“Phytonutrients are certain specific, organic components found in plants and are gaining popularity owing to their health benefits. Phytonutrients are considered essential for human health, as they help in altering hormonal balance (such as estrogen breakdown); converting beta-carotene into vitamin A; enhancing immune system functions; antioxidants; repairing DNA damage caused by smoking or other toxic exposure; enhancing cell-to-cell communication; and eradicating cancer cells. The common types of phytonutrients include carotenoids, phenolic compounds, flavonoids, phytosterols, alkaloids, and others (such as cyclic compounds, monoterpenes, lignans, saponins, anthocyanins, and sulfides & thiols). Carotenoids, phytosterols, and phenolic compounds are currently the most widely found and used in various sectors such as food & beverages, feed, pharmaceuticals, and cosmetics.
Phytonutrients are found in plant-based life and are used as a referral to the general, nutritional composition of plants. They are not essential in keeping the body active but are known to prevent diseases in the body and are frequently advertised as antioxidants. They can be found in a majority of plant-based foods, including vegetarian alternatives. There are studies still in progress to measure the benefits of the phytonutrients available.
The growing trend of fortification of food with vitamins, folate, minerals, and herbal extracts has created a more favorable environment for the growth of the phytonutrients market. Phytonutrients are used extensively in a wide range of food & beverages such as yogurts, milk, sausages, cold cuts, bakery products, spicy sauces, margarines, and spreads. Phytonutrients have the largest application in the pharmaceuticals industry and their consumption is projected to increase in the next five years.
Key industry players are investing extensively in R&D initiatives to expand their product portfolios. Continuous investment in new product development and launches, and acquisitions has expanded the scope of the industry. Key players in the industry are introducing functional food & beverage products with phytonutrients added and are promoted as products with health benefits.
Europe holds the largest share of the global phytonutrients market. In the forthcoming years, the market is projected to grow fastest in the North American region, making it the fastest revenue-generating pocket.
The global market is marked with intense competition due to the presence of a large number of big and small firms. New product developments & launches, mergers & acquisitions, and expansions are the key strategies adopted by market players to ensure growth in the market. The market is dominated by players such as the FMC Corporation (U.S.), BASF SE (Germany), Pharmachem Laboratories Inc. (U.S.), DSM N.V. (The Netherlands), Chr. Hansen A/S (Denmark), and Raisio Plc. (Finland). In this report, the global phytonutrients market is segmented into type, application, source, and region. The global phytonutrients market was valued at $3.05 billion in 2014 and is projected to grow at a CAGR of 7.2% from 2015 to 2020.”
“TABLE OF CONTENTS
1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 18
1.3 MARKET SCOPE 19
1.3.1 MARKETS COVERED 19
1.3.2 YEARS CONSIDERED FOR THE STUDY 20
1.4 CURRENCY CONSIDERED FOR THE STUDY 20
1.5 LIMITATIONS 20
1.6 STAKEHOLDERS 20
2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 22
2.1.1.1 Key Data from Secondary Sources 22
2.1.2 PRIMARY DATA 22
2.1.2.1 Key Data from Primary Sources 23
2.1.2.2 Key Industry Insights 24
2.1.2.3 Breakdown of Primary Interviews 24
2.2 FACTOR ANALYSIS 25
2.2.1 INTRODUCTION 25
2.2.2 DEMAND-SIDE ANALYSIS 25
2.2.2.1 Growing Population and Rising Diversified Food Demand 25
2.2.2.2 Growing Middle-class Population 26
2.2.2.3 Health Benefits of Phytonutrients – Carotenoids 27
2.2.2.4 Increasing Demand for Milk & Meat Products 29
2.2.3 SUPPLY-SIDE ANALYSIS 30
2.2.3.1 Parent Market Analysis: Growth of Functional Food Market 30
2.3 GLOBAL MARKET SIZE ESTIMATION 31
2.3.1 BOTTOM-UP APPROACH 31
2.3.2 TOP-DOWN APPROACH 33
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 34
2.5 RESEARCH ASSUMPTIONS & LIMITATIONS 35
2.5.1 ASSUMPTIONS 35
2.5.2 LIMITATIONS 35
3 EXECUTIVE SUMMARY 36
4 PREMIUM INSIGHTS 40
4.1 ATTRACTIVE OPPORTUNITIES IN PHYTONUTRIENTS MARKET 40
4.2 PHARMACEUTICALS: LEADING SEGMENT BY APPLICATION 41
4.3 LEADING MARKET FOR PHYTONUTRIENTS 42
4.4 EUROPE: LARGEST PHYTONUTRIENTS MARKET 43
4.5 U.S. DOMINATED PHYTONUTRIENTS MARKET, 2014 44
4.6 LIFE CYCLE ANALYSIS: BY REGION 45
5 MARKET OVERVIEW 46
5.1 INTRODUCTION 47
5.2 EVOLUTION 48
5.3 MARKET SEGMENTATION 49
5.3.1 PHYTONUTRIENTS MARKET, BY TYPE 49
5.3.2 PHYTONUTRIENTS MARKET, BY APPLICATION 49
5.3.3 PHYTONUTRIENTS MARKET, BY SOURCE 50
5.4 MARKET DYNAMICS 51
5.4.1 DRIVERS 51
5.4.1.1 Various Health Benefits 52
5.4.1.2 Increasing End-use Applications 53
5.4.2 RESTRAINTS 56
5.4.2.1 Possible Side Effects of Phytonutrients 56
5.4.2.2 Carotenoids (Beta-carotene): Not Suitable for All 57
5.4.3 OPPORTUNITY 57
5.4.3.1 Promotion of Phytonutrients to Control Cancer 57
5.4.4 CHALLENGES 58
5.4.4.1 Raising Awareness Levels among Consumers and Intensifying Research Activities 58
5.4.4.2 Effective Marketing Strategies 58
6 INDUSTRY TRENDS 60
6.1 INTRODUCTION 60
6.2 VALUE CHAIN ANALYSIS 61
6.3 SUPPLY CHAIN ANALYSIS 62
6.3.1 PROMINENT COMPANIES 62
6.3.2 SMALL & MEDIUM ENTERPRISES 62
6.3.3 END USERS (MANUFACTURERS/CONSUMERS) 63
6.3.4 KEY INFLUENCERS 63
6.4 INDUSTRY INSIGHTS 63
6.4.1 CAROTENOIDS SEGMENT DOMINATES PHYTONUTRIENTS MARKET 63
6.4.2 VITAMIN E IS FASTEST GROWING SEGMENT IN PHYTONUTRIENTS MARKET 64
6.5 PORTER’S FIVE FORCES ANALYSIS 65
6.5.1 INTENSITY OF COMPETITIVE RIVALRY 65
6.5.2 BARGAINING POWER OF SUPPLIERS 66
6.5.3 BARGAINING POWER OF BUYERS 67
6.5.4 THREAT OF NEW ENTRANTS 67
6.5.5 THREAT OF SUBSTITUTES 68
6.6 STRATEGIC BENCHMARKING 69
6.6.1 MERGERS & ACQUISITIONS 69
7 PHYTONUTRIENTS MARKET, BY TYPE 70
7.1 INTRODUCTION 71
7.2 CAROTENOIDS 72
7.2.1 BETA-CAROTENES 74
7.2.2 LUTEIN 74
7.2.3 LYCOPENE 74
7.2.4 ASTAXANTHIN 74
7.2.5 ZEAXANTHIN 74
7.2.6 CANTHAXANTHIN 74
7.2.7 OTHERS (CAROTENOIDS) 75
7.3 PHYTOSTEROLS 75
7.3.1 BETA-SITOSTEROL 77
7.3.2 CAMPESTEROL 77
7.3.3 STIGMASTEROL 77
7.3.4 OTHERS (PHYTOSTEROLS) 77
7.4 FLAVONOIDS 78
7.5 PHENOLIC COMPOUNDS 79
7.6 VITAMIN E 80
7.7 OTHER PHYTONUTRIENTS 81
8 PHYTONUTRIENTS MARKET, BY APPLICATION 82
8.1 INTRODUCTION 83
8.2 FOOD & BEVERAGES 84
8.3 FEED 85
8.4 PHARMACEUTICALS 86
8.5 COSMETICS 87
9 PHYTONUTRIENTS MARKET, BY SOURCE 89
9.1 INTRODUCTION 90
9.2 FRUITS & VEGETABLES 92
9.3 CEREALS, PULSES, AND OILSEEDS 93
9.4 HERBS & TREES 94
9.5 OTHER SOURCES 95
10 PHYTONUTRIENTS MARKET, BY REGION 96
10.1 INTRODUCTION 97
10.2 NORTH AMERICA 98
10.2.1 U.S. 101
10.2.2 CANADA 103
10.2.3 MEXICO 105
10.3 EUROPE 106
10.3.1 FRANCE 110
10.3.2 GERMANY 111
10.3.3 ITALY 113
10.3.4 THE NETHERLANDS 114
10.3.5 SPAIN 115
10.3.6 REST OF EUROPE 117
10.4 ASIA-PACIFIC 118
10.4.1 CHINA 121
10.4.2 INDIA 123
10.4.3 JAPAN 124
10.4.4 MALAYSIA 126
10.4.5 REST OF ASIA-PACIFIC 127
10.5 REST OF THE WORLD (ROW) 128
10.5.1 BRAZIL 130
10.5.2 ARGENTINA 131
10.5.3 SOUTH AFRICA 132
10.5.4 OTHERS IN ROW 133
11 COMPETITIVE LANDSCAPE 135
11.1 OVERVIEW 135
11.2 PHYTONUTRIENTS MARKET: MARKET SHARE ANALYSIS (DEVELOPMENTS) 136
11.3 COMPETITIVE SITUATIONS & TRENDS 137
11.3.1 MERGERS & ACQUISITIONS 138
11.3.2 EXPANSIONS & INVESTMENTS 139
11.3.3 AGREEMENTS, PARTNERSHIPS, JOINT VENTURES & COLLABORATIONS 140
11.3.4 NEW PRODUCT LAUNCHES 141
12 COMPANY PROFILES 142
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
12.1 INTRODUCTION 142
12.2 ARCHER DANIELS MIDLAND COMPANY 143
12.3 BASF SE 147
12.4 CARGILL INC. 153
12.5 CHR. HANSEN A/S 157
12.6 DSM N. V. 161
12.7 CYANOTECH CORPORATION 166
12.8 FMC CORPORATION 169
12.9 KEMIN INDUSTRIES INC. 172
12.10 ALLIED BIOTECH CORPORATION 175
12.11 ARBORIS LLC 179
12.12 CAROTECH BERHAD 180
12.13 D.D. WILLIAMSON & CO. 183
12.14 DÖHLER GROUP 186
12.15 PHARMACHEM LABORATORIES INC. 188
12.16 RAISIO PLC. 190
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
13 APPENDIX 193
13.1 INSIGHTS OF INDUSTRY EXPERTS 193
13.2 DISCUSSION GUIDE 194
13.3 COMPANY DEVELOPMENTS 198
13.3.1 MERGERS & AQUISITIONS 198
13.3.2 EXPANSIONS & INVESTMENTS 198
13.3.3 AGREEMENTS, PARTNERSHIPS, JOINT VENTURES & COLLABORATIONS 199
13.3.4 NEW PRODUCT LAUNCHES 199
13.4 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 200
13.5 AVAILABLE CUSTOMIZATIONS 201
13.6 RELATED REPORTS 202
“
“LIST OF TABLES
TABLE 1 ASSUMPTIONS OF THE STUDY 35
TABLE 2 IMPACT OF KEY DRIVERS ON THE PHYTONUTRIENTS MARKET 56
TABLE 3 IMPACT OF KEY RESTRAINTS ON THE PHYTONUTRIENTS MARKET 57
TABLE 4 CHALLENGES TO THE PHYTONUTRIENTS MARKET 59
TABLE 5 PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 72
TABLE 6 CAROTENOIDS IN PHYTONUTRIENTS MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 73
TABLE 7 CAROTENOIDS IN PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 75
TABLE 8 PHYTOSTEROLSIN PHYTONUTRIENTS MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 76
TABLE 9 PHYTOSTEROLS IN PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 77
TABLE 10 FLAVONOIDS IN PHYTONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 78
TABLE 11 PHENOLIC COMPOUNDS IN PHYTONUTRIENTS MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 79
TABLE 12 VITAMIN E IN PHYTONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 80
TABLE 13 OTHER PHYTONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 81
TABLE 14 PHYTONUTRIENTS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 84
TABLE 15 PHYTONUTRIENTS MARKET SIZE FOR FOOD & BEVERAGES, BY REGION,
2013-2020 ($MILLION) 84
TABLE 16 PHYTONUTRIENTS MARKET SIZE FOR FEED, BY REGION, 2013-2020 ($MILLION) 85
TABLE 17 PHYTONUTRIENTS MARKET SIZE FOR PHARMACEUTICALS, BY REGION,
2015-2020 ($MILLION) 87
TABLE 18 PHYTONUTRIENTS MARKET SIZE FOR COSMETICS, BY REGION, 2015-2020 ($MILLION) 88
TABLE 19 PHYTONUTRIENTS MARKET SIZE, BY SOURCE, 2013-2020 ($MILLION) 91
TABLE 20 FRUITS & VEGETABLES IN PHYTONUTRIENTS MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 92
TABLE 21 CEREALS, PULSES, AND OILSEEDS IN PHYTONUTRIENTS MARKET SIZE, BY REGION, 2015-2020 ($MILLION) 93
TABLE 22 HERBS & TREES IN PHYTONUTRIENTS MARKET SIZE, BY SOURCE,
2015-2020 ($MILLION) 94
TABLE 23 OTHER SOURCES IN PHYTONUTRUENTS MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 95
TABLE 24 PHYTONUTRIENTS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 98
TABLE 25 NORTH AMERICA: PHYTONUTRIENTS MARKET SIZE, BY COUNTRY,
2013-2020 ($MILLION) 100
TABLE 26 NORTH AMERICA: PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 100
TABLE 27 NORTH AMERICA: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 101
TABLE 28 U.S.: PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 102
TABLE 29 U.S.: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 102
TABLE 30 CANADA: PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 103
TABLE 31 CANADA: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 104
TABLE 32 MEXICO: PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 105
TABLE 33 MEXICO: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 105
TABLE 34 EUROPE: PHYTONUTRIENTS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 108
TABLE 35 EUROPE: PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 108
TABLE 36 EUROPE: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 109
TABLE 37 FRANCE: PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 110
TABLE 38 FRANCE: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 110
TABLE 39 GERMANY: PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 112
TABLE 40 GERMANY: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 112
TABLE 41 ITALY: PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 113
TABLE 42 ITALY: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 113
TABLE 43 THE NETHERLANDS: PHYTONUTRIENTS MARKET SIZE, BY TYPE,
2013-2020 ($MILLION) 114
TABLE 44 THE NETHERLANDS: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 115
TABLE 45 SPAIN: PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 116
TABLE 46 SPAIN: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 116
TABLE 47 REST OF EUROPE: PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 117
TABLE 48 REST OF EUROPE: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 117
TABLE 49 ASIA-PACIFIC: PHYTONUTRIENTS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 120
TABLE 50 ASIA-PACIFIC: PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 120
TABLE 51 ASIA-PACIFIC: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 121
TABLE 52 CHINA: PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 122
TABLE 53 CHINA: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 122
TABLE 54 INDIA: PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 123
TABLE 55 INDIA: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 123
TABLE 56 JAPAN: PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 124
TABLE 57 JAPAN: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 125
TABLE 58 MALAYSIA: PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 126
TABLE 59 MALAYSIA: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 126
TABLE 60 REST OF ASIA-PACIFIC: PHYTONUTRIENTS MARKET SIZE, BY TYPE,
2013-2020 ($MILLION) 127
TABLE 61 REST OF ASIA-PACIFIC: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 127
TABLE 62 ROW: PHYTONUTRIENTS MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 128
TABLE 63 ROW: PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 128
TABLE 64 ROW: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 129
TABLE 65 BRAZIL: PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 130
TABLE 66 BRAZIL: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 130
TABLE 67 ARGENTINA: PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 131
TABLE 68 ARGENTINA: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 132
TABLE 69 SOUTH AFRICA: PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 132
TABLE 70 SOUTH AFRICA: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 133
TABLE 71 OTHERS IN ROW: PHYTONUTRIENTS MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 133
TABLE 72 OTHERS IN ROW: PHYTONUTRIENTS MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 134
TABLE 73 MERGERS & ACQUISITIONS, 2010–2015 138
TABLE 74 EXPANSIONS & INVESTMENTS, 2010–2015 139
TABLE 75 AGREEMENTS, PARTNERSHIPS, JOINT VENTURES & COLLABORATIONS, 2010–2015 140
TABLE 76 NEW PRODUCT LAUNCHES, 2010–2015 141
TABLE 77 BASF SE:ANIMAL NUTRITION PRODUCTS & THEIR DESCRIPTION 148
TABLE 78 BASF SE: HUMAN NUTRITION PRODUCTS & THEIR DESCRIPTION 149
TABLE 79 ALLIED BIOTECH CORPORATION: DIVISIONS & PRODUCTS 175
“
“LIST OF FIGURES
FIGURE 1 PHYTONUTRIENTS MARKET SEGMENTATION 19
FIGURE 2 RESEARCH DESIGN 21
FIGURE 3 POPULATION GROWTH TREND, 1961-2050 26
FIGURE 4 GROWING MIDDLE-CLASS POPULATION IN ASIA-PACIFIC 27
FIGURE 5 HEALTH CONCERNS DUE TO OBESITY 29
FIGURE 6 PER CAPITA CONSUMPTION OF LIVESTOCK PRODUCTS 30
FIGURE 7 FUNCTIONAL FOODS IN THE U.S. 31
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 31
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 33
FIGURE 10 DATA TRIANGULATION 34
FIGURE 11 PHYTONUTRIENTS MARKET SNAPSHOT (2014) 36
FIGURE 12 PHARMACEUTICAL SEGMENT IN PHYTONUTRIENTS MARKET PROJECTED TO BE LARGEST BY 2020 37
FIGURE 13 PHYTONUTRIENTS MARKET TREND, BY REGION, 2014-2020 38
FIGURE 14 EUROPE & NORTH AMERICAN WAS LARGEST MARKET IN 2014 39
FIGURE 15 ATTRACTIVE OPPORTUNITIES IN PHYTONUTRIENTS MARKET 40
FIGURE 16 PHARMACEUTICALS PROJECTED TO BE THE LARGEST SEGMENT 41
FIGURE 17 U.S.: LARGEST MARKET IN NEXT FIVE YEARS 42
FIGURE 18 CAROTENOIDS SEGMENT ACCOUNTED FOR LARGEST SHARE IN EUROPEAN PHYTONUTRIENTS MARKET, 2014 43
FIGURE 19 U.S. DOMINATES GLOBAL PHYTONUTRIENTS MARKET 44
FIGURE 20 ASIA-PACIFIC REGION TO PROVIDE IMMENSE POTENTIAL OPPORTUNITIES FOR PHYTONUTRIENTS MARKET GROWTH 45
FIGURE 21 EVOLUTION OF THE PHYTONUTRIENTS MARKET 48
FIGURE 22 PHYTONUTRIENTS MARKET, BY TYPE 49
FIGURE 23 PHYTONUTRIENTS MARKET, BY APPLICATION 49
FIGURE 24 PHYTONUTRIENTS MARKET, BY SOURCE 50
FIGURE 25 KEY DRIVERS: VARIOUS HEALTH BENEFITS & INCREASING END-USE APPLICATIONS 51
FIGURE 26 FUNCTIONAL FOOD MARKET SIZE, 2012 VS. 1997 ($BILLION) 54
FIGURE 27 ANNUAL AVERAGE POPULATION GROWTH RATE, 1980-2010 55
FIGURE 28 COUNTRIES WITH HIGHEST CANCER RATES, 2012 58
FIGURE 29 PROCESSING SEGMENT CONTRIBUTES MAJOR VALUE TO OVERALL PRICE OF PHYTONUTRIENTS 61
FIGURE 30 RESEARCH ORGANIZATIONS & TECHNOLOGISTS: INTEGRAL PART OF SUPPLY CHAIN OF PHYTONUTRIENTS MARKET 62
FIGURE 31 CAROTENOIDS SEGMENT DOMINATED PHYTONUTRIENTS MARKET, 2014 64
FIGURE 32 EUROPE IS THE LARGEST MARKET FOR VITAMIN E 64
FIGURE 33 PORTER’S FIVE FORCES ANALYSIS: PHYTONUTRIENTS MARKET 65
FIGURE 34 STRATEGIC BENCHMARKING: MERGERS & ACQUISITIONS 69
FIGURE 35 VITAMIN E: FASTEST GROWING PHYTONUTRIENTS TYPE (2015-2020) 71
FIGURE 36 PHYTONUTRIENTS MARKET: FOOD & BEVERAGES PROJECTED TO BE FASTEST-GROWING APPLICATION BETWEEN 2015 & 2020 83
FIGURE 37 GLOBAL COMPOUND FEED PRODUCTION IN 2013, BY VOLUME 86
FIGURE 38 FRUITS & VEGETABLES TO BE THE FASTEST GROWING SOURCE SEGMENT OF PHYTONUTRIENTS (2015-2020) 90
FIGURE 39 EUROPE TO BE THE LARGEST MARKET FOR PHYTONUTRIENTS (2015-2020)) 92
FIGURE 40 GEOGRAPHIC SNAPSHOT (2015-2020): NEW HOTSPOTS FOR PHYTONUTRIENTS 97
FIGURE 41 NORTH AMERICAN PHYTONUTRIENTS MARKET: A SNAPSHOT 99
FIGURE 42 EUROPEAN PHYTONUTRIENTS MARKET: A SNAPSHOT 107
FIGURE 43 GERMANY: LARGEST SHARE IN EUROPEAN PHYTONUTRIENTS MARKET 111
FIGURE 44 CHINA: MARKET LEADER IN ASIA-PACIFIC REGION IN 2014 119
FIGURE 45 MERGERS & ACQUISITIONS: LEADING APPROACH OF KEY PLAYERS 135
FIGURE 46 PHYTONUTRIENTS MARKET SHARE (DEVELOPMENTS), BY COMPANY, 2010–2015 136
FIGURE 47 MERGERS & ACQUISITIONS FUELED GROWTH & INNOVATION OF PHYTONUTRIENTS BETWEEN 2010 TO 2015 137
FIGURE 48 MERGERS & ACQUISITIONS: THE KEY STRATEGY, 2010-2015 138
FIGURE 49 GEOGRAPHICAL REVENUE MIX OF TOP 5 MARKET PLAYERS 142
FIGURE 50 ARCHER DANIELS MIDLAND COMPANY: COMPANY SNAPSHOT 143
FIGURE 51 ARCHER DANIELS MIDLAND COMPANY: SWOT ANALYSIS 145
FIGURE 52 BASF SE: COMPANY SNAPSHOT 148
FIGURE 53 BASF SE: SWOT ANALYSIS 152
FIGURE 54 CARGILL INC.: COMPANY SNAPSHOT 153
FIGURE 55 CARGILL INC.: SWOT ANALYSIS 156
FIGURE 56 CHR. HANSEN HOLDINGS A/S: COMPANY SNAPSHOT 158
FIGURE 57 CHR. HANSEN A/S: SWOT ANALYSIS 160
FIGURE 58 DSM N. V.: COMPANY SNAPSHOT 162
FIGURE 59 DSM N. V.: SWOT ANALYSIS 165
FIGURE 60 CYNOTECH CORPORATION: COMPANY SNAPSHOT 166
FIGURE 61 CYANOTECH CORPORATION: SWOT ANALYSIS 168
FIGURE 62 FMC CORPORATION: COMPANY SNAPSHOT 169
FIGURE 63 FMC CORPORATION: SWOT ANALYSIS 171
FIGURE 64 KEMIN INDUSTRIES INC.: SWOT ANALYSIS 174
FIGURE 65 CAROTECH BERHAD: COMPANY SNAPSHOT 180
FIGURE 66 RAISIO PLC.: COMPANY SNAPSHOT 190
“
