“The automotive steering system market is projected to be the largest in Asia-Oceania from 2015 to 2020, owing to the rising demand for automobiles in this region. To cater to this demand, many OEMs as well as Tier-I players have expanded in this region. In addition, economic reforms, increasing population in countries such as India & China, upcoming emission & fuel efficiency regulations, and changing buyer preferences towards economic and technologically advanced vehicles are the key factors driving the advancements in the automotive market of the region. This eventually is estimated to influence the demand of the automotive steering system in the Asian market.
The market is dominated by players such as JTEKT Corporation (Japan), Robert Bosch GmbH (Germany), ZF Friedrichshafen AG (Germany), NSK Ltd. (Japan), Nexteer Automotive Group Ltd. (U.S.).
This report classifies and defines the steering system market size, in terms of volume and value. Market size, in terms of volume, is provided in thousand units (‘000 units) from 2013 to 2020, whereas the market size, in terms of value, is provided USD Million.
Reasons to Buy the Report:
This report has focused on various levels of analysis; including industry analysis (industry trends, Porters Five Forces, and PEST analysis), value chain analysis, and company profiles, which together comprise and discuss the basic views on the emerging and high-growth segments of the automotive steering system market, competitive landscape, drivers, restraints, opportunities, challenges, high-growth regions and countries and government initiatives.
The report will enable both, new entrants/smaller firms as well as established firms to understand the market, which in turn will help the firms to acquire a larger market share. Firms purchasing the report could use any one or a combination of the below-mentioned four strategies (market development, product development/innovation, market diversification, and competitive assessment) to strengthen their position in the market.
The report provides insights with reference to the following points:
ï® Market Development: Comprehensive information about lucrative emerging markets. The report analyzes the markets for automotive steering system market across regions
ï® Product Development/Innovation: Detailed insights of the R&D activities, upcoming technologies, and new product launches in the global automotive steering system market
ï® Market Diversification: Detailed information about untapped markets, investments, new products, and recent developments in the global automotive steering system market
ï® Competitive Assessment: In-depth assessment of strategies, products, manufacturing capabilities of leading players, in the global automotive steering system market
”
“TABLE OF CONTENTS
1 INTRODUCTION 14
1.1 OBJECTIVES 14
1.2 MARKET DEFINITION 14
1.2.1 MARKETS COVERED 15
1.2.2 YEARS CONSIDERED FOR THE STUDY 15
1.3 CURRENCY 16
1.4 PACKAGE SIZE 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.2 SECONDARY DATA 19
2.2.1 KEY SECONDARY SOURCES 19
2.3 DATA FROM SECONDARY SOURCES 20
2.4 PRIMARY DATA 20
2.4.1 SAMPLING TECHNIQUES & DATA COLLECTION METHODS 21
2.4.2 PRIMARY PARTICIPANTS 21
2.5 FACTOR ANALYSIS 22
2.5.1 INTRODUCTION 22
2.5.2 DEMAND SIDE ANALYSIS 22
2.5.2.1 Increasing population across the globe 22
2.5.2.2 Impact of GDP on commercial vehicle sales 23
2.5.2.3 Infrastructure: Roadways 24
2.5.3 SUPPLY SIDE ANALYSIS 25
2.5.3.1 Influence of other factors such as safety regulations 25
2.6 MARKET SIZE ESTIMATION 26
2.7 DATA TRIANGULATION 28
2.8 ASSUMPTIONS 29
3 EXECUTIVE SUMMARY 30
4 PREMIUM INSIGHTS 37
4.1 STEERING SYSTEMS MARKET, BY REGION & VEHICLE TYPE, 2015-E 37
4.2 STEERING SYSTEMS MARKET, BY REGION, 2015–2020 38
4.3 STEERING SYSTEMS MARKET, BY VEHICLE TYPE & REGION, 2015-E 39
4.4 EPS SYSTEMS MARKET, BY TYPE & REGION, 2015–2020 40
4.5 STEERING SYSTEMS MARKET, BY TYPE, 2015–2020 40
4.6 AGRICULTURAL TRACTOR STEERING SYSTEMS MARKET, BY REGION, 2015-E 41
4.7 STEERING SYSTEMS KEY COMPONENTS MARKET, 2015–2020 42
4.8 STEERING SYSTEMS MARKET, BY SAFETY FEATURES, 2015–2020 43
5 MARKET OVERVIEW 44
5.1 INTRODUCTION 45
5.2 MARKET SEGMENTATION 45
5.3 MARKET DYNAMICS 46
5.3.1 DRIVERS 47
5.3.1.1 Increase in global vehicle production 47
5.3.1.2 Adoption of fuel efficient technologies 48
5.3.1.3 Logistical advantage provided by EPS systems 49
5.3.1.4 Increasing consumer preference toward driving comfort 50
5.3.2 RESTRAINTS 51
5.3.2.1 High cost of assisted power steering system 51
5.3.2.2 Fluctuations in raw material prices 51
5.3.3 OPPORTUNITIES 52
5.3.3.1 Low penetration of EPS in commercial vehicles 52
5.3.3.2 Steer-by-wire 52
5.3.4 CHALLENGE 53
5.3.4.1 Manufacturing economic and technically advanced steering systems 53
5.4 VALUE CHAIN ANALYSIS 53
5.5 STEERING SYSTEM: TECHNOLOGY ROAD MAP 55
5.6 PORTER’S FIVE FORCES ANALYSIS 56
5.6.1 THREAT OF NEW ENTRANTS 56
5.6.2 THREAT OF SUBSTITUTES 57
5.6.3 BARGAINING POWER OF BUYERS 57
5.6.4 BARGAINING POWER OF SUPPLIERS 58
5.6.5 INTENSITY OF COMPETITIVE RIVALRY 58
5.7 PRODUCT LIFECYCLE 59
5.8 AVERAGE SELLING PRICE (ASP) ANALYSIS FOR STEERING SYSTEM, 2013-2015 60
6 AUTOMOTIVE STEERING SYSTEM MARKET, BY TYPE 61
6.1 INTRODUCTION 62
6.1.1 MANUAL STEERING SYSTEM 63
6.1.1.1 Manual Steering Market, by Country & Vehicle Type 64
6.1.2 HYDRAULIC POWER STEERING (HPS) SYSTEM 71
6.1.2.1 HPS Market, by Country & Vehicle Type 72
6.1.3 ELECTRO-HYDRAULIC POWER STEERING (EHPS) SYSTEM 79
6.1.3.1 EHPS Market, by Country & Vehicle Type 80
6.1.4 ELECTRIC POWER STEERING (EPS) SYSTEM 87
6.1.4.1 EPS Market, by Country & Vehicle Type 88
7 STEERING SYSTEM KEY COMPONENTS MARKET, BY TYPE 96
7.1 INTRODUCTION 97
7.1.1 STEERING SYSTEM MARKET, BY KEY COMPONENTS 97
7.2 HYDRAULIC PUMP 99
7.2.1 HYDRAULIC PUMP MARKET, BY REGION 99
7.3 POWER STEERING COLUMN 100
7.3.1 POWER STEERING COLUMN MARKET, BY REGION 100
7.4 STEERING WHEEL SPEED SENSOR 101
7.4.1 STEERING WHEEL SPEED SENSOR MARKET, BY REGION 101
7.5 ELECTRIC MOTOR 102
7.5.1 ELECTRIC MOTOR MARKET, BY REGION 102
8 STEERING SYSTEM MARKET, BY SAFETY FEATURES 103
8.1 INTRODUCTION 104
8.2 ANTI-LOCK BRAKING SYSTEM (ABS) 105
8.2.1 ABS EQUIPPED VEHICLE MARKET, BY REGION 105
8.3 ELECTRONIC STABILITY CONTROL/PROGRAM (ESC/ESP) 105
8.3.1 ESC/ESP EQUIPPED VEHICLE MARKET, BY REGION 105
9 AGRICULTURAL TRACTORS STEERING SYSTEM MARKET, BY REGION 107
9.1 INTRODUCTION 108
9.2 AGRICULTURAL STEERING SYSTEMS MARKET, BY REGION 109
10 ELECTRIC POWER STEERING, BY TYPE 111
10.1 INTRODUCTION 112
10.2 COLUMN ASSIST ELECTRIC POWER STEERING (C-EPS) 114
10.2.1 COLUMN ASSIST ELECTRIC POWER STEERING (C-EPS) MARKET, BY REGION 114
10.3 PINION ASSIST ELECTRIC POWER STEERING (P-EPS) 115
10.3.1 PINON ASSIST ELECTRIC POWER STEERING (P-EPS) MARKET, BY REGION 115
10.4 RACK ASSIST ELECTRIC POWER STEERING (R-EPS) 116
10.4.1 RACK ASSIST ELECTRIC POWER STEERING (R-EPS) MARKET, BY REGION 116
11 STEERING SYSTEM MARKET, BY REGION 117
11.1 INTRODUCTION 118
11.2 PEST ANALYSIS 119
11.2.1 PEST ANALYSIS – ASIA-OCEANIA 119
11.2.1.1 Political factors 119
11.2.1.2 Economic factors 119
11.2.1.3 Social factors 120
11.2.1.4 Technological factors 120
11.2.2 PEST ANALYSIS – EUROPE 120
11.2.2.1 Political factors 120
11.2.2.2 Economic factors 120
11.2.2.3 Social factors 120
11.2.2.4 Technological Factors 121
11.2.3 PEST ANALYSIS – NORTH AMERICA 121
11.2.3.1 Political factors 121
11.2.3.2 Economic factors 121
11.2.3.3 Social factors 121
11.2.3.4 Technological factors 121
11.2.4 PEST ANALYSIS – REST OF THE WORLD 122
11.2.4.1 Political factors 122
11.2.4.2 Economic factors 122
11.2.4.3 Social factors 122
11.2.4.4 Technological factors 122
11.3 REGIONAL OVERVIEW 123
11.3.1 ASIA-OCEANIA 123
11.3.2 EUROPE 127
11.3.3 NORTH AMERICA 128
11.3.4 REST OF THE WORLD (ROW) 130
12 COMPETITIVE LANDSCAPE 132
12.1 OVERVIEW 132
12.2 MARKET SHARE ANALYSIS, AUTOMOTIVE STEERING SYSTEM MARKET 134
12.3 COMPETITIVE SITUATION AND TRENDS 135
12.4 BATTLE FOR MARKET SHARE: EXPANSION WAS THE KEY STRATEGY 136
12.5 EXPANSIONS 136
12.6 NEW PRODUCT LAUNCHES & DEVELOPMENTS 137
12.7 MERGERS & ACQUISITIONS 138
12.8 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, & JOINT VENTURES 138
13 COMPANY PROFILES 139
(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
13.1 INTRODUCTION 139
13.3 ROBERT BOSCH GMBH 143
13.4 ZF FRIEDRICHSHAFEN AG 146
13.5 NSK LTD. 149
13.6 NEXTEER AUTOMOTIVE GROUP LTD. 152
13.7 HITACHI LTD. 155
13.8 MANDO CORP. 158
13.9 THYSSENKRUPP AG 160
13.10 SHOWA CORPORATION 162
13.11 THE SONA GROUP 165
*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.
14 APPENDIX 168
14.1 INSIGHTS OF INDUSTRY EXPERTS 168
14.2 DISCUSSION GUIDE 168
14.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 171
14.4 AVAILABLE CUSTOMIZATIONS 172
14.4.1 REGIONAL ANALYSIS 172
14.4.2 MANUAL STEERING MARKET, BY TYPE 172
14.4.3 ELECTRIC POWER STEERING (EPS) MARKET, BY COMPONENTS 172
14.4.4 STEERING GEARHYDRAULIC POWER STEERING (HPS) MARKET, BY COMPONENTS 172
14.4.5 ELECTRO HYDRAULIC POWER STEERING (EHPS) MARKET, BY COMPONENTS 173
14.4.6 COMPANY INFORMATION 173
14.5 RELATED REPORTS 174
“
“LIST OF TABLES
TABLE 1 INCREASE IN GLOBAL VEHICLE PRODUCTION AND PREFERENCE FOR FUEL ECONOMY ARE THE KEY DRIVERS FOR STEERING SYSTEM MARKET 50
TABLE 2 COMMODITY PRICES, 2012-2014 51
TABLE 3 HIGH COST OF THE ASSISTED/POWER STEERING SYSTEM IS A MAJOR RESTRAINT 52
TABLE 4 THE KEY OPPORTUNITIES ARE COMMERCIAL VEHICLES AND STEER-BY-WIRE TECHNOLOGY 53
TABLE 5 AUTOMOTIVE STEERING SYSTEM: RAW MATERIAL PROVIDERS, COMPONENT
& SYSTEM MANUFACTURERS, AND END USERS 54
TABLE 6 STEERING SYSTEM, AVERAGE SELLING PRICE (ASP) ANALYSIS 60
TABLE 7 STEERING SYSTEM MARKET SIZE, BY TYPE, 2013 – 2020 (‘000 UNITS) 63
TABLE 8 STEERING SYSTEM MARKET SIZE, BY TYPE, 2013 – 2020 (USD MILLION) 63
TABLE 9 ASIA-OCEANIA: MANUAL STEERING SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE, 2013-2020 (‘000 UNITS) 64
TABLE 10 ASIA-OCEANIA: MANUAL STEERING SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE, 2013-2020 (USD MILLION) 65
TABLE 11 EUROPE: MANUAL STEERING SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE, 2013-2020 (‘000 UNITS) 66
TABLE 12 EUROPE: MANUAL STEERING SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE, 2013-2020 (USD MILLION) 67
TABLE 13 NORTH AMERICA: MANUAL STEERING SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE, 2013-2020 (‘000 UNITS) 68
TABLE 14 NORTH AMERICA: MANUAL STEERING SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE, 2013-2020 (USD MILLION) 69
TABLE 15 REST OF WORLD: MANUAL STEERING SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE, 2013-2020 (‘000 UNITS) 70
TABLE 16 REST OF WORLD: MANUAL STEERING SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE, 2013-2020 (USD MILLION) 71
TABLE 17 ASIA-OCEANIA: HPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (‘000 UNITS) 72
TABLE 18 ASIA-OCEANIA: HPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (USD MILLION) 73
TABLE 19 EUROPE: HPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (‘000 UNITS) 74
TABLE 20 EUROPE: HPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (USD MILLION) 75
TABLE 21 NORTH AMERICA: HPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (‘000 UNITS) 76
TABLE 22 NORTH AMERICA: HPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (USD MILLION) 77
TABLE 23 REST OF WORLD: HPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (‘000 UNITS) 78
TABLE 24 REST OF WORLD: HPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (USD MILLION) 79
TABLE 25 ASIA-OCEANIA: EHPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (‘000 UNITS) 80
TABLE 26 ASIA-OCEANIA: EHPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (USD MILLION) 81
TABLE 27 EUROPE: EHPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (‘000 UNITS) 82
TABLE 28 EUROPE: EHPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (USD MILLION) 83
TABLE 29 NORTH AMERICA: EHPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (‘000 UNITS) 84
TABLE 30 NORTH AMERICA: EHPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (USD MILLION) 85
TABLE 31 REST OF WORLD: EHPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (‘000 UNITS) 86
TABLE 32 REST OF WORLD: EHPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (USD MILLION) 87
TABLE 33 ASIA-OCEANIA: EPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (‘000 UNITS) 88
TABLE 34 ASIA-OCEANIA: HPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (USD MILLION) 89
TABLE 35 EUROPE: EPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (‘000 UNITS) 90
TABLE 36 EUROPE: EPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (USD MILLION) 91
TABLE 37 NORTH AMERICA: EPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (‘000 UNITS) 92
TABLE 38 NORTH AMERICA: EPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (USD MILLION) 93
TABLE 39 REST OF WORLD: EPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (‘000 UNITS) 94
TABLE 40 REST OF WORLD: EPS SYSTEM MARKET, BY COUNTRY AND VEHICLE TYPE,
2013-2020 (USD MILLION) 95
TABLE 41 GLOBAL STEERING SYSTEM KEY COMPONENTS MARKET, BY TYPE
2013-2020 (‘000 UNITS) 98
TABLE 42 GLOBAL STEERING SYSTEM MARKET, BY KEY COMPONENTS
2013-2020 (USD MILLION) 98
TABLE 43 HYDRAULIC PUMP MARKET, BY KEY COMPONENTS 2013-2020 (‘000 UNITS) 99
TABLE 44 HYDRAULIC PUMP MARKET, BY KEY COMPONENTS 2013-2020 (USD MILLION) 99
TABLE 45 POWER STEERING COLUMN MARKET, BY KEY COMPONENTS
2013-2020 (‘000 UNITS) 100
TABLE 46 POWER STEERING COLUMN MARKET, BY KEY COMPONENTS
2013-2020 (USD MILLION) 100
TABLE 47 STEERING WHEEL SPEED SENSOR MARKET, BY KEY COMPONENTS
2013-2020 (‘000 UNITS) 101
TABLE 48 STEERING WHEEL SPEED SENSOR MARKET, BY KEY COMPONENTS
2013-2020 (USD MILLION) 101
TABLE 49 ELECTRIC MOTOR MARKET, BY KEY COMPONENTS 2013-2020 (‘000 UNITS) 102
TABLE 50 ELECTRIC MOTOR MARKET, BY KEY COMPONENTS 2013-2020 (USD MILLION) 102
TABLE 51 MARKET FOR ABS AND ESC EQUIPPED VEHICLES, 2013-2020 (‘000 UNITS) 104
TABLE 52 MARKET FOR ABS EQUIPPED VEHICLES, 2013-2020 (‘000 UNITS) 105
TABLE 53 MARKET FOR ESC EQUIPPED VEHICLES, 2013-2020 (‘000 UNITS) 106
TABLE 54 GLOBAL AGRICULTURAL TRACTOR STEERING SYSTEM MARKET, BY REGION,
2013-2020 (‘000 UNITS) 109
TABLE 55 GLOBAL AGRICULTURAL TRACTOR STEERING SYSTEM MARKET, BY REGION,
2013-2020 (USD MILLION) 110
TABLE 56 ELECTRIC POWER STEERING SYSTEM MARKET SIZE, BY TYPE,
2013-2020 (‘000 UNITS) 113
TABLE 57 ELECTRIC POWER STEERING SYSTEM MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 113
TABLE 58 C-EPS SYSTEM MARKET SIZE, BY REGION, 2013-2020 (‘000 UNITS) 114
TABLE 59 C-EPS SYSTEM MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 114
TABLE 60 P-EPS SYSTEM MARKET SIZE, BY REGION, 2013-2020 (‘000 UNITS) 115
TABLE 61 P-EPS SYSTEM MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 115
TABLE 62 R-EPS SYSTEM MARKET SIZE, BY REGION, 2013-2020 (‘000 UNITS) 116
TABLE 63 R-EPS SYSTEM MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 116
TABLE 64 GLOBAL STEERING SYSTEMS MARKET VOLUME, BY GEOGRAPHY,
2013-2020 (‘000 UNITS) 122
TABLE 65 GLOBAL STEERING SYSTEMS MARKET VOLUME, BY GEOGRAPHY,
2013-2020 (USD MILLION) 123
TABLE 66 ASIA-OCEANIA: STEERING SYSTEMS MARKET VOLUME, BY COUNTRY,
2013-2020 (‘000 UNITS) 126
TABLE 67 ASIA-OCEANIA: STEERING SYSTEMS MARKET VOLUME, BY COUNTRY,
2013-2020 (USD MILLION) 126
TABLE 68 EUROPE: STEERING SYSTEMS MARKET VOLUME, BY COUNTRY,
2013-2020 (‘000 UNITS) 127
TABLE 69 EUROPE: STEERING SYSTEMS MARKET VOLUME, BY COUNTRY,
2013-2020 (USD MILLION) 128
TABLE 70 NORTH AMERICA: STEERING SYSTEMS MARKET VOLUME, BY COUNTRY,
2013-2020 (‘000 UNITS) 130
TABLE 71 NORTH AMERICA: STEERING SYSTEMS MARKET VOLUME, BY COUNTRY,
2013-2020 (USD MILLION) 130
TABLE 72 REST OF WORLD: STEERING SYSTEMS MARKET VOLUME, BY COUNTRY,
2013-2020 (‘000 UNITS) 131
TABLE 73 REST OF WORLD: STEERING SYSTEMS MARKET VOLUME, BY COUNTRY,
2013-2020 (USD MILLION) 131
TABLE 74 EXPANSIONS, 2011–2015 136
TABLE 75 NEW PRODUCT LAUNCHES & DEVELOPMENTS, 2011–2015 137
TABLE 76 MERGERS & ACQUISITIONS, 2010–2015 138
“
“LIST OF FIGURES
FIGURE 1 STEERING SYSTEM MARKET: MARKETS COVERED 15
FIGURE 2 RESEARCH DESIGN 17
FIGURE 3 RESEARCH METHODOLOGY MODEL 18
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
& REGION 21
FIGURE 5 SIGNIFICANT GROWTH IN GLOBAL POPULATION (MILLION), 2004–2014 23
FIGURE 6 GROSS DOMESTIC PRODUCT VS. COMMERCIAL VEHICLE SALES, 2012 VS. 2013 24
FIGURE 7 ROADWAYS INFRASTRUCTURE: ROAD NETWORK (KM), BY COUNTRY, 2011 25
FIGURE 8 INDUSTRY SPECIFIC MICRO & MACRO FACTOR ANALYSIS 26
FIGURE 9 STEERING SYSTEM MARKET SIZE ESTIMATION, BY SYSTEM AND VEHICLE TYPE : BOTTOM-UP APPROACH 27
FIGURE 10 ASIA-OCEANIA: LARGEST MARKET FOR AUTOMOTIVE STEERING SYSTEM,
2015 VS 2020 31
FIGURE 11 PASSENGER CAR SEGMENT DOMINATES STEERING SYSTEM MARKET,
2015 VS 2020 32
FIGURE 12 C-EPS SYSTEMS TO LEAD THE GLOBAL AUTOMOTIVE ELECTRIC POWER STEERING SYSTEM MARKET IN 2015 (USD MILLION) 33
FIGURE 13 MARKET SNAPSHOT FOR KEY COMPONENTS OF STEERING SYSTEM,
2015 VS. 2020 34
FIGURE 14 EPS SYSTEMS TO HOLD MAJORITY MARKET SHARE, BY VALUE, OF STEERING SYSTEM MARKET TILL 2020 35
FIGURE 15 ABS AND ESC WILL HAVE SIGNIFICANT PENETRATION IN ALL VEHICLE TYPES
TILL 2020 36
FIGURE 16 ASIA-OCEANIA REGION & PASSENGER CAR SEGMENT TO DOMINATE THE STEERING SYSTEMS MARKET, BY VALUE, 2015-E 37
FIGURE 17 CHINA: HIGHEST GROWING STEERING SYSTEMS MARKET, BY VALUE, 2015–2020 38
FIGURE 18 PASSENGER CAR SEGMENT TO DOMINATE THE GLOBAL STEERING SYSTEMS MARKET 39
FIGURE 19 R-EPS IN EUROPE TO ACCOUNT FOR THE LARGEST MARKET SHARE IN EPS SYSTEMS MARKET, BY VALUE, 2015–2020 40
FIGURE 20 STEERING SYSTEMS MARKET, BY TYPE: SNAPSHOT 40
FIGURE 21 ASIA-OCEANIA: HIGHEST MARKET SHARE IN AGRICULTURAL TRACTOR STEERING SYSTEMS MARKET, BY VALUE, 2015-E 41
FIGURE 22 STEERING WHEEL SPEED SENSOR MARKET TO GROW AT THE HIGHEST CAGR 42
FIGURE 23 MAJORITY OF VEHICLES ARE PROJECTED TO BE EQUIPPED WITH ABS
& ESC TILL 2020 43
FIGURE 24 MARKET SEGMENTATION 45
FIGURE 25 STEERING SYSTEM MARKET DYNAMICS 46
FIGURE 26 GLOBAL VEHICLE PRODUCTION SNAPSHOT (2013-2020) 47
FIGURE 27 LIGHT DUTY VEHICLE FUEL ECONOMY STANDARDS, 2002-2025 48
FIGURE 28 EPS SYSTEMS TO DOMINATE AUTOMOTIVE STEERING SYSTEM MARKET TILL 2020 49
FIGURE 29 POWER STEERING HAS MAJORITY OF THE MARKET SHARE IN STEERING SYSTEM MARKET, BY VALUE, 2015-2020 50
FIGURE 30 STEERING SYSTEM MARKET: VALUE CHAIN ANALYSIS 54
FIGURE 31 EVOLUTION OF STEERING SYSTEM 55
FIGURE 32 PORTER’S FIVE FORCES ANALYSIS 56
FIGURE 33 EPS: GROWING TECHNOLOGY FOR STEERING SYSTEM MARKET 59
FIGURE 34 EPS SYSTEM MARKET GROWING AT A HIGHEST CAGR FROM
2015 TO 2020 (USD MILLION) 62
FIGURE 35 GLOBAL STEERING SYSTEM KEY COMPONENTS MARKET SNAPSHOT 97
FIGURE 36 GLOBAL ABS AND ESC EQUIPPED VEHICLE MARKET SIZE, 2013-2020 (‘000 UNITS) 104
FIGURE 37 CONTRIBUTION OF AGRICULTURE TO THE GDP (% OF GDP), 2014 108
FIGURE 38 AGRICULTURAL TRACTORS STEERING SYSTEM MARKET SIZE, BY REGION,
2015-2020 (USD MILLION) 109
FIGURE 39 ELECTRIC POWER STEERING SYSTEM MARKET, BY TYPE,
2015 VS. 2020 (USD MILLION) 112
FIGURE 40 CHINA, INDIA AND THE U.S. ARE ESTIMATED TO SHOW SIGNIFICANT GROWTH DURING THE FORECAST PERIOD, 2015-2020 119
FIGURE 41 ASIA-OCEANIA STEERING SYSTEM MARKET: REGIONAL SNAPSHOT (2015) 125
FIGURE 42 NORTH AMERICA STEERING SYSTEM MARKET: REGIONAL SNAPSHOT (2015-E) 129
FIGURE 43 COMPANIES ADOPTED REGIONAL EXPANSION AS THE KEY GROWTH STRATEGY FROM 2010 TO 2015 132
FIGURE 44 NEXTEER AUTOMOTIVE GROUP LTD. GREW AT THE HIGHEST RATE FROM
2012 TO 2014 133
FIGURE 45 STEERING SYSTEM MARKET SHARE (OEM), BY KEY PLAYER, 2014 134
FIGURE 46 REGIONAL EXPANSION IS THE KEY STRATEGY ADOPTED BY AUTOMOTIVE STEERING SYSTEM MARKET PLAYERS, 2011-2015 135
FIGURE 47 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, & JOINT VENTURES,
2011–2015 138
FIGURE 48 REGION-WISE REVENUE MIX OF TOP 5 MARKET PLAYERS 139
FIGURE 49 JTEKT CORPORATION: COMPANY SNAPSHOT 140
FIGURE 50 JTEKT CORPORATION: SWOT ANALYSIS 142
FIGURE 51 ROBERT BOSCH GMBH: COMPANY SNAPSHOT 143
FIGURE 52 SWOT ANALYSIS: ROBERT BOSCH GMBH 145
FIGURE 53 ZF FRIEDRICHSHAFEN AG: COMPANY SNAPSHOT 146
FIGURE 54 ZF FRIEDRICHSHAFEN AG: SWOT ANALYSIS 148
FIGURE 55 NSK LTD: COMPANY SNAPSHOT 149
FIGURE 56 NSK LTD.: SWOT ANALYSIS 151
FIGURE 57 NEXTEER AUTOMOTIVE GROUP LIMITED: BUSINESS SNAPSHOT 152
FIGURE 58 NEXTEER AUTOMOTIVE GROUP LIMITED: SWOT ANALYSIS 154
FIGURE 59 HITACHI LTD: BUSINESS SNAPSHOT 155
FIGURE 60 MANDO CORP.: COMPANY SNAPSHOT 158
FIGURE 61 THYSSENKUPP AG: COMPANY SNAPSHOT 160
FIGURE 62 SHOWA CORPORATION: COMPANY SNAPSHOT 162
FIGURE 63 THE SONA GROUP: COMPANY SNAPSHOT 165
“
