Seed Coating Materials Market by Type (polymers, Colorants, pellets, minerals/pumice, and Other Additives), Crop Type (Cereals & Grains, Oilseeds & pulses, Fruits & Vegetables, flowers & ornamentals), & by Region – Global Trends & Forecasts to 2020

““Seed coating materials market projected to grow at a CAGR of 7.6%”
The seed coating materials market is projected to reach a value of USD 1.63 billion by 2020, growing at a CAGR of 7.6% from 2015 to 2020. The market is further driven by factors such as increasing demand of coated seeds by advanced agricultural technologies, growing awareness among the farmers about the commercial utilization of seeds, and increasing need of seed treatment, leading to an increased agricultural output. The high growth potential in emerging markets in the agriculture business and untapped regions such as Asia-Pacific, Middle-East, and Africa provides new growth opportunities for market players.
“Polymers accounted for the largest market share in 2014 among all the types used as seed coating materials”
Among the types of seed coating materials such as polymers, colorants, pellets, minerals/pumice, & others, polymers accounted for the largest market share, followed by pellets and colorants. Polymers are used on a large scale due to their functional qualities which benefit the germination of seeds and enhance the seed performance leading to higher crop yield.
“Cereals & Grains segment led the market with the largest share in 2014”
On the basis of crop type, the seed coating materials market is led by the cereals & grains segment, followed by the fruits & vegetables and flowers & ornamentals segments. The demand for cereals and grains is continuously rising as it is an important part of the daily meal of growing population. This has led to growing usage of seed coating materials on the seeds of cereals & grains, eventually enhancing the agricultural output.
“North America dominated the market with the largest share”
North America formed the largest market for seed coating materials in 2014 and is projected to grow at the highest CAGR from 2015 to 2020, whereas Europe accounted for the second-largest market in 2015, in terms of value. The global seed coating materials market is segmented region-wise, with a detailed analysis of each region by studying the key markets. These regions include North America, Europe, Asia-Pacific, Latin America, and Rest of the World (RoW). The seed coating materials are becoming popular with seed manufacturers in the developing regions of Asia-Pacific and Latin America, mainly due to the rising demand for treated seeds by the farmers, as a result of increasing awareness about the benefits of treated seeds.

Breakdown of profile of primary participants
 By Company Type: Tier 1 – 50 %, Tier 2 – 30%, and Tier 3 – 20%
 By Designation: C level – 28%, Director level – 22%, Others – 50%
 By Region: North America – 40%, Europe – 20%, Asia-Pacific – 30%, RoW – 10%

Key players identified in the seed coating materials market include BASF SE (Germany), Bayer CropScience AG (Germany), Clariant AG (Switzerland), Croda International PLC (U.K.), and Platform Specialty Products Corporation (U.S.). Along with these companies, other players having a strong presence in the global seed coating materials market include BrettYoung Seeds Limited (Canada), INCOTEC Group BV (The Netherlands), Keystone Aniline Corporation (U.S.), Precision Laboratories, LLC (U.S.), and Germains Seed Technology, Inc. (U.K.).
Reasons to buy this report:
• To get a comprehensive overview of the global seed coating materials market
• To gain wide ranging information about the top players in this industry, their product portfolios, and key strategies adopted by them
• To gain insights of the major countries/regions in which the seed coating materials market is flourishing
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“TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 15
1.3 STUDY SCOPE 15
1.3.1 YEARS CONSIDERED 16
1.4 CURRENCY 16
1.5 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key Data from Secondary Sources 18
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primary interviews 20
2.2 FACTOR ANALYSIS 21
2.2.1 INTRODUCTION 21
2.2.2 DEMAND SIDE ANALYSIS 21
2.2.2.1 Population growth and increasing demand for food 21
2.2.2.2 Limited available arable land 23
2.2.2.3 Increasing demand for environment-friendly seed coating materials 23
2.2.3 SUPPLY SIDE ANALYSIS 24
2.2.3.1 Parent market analysis: seed treatment market growth 24
2.2.3.2 Fluctuation in raw material prices 24
2.3 MARKET SIZE ESTIMATION 25
2.3.1 BOTTOM-UP APPROACH 25
2.3.2 TOP-DOWN APPROACH 26
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 27
2.5 RESEARCH ASSUMPTIONS & LIMITATIONS 28
2.5.1 ASSUMPTIONS 28
2.5.2 LIMITATIONS 28
3 EXECUTIVE SUMMARY 29
4 PREMIUM INSIGHTS 34
4.1 ATTRACTIVE OPPORTUNITIES IN SEED COATING MATERIALS MARKET 34
4.2 POLYMERS: LEADING SEGMENT BY TYPE 35
4.3 SEED COATING MATERIALS MARKET: DEVELOPED VS. DEVELOPING COUNTRIES, 
2015-2020 (USD MILLION) 36
4.4 NORTH AMERICA: LARGEST SEED COATING MATERIALS MARKET 37
4.5 POLYMERS: FASTEST-GROWING SEGMENT IN THE SEED COATING MATERIALS MARKET 38
4.6 CEREALS & GRAINS: DOMINATING SEGMENT IN SEED COATING MATERIALS MARKET, BY APPLICATION 39
4.7 LIFE CYCLE ANALYSIS: BY REGION 40
5 MARKET OVERVIEW 42
5.1 INTRODUCTION 43
5.2 EVOLUTION 44
5.3 MARKET SEGMENTATION 45
5.4 MARKET DYNAMICS 46
5.4.1 DRIVERS 47
5.4.1.1 Advanced farming technologies demand coated seeds 47
5.4.1.2 Need to enhance seed performance 48
5.4.1.3 Advancement in seed technologies 48
5.4.2 RESTRAINTS 49
5.4.2.1 Difficulty in disposal of treated seeds 49
5.4.2.2 Stringent government regulations 50
5.4.3 SEED INDUSTRY REGULATIONS IN CHINA: 50
5.4.4 SEED INDUSTRY REGULATIONS IN EUROPE: 50
5.4.5 OPPORTUNITIES 51
5.4.5.1 Development of multifunctional, environment-friendly 
seed coating materials 51
5.4.6 CHALLENGES 52
5.4.6.1 Lack of awareness among farmers in developing countries 52
5.4.6.2 Gradual acceptance of GM seeds 52
6 INDUSTRY TRENDS 53
6.1 INTRODUCTION 53
6.2 VALUE CHAIN ANALYSIS 54
6.3 SUPPLY CHAIN ANALYSIS 55
6.3.1 PROMINENT COMPANIES 56
6.3.2 SMALL & MEDIUM ENTERPRISES 56
6.3.3 END USERS/CONSUMERS 56
6.4 PORTER’S FIVE FORCES ANALYSIS 57
6.4.1 INTENSITY OF COMPETITIVE RIVALRY 58
6.4.2 BARGAINING POWER OF SUPPLIERS 58
6.4.3 BARGAINING POWER OF BUYERS 59
6.4.4 THREAT OF NEW ENTRANTS 59
6.4.5 THREAT OF SUBSTITUTES 60
7 SEED COATING MATERIALS MARKET, BY TYPE 61
7.1 INTRODUCTION 62
7.2 POLYMERS 64
7.2.1 POLYMER GELS 65
7.2.2 SUPERABSORBENT POLYMER GELS 65
7.3 COLORANTS 67
7.4 PELLETS 68
7.5 MINERALS/PUMICE 69
7.6 OTHERS 71
8 SEED COATING MATERIALS MARKET, BY CROP TYPE 72
8.1 INTRODUCTION 73
8.2 CEREALS & GRAINS 75
8.3 FRUITS & VEGETABLES 76
8.4 FLOWERS & ORNAMENTALS 77
8.5 OILSEEDS & PULSES 78
8.6 OTHERS 79
9 SEED COATING MATERIALS MARKET, BY REGION 80
9.1 INTRODUCTION 81
9.2 NORTH AMERICA 82
9.2.1 U.S. 86
9.2.2 MEXICO 87
9.2.3 CANADA 88
9.3 EUROPE 89
9.3.1 FRANCE 93
9.3.2 GERMANY 94
9.3.3 RUSSIA 95
9.3.4 SPAIN 96
9.3.5 ITALY 97
9.3.6 REST OF EUROPE 98
9.4 ASIA-PACIFIC 99
9.4.1 CHINA 101
9.4.2 INDIA 103
9.4.3 JAPAN 104
9.4.4 AUSTRALIA 105
9.4.5 REST OF ASIA-PACIFIC 106
9.5 LATIN AMERICA 107
9.5.1 BRAZIL 109
9.5.2 ARGENTINA 110
9.5.3 REST OF LATIN AMERICA 111
9.6 ROW 112
9.6.1 SOUTH AFRICA 114
9.6.2 OTHER ROW COUNTRIES 115
10 COMPETITIVE LANDSCAPE 116
10.1 OVERVIEW 116
10.2 COMPETITIVE SITUATION & TRENDS 118
10.3 EXPANSIONS & INVESTMENTS 120
10.4 ACQUISITIONS 121
10.5 NEW PRODUCT LAUNCHES 122
10.6 AGREEMENTS,PARTNERSHIPS,JOINT VENTURES & COLLABORATIONS 123
11 COMPANY PROFILES 124
(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
11.1 INTRODUCTION 124
11.2 BASF SE 125
11.3 BAYER CROPSCIENCE AG 129
11.4 CLARIANTAG 132
11.5 CRODA INTERNATIONAL PLC 135
11.6 PLATFORM SPECIALTY PRODUCTS CORPORATION 138
11.7 BRETTYOUNG SEEDS LIMITED 141
11.8 INCOTEC GROUP BV 143
11.9 KEYSTONE ANILINE CORPORATION 145
11.10 PRECISION LABORATORIES, LLC 147
11.11 GERMAINS SEED TECHNOLOGY INC. 149
*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.
12 APPENDIX 152
12.1 INSIGHTS OF INDUSTRY EXPERTS 152
12.2 DISCUSSION GUIDE 153
12.3 COMPANY DEVELOPMENTS 155
12.4 ACQUISITIONS 157
12.5 AGREEMENTS,PARTNERSHIPS,JOINT VENTURES & COLLABORATIONS 158
12.6 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 159
12.7 AVAILABLE CUSTOMIZATIONS 159
12.8 RELATED REPORTS 160
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“LIST OF TABLES

TABLE 1 PHYSIOLOGICAL EFFECTS OF SEED COATING ON SEED QUALITY 43
TABLE 2 IMPACT OF KEY DRIVERS ON THE SEED COATING MATERIALS MARKET 48
TABLE 3 VARIOUS METHODS OF SEED DISPOSAL 49
TABLE 4 IMPACT OF KEY RESTRAINTS ON THE SEED COATING MATERIALS MARKET 51
TABLE 5 OPPORTUNITIES FOR SEED COATING MATERIALS MARKET 52
TABLE 6 CHALLENGES TO THE SEED COATING MATERIALS MARKET 52
TABLE 7 SEED COATING MATERIALS MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 63
TABLE 8 SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 
2013–2020 (USD MILLION) 63
TABLE 9 POLYMERS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 64
TABLE 10 POLYMER GELS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 65
TABLE 11 SUPERABSORBENT POLYMER GELS MARKET SIZE, BY REGION, 
2013–2020 (USD MILLION) 66
TABLE 12 COLORANTS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 67
TABLE 13 PELLETS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 68
TABLE 14 TYPES OF MINERALS USED IN SEED COATING AND THEIR BENEFITS 69
TABLE 15 MINERALS/PUMICE: SEED COATING MATERIALS MARKET SIZE, BY REGION, 
2013–2020 (USD MILLION) 70
TABLE 16 OTHERS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 71
TABLE 17 SEED COATING MATERIALS MARKET SIZE, BY APPLICATION, 
2013–2020 (USD MILLION) 74
TABLE 18 SEED COATING MATERIALS IN CEREALS & GRAINS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 75
TABLE 19 SEED COATING MATERIALS IN FRUITS & VEGETABLES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 76
TABLE 20 SEED COATING MATERIALS IN FLOWERS & ORNAMENTALS MARKET SIZE, 
BY REGION, 2013–2020 (USD MILLION) 77
TABLE 21 SEED COATING MATERIALS IN OILSEEDS & PULSES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 78
TABLE 22 SEED COATING MATERIALS IN OTHER APPLICATIONS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 79
TABLE 23 SEED COATING MATERIALS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 82
TABLE 24 NORTH AMERICA: SEED COATING MATERIALS MARKET SIZE, BY COUNTRY, 
2013–2020 (USD MILLION) 84
TABLE 25 NORTH AMERICA: SEED COATING MATERIALS MARKET SIZE, BY TYPE, 
2013–2020 (USD MILLION) 84
TABLE 26 NORTH AMERICA: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 2013–2020 (USD MILLION) 85
TABLE 27 NORTH AMERICA: SEED COATING MATERIALS MARKET SIZE, BY CROP TYPE, 2013–2020 (USD MILLION) 85
TABLE 28 U.S.: SEED COATING MATERIALS MARKET SIZE, BY TYPE, 
2013–2020 (USD MILLION) 86
TABLE 29 U.S.: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 
2013–2020 (USD MILLION) 87
TABLE 30 MEXICO: SEED COATING MATERIALS MARKET SIZE, BY TYPE, 
2013–2020 (USD MILLION) 87
TABLE 31 MEXICO: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 
2013–2020 (USD MILLION) 88
TABLE 32 CANADA: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 
2013–2020 (USD MILLION) 89
TABLE 33 EUROPE: SEED COATING MATERIALS MARKET SIZE, BY COUNTRY, 
2013–2020 (USD MILLION) 91
TABLE 34 EUROPE: SEED COATING MATERIALS MARKET SIZE, BY TYPE, 
2013–2020 (USD MILLION) 91
TABLE 35 EUROPE: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 
2013–2020 (USD MILLION) 92
TABLE 36 EUROPE: SEED COATING MATERIALS MARKET SIZE, BY CROP TYPE, 
2013–2020 (USD MILLION) 92
TABLE 37 FRANCE: SEED COATING MATERIALS MARKET SIZE, BY TYPE, 
2013–2020 (USD MILLION) 93
TABLE 38 FRANCE: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 
2013–2020 (USD MILLION) 93
TABLE 39 GERMANY: SEED COATING MATERIALS MARKET SIZE, BY TYPE, 
2013–2020 (USD MILLION) 94
TABLE 40 GERMANY: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 
2013–2020 (USD MILLION) 95
TABLE 41 RUSSIA: SEED COATING MATERIALS MARKET SIZE, BY TYPE, 
2013–2020 (USD MILLION) 95
TABLE 42 RUSSIA: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 
2013–2020 (USD MILLION) 96
TABLE 43 SPAIN: SEED COATING MATERIALS MARKET SIZE, BY TYPE, 
2013–2020 (USD MILLION) 96
TABLE 44 SPAIN: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 
2012–2019 (USD MILLION) 97
TABLE 45 ITALY: SEED COATING MATERIALS MARKET SIZE, BY TYPE, 
2012–2019 (USD MILLION) 97
TABLE 46 ITALY: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 
2013–2020 (USD MILLION) 98
TABLE 47 REST OF EUROPE: SEED COATING MATERIALS MARKET SIZE, BY TYPE, 
2013–2020 (USD MILLION) 98
TABLE 48 REST OF EUROPE: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 2013–2020 (USD MILLION) 99
TABLE 49 ASIA-PACIFIC: SEED COATING MATERIALS MARKET SIZE, BY COUNTRY, 
2013–2020 (USD MILLION) 99
TABLE 50 ASIA-PACIFIC: SEED COATING MATERIALS MARKET SIZE, BY TYPE, 
2013–2020 (USD MILLION) 100
TABLE 51 ASIA-PACIFIC: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 2013–2020 (USD MILLION) 100
TABLE 52 ASIA-PACIFIC: SEED COATING MATERIALS MARKET SIZE, BY CROP TYPE, 
2013–2020 (USD MILLION) 101
TABLE 53 CHINA: SEED COATING MATERIALS MARKET SIZE, BY TYPE, 
2013–2020 (USD MILLION) 101
TABLE 54 CHINA: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 
2013–2020 (USD MILLION) 102
TABLE 55 INDIA: SEED COATING MATERIALS MARKET SIZE, BY TYPE, 
2013–2020 (USD MILLION) 103
TABLE 56 INDIA: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 
2013–2020 (USD MILLION) 103
TABLE 58 JAPAN: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 
2013–2020 (USD MILLION) 104
TABLE 60 AUSTRALIA: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 
2013–2020 (USD MILLION) 105
TABLE 62 REST OF ASIA-PACIFIC: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 2013–2020 (USD MILLION) 106
TABLE 65 LATIN AMERICA: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 2013–2020 (USD MILLION) 108
TABLE 68 BRAZIL: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 
2013–2020 (USD MILLION) 109
TABLE 70 ARGENTINA: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 
2013–2020 (USD MILLION) 110
TABLE 72 REST OF LATIN AMERICA: SEED COATING MATERIAL MARKET SIZE, BY POLYMER TYPE, 2013–2020 (USD MILLION) 111
TABLE 75 ROW: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 
2013–2020 (USD MILLION) 113
TABLE 78 SOUTH AFRICA: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 2013–2020 (USD MILLION) 114
TABLE 80 OTHER ROW COUNTRIES: SEED COATING MATERIALS MARKET SIZE, BY POLYMER TYPE, 2013–2020 (USD MILLION) 115
TABLE 81 EXPANSIONS & INVESTMENTS, 2014–2015 120
TABLE 82 ACQUISITIONS, 2013-2015 121
TABLE 83 NEW PRODUCT LAUNCHES, 2012-2015 122
TABLE 84 AGREEMENTS, PARTNERSHIPS, JOINT VENTURES AND COLLABORATIONS, 
2012-2015 123
TABLE 85 EXPANSIONS & INVESTMENTS, 2011–2015 155
TABLE 86 ACQUISITIONS, 2011-2015 157
TABLE 87 AGREEMENTS, PARTNERSHIPS, JOINT VENTURES AND COLLABORATIONS, 
2012-2015 158
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“LIST OF FIGURES

FIGURE 1 SEED COATING MATERIALS MARKET SEGMENTATION 15
FIGURE 2 RESEARCH DESIGN 17
FIGURE 3 GLOBAL POPULATION, BY REGION, 2011-2015 22
FIGURE 4 AGRICULTURAL LAND, 2010-2013 23
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 25
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 26
FIGURE 7 DATA TRIANGULATION 27
FIGURE 8 CEREALS & GRAINS TO BE THE FASTEST-GROWING SEGMENT FOR SEED COATING MATERIALS APPLICATION, 2015-2020 (USD MILLION) 30
FIGURE 9 SEED COATING MATERIALS MARKET SIZE, CAGR (VALUE) BY REGION, 2015–2020 31
FIGURE 10 SEED COATING MATERIALS MARKET SIZE, BY TYPE, 2015–2020 (USD MILLION) 32
FIGURE 11 SEED COATING MATERIALS MARKET SHARE (VALUE), BY REGION, 2014 33
FIGURE 12 STRONG GROWTH POTENTIAL FOR SEED COATING MATERIALS MARKET, 
2015-2020 (USD BILLION) 34
FIGURE 13 POLYMERS PROJECTED TO BE THE LARGEST AND FASTEST-GROWING SEGMENT 35
FIGURE 14 U.S.: LARGEST MARKET FOR THE NEXT FIVE YEARS 36
FIGURE 15 POLYMERS SEGMENT ACCOUNTED FOR LARGEST SHARE IN THE NORTH AMERICAN SEED COATING MATERIALS MARKET, 2014 37
FIGURE 16 POLYMER GELS SEGMENT ACCOUNTED FOR LARGEST SHARE IN THE POLYMERS SEED COATING MATERIALS MARKET, 2014 38
FIGURE 17 CEREALS & GRAINS SEGMENT ACCOUNTED FOR LARGEST SHARE IN THE SEED COATING MATERIALS MARKET, 2014 39
FIGURE 18 ASIA-PACIFIC TO PROVIDE IMMENSE OPPORTUNITIES FOR SEED COATING MATERIALS MARKET GROWTH 40
FIGURE 19 DEVELOPMENT OF SEED COATING MATERIALS MARKET 44
FIGURE 20 DEMAND FOR COATED SEEDS IN ADVANCED FARMING TECHNOLOGIES IS DRIVING THE SEED COATING MATERIALS MARKET 46
FIGURE 21 NEED TO BRIDGE THE FOOD GAP 47
FIGURE 22 R&D AND MANUFACTRUING PROCESSES CONTRIBUTE THE MOST TO OVERALL VALUE OF SEED COATING MATERIALS 54
FIGURE 23 INTER-DEPARTMENTAL CONSUMPTION & CONTRACT-CENTRED SUPPLY: INTEGRAL PART OF SUPPLY CHAIN OF SEED COATING MATERIALS MARKET 55
FIGURE 24 PORTER’S FIVE FORCES ANALYSIS: SEED COATING MATERIALS MARKET 57
FIGURE 25 POLYMERS TO BE THE FASTEST-GROWING SEED COATING MATERIALS MARKET THROUGH 2020 62
FIGURE 26 CLASSIFICATION OF SUPERABSORBENT POLYMER GELS 66
FIGURE 27 CEREALS & GRAINS TO BE FASTEST-GROWING SEGMENT 74
FIGURE 28 GEOGRAPHIC SNAPSHOT (2015-2020): RAPIDLY GROWING MARKETS ARE EMERGING AS NEW HOT SPOTS 81
FIGURE 29 NORTH AMERICAN SEED COATING MATERIALS MARKET: A SNAPSHOT 83
FIGURE 30 EUROPEAN SEED COATING MATERIALS : A SNAPSHOT 90
FIGURE 31 EXPANSIONS & INVESTMENTS: MOST PREFERRED APPROACH OF KEY COMPANIES 117
FIGURE 32 EXPANDING REVENUE BASE THROUGH BUSINESS EXPANSIONS 2014–2015 118
FIGURE 33 EXPANSIONS AND INVESTMENTS: THE KEY STRATEGY, 2010–2015 119
FIGURE 34 GEOGRAPHICAL REVENUE MIX OF KEY MARKET PLAYERS 124
FIGURE 35 BASF SE: COMPANY SNAPSHOT 126
FIGURE 36 BASF SE: SWOT ANALYSIS 128
FIGURE 37 BAYER CROPSCIENCE AG: COMPANY SNAPSHOT 129
FIGURE 38 BAYER CROPSCIENCE AG.: SWOT ANALYSIS 131
FIGURE 39 CLARIANT AG: COMPANY SNAPSHOT 132
FIGURE 40 CLARIANT AG: SWOT ANALYSIS 134
FIGURE 41 CRODA INTERNATIONAL PLC: COMPANY SNAPSHOT 135
FIGURE 42 CRODA INTERNATIONAL PLC: SWOT ANALYSIS 137
FIGURE 43 PLATFORM SPECIALITY PRODUCTS CORPORATION: COMPANY SNAPSHOT 138
FIGURE 44 PLATFORM SPECIALITY PRODUCTS CORPORATION: SWOT ANALYSIS 140
“