“The report covers the global paints and coatings and further segments the market on the basis of resin, technology, application, and region. The market data for these market is given with respect to volume (million tons) and value ($million). The global market value of paints and coatings was estimated to be around 44.1 million tons in 2014 and is projected to grow at a CAGR 5.5% between 2015 and 2020. The data mentioned in the report are based on the global demand for paints and coatings.
The paints and coatings has been analyzed based on the Porter’s five forces model. This gives an idea about the current proceedings in the industry at commercial level. The study provides the value chain analysis with respect to the technology providers, paints and coatings producers, raw materials manufacturers, and end-user industries. The value chain describes the key contributors to the paints and coatings at different stages from product development to end use. It represents the top players which are contributing to the global paints and coatings market.
The impact of different market factors, such as drivers, restraints, and opportunities is also illustrated in the report. This gives an idea about the key drivers such as government regulatory support, and increasing paints and coatings market in Asia-Pacific especially in China and India where there is healthy growth in building and construction, industrial and automotive sector. The economic slowdown in Europe and U.S. also affected the economy and the industrial sector of the developed countries.
The global paints and coatings also classified based on different resin type. The important resin type are acrylic, alkyd, epoxy, polyurethane, polyester,and others. The acrylic is expected to show higher growth in the future due to increasing demand for waterborne coatings in the paints and coatings industry.
The key companies in this market are Akzo Nobel NV (Netherlands), BASF SE (Germany), PPG Industries Inc. (U.S.), The Sherwin-Williams Company (U.S.), The Valspar Corporation (U.S.), Nippon Paint Co. Ltd (Japan), and Kansai Paint Co. Ltd. (Japan) and others. These companies are consistently focusing on expanding their production capacity to achieve a competitive advantage and thereby serving the customers more effectively. Investments, Expansions and New Product Launches were the most preferred strategies by the top players in 2013 that were driving the demand of paints and coatings. Their strategy to capture the untapped market in developing economies includes expansion, partnership and investments.
The Asia-Pacific region emerged to be the driving factor for this market, contributing for more than 40% of the global demand in terms of market share in 2013. China is the leading country in the consumption of paints and coatings, due to the increasing industrial sector. The important emerging economies such as Brazil, India, and others are further lined up for a brighter future in this market.
The report also presents a competitive landscape covering different strategies and developments such as mergers & acquisitions, investments & expansions, new product launches, partnerships, agreements & collaborations undertaken by the leading paints and coatings companies in the past few years. Furthermore, different paints and coatings participants are also profiled in the report.
Scope of the report
The report segments the global paints and coatings as:
The global paints and coatings has been covered in detail in this report. In order to provide an all-round picture, the current market demand and forecasts have also been included.
On the basis of resin type:
• Acrylic
• Alkyd
• Epoxy
• Polyurethane
• Polyester
• Others
On the basis of technology type:
• Water based
• Solvent based
• High Solids
• Powder
• Others
On the basis of Application:
• Architectural
o Residential
o Non-Residential
• Industrial
o General Industrial
o Powder
o Automotive
o Protective
o Wood
o Marine
o Coil
o Packaging
On the basis of region:
• North America
• Europe
• Asia-Pacific
• RoW
”
“TABLE OF CONTENTS
1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 17
1.3 MARKET SCOPE 17
1.3.1 MARKETS COVERED 18
1.3.2 YEARS CONSIDERED IN THE REPORT 18
1.4 CURRENCY & PRICING 18
1.5 LIMITATIONS 19
1.6 STAKEHOLDERS 19
2 RESEARCH METHODOLOGY 20
2.1 SECONDARY DATA 21
2.1.1 DATA FROM SECONDARY SOURCES 22
2.2 PRIMARY DATA 23
2.2.1 DATA FROM PRIMARY SOURCES 23
2.2.1.1 Key Industry Insights 24
2.2.1.2 Breakdown of Primary Interviews 24
2.3 MARKET SIZE ESTIMATION 25
2.3.1 BOTTOM-UP APPROACH 25
2.3.2 TOP-DOWN APPROACH 27
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 28
2.5 RESEARCH ASSUMPTIONS & LIMITATIONS 29
2.5.1 ASSUMPTIONS 29
2.5.2 LIMITATIONS 30
3 EXECUTIVE SUMMARY 31
4 PREMIUM INSIGHTS 35
4.1 ATTRACTIVE OPPORTUNITIES IN PAINTS & COATINGS MARKET 35
4.2 PAINTS & COATINGS MARKET–MAJOR TECHNOLOGIES 36
4.3 PAINTS & COATINGS MARKET IN THE ASIA-PACIFIC REGION 37
4.4 PAINTS & COATINGS MARKET SHARE, BY REGION, 2015 38
4.5 PAINTS & COATINGS MARKET: DEVELOPED VS. DEVELOPING NATIONS 38
4.6 PAINTS & COATINGS MARKET SHARE (VALUE), BY APPLICATION INDUSTRY, 2020 39
4.2 PAINTS & COATINGS MARKET: MODERATE GROWTH RATE, 2015–2020 40
4.3 LIFE CYCLE ANALYSIS, BY REGION 41
5 MARKET OVERVIEW 42
5.1 INTRODUCTION 43
5.2 MARKET SEGMENTATION 43
5.2.1 PAINTS & COATINGS MARKET, BY RESIN TYPE 43
5.2.2 PAINTS & COATINGS MARKET, BY TECHNOLOGY 45
5.2.3 PAINTS & COATINGS MARKET, BY APPLICATION 46
5.3 MARKET DYNAMICS 46
5.3.1 DRIVERS 47
5.3.1.1 Green Environmental Regulations 47
5.3.1.2 More Durable Coatings with Better Performance & Better Aesthetics 48
5.3.1.3 Popularity of Tilt-up Concrete in Building & Construction 48
5.3.1.4 Growth in the End-User Industries such as Appliances, Automotive, Architecture, Furniture, and Others 49
5.3.1.5 Superior Performance & Better Properties 49
5.3.1.6 Technological Advancements 50
5.3.1.7 Fluoropolymer Continues to Grow in Building & Construction 50
5.3.2 RESTRAINTS 51
5.3.2.1 Cheaper Substitute – (Waterborne Coating) 51
5.3.2.2 Thin Films are Difficult to Obtain – (Powder Coating) 51
5.3.2.3 Transportation of Coil Coatings: The Biggest Challenge in the Developing Countries – (Coil Coatings) 52
5.3.2.4 Requires Higher Dry Film Thickness – (Elastomeric Coating) 52
5.3.3 OPPORTUNITIES 53
5.3.3.1 Booming Construction Industry 53
5.3.3.2 Growth Opportunity from Emerging Economies such as China & India 53
5.3.3.3 Shipbuilding Industry, Pipeline Industry – Attractive Prospects for Powder Coatings 54
5.3.3.4 Growing Automotive Market in Asia-Pacific and in the Middle-East 54
5.3.4 CHALLENGES 56
5.3.4.1 Stringent and Time Consuming Regulatory Policies 56
5.3.4.2 Environmental Challenges 56
6 INDUSTRY TRENDS 57
6.1 VALUE CHAIN ANALYSIS 57
6.2 PORTER’S FIVE FORCES ANALYSIS 58
6.2.1 THREAT OF NEW ENTRANTS 59
6.2.2 THREAT OF SUBSTITUTES 59
6.2.3 BARGAINING POWER OF BUYERS 59
6.2.4 BARGAINING POWER OF SUPPLIERS 60
6.2.5 INTENSITY OF COMPETITIVE RIVALRY 60
7 PAINTS & COATINGS MARKET, BY RESIN TYPE 61
7.1 INTRODUCTION 62
7.2 ACRYLIC 63
7.3 ALKYD 65
7.4 EPOXY 67
7.5 POLYESTER 69
7.6 POLYURETHANE 70
7.7 OTHERS 72
8 PAINTS & COATINGS MARKET, BY TECHNOLOGY 74
8.1 INTRODUCTION 75
8.2 WATERBORNE 77
8.2.1 TYPES OF WATERBORNE COATINGS 77
8.2.2 RESIN TYPES FOR WATERBORNE COATINGS 78
8.2.3 APPLICATIONS 78
8.2.4 ADVANTAGES & DISADVANTAGES 79
8.3 SOLVENT BORNE 80
8.3.1 ADVANTAGES & DISADVANTAGES 81
8.4 HIGH SOLIDS 82
8.4.1 TYPES OF HIGH SOLIDS COATING SYSTEMS 82
8.4.2 APPLICATIONS 82
8.4.2.1 Product Finishing 82
8.4.2.2 Automotive Applications 82
8.4.3 ADVANTAGES & DISADVANTAGES 83
8.5 POWDER 84
8.5.1 TYPES OF POWDER COATINGS 84
8.5.2 ADVANTAGES & DISADVANTAGES OF POWDER COATINGS 85
8.6 OTHERS 88
8.6.1 RESIN SYSTEMS 89
8.6.2 APPLICATIONS 89
8.6.3 ADVANTAGES 89
8.6.4 LIMITATIONS 89
9 PAINTS & COATINGS MARKET, BY APPLICATION 92
9.1 INTRODUCTION 93
9.2 ARCHITECTURAL COATINGS 95
9.3 INDUSTRIAL COATINGS 96
9.3.1 APPLIANCES 96
9.3.2 AUTOMOTIVE 97
9.3.3 GENERAL INDUSTRIAL 98
9.3.4 FURNITURE COATINGS 99
9.3.5 HIGH PERFORMANCE COATINGS 99
10 REGIONAL ANALYSIS 102
10.1 INTRODUCTION 103
10.2 NORTH AMERICA 104
10.2.1 U.S. 108
10.2.2 CANADA 109
10.2.3 MEXICO 110
10.3 WESTERN EUROPE 111
10.3.1 GERMANY 114
10.3.2 ITALY 114
10.3.3 SPAIN 115
10.3.4 FRANCE 115
10.3.5 OTHERS 116
10.4 ASIA-PACIFIC 116
10.4.1 CHINA 122
10.4.2 INDIA 122
10.4.3 JAPAN 124
10.4.4 SOUTH KOREA 125
10.4.5 OTHERS 125
10.5 ROW 126
10.5.1 RUSSIA 129
10.5.2 BRAZIL 129
10.5.3 MIDDLE EAST 130
10.5.4 OTHERS 131
11 COMPETITIVE LANDSCAPE 132
11.1 OVERVIEW 132
11.2 COMPETITIVE SITUATION & TRENDS 133
11.3 BATTLE FOR MARKET SHARE: INVESTMENTS & EXPANSIONS AND NEW PRODUCT LAUNCHES ARE THE KEY STRATEGIES (2011–2015) 134
11.4 PAINTS & COATINGS MARKET SHARE ANALYSIS 135
11.5 INVESTMENTS & EXPANSIONS 135
11.6 NEW PRODUCT LAUNCHES 136
11.7 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS & JOINT VENTURES 137
12 COMPANY PROFILES 139
12.1 INTRODUCTION 139
12.2 AKZONOBEL N.V. 140
12.3 PPG INDUSTRIES INC. 145
12.4 THE SHERWIN-WILLIAMS COMPANY 149
12.5 AXALTA COATING SYSTEMS LLC 152
12.6 BASF SE 156
12.7 PROGRESSIVE PAINTING INC. 160
12.8 JOTUN A/S 162
12.9 THE DOW CHEMICAL COMPANY 165
12.10 NIPPON PAINTS 168
12.11 ASIAN PAINTS LIMITED 171
13 APPENDIX 174
13.1 INSIGHTS OF INDUSTRY EXPERTS 174
13.2 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 175
13.3 AVAILABLE CUSTOMIZATIONS 176
13.4 DISCUSSION GUIDE 177
13.5 RELATED REPORTS 180
“
“LIST OF TABLES
TABLE 1 PAINTS & COATINGS MARKET SIZE, BY RESIN TYPE, 2013–2020 (KILOTONS ) 62
TABLE 2 PAINTS & COATINGS MARKET SIZE, BY RESIN TYPE, 2013–2020 ($MILLION) 62
TABLE 3 ACRYLIC PAINTS & COATINGS MARKET SIZE, BY REGION, 2013–2020 (KILOTONS) 64
TABLE 4 ACRYLIC PAINTS & COATINGS MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 64
TABLE 5 ALKYD PAINTS & COATINGS MARKET SIZE, BY REGION, 2013–2020 (KILOTONS) 66
TABLE 6 ALKYD PAINTS & COATINGS MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 66
TABLE 7 EPOXY PAINTS & COATINGS MARKET SIZE, BY REGION, 2013–2020 (KILOTONS) 68
TABLE 8 EPOXY PAINTS & COATINGS MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 68
TABLE 9 POLYESTER PAINTS & COATINGS MARKET SIZE, BY REGION,
2013–2020 (KILOTONS) 70
TABLE 10 POLYESTER PAINTS & COATINGS MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 70
TABLE 11 POLYURETHANE PAINTS & COATINGS MARKET SIZE, BY REGION,
2013–2020 (KILOTONS) 71
TABLE 12 POLYURETHANE PAINTS & COATINGS MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 71
TABLE 13 OTHERS PAINTS & COATINGS MARKET SIZE, BY REGION, 2013–2020 (KILOTONS) 73
TABLE 14 OTHERS PAINTS & COATINGS MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 73
TABLE 15 PAINTS & COATINGS MARKET SIZE, BY TECHNOLOGY, 2013–2020 (KILOTONS ) 75
TABLE 16 PAINTS & COATINGS MARKET SIZE, BY TECHNOLOGY, 2014–2019 ($MILLION) 76
TABLE 17 WATERBORNE PAINTS & COATINGS MARKET SIZE, BY REGION,
2013–2020 (KILOTONS) 79
TABLE 18 WATERBORNE PAINTS & COATINGS MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 80
TABLE 19 TRADITIONAL FORMULATION SOLVENT USED FOR EACH RESIN TYPE 80
TABLE 20 SOLVENT BORNE PAINTS & COATINGS MARKET SIZE, BY REGION,
2013–2020 (KILOTONS) 81
TABLE 21 SOLVENT BORNE PAINTS & COATINGS MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 81
TABLE 22 HIGH SOLIDS PAINTS & COATINGS MARKET SIZE, BY REGION,
2013–2020 (KILOTONS) 83
TABLE 23 HIGH SOLIDS PAINTS & COATINGS MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 84
TABLE 24 POWDER PAINTS & COATINGS MARKET SIZE, BY REGION, 2013–2020 (KILOTONS) 86
TABLE 25 POWDER PAINTS & COATINGS MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 87
TABLE 26 OTHERS PAINTS & COATINGS MARKET SIZE, BY REGION, 2013–2020 (KILOTONS) 90
TABLE 27 OTHERS PAINTS & COATINGS MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 91
TABLE 28 PAINTS & COATINGS MARKET SIZE, BY APPLICATION, 2013–2020 (KILOTONS) 93
TABLE 29 PAINTS & COATINGS MARKET SIZE, BY APPLICATION, 2013–2020 ($MILLION) 94
TABLE 30 PAINTS & COATINGS MARKET SIZE IN ARCHITECTURAL APPLICATION, BY REGION, 2013–2020 (KILOTONS) 95
TABLE 31 PAINTS & COATINGS MARKET SIZE IN ARCHITECTURAL APPLICATION, BY REGION, 2013–2020 ($MILLION) 95
TABLE 32 PAINTS & COATINGS MARKET SIZE IN INDUSTRIAL APPLICATION, BY REGION, 2013–2020 (KILOTONS) 100
TABLE 33 PAINTS & COATINGS MARKET SIZE IN INDUSTRIAL APPLICATION, BY REGION, 2013–2020 ($MILLION) 100
TABLE 34 PAINTS & COATINGS MARKET SIZE, BY REGION, 2013–2020 (KILOTONS) 103
TABLE 35 PAINTS & COATINGS MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 103
TABLE 36 NORTH AMERICA: PAINTS & COATINGS MARKET SIZE, BY COUNTRY,
2013–2020 (KILOTONS) 105
TABLE 37 NORTH AMERICA: PAINTS & COATINGS MARKET SIZE, BY COUNTRY,
2013–2020 ($MILLION) 106
TABLE 38 NORTH AMERICA: PAINTS & COATINGS MARKET SIZE, BY RESIN TYPE,
2013–2020 (KILOTONS) 106
TABLE 39 NORTH AMERICA: PAINTS & COATINGS MARKET SIZE, BY RESIN TYPE,
2013–2020 ($MILLION) 107
TABLE 40 NORTH AMERICA: PAINTS & COATINGS MARKET SIZE, BY TECHNOLOGY,
2013–2020 (KILOTONS) 107
TABLE 41 NORTH AMERICA: PAINTS & COATINGS MARKET SIZE, BY TECHNOLOGY,
2013–2020 ($MILLION) 107
TABLE 42 NORTH AMERICA: PAINTS & COATINGS MARKET SIZE, BY APPLICATION,
2013–2020 (KILOTONS) 108
TABLE 43 NORTH AMERICA: PAINTS & COATINGS MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 108
TABLE 44 U.S.: PAINTS & COATINGS MARKET SIZE, 2013–2020 108
TABLE 45 CANADA: PAINTS & COATINGS MARKET SIZE, 2013–2020 109
TABLE 46 MEXICO: PAINTS & COATINGS MARKET SIZE, 2013–2020 110
TABLE 47 WESTERN EUROPE: PAINTS & COATINGS MARKET SIZE, BY COUNTRY,
2013–2020 (KILOTONS) 111
TABLE 48 WESTERN EUROPE: PAINTS & COATINGS MARKET SIZE, BY COUNTRY,
2013–2020 ($MILLION) 111
TABLE 49 WESTERN EUROPE: PAINTS & COATINGS MARKET SIZE, BY RESIN TYPE,
2013–2020 (KILOTONS) 112
TABLE 50 WESTERN EUROPE: PAINTS & COATINGS MARKET SIZE, BY RESIN TYPE,
2013–2020 ($MILLION) 112
TABLE 51 WESTERN EUROPE: PAINTS & COATINGS MARKET SIZE, BY TECHNOLOGY,
2013–2020 (KILOTONS) 112
TABLE 52 WESTERN EUROPE: PAINTS & COATINGS MARKET SIZE, BY TECHNOLOGY,
2013–2020 ($MILLION) 113
TABLE 53 WESTERN EUROPE: PAINTS & COATINGS MARKET SIZE, BY APPLICATION,
2013–2020 (KILOTONS) 113
TABLE 54 WESTERN EUROPE: PAINTS & COATINGS MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 113
TABLE 55 GERMANY: PAINTS & COATINGS MARKET SIZE, 2013-2020 114
TABLE 56 ITALY: PAINTS & COATINGS MARKET SIZE, 2013-2020 114
TABLE 57 SPAIN: PAINTS & COATINGS MARKET SIZE 2013–2020 115
TABLE 58 FRANCE: PAINTS & COATINGS MARKET SIZE, 2013–2020 115
TABLE 59 OTHERS: PAINTS & COATINGS MARKET SIZE, 2012–2019 116
TABLE 60 ASIA-PACIFIC: PAINTS & COATINGS MARKET SIZE, BY COUNTRY,
2013–2020 (KILOTONS) 118
TABLE 61 ASIA-PACIFIC: PAINTS & COATINGS MARKET SIZE, BY COUNTRY,
2013–2020 ($MILLION) 119
TABLE 62 ASIA-PACIFIC: PAINTS & COATINGS MARKET SIZE, BY RESIN TYPE,
2013–2020 (KILOTONS) 119
TABLE 63 ASIA-PACIFIC: PAINTS & COATINGS MARKET SIZE, BY RESIN TYPE,
2013–2020 ($MILLION) 120
TABLE 64 ASIA-PACIFIC: PAINTS & COATINGS MARKET SIZE, BY TECHNOLOGY,
2013–2020 (KILOTONS) 120
TABLE 65 ASIA-PACIFIC: PAINTS & COATINGS MARKET SIZE, BY TECHNOLOGY,
2013–2020 ($MILLION) 120
TABLE 66 ASIA-PACIFIC: PAINTS & COATINGS MARKET SIZE, BY APPLICATION,
2013–2020 (KILOTONS) 121
TABLE 67 ASIA-PACIFIC: PAINTS & COATINGS MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 121
TABLE 68 CHINA: PAINTS & COATINGS MARKET SIZE, 2013–2020 122
TABLE 69 INDIA: PAINTS & COATINGS MARKET SIZE, 2013–2020 123
TABLE 70 JAPAN: PAINTS & COATINGS MARKET SIZE, 2013–2020 124
TABLE 71 SOUTH KOREA: PAINTS & COATINGS MARKET SIZE, 2013–2020 125
TABLE 72 OTHERS: PAINTS & COATINGS MARKET SIZE, 2013–2020 125
TABLE 73 ROW: PAINTS & COATINGS MARKET SIZE, BY COUNTRY, 2013–2020 (KILOTONS) 126
TABLE 74 ROW: PAINTS & COATINGS MARKET SIZE, BY COUNTRY, 2013–2020 ($MILLION) 126
TABLE 75 ROW: PAINTS & COATINGS MARKET SIZE, BY RESIN TYPE, 2013–2020 (KILOTONS) 127
TABLE 76 ROW: PAINTS & COATINGS MARKET SIZE, BY RESIN TYPE, 2013–2020 ($MILLION) 127
TABLE 77 ROW: PAINTS & COATINGS MARKET SIZE, BY TECHNOLOGY,
2013–2020 (KILOTONS) 127
TABLE 78 ROW: PAINTS & COATINGS MARKET SIZE, BY TECHNOLOGY,
2013–2020 ($MILLION) 128
TABLE 79 ROW: PAINTS & COATINGS MARKET SIZE, BY APPLICATION,
2013–2020 (KILOTONS) 128
TABLE 80 ROW: PAINTS & COATINGS MARKET SIZE, BY APPLICATION,
2013–2020 ($MILLION) 128
TABLE 81 RUSSIA: PAINTS & COATINGS MARKET SIZE, 2013–2020 129
TABLE 82 BRAZIL: PAINTS & COATINGS MARKET SIZE, 2013–2020 129
TABLE 83 MIDDLE-EAST: PAINTS & COATINGS MARKET SIZE, 2013–2020 130
TABLE 84 OTHERS: PAINTS & COATINGS MARKET SIZE, 2013–2020 131
TABLE 85 INVESTMENTS & EXPANSIONS, 2011–2015 135
TABLE 86 NEW PRODUCT LAUNCHES, 2011–2015 136
TABLE 87 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS & JOINT VENTURES,
2011–2015 137
“
