“Developing markets such as the Middle East, Brazil, Argentina, Mexico, China, and India are lucrative markets for surgical microscopes, owing to favorable government incentives.
The report segments the surgical microscopes market is segmented on the basis of application, end user, and region. On the basis of applications, the surgical microscopes applications market is categorized into neuro & spine surgery, plastic & reconstructive surgery, oncology, ophthalmology, gynaecology & urology, ENT, dentistry, and documentation. In this market, Oncology is the fastest growing application due to growing prevalence of cancer around the world.
Hospitals are the major end user of the surgical microscopes market, followed by outpatient facilities. The large share of this segment can be attributed to the growing usage of surgical microscopes in complex procedures such as neurology, ENT and dental, and implementation of less invasive surgical instruments during MIS procedures in hospitals.
New and innovative product launches was the dominant strategy adopted by key industry participants to increase their market share and cater to unmet needs.
The deviations and overlap of revenue between applications in a number of sources was the major challenge faced while estimating market size. This challenge was overcome by validating data through a large number of industry experts and key opinion leaders.
From an insight perspective, this research report focuses on qualitative data, market size, and growth of various segments and subsegments, competitive landscape, and company profiles. The qualitative data covers various levels of industry analysis such as market dynamics (drivers, restraints, opportunities, and threats), winning imperatives, and burning issues. The report also offers market sizes and data on the growth of various segments in the industry. It focuses on emerging and high-growth segments, high-growth regions, and initiatives of governments. The competitive landscape covers growth strategies adopted by industry players in the last three years. The company profiles comprise basic views on key players in the surgical microscopes market and the product portfolios, developments, and strategies adopted by market players to maintain and increase their market shares in the near future. The above-mentioned market research data, current market size, and forecast of future trends will help key players and new entrants to make the necessary decisions regarding product offerings, geographical focus, change in approach, R&D investments for innovations in products and technologies, and levels of output in order to remain successful.
”
“TABLE OF CONTENTS
1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY 16
1.5 LIMITATIONS 17
1.6 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 MARKET SIZE ESTIMATION 19
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.2.1 KEY DATA FROM SECONDARY SOURCES 23
2.2.2 KEY DATA FROM PRIMARY SOURCES 23
2.2.2.1 Key industry insights 24
2.2.3 ASSUMPTION FOR THE STUDY 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 29
4.1 SURGICAL MICROSCOPES MARKET TO GROW AT A STEADY RATE 29
4.2 SURGICAL MICROSCOPES MARKET, BY APPLICATION 30
4.3 SURGICAL MICROSCOPES MARKET, BY REGION 31
4.4 SURGICAL MICROSCOPES MARKET, BY END USER 31
4.5 LIFECYCLE ANALYSIS, BY REGION 32
5 MARKET OVERVIEW 33
5.1 INTRODUCTION 34
5.2 MARKET DYNAMICS 34
5.2.1 DRIVERS 35
5.2.1.1 Need for high-speed diagnostics 35
5.2.1.2 Increase in the number of surgeries 35
5.2.1.3 Advancements in healthcare facilities 35
5.2.1.4 Increase in demand for MIS 36
5.2.2 RESTRAINTS 37
5.2.2.1 High cost of advanced surgical microscopes 37
5.2.2.2 Implementation of excise tax by the U.S. government 37
5.2.2.3 Heavy custom duties on medical devices 37
5.2.3 OPPORTUNITIES 38
5.2.3.1 Emerging markets (China, India, Brazil, and the Middle East) 38
5.2.3.2 Broadened applications of surgical microscopes 39
5.2.4 CHALLENGES 40
5.2.4.1 High degree of technical expertise 40
5.3 WINNING IMPERATIVES 40
5.3.1 CUSTOMIZED MICROSCOPY SOLUTIONS 40
5.3.2 SUPERIOR CUSTOMER SUPPORT 40
6 INDUSTRY TRENDS 41
6.1 INTRODUCTION 41
6.2 SUPPLY CHAIN ANALYSIS 41
6.2.1 KEY INFLUENCERS 42
6.3 PEST ANALYSIS 43
6.3.1 POLITICAL FACTORS 43
6.3.2 ECONOMICAL FACTORS 43
6.3.3 SOCIAL FACTORS 43
6.3.4 TECHNOLOGICAL FACTORS 44
6.4 INDUSTRY TRENDS 44
6.5 STRATEGIC BENCHMARKING 44
6.5.1 NEW PRODUCT LAUNCHES 44
7 SURGICAL MICROSCOPES MARKET, BY APPLICATION 46
7.1 INTRODUCTION 47
7.2 DENTISTRY 48
7.3 EAR, NOSE AND THROAT (ENT) 50
7.4 GYNECOLOGY AND UROLOGY 51
7.5 NEURO AND SPINE SURGERY 53
7.6 ONCOLOGY 56
7.7 OPHTHALMOLOGY 57
7.8 PLASTIC AND RECONSTRUCTIVE SURGERY 59
7.9 DOCUMENTATION 61
8 SURGICAL MICROSCOPES MARKET, BY END USER 63
8.1 INTRODUCTION 64
8.2 HOSPITALS 65
8.3 OUTPATIENT FACILITIES 67
9 GLOBAL SURGICAL MICROSCOPES MARKET, BY REGION 70
9.1 INTRODUCTION 71
9.2 NORTH AMERICA 73
9.2.1 U.S. 76
9.2.2 CANADA 78
9.3 EUROPE 79
9.3.1 GERMANY 82
9.3.2 U.K. 83
9.3.3 REST OF EUROPE 84
9.4 ASIA-PACIFIC 84
9.4.1 CHINA 87
9.4.2 INDIA 88
9.4.3 REST OF APAC 89
9.5 REST OF THE WORLD (ROW) 90
10 COMPETITIVE LANDSCAPE 92
10.1 OVERVIEW 93
10.2 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY GROWTH STRATEGY ADOPTED BY MARKET PLAYERS 94
10.3 NEW PRODUCT LAUNCHES 94
10.4 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS 95
10.5 ACQUISITIONS 96
10.6 EXPANSIONS 96
10.7 OTHER DEVELOPMENTS 96
11 COMPANY PROFILES 98
11.1 INTRODUCTION 98
11.2 ACCU-SCOPE INC. 99
11.2.1 BUSINESS OVERVIEW 99
11.2.2 PRODUCT PORTFOLIO 99
11.2.3 KEY STRATEGY 100
11.3 ALCON LABORATORIES, INC. 101
11.3.1 BUSINESS OVERVIEW 101
11.3.2 ALCON LABORATORIES, INC.: COMPANY SNAPSHOT 101
11.3.3 PRODUCT PORTFOLIO 101
11.3.4 MNM VIEW 102
11.3.5 RECENT DEVELOPMENTS 102
11.4 ALLTION (WUZHOU) CO., LTD. 103
11.4.1 BUSINESS OVERVIEW 103
11.4.2 PRODUCT PORTFOLIO 103
11.4.3 KEY STRATEGY 104
11.5 ARRI MEDICAL (ARRI GROUP) 105
11.5.1 BUSINESS OVERVIEW 105
11.5.2 PRODUCT PORTFOLIO 105
11.5.3 KEY STRATEGY 105
11.5.4 RECENT DEVELOPMENTS 105
11.6 CARL ZEISS AG 106
11.6.1 BUSINESS OVERVIEW 106
11.6.2 CARL ZEISS AG: COMPANY SNAPSHOT 106
11.6.3 PRODUCTS & SERVICES 107
11.6.4 MNM VIEW 108
11.6.5 RECENT DEVELOPMENTS 109
11.7 HAAG-STREIT SURGICAL GMBH (MÖLLER-WEDEL GMBH) 110
11.7.1 BUSINESS OVERVIEW 110
11.7.2 PRODUCT PORTFOLIO 110
11.7.3 KEY STRATEGY 111
11.7.4 RECENT DEVELOPMENTS 111
11.8 KARL KAPS GMBH & CO. KG 113
11.8.1 BUSINESS OVERVIEW 113
11.8.2 PRODUCT PORTFOLIO 113
11.8.3 KEY STRATEGY 113
11.8.4 RECENT DEVELOPMENTS 113
11.9 LEICA MICROSYSTEMS 114
11.9.1 BUSINESS OVERVIEW 114
11.9.2 LEICA MICROSYSTEMS: COMPANY SNAPSHOT 114
11.9.3 PRODUCT PORTFOLIO 115
11.9.4 MNM VIEW 117
11.9.5 RECENT DEVELOPMENTS 118
11.10 TAKAGI SEIKO CO. LTD. 119
11.10.1 BUSINESS OVERVIEW 119
11.10.2 PRODUCT PORTFOLIO 119
11.10.3 KEY STRATEGY 119
11.10.4 RECENT DEVELOPMENTS 120
11.11 TOPCON CORPORATION 121
11.11.1 BUSINESS OVERVIEW 121
11.11.2 TOPCON CORPORATION: COMPANY SNAPSHOT 121
11.11.3 PRODUCT PORTFOLIO 121
11.11.4 MNM VIEW 122
11.11.5 RECENT DEVELOPMENTS 122
12 APPENDIX 123
12.1 INSIGHTS OF INDUSTRY EXPERTS 123
12.2 DISCUSSION GUIDE 124
12.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 127
12.4 OTHER DEVELOPMENTS 128
12.5 AVAILABLE CUSTOMIZATIONS 135
12.6 RELATED REPORTS 135
“
“LIST OF TABLES
TABLE 1 NEED FOR HIGH-SPEED DIAGNOSTICS TO DRIVE MARKET GROWTH 36
TABLE 2 HIGH COST OF SURGICAL MICROSCOPES TO HINDER MARKET GROWTH 38
TABLE 3 EMERGING MARKETS ARE THE NEW GROWTH AVENUES FOR PLAYERS IN THE SURGICAL MICROSCOPES MARKET 39
TABLE 4 HIGH DEGREE OF TECHNICAL EXPERTISE CONSTRAINING THE GROWTH OF THE SURGICAL MICROSCOPES MARKET 40
TABLE 5 SURGICAL MICROSCOPES MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 48
TABLE 6 DENTISTRY MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 49
TABLE 7 NORTH AMERICA: DENTISTRY MARKET SIZE, BY COUNTRY,
2013–2020 ($MILLION) 49
TABLE 8 APAC: DENTISTRY MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 49
TABLE 9 ENT MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 50
TABLE 10 NORTH AMERICA: ENT MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 51
TABLE 11 APAC: ENT MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 51
TABLE 12 GYNECOLOGY AND UROLOGY MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 51
TABLE 13 NORTH AMERICA: GYNECOLOGY AND UROLOGY MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 52
TABLE 14 APAC: GYNECOLOGY AND UROLOGY MARKET SIZE, BY COUNTRY,
2013–2020 ($MILLION) 53
TABLE 15 NEURO AND SPINE SURGERY MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 53
TABLE 16 NORTH AMERICA: NEURO AND SPINE SURGERY MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 54
TABLE 17 EUROPE: NEURO AND SPINE SURGERY MARKET SIZE, BY COUNTRY/REGION, 2013–2020 ($MILLION) 55
TABLE 18 APAC: NEURO AND SPINE SURGERY MARKET SIZE, BY COUNTRY/REGION,
2013–2020 ($MILLION) 55
TABLE 19 ONCOLOGY MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 56
TABLE 20 NORTH AMERICA: ONCOLOGY MARKET SIZE, BY COUNTRY,
2013–2020 ($MILLION) 56
TABLE 21 APAC: ONCOLOGY MARKET SIZE, BY COUNTRY/REGION, 2013–2020 ($MILLION) 57
TABLE 22 OPHTHALMOLOGY MARKET SIZE, BY COUNTRY/REGION, 2013–2020 ($MILLION) 58
TABLE 23 NORTH AMERICA: OPHTHALMOLOGY MARKET SIZE, BY COUNTRY,
2013–2020 ($MILLION) 58
TABLE 24 APAC: OPHTHALMOLOGY MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 58
TABLE 25 PLASTIC AND RECONSTRUCTIVE SURGERY MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 59
TABLE 26 NORTH AMERICA: PLASTIC AND RECONSTRUCTIVE SURGERY MARKET SIZE,
BY COUNTRY, 2013–2020 ($MILLION) 59
TABLE 27 EUROPE: PLASTIC AND RECONSTRUCTIVE SURGERY MARKET SIZE,
BY COUNTRY/REGION, 2013–2020 ($MILLION) 60
TABLE 28 APAC: PLASTIC AND RECONSTRUCTIVE SURGERY MARKET SIZE,
BY COUNTRY/REGION, 2013–2020 ($MILLION) 61
TABLE 29 DOCUMENTATION MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 61
TABLE 30 NORTH AMERICA: DOCUMENTATION MARKET SIZE, BY COUNTRY,
2013–2020 ($MILLION) 62
TABLE 31 APAC: DOCUMENTATION MARKET SIZE, BY COUNTRY/REGION,
2013–2020 ($MILLION) 62
TABLE 32 SURGICAL MICROSCOPES MARKET SIZE, BY END USER, 2013–2020 ($MILLION) 64
TABLE 33 SURGICAL MICROSCOPES MARKET SIZE FOR HOSPITALS, BY REGION,
2013–2020 ($MILLION) 65
TABLE 34 NORTH AMERICA: SURGICAL MICROSCOPES MARKET SIZE FOR HOSPITALS,
BY COUNTRY, 2013–2020 ($MILLION) 66
TABLE 35 EUROPE: SURGICAL MICROSCOPES MARKET SIZE FOR HOSPITALS,
BY COUNTRY/REGION, 2013–2020 ($MILLION) 67
TABLE 36 APAC: SURGICAL MICROSCOPES MARKET SIZE FOR HOSPITALS,
BY COUNTRY/REGION, 2013–2020 ($MILLION) 67
TABLE 37 SURGICAL MICROSCOPES MARKET SIZE FOR OUTPATIENT FACILITIES, BY REGION, 2013–2020 ($MILLION) 68
TABLE 38 NORTH AMERICA: SURGICAL MICROSCOPES MARKET SIZE FOR OUTPATIENT FACILITIES, BY COUNTRY, 2013–2020 ($MILLION) 69
TABLE 39 EUROPE: SURGICAL MICROSCOPES MARKET SIZE FOR OUTPATIENT FACILITIES,
BY COUNTRY/REGION, 2013–2020 ($MILLION) 69
TABLE 40 APAC: SURGICAL MICROSCOPES MARKET SIZE FOR OUTPATIENT FACILITIES,
BY COUNTRY/REGION, 2013–2020 ($MILLION) 69
TABLE 41 SURGICAL MICROSCOPES MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 72
TABLE 42 NORTH AMERICA: SURGICAL MICROSCOPES MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 75
TABLE 43 NORTH AMERICA: SURGICAL MICROSCOPES MARKET SIZE, BY END USER,
2013–2020 ($MILLION) 75
TABLE 44 NORTH AMERICA: SURGICAL MICROSCOPES MARKET SIZE, BY COUNTRY,
2013–2020 ($MILLION) 76
TABLE 45 U.S.: SURGICAL MICROSCOPES MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 77
TABLE 46 U.S.: SURGICAL MICROSCOPES MARKET SIZE, BY END USER,
2013–2020 ($MILLION) 77
TABLE 47 CANADA: SURGICAL MICROSCOPES MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 78
TABLE 48 CANADA: SURGICAL MICROSCOPES MARKET SIZE, BY END USER,
2013–2020 ($MILLION) 79
TABLE 49 EUROPE: SURGICAL MICROSCOPES MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 80
TABLE 50 EUROPE: SURGICAL MICROSCOPES MARKET SIZE, BY END USER,
2013–2020 ($MILLION) 81
TABLE 51 EUROPE: SURGICAL MICROSCOPES MARKET SIZE, BY COUNTRY/REGION,
2013–2020 ($MILLION) 81
TABLE 52 GERMANY: SURGICAL MICROSCOPES MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 82
TABLE 53 GERMANY: SURGICAL MICROSCOPES MARKET SIZE, BY END USER,
2013–2020 ($MILLION) 82
TABLE 54 U.K.: SURGICAL MICROSCOPES MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 83
TABLE 55 U.K.: SURGICAL MICROSCOPES MARKET SIZE, BY END USER,
2013–2020 ($MILLION) 83
TABLE 56 ROE: SURGICAL MICROSCOPES MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 84
TABLE 57 ROE: SURGICAL MICROSCOPES MARKET SIZE, BY END USER,
2013–2020 ($MILLION) 84
TABLE 58 APAC: SURGICAL MICROSCOPES MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 86
TABLE 59 APAC: SURGICAL MICROSCOPES MARKET SIZE, BY END USER,
2013–2020 ($MILLION) 86
TABLE 60 APAC: SURGICAL MICROSCOPES MARKET SIZE, BY COUNTRY/REGION,
2013–2020 ($MILLION) 87
TABLE 61 CHINA: SURGICAL MICROSCOPES MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 87
TABLE 62 CHINA: SURGICAL MICROSCOPES MARKET SIZE, BY END USER,
2013–2020 ($MILLION) 88
TABLE 63 INDIA: SURGICAL MICROSCOPES MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 88
TABLE 64 INDIA: SURGICAL MICROSCOPES MARKET SIZE, BY END USER,
2013–2020 ($MILLION) 89
TABLE 65 ROAP: SURGICAL MICROSCOPES MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 89
TABLE 66 ROAP: SURGICAL MICROSCOPES MARKET SIZE, BY END USER,
2013–2020 ($MILLION) 90
TABLE 67 ROW: SURGICAL MICROSCOPES MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 90
TABLE 68 ROW: SURGICAL MICROSCOPES MARKET SIZE, BY END USER,
2013–2020 ($MILLION) 91
TABLE 69 NEW PRODUCT LAUNCHES, 2012–2015 94
TABLE 70 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2012–2015 95
TABLE 71 ACQUISITIONS, 2012–2015 96
TABLE 72 EXPANSIONS, 2012–2015 96
TABLE 73 OTHER DEVELOPMENTS, 2012–2015 97
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“LIST OF FIGURES
FIGURE 1 RESEARCH DESIGN 18
FIGURE 2 MARKET SIZE ESTIMATION 20
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 21
FIGURE 4 DATA TRIANGULATION METHODOLOGY 22
FIGURE 5 SURGICAL MICROSCOPES MARKET SNAPSHOT (2014 VS. 2020) 25
FIGURE 6 GLOBAL SURGICAL MICROSCOPES MARKET, BY APPLICATION, 2014 26
FIGURE 7 HOSPITALS ARE THE MAJOR END USERS OF SURGICAL MICROSCOPES 26
FIGURE 8 GLOBAL SURGICAL MICROSCOPES MARKET SHARE, 2014 27
FIGURE 9 NEW PRODUCT LAUNCHES IS THE MOST COMMONLY USED STRATEGY BY MARKET PLAYERS 28
FIGURE 10 INCREASE IN THE NUMBER OF SURGERIES AND GROWING DEMAND FOR HIGH-SPEED DIAGNOSTICS TO DRIVE MARKET GROWTH 29
FIGURE 11 NEURO & SPINE SURGERY SEGMENT ACCOUNTED FOR THE LARGEST SHARE
IN 2014 30
FIGURE 12 ASIA-PACIFIC TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 31
FIGURE 13 HOSPITALS WERE THE MAJOR END USERS IN 2014 31
FIGURE 14 ASIA-PACIFIC MARKET SHOWCASES LUCRATIVE GROWTH OPPORTUNITIES DURING THE FORECAST PERIOD 32
FIGURE 15 THE NEED FOR HIGH-SPEED DIAGNOSTICS IS EXPECTED TO BOOST THE MARKET GROWTH 34
FIGURE 16 SUPPLY CHAIN ANALYSIS: SURGICAL MICROSCOPES MARKET 42
FIGURE 17 DEVELOPMENT OF NEW AND INNOVATIVE SURGICAL MICROSCOPES IS THE LEADING TREND AMONG KEY PLAYERS 44
FIGURE 18 MARKET PLAYERS ADOPTED THE ORGANIC GROWTH STRATEGY OF NEW PRODUCT LAUNCHES 45
FIGURE 19 NEURO & SPINE SURGERY APPLICATION SEGMENT HELD THE LARGEST SHARE OF THE SURGICAL MICROSCOPES MARKET IN 2014 47
FIGURE 20 U.S. ACCOUNTED FOR THE LARGEST SHARE OF THE NORTH AMERICAN ENT MARKET IN 2014 50
FIGURE 21 CHINA TO WITNESS THE HIGHEST GROWTH IN THE APAC GYNAECOLOGY & UROLOGY MARKET FROM 2015 TO 2020 52
FIGURE 22 GERMANY LEADS THE SURGICAL MICROSCOPES MARKET FOR NEURO & SPINE SURGERY IN EUROPE 54
FIGURE 23 OPHTHALMOLOGY MARKET TO SEE HIGHEST GROWTH RATE IN APAC 57
FIGURE 24 ROE TO DOMINATE EUROPEAN MARKET IN 2019 60
FIGURE 25 HOSPITALS TO HOLD LARGEST SHARE OF THE SURGICAL MICROSCOPES END-USERS MARKET IN 2014 65
FIGURE 26 MARKET IN ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST RATE FROM 2015 TO 2020 66
FIGURE 27 OUTPATIENT FACILITIES END-USER SEGMENT TO WITNESS HIGHEST GROWTH
IN APAC 68
FIGURE 28 GEOGRAPHIC SNAPSHOT (2015) – HIGH-GROWTH MARKETS ARE EMERGING AS NEW REVENUE POCKETS 71
FIGURE 29 ASIA-PACIFIC – AN ATTRACTIVE DESTINATION FOR ALL PRODUCT CATEGORIES 72
FIGURE 30 NORTH AMERICAN MARKET SNAPSHOT: THE DEMAND FOR SURGICAL MICROSCOPES IS MAINLY DRIVEN BY TECHNOLOGICAL ADVANCEMENTS 74
FIGURE 31 EUROPEAN SURGICAL MICROSCOPES APPLICATION MARKET: NEURO & SPINE SURGERY IS THE FASTEST-GROWING MARKET SEGMENT 80
FIGURE 32 THE NEURO & SPINE SURGERY SEGMENT DOMINATES THE SURGICAL MICROSCOPES MARKET IN APAC IN 2014 85
FIGURE 33 ROW MARKET SNAPSHOT: THE HOSPITALS SEGMENT IS EXPECTED TO WITNESS THE HIGHEST GROWTH FROM 2015 TO 2020 91
FIGURE 34 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THEIR KEY GROWTH STRATEGY OVER THE LAST THREE YEARS 93
FIGURE 35 GEOGRAPHIC REVENUE MIX OF TOP 4 MARKET PLAYERS 98
“
