“The confectionery market produces a range of food products that are rich in sugar content such as chocolates, candies, gums, lollies and so on. Broader classification of confectionery market can be broken into sugar, gums and chocolates. Overall confectionery market has experienced significant evolution owing to the dynamic consumer demands, socio economic changes, and cultural influences. Consumer’s tastes and their inclination towards chocolates and sweets is a never ending reason behind the growth of the confectionery market worldwide. With increasing concerns for health and simultaneous increase in consumer’s craving for variety of chocolates and candies, there has been a dramatic growth in the sales of low-calorie and sugar-free confectionery products. Dark chocolates are known for controlling cardiac diseases and cholesterol owing to its richness in antioxidants and high coca content which boosts the market for chocolates confectionery.
Despite of continuous promotional campaigns and advertisements, consumers remain unaffected and are reluctant in consuming gums confectionery. Increasing awareness and health consciousness among population has led to a declining growth in many parts of the region
The report analyzes the market based on category namely: Sugar Confectionery, Gum Confectionery and Chocolate Confectionery. Chocolates hold a vital place in confectionery market. The report provides detailed analysis on distribution landscape and potential of various distribution channels such as Supermarkets/Hypermarkets, Convenience stores, specialty food stores, vending machines and online retail. Country specific trends and market dynamics are also covered in the report.
Some of the key players in the South America confectionery market include:
· Kraft Foods
· Hershey Corp
· Mars Inc.
· Mondelez International.”
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