TEXT ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 52
TABLE 12 LARGE ENTERPRISE: TEXT ANALYTICS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 53
TABLE 13 TEXT ANALYTICS MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION) 55
TABLE 14 BFSI: TEXT ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 56
TABLE 15 BFSI: TEXT ANALYTICS MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 56
TABLE 16 BFSI: TEXT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2013–2020 (USD MILLION) 57
TABLE 17 BFSI: TEXT ANALYTICS MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 57
TABLE 18 HEALTHCARE AND LIFE SCIENCES: TEXT ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 58
TABLE 19 HEALTHCARE AND LIFE SCIENCES: TEXT ANALYTICS MARKET SIZE,
BY APPLICATION, 2013–2020 (USD MILLION) 59
TABLE 20 HEALTHCARE AND LIFE SCIENCES: TEXT ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2013–2020 (USD MILLION) 59
TABLE 21 HEALTHCARE AND LIFE SCIENCES: TEXT ANALYTICS MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 59
TABLE 22 RETAIL AND CPG: TEXT ANALYTICS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 60
TABLE 23 RETAIL AND CPG: TEXT ANALYTICS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 60
TABLE 24 RETAIL AND CPG: TEXT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2013–2020 (USD MILLION) 61
TABLE 25 RETAIL AND CPG: TEXT ANALYTICS MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 61
TABLE 26 HIGH-TECH AND TELECOMMUNICATIONS: TEXT ANALYTICS MARKET SIZE,
BY REGION, 2013–2020 (USD MILLION) 62
TABLE 27 HIGH-TECH AND TELECOMMUNICATIONS: TEXT ANALYTICS MARKET SIZE,
BY APPLICATION, 2013–2020 (USD MILLION) 62
TABLE 28 HIGH-TECH AND TELECOMMUNICATIONS: TEXT ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2013–2020 (USD MILLION) 63
TABLE 29 HIGH-TECH AND TELECOMMUNICATIONS: TEXT ANALYTICS MARKET SIZE,
BY END USER, 2013–2020 (USD MILLION) 63
TABLE 30 MEDIA AND ENTERTAINMENT: TEXT ANALYTICS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 64
TABLE 31 MEDIA AND ENTERTAINMENT: TEXT ANALYTICS MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 64
TABLE 32 MEDIA AND ENTERTAINMENT: TEXT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2013–2020 (USD MILLION) 65
TABLE 33 MEDIA AND ENTERTAINMENT: TEXT ANALYTICS MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 65
TABLE 34 TRAVEL AND HOSPITALITY: TEXT ANALYTICS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 66
TABLE 35 TRAVEL AND HOSPITALITY: TEXT ANALYTICS MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 66
TABLE 36 TRAVEL AND HOSPITALITY: TEXT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2013–2020 (USD MILLION) 66
TABLE 37 TRAVEL AND HOSPITALITY: TEXT ANALYTICS MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 67
TABLE 38 GOVERNMENT: TEXT ANALYTICS MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 67
TABLE 39 GOVERNMENT: TEXT ANALYTICS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 68
TABLE 40 GOVERNMENT: TEXT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2013–2020 (USD MILLION) 68
TABLE 41 GOVERNMENT: TEXT ANALYTICS MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 68
TABLE 42 OTHERS: TEXT ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 69
TABLE 43 OTHERS: TEXT ANALYTICS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 69
TABLE 44 OTHERS: TEXT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2013–2020 (USD MILLION) 70
TABLE 45 OTHERS: TEXT ANALYTICS MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 70
TABLE 46 TEXT ANALYTICS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 72
TABLE 47 NORTH AMERICA: TEXT ANALYTICS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 75
TABLE 48 NORTH AMERICA: TEXT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2013–2020 (USD MILLION) 75
TABLE 49 NORTH AMERICA: TEXT ANALYTICS MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 75
TABLE 50 EUROPE: TEXT ANALYTICS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 76
TABLE 51 EUROPE: TEXT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2013–2020 (USD MILLION) 76
TABLE 52 EUROPE: TEXT ANALYTICS MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 77
TABLE 53 ASIA-PACIFIC: TEXT ANALYTICS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 77
TABLE 54 ASIA-PACIFIC: TEXT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2013–2020 (USD MILLION) 78
TABLE 55 ASIA-PACIFIC: TEXT ANALYTICS MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 78
TABLE 56 MIDDLE EAST AND AFRICA: TEXT ANALYTICS MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 80
TABLE 57 MIDDLE EAST AND AFRICA: TEXT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2013–2020 (USD MILLION) 80
TABLE 58 MIDDLE EAST AND AFRICA: TEXT ANALYTICS MARKET SIZE, BY END USER, 
2013–2020 (USD MILLION) 81
TABLE 59 LATIN AMERICA: TEXT ANALYTICS MARKET SIZE, BY APPLICATION,
2013–2020 (USD MILLION) 81
TABLE 60 LATIN AMERICA: TEXT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2013–2020 (USD MILLION) 82
TABLE 61 LATIN AMERICA: TEXT ANALYTICS MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 82
TABLE 62 NEW PRODUCT LAUNCHES, 2012–2015 86
TABLE 63 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,
2012–2015 87
TABLE 64 MERGERS, 2012–2015 88
TABLE 65 EXPANSIONS AND OTHERS, 2013–2014 88
“
“LIST OF FIGURES

FIGURE 1 TEXT ANALYTICS MARKET: RESEARCH METHODOLOGY 16
FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 21
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22
FIGURE 5 DATA TRIANGULATION 24
FIGURE 6 CLOUD-BASED TEXT ANALYTICS SOLUTION IS EXPECTED TO GAIN THE HIGHEST TRACTION DURING THE FORECAST PERIOD (2015–2020) 27
FIGURE 7 MARKETING AND CEM IS EXPECTED TO LEAD THE TEXT ANALYTICS MARKET IN THE APPLICATION SEGMENT DURING THE FORECAST PERIOD (2015–2020) 27
FIGURE 8 ASIA-PACIFIC IS EXPECTED TO GAIN THE HIGHEST TRACTION FOR TEXT ANALYTICS SOLUTION DURING THE FORECAST PERIOD 28
FIGURE 9 LUCRATIVE GROWTH OPPORTUNITIES IN THE TEXT ANALYTICS MARKET 29
FIGURE 10 DATA ANALYSIS AND FORECASTING APPLICATION SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR IN THE TEXT ANALYTICS MARKET 29
FIGURE 11 MARKETING AND CEM APPLICATIONS DOMINATED THE TEXT ANALYTICS MARKET IN 2015 30
FIGURE 12 ASIA-PACIFIC IS EXPECTED TO GROW EXPONENTIALLY DURING THE FORECAST PERIOD 30
FIGURE 13 EVOLUTION OF THE TEXT ANALYTICS MARKET 32
FIGURE 14 TEXT ANALYTICS MARKET SEGMENTATION: BY APPLICATION 33
FIGURE 15 TEXT ANALYTICS MARKET SEGMENTATION: BY DEPLOYMENT MODE 33
FIGURE 16 TEXT ANALYTICS MARKET SEGMENTATION: BY VERTICAL 34
FIGURE 17 TEXT ANALYTICS MARKET SEGMENTATION: BY REGION 34
FIGURE 18 TEXT ANALYTICS: MARKET DYNAMICS 35
FIGURE 19 VALUE CHAIN ANALYSIS: TEXT ANALYTICS 38
FIGURE 20 TEXT ANALYTICS: STRATEGIC BENCHMARKING 40
FIGURE 21 DATA ANALYSIS AND FORECASTING MARKET IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD (2015–2020) 42
FIGURE 22 CLOUD DEPLOYMENT IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD 47
FIGURE 23 SMB MARKET IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD 51
FIGURE 24 RETAIL AND CPG, BFSI, AND HEALTHCARE AND LIFE SCIENCES ARE EXPECTED TO CONTINUE TO DOMINATE THE TEXT ANALYTICS MARKET DURING THE FORECAST PERIOD (2015–2020) 55
FIGURE 25 NORTH AMERICA IS EXPECTED TO CONTINUE TO LEAD THE TEXT ANALYTICS MARKET GLOBALLY DURING THE FORECAST PERIOD (2015–2020) 72
FIGURE 26 ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 73
FIGURE 27 NORTH AMERICAN TEXT ANALYTICS MARKET: SNAPSHOT 74
FIGURE 28 ASIA-PACIFIC: REGIONAL MARKET SNAPSHOT 79
FIGURE 29 COMPANIES ADOPTED NEW PRODUCT LAUNCH AS THE KEY GROWTH STRATEGY DURING 2012–2014 83
FIGURE 30 MARKET EVALUATION FRAMEWORK 84
FIGURE 31 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH WAS THE KEY STRATEGY 85
FIGURE 32 GEOGRAPHIC MIX 89
FIGURE 33 INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT 90
FIGURE 34 INTERNATIONAL BUSINESS MACHINES CORPORATION: SWOT ANALYSIS 92
FIGURE 35 SAP SE: COMPANY SNAPSHOT 93
FIGURE 36 SAP SE: SWOT ANALYSIS 95
FIGURE 37 SAS INSTITUTE, INC.: COMPANY SNAPSHOT 96
FIGURE 38 SAS INSTITUTE, INC.: SWOT ANALYSIS 98
FIGURE 39 CLARABRIDGE, INC.: SWOT ANALYSIS 100
FIGURE 40 ATTENSITY: SWOT ANALYSIS 102
FIGURE 41 OPENTEXT CORPORATION: COMPANY SNAPSHOT 106
“