Polish outbound trips have been growing fast in recent years, reaching 10.4 million in 2014. Although the Polish outbound market is still heavily dependent on visiting friends and family (VFR) travel (25% in 2014), it is an emerging market in Europe due to a robust economy and will grow with an annual average rate of 6.3% over the next few years to 14.1 million outbound trips in 2019.
– Outbound spending increased by 7.1% in 2014, reaching US$8.7 billion, but a weak local currency will decrease total outbound expenditure in 2015. Joining the Euro would be beneficial for Poland as it would increase household incomes and give Polish tourists more purchasing power abroad
– Poland has a well developed air network with many LCC’s flying to and from the country. It is also improving its rail connectivity through the European Union funded Rail Baltica project which will connect Poland with the Baltic States and Finland
– Germany is Poland’s largest destination market, with 1.5 million trips made in 2014; leisure being the main purpose of visit. Spain remains a popular sun and beach holiday destination for Polish tourists, with religious tourism being an important niche segment
