“The total Software Defined Data Center (SDDC) market is expected to grow from $21.78 billion in 2015 to $77.18 billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 28.8% from 2015 to 2020.
The rising need for virtualized data centers and the incessantly increasing data traffic has posed as a threat to enterprises and infrastructure providers alike. The increased cost overheads and complexities in the networking environment have given way to the adoption of Software Defined Data Center (SDDC), thereby aiding companies in cutting down their operational and capital expenditure (CAPEX). Typically, the infrastructure cost of data centers rises while scaling up from their existing architectures. This often leads to several complexities and interoperability issues between different components, thereby increasing demand for a seamless software defined environment. The SDDC comprises software defined storage (SDS), software defined networking (SDN) and software defined server/compute, wherein all the three components of networking are managed by applications.
This report gives detailed insights into the global Software Defined Data Center (SDDC) market split across various regions, The report broadly comprises SDDC segments: software defined storage, software defined networking and software defined compute, application; by end users: cloud service providers, telecommunication service providers and enterprise. The report is also segmented into regional markets covering major countries in these regions. The report also emphasizes on key adoption trends, evolution of data centers, future opportunities and business cases in this innovative market. MarketsandMarkets expects an increasing adoption of SDDC solutions, as major vendors are aggressively investing and rigorously working towards building cost effective data center solutions, in an effort to reduce the overall cost incurred by end-users.
Geographically, North America (comprising the U.S. and Canada) is estimated to command the largest share of 52.32% of the global software defined data center market in 2014, followed by APAC. The trend of adoption of SDDC in this region is mainly driven by the reduction of operating expenses and the simplification of IT management. The medium and large North American organizations are increasingly implementing software-defined solutions or planning to adopt in coming five years. APAC is also one the major growing region in the software defined data center market due to rising numbers of cloud and telecommunication end users.
The global data center software defined data center vendors include big market players such as Dell Inc., EMC Corporation, Hitachi Data Systems, Hewlett-Packard Company, Intel Corporation, NEC Corporation, Oracle Corporation, Riverbed Technology Inc. and VMware Inc. New product launches, partnerships, agreements, collaborations, and acquisition are the major strategies adopted by most market players to achieve growth in the software defined data center market.
Reasons to Buy the Report:
From an insight perspective, this research report has focused on various levels of analysis—industry analysis (industry trends, and Porter analysis), analysis of top players, their offered products and services, value chain analysis, and company profiles, which together comprise and discuss the basic views on the competitive landscape, emerging and high-growth segments of the software defined data center market, high-growth regions, drivers, restraints, and opportunities.
The report will enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help the firms penetrate into the market share. Firms purchasing the report could use any one or combination of the below mentioned five strategies (market penetration, product development/innovation, market development, market diversification, and competitive assessment) for strengthening their market share.
The report provides insights on the following pointers:
• Market Penetration: Comprehensive information on software defined data center solutions offered by the top 10 players in the SDDC market
• Product Development/Innovation: Detailed insights on upcoming technologies, research and development (R&D) activities, and new product launches in the software defined data center market
• Market Development: Comprehensive information about lucrative emerging markets. The report analyzes the markets for SDDC solutions across various countries across the regions
• Market Diversification: Exhaustive information about new products, untapped regions, recent developments, and investments in the software defined data center market
• Competitive Assessment: In-depth assessment of market shares, strategies, products, and capabilities of leading players in the software defined data center market
”
“TABLE OF CONTENTS
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 MARKETS COVERED
1.3.2 YEARS CONSIDERED IN THE REPORT
1.4 LIMITATIONS
1.5 CURRENCY
1.6 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION
2.3 MARKET SHARE ESTIMATION
2.3.1 KEY DATA TAKEN FROM SECONDARY SOURCES
2.3.2 KEY DATA FROM PRIMARY SOURCES
2.3.2.1 Key industry insights
2.4 MARKET SIZE ESTIMATION
2.4.1 BOTTOM-UP APPROACH
2.4.2 TOP-DOWN APPROACH
2.5 ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE SDDC MARKET
4.2 SDDC MARKET ACROSS VARIOUS REGIONS
4.3 SDDC MARKET POTENTIAL
4.4 LIFE CYCLE ANALYSIS, BY REGION, 2015
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET EVOLUTION
5.3 MARKET SEGMENTATION
5.3.1 BY SOLUTION
5.3.2 BY END USER
5.4 MARKET DYNAMICS
5.4.1 DRIVERS
5.4.1.1 Innovations in processing power And memory
5.4.1.2 High demand for resourcing pooling
5.4.1.3 Custom/Manual networking configuration
5.4.2 RESTRAINT
5.4.2.1 Interoperability issues
5.4.3 OPPORTUNITIES
5.4.3.1 Heterogeneous environment
5.4.3.2 Growth in hybrid clouds
5.4.3.3 Software-Defined security
5.4.4 CHALLENGE
5.4.4.1 Developing operational model for different storage types
6 INDUSTRY TRENDS
6.1 VALUE CHAIN ANALYSIS
6.1.1 SOFTWARE-DEFINED STORAGE (SDS)
6.1.2 SOFTWARE-DEFINED NETWORKING (SDN)
6.1.3 SOFTWARE-DEFINED COMPUTE(SDC)
6.1.4 HARDWARE EQUIPMENT PROVIDERS
6.1.5 NETWORK VIRTUALIZATION SOLUTION PROVIDERS
6.1.6 CLOUD SERVICE PROVIDERS
6.1.7 TELECOMMUNICATIONS SERVICE PROVIDERS
6.1.8 COLOCATION DATA CENTER PROVIDERS
6.1.9 ENTERPRISES
6.2 PORTER’S FIVE FORCES ANALYSIS
6.2.1 BARGAINING POWER OF SUPPLIERS
6.2.2 BARGAINING POWER OF BUYERS
6.2.3 THREAT OF SUBSTITUTES
6.2.4 THREAT FROM NEW ENTRANTS
6.2.5 INTENSITY OF RIVALRY
6.3 STRATEGIC BENCHMARKING
6.3.1 PRODUCT ENHANCEMENTS AND EXPANSIONS
6.3.2 MERGERS, ACQUISITIONS, STRATEGIC AGREEMENTS, AND JOINT VENTURES
7 SDDC MARKET ANALYSIS, BY SOLUTION
7.1 INTRODUCTION
7.2 SOFTWARE-DEFINED NETWORKING (SDN)
7.3 SOFTWARE-DEFINED STORAGE (SDS)
7.4 SOFTWARE-DEFINED COMPUTE (SDC)
7.5 APPLICATION
8 SDDC MARKET ANALYSIS, BY END USER
8.1 INTRODUCTION
8.2 CLOUD SERVICE PROVIDERS
8.3 TELECOMMUNICATION SERVICE PROVIDERS
8.4 ENTERPRISES
9 GEOGRAPHIC ANALYSIS
9.1 INTRODUCTION
9.2 NORTH AMERICA
9.3 EUROPE
9.4 ASIA-PACIFIC (APAC)
9.5 MIDDLE EAST & AFRICA (MEA)
9.6 LATIN AMERICA (LA)
10 COMPETITIVE LANDSCAPE
10.1 OVERVIEW
10.2 COMPETITIVE SITUATION AND TRENDS
10.2.1 NEW PRODUCT LAUNCHES
10.2.2 PARTNERSHIPS AND COLLABORATIONS
10.2.3 EXPANSION
10.2.4 MERGERS AND ACQUISITIONS
11 COMPANY PROFILES
11.1 INTRODUCTION
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
11.2 CISCO SYSTEMS, INC.
11.3 INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION
11.4 HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P. (HP)
11.5 FUJITSU
11.6 EMC
11.7 DELL
11.8 HITACHI DATA SYSTEMS
11.9 CITRIX SYSTEMS, INC.
11.10 NEC CORPORATION
11.11 BIG SWITCH NETWORKS
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
12 APPENDIX
12.1 KEY INSIGHTS
12.2 DISCUSSION GUIDE
12.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
12.4 AVAILABLE CUSTOMIZATIONS
12.5 RELATED REPORTS
“
“LIST OF TABLES
TABLE 1 SDDC MARKET: ASSUMPTIONS
TABLE 2 SDDC MARKET SIZE, BY SUB-SEGMENT, 2015 – 2020 ($BILLION)
TABLE 3 HIGH DEMAND FOR RESOURCE POOLING DRIVES THE GROWTH OF SDDC MARKET
TABLE 4 INTEROPERABILITY ISSUES IS ACTING AS A BARRIER FOR MARKET GROWTH
TABLE 5 GROWTH IN HYBRID CLOUDS OFFER GREATER MARKET OPPORTUNITY
TABLE 6 DEVELOPING OPERATIONAL MODEL FOR DIFFERENT STORAGE TYPES IS A CHALLENGE FOR MARKET GROWTH
TABLE 7 SDDC MARKET SIZE, BY SOLUTION, 2013 – 2020 ($MILLION)
TABLE 8 SDN MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 9 SDN MARKET SIZE, BY REGION, 2013 – 2020 ($MILLION)
TABLE 10 NA: SDN MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 11 EUROPE: SDN MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 12 APAC: SDN MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 13 MEA: SDN MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 14 LA: SDN MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 15 SDS MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 16 SDS MARKET SIZE, BY REGION, 2013 – 2020 ($MILLION)
TABLE 17 SDS MARKET SIZE, BY END USER, 2013–2020 ($MILLION)
TABLE 18 SDC MARKET SIZE, BY SOLUTION, 2013 – 2020 ($MILLION)
TABLE 19 SDC MARKET SIZE, BY REGION, 2013 – 2020 ($MILLION)
TABLE 20 NA: SDC MARKET SIZE, BY SOLUTION, 2013 – 2020 ($MILLION)
TABLE 21 EUROPE: SDC MARKET SIZE, BY SOLUTION, 2013 – 2020 ($MILLION)
TABLE 22 APAC: SDC MARKET SIZE, BY SOLUTION, 2013 – 2020 ($MILLION)
TABLE 23 MEA: SDC MARKET SIZE, BY SOLUTION, 2013 – 2020 ($MILLION)
TABLE 24 LA: SDC MARKET SIZE, BY SOLUTION, 2013 – 2020 ($MILLION)
TABLE 25 APPLICATION MARKET SIZE, BY REGION, 2013 – 2020 ($MILLION)
TABLE 26 SDDC MARKET SIZE, BY END USER , 2013 – 2020 ($MILLION)
TABLE 27 NA: SDDC MARKET SIZE, BY END USER, 2013 – 2020 ($MILLION)
TABLE 28 EUROPE: SDDC MARKET SIZE, BY END USER, 2013 – 2020 ($MILLION)
TABLE 29 APAC: SDDC MARKET SIZE, BY END USER, 2013 – 2020 ($MILLION)
TABLE 30 MEA: SDDC MARKET SIZE, BY END USER, 2013 – 2020 ($MILLION)
TABLE 31 LA: SDDC MARKET SIZE, BY END USER, 2013 – 2020 ($MILLION)
TABLE 32 SDDC MARKET SIZE, BY REGION, 2013 – 2020 ($MILLION)
TABLE 33 NA: SDDC MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 34 U.S.: SDDC MARKET SIZE, BY SOLUTION, 2013 – 2020 ($MILLION)
TABLE 35 U.S.: SDN MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 36 CANADA: SDDC MARKET SIZE, BY SOLUTION, 2013 – 2020 ($MILLION)
TABLE 37 CANADA: SDN MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 38 EUROPE : SDDC MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 39 U.K.: SDDC MARKET SIZE, BY SOLUTION, 2013 – 2020 ($MILLION)
TABLE 40 U.K.: SDN MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 41 GERMANY: SDDC MARKET SIZE, BY SOLUTION, 2013 – 2020 ($MILLION)
TABLE 42 GERMANY: SDN MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 43 REST OF EUROPE: SDDC MARKET SIZE, BY SOLUTION, 2013 – 2020 ($MILLION)
TABLE 44 REST OF EUROPE: SDN MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 45 APAC: SDDC MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 46 JAPAN: SDDC MARKET SIZE, BY SOLUTION, 2013 – 2020 ($MILLION)
TABLE 47 JAPAN: SDN MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 48 CHINA: SDDC MARKET SIZE, BY SOLUTION, 2013 – 2020 ($MILLION)
TABLE 49 CHINA: SDN MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 50 AUSTRALIA: SDDC MARKET SIZE, BY SOLUTION, 2013 – 2020 ($MILLION)
TABLE 51 AUSTRALIA: SDN MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 52 REST OF APAC: SDDC MARKET SIZE, BY SOLUTION, 2013 – 2020 ($MILLION)
TABLE 53 REST OF APAC: SDN MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 54 MEA: SDDC MARKET SIZE, BY COUNTRY, 2015 – 2020 ($MILLION)
TABLE 55 KSA: SDDC MARKET SIZE, BY SOLUTION, 2015 – 2020 ($MILLION)
TABLE 56 KSA: SDN MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 57 UAE: SDDC MARKET SIZE, BY SOLUTION, 2013 – 2020 ($MILLION)
TABLE 58 UAE: SDN MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 59 REST OF MEA: SDDC MARKET SIZE, BY SOLUTION, 2013 – 2020 ($MILLION)
TABLE 60 REST OF MEA: SDN MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 61 LA: SDDC MARKET SIZE, BY COUNTRY, 2013 – 2020 ($MILLION)
TABLE 62 BRAZIL: SDDC MARKET SIZE, BY SOLUTION, 2013 – 2020 ($MILLION)
TABLE 63 BRAZIL: SDN MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 64 MEXICO: SDDC MARKET SIZE, BY SOLUTION, 2013 – 2020 ($MILLION)
TABLE 65 MEXICO: SDN MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 66 REST OF LA: SDDC MARKET SIZE, BY SOLUTION, 2013 – 2020 ($MILLION)
TABLE 67 REST OF LA: SDN MARKET SIZE, BY COMPONENT, 2013 – 2020 ($MILLION)
TABLE 68 NEW PRODUCT LAUNCHES, 2014–2015
TABLE 69 PARTNERSHIPS AND COLLABORATIONS, 2014
TABLE 70 EXPANSION, 2014
TABLE 71 MERGERS AND ACQUISITIONS, 2012–2013
“
“LIST OF FIGURES
FIGURE 1 SDDC MARKET: RESEARCH DESIGN
FIGURE 2 BREAK DOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
FIGURE 3 MARKET BREAKDOWN AND DATA TRIANGULATION
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
FIGURE 6 SDC HAS THE MAXIMUM MARKET SHARE OF SDDC SOLUTIONS MARKET (2015 VS. 2020)
FIGURE 7 NORTH AMERICA HAS THE LARGEST MARKET SHARE IN 2015
FIGURE 8 SDDC MARKET SIZE IS EXPECTED TO REACH $77.18 BILLION BY 2020
FIGURE 9 NA REGION HAS THE MAXIMUM MARKET SHARE OF 52.32% IN 2015
FIGURE 10 MEA MARKET IS EXPECTED TO ENTER THE EXPONENTIAL GROWTH PHASE
FIGURE 11 SDDC MARKET EVOLUTION AND MILESTONES CHART
FIGURE 12 SDDC MARKET SEGMENTATION: BY SOLUTION
FIGURE 13 SDDC MARKET SEGMENTATION: BY END USER
FIGURE 14 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN THE SDDC MARKET
FIGURE 15 VALUE CHAIN: SDDC MARKET
FIGURE 16 PORTER’S FIVE FORCES ANALYSIS
FIGURE 17 STRATEGIC BENCHMARKING: IBM LAUNCHED NEW SOLUTIONS FOR SDDC MARKET
FIGURE 18 STRATEGIC BENCHMARKING: EMC CORPORATION LAUNCHED NEW SOLUTIONS FOR THE SDDC MARKET
FIGURE 19 HUGE GROWTH POTENTIAL IN ALL TYPES OF SOLUTIONS FOR SDDC MARKET
FIGURE 20 CLOUD SERVICE PROVIDERS TO BE THE MAJOR END USERS IN THE SDDC MARKET
FIGURE 21 THE NA REGION TO DOMINATE SDDC MARKET FROM 2013–2020
FIGURE 22 EUROPE IS THE MOST ATTRACTIVE DESTINATION FOR SDCC VENDORS: 2014 – 2019
FIGURE 23 NA REGION TO HOLD A MAJOR SHARE OF THE SDDC MARKET FROM 2015 TO 2020
FIGURE 24 EUROPE TO REGISTER THE HIGHEST CAGR IN SDDC MARKET FROM 2015 TO 2020
FIGURE 25 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY OVER THE PERIOD OF 2013–2015
FIGURE 26 HP AND IBM CORP. ARE DOMINATING THE SDDC MARKET
FIGURE 27 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES IS THE KEY STRATEGY
FIGURE 28 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS
FIGURE 29 CISCO SYSTEMS, INC.: COMPANY SNAPSHOT
FIGURE 30 CISCO SYSTEMS, INC.: SWOT ANALYSIS
FIGURE 31 IBM CORPORATION: COMPANY SNAPSHOT
FIGURE 32 IBM CORPORATION: SWOT ANALYSIS
FIGURE 33 HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P.: COMPANY SNAPSHOT
FIGURE 34 HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P.: SWOT ANALYSIS
FIGURE 35 FUJITSU: COMPANY SNAPSHOT
FIGURE 36 FUJITSU: SWOT ANALYSIS
FIGURE 37 EMC: COMPANY SNAPSHOT
FIGURE 38 DELL: COMPANY SNAPSHOT
FIGURE 39 HITACHI DATA SYSTEMS.: COMPANY SNAPSHOT
FIGURE 40 CITRIX SYSTEM, INC.: COMPANY SNAPSHOT
FIGURE 41 NEC CORPORATION: COMPANY SNAPSHOT
“
