Organic Fruits and Vegetables Market by Crop (Organic Fruits, Organic Vegetables), Form (Fresh, Frozen, Puree, Powdered), End Use (Fresh Consumption, Food Processing), Distribution Channel, & by Region – Global Trends & Forecasts to 2020

“Organic fruits and vegetables are primarily produced by using minimal off-farm inputs and using the production methods that restore and improve ecological balance. The organic fruits & vegetables market is one of the fastest-growing markets in the overall organic agriculture industry, owing primarily to its multiple health benefits and absence of synthetic chemicals. Certain medicinal benefits associated with organic fruits and vegetables include anti-inflammatory properties, enhanced immunity, and anti-oxidant properties.

The organic fruits & vegetables market is segmented on the basis of crop, form, end use, distribution channel, and region. Based on crop, it is categorized as organic fruits and organic vegetables. Organic vegetables are further segmented into leafy greens and vegetables. The types of organic fruits and vegetables are further categorized into their subtypes. On the basis of form, the market is segmented into fresh, powdered, frozen, and puree. Based on end use, the market is segmented as fresh consumption and food processing. The distribution channels for organic fruits and vegetables include supermarkets/hypermarkets, variety stores, and convenience stores. The market is also segmented by regions into North America, Europe, Asia-Pacific, Latin America, and Rest of the World (RoW).

Both ‘top-down’ and ‘bottom-up’ approaches were used to arrive at the market sizes and obtain the market forecast. Extensive secondary research was conducted to understand the market insights and trends, which was further validated through primary interviews.

The organic fruits & vegetables market is projected to reach about $62.97 billion by 2020, growing at a CAGR of about 9.4%, as a result of the rising awareness of the health benefits of organic fruits and vegetables among the consumers in developed regions such as Europe and North America.
The report provides both, qualitative and quantitative analyses of the market for organic fruits and vegetables. It includes the market dynamics, opportunities, trends, competitive strategies preferred by key market players, the driving factors that boost the growth of the lipase market, and restraints of the market.
To maintain a competitive edge in the organic fruits & vegetables market, the key players invest heavily on the development and launch of new products and on expansions. Leading players such as The WhiteWave Foods Company (U.S.), General Mills, Inc., (U.S.), H. J. Heinz Company (U.S.), and CSC Brands L.P. (U.S.) have been profiled in the report. The report also provides a complete analysis of the prominent companies and a chronology of developments with respect to new products launched and their applications.

AVAILABLE CUSTOMIZATIONS
With the given market data, MarketsandMarkets offers customizations according to client-specific needs.

The following customization options are available for the report:

Product Analysis
•Product matrix, which gives a detailed comparison of the product portfolio of each company

Regional Analysis
•Further breakdown of the Rest of Europe organic fruits & vegetables market into Sweden, Poland, Norway, and Greece

•Further breakdown of the Rest of Asia-Pacific organic fruits & vegetables market into South Korea, North Korea, New Zealand, and Sri Lanka

•Further breakdown of the RoW organic fruits & vegetables market into Paraguay, Uruguay, Chile, and Cuba

Company Information
•Detailed analysis and profiling of additional market players (up to five)

”

“TABLE OF CONTENTS

1 INTRODUCTION 24
1.1 OBJECTIVES OF THE STUDY 24
1.2 MARKET DEFINITION 24
1.3 MARKET SCOPE 25
1.3.1 YEARS CONSIDERED FOR THE STUDY 25
1.3.2 CURRENCY 26
1.4 STAKEHOLDERS 26
2 RESEARCH METHODOLOGY 27
2.1 MARKET SHARE ESTIMATION 28
2.2 PRIMARY DATA 29
2.3 SECONDARY DATA 30
2.3.1.1 Key industry insights 31
2.3.1.2 Breakdown of primaries 31
2.4 MARKET SIZE ESTIMATION 32
2.5 MARKET BREAKDOWN & DATA TRIANGULATION 34
3 EXECUTIVE SUMMARY 35
4 PREMIUM INSIGHTS 39
4.1 ATTRACTIVE MARKET OPPORTUNITY FOR ORGANIC FRUIT & VEGETABLE PRODUCERS 39
4.2 ORGANIC FRUITS & VEGETABLES MARKET, BY REGION 40
4.3 ORGANIC FRUITS & VEGETABLES MARKET IN NORTH AMERICA 41
4.4 ORGANIC FRUITS & VEGETABLES MARKET, BY DISTRIBUTION CHANNEL 42
4.5 ORGANIC FRUITS & VEGETABLES MARKET, BY CROP 43
4.6 ORGANIC FRUITS & VEGETABLES MARKET, BY END USE (USD MN) 43
4.7 ORGANIC FRUITS & VEGETABLES MARKET ATTRACTIVENESS 44
5 MARKET OVERVIEW 45
5.1 INTRODUCTION 46
5.2 MARKET SEGMENTATION 46
5.2.1 BY CROP 47
5.2.2 BY FORM 47
5.2.3 BY END USE 48
5.2.4 BY DISTRIBUTION CHANNEL 48
 
5.3 MARKET DYNAMICS 49
5.3.1 DRIVERS 49
5.3.1.1 Rise in demand for organic products from developed countries due to increasing concerns about food safety 49
5.3.1.2 Government support for organic farming 50
5.3.1.3 Greater variety of organic foods available 50
5.3.2 RESTRAINTS 50
5.3.2.1 Expensive nature of food products 50
5.3.3 OPPORTUNITIES 51
5.3.3.1 Rising disposable income among the consumers in the developing countries 51
5.3.4 CHALLENGES 51
5.3.4.1 Non-certified organic food sector 51
6 INDUSTRY TRENDS 52
6.1 VALUE CHAIN ANALYSIS 52
6.2 ORGANIC FRUITS & VEGETABLES MARKET: PORTER’S FIVE FORCES ANALYSIS 53
6.2.1 INTENSITY OF COMPETITIVE RIVALRY 54
6.2.2 BARGAINING POWER OF SUPPLIERS 54
6.2.3 BARGAINING POWER OF BUYERS 54
6.2.4 THREAT OF SUBSTITUTES 55
6.2.5 THREAT OF NEW ENTRANTS 55
7 ORGANIC FRUITS & VEGETABLES MARKET, BY CROP 56
7.1 INTRODUCTION 57
7.2 ORGANIC FRUITS 59
7.2.1 APPLE 62
7.2.2 ORANGE 63
7.2.3 BANANA 65
7.2.4 GRAPES 66
7.2.5 OTHERS 68
7.3 ORGANIC VEGETABLES 69
7.3.1 ORGANIC LEAFY VEGETABLES 72
7.3.1.1 Spinach 74
7.3.1.2 Kale 76
7.3.1.3 Organic chard 78
7.3.1.4 Organic lettuce 79
7.3.1.5 Other organic leafy greens 81
7.3.2 VEGETABLES 82
7.3.2.1 Organic broccoli & cauliflower 85
7.3.2.2 Organic tomatoes 87
7.3.2.3 Organic carrots 89
7.3.2.4 Organic beetroots 90
7.3.2.5 Organic potatoes 92
7.3.2.6 Organic cabbage 93
7.3.2.7 Organic cucumbers 95
7.3.2.8 Other organic vegetables 96
8 ORGANIC FRUITS & VEGETABLES MARKET, BY FORM 98
8.1 INTRODUCTION 99
8.2 FRESH 101
8.3 PUREE 103
8.4 POWDERED 104
8.5 FROZEN 106
8.6 OTHERS 107
9 ORGANIC FRUITS & VEGETABLES MARKET, BY END USE 109
9.1 INTRODUCTION 110
9.2 FRESH CONSUMPTION 112
9.2.1 RETAIL 114
9.2.2 FOOD SERVICE 116
9.3 FOOD PROCESSING 118
10 ORGANIC VEGETABLE MARKET, BY DISTRIBUTION CHANNEL 120
10.1 INTRODUCTION 121
10.2 SUPERMARKET/HYPERMARKET 123
10.3 VARIETY STORES 125
10.4 CONVENIENCE STORES 127
10.5 OTHER DISTRIBUTION CHANNELS 128
11 ORGANIC FRUITS & VEGETABLES MARKET, BY REGION 130
11.1 INTRODUCTION 131
11.2 NORTH AMERICA 133
11.2.1 NORTH AMERICA: ORGANIC FRUITS & VEGETABLES MARKET, BY CROP 136
11.2.1.1 North America: organic fruits market, by crop 137
11.2.1.2 North America: organic vegetables market, by crop 139
11.2.1.2.1 North America: organic leafy greens market, by crop 140
11.2.1.2.2 North America: vegetables market, by crop 141
11.2.2 NORTH AMERICA: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM 143
11.2.3 NORTH AMERICA: ORGANIC FRUITS & VEGETABLES MARKET, BY END USE 144
11.2.3.1 North America: fresh organic fruits & vegetables market, by end use 146
11.2.4 NORTH AMERICA: ORGANIC FRUITS & VEGETABLES MARKET, 
BY DISTRIBUTION CHANNEL 147
11.2.5 U.S.: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM 148
11.2.6 CANADA: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM 150
11.2.7 MEXICO: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM 151
11.3 EUROPE 153
11.3.1 EUROPE: ORGANIC FRUITS & VEGETABLES MARKET, BY CROP 155
11.3.1.1 Europe: organic fruits market, by crop 156
11.3.1.2 Europe: organic vegetables market, by crop 157
11.3.1.2.1 Europe: organic leafy greens market, by crop 159
11.3.1.2.2 Europe: organic vegetables market, by crop 160
11.3.2 EUROPE: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM 162
11.3.3 EUROPE: ORGANIC FRUITS & VEGETABLES MARKET, BY END USE 163
11.3.3.1 Europe: fresh consumption of organic fruits & vegetables market, 
by end use 165
11.3.4 EUROPE: ORGANIC FRUITS & VEGETABLES MARKET, BY DISTRIBUTION CHANNEL 166
11.3.5 GERMANY: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM 167
11.3.6 U.K.: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM 169
11.3.7 FRANCE: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM 170
11.3.8 REST OF EUROPE: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM 172
11.4 ASIA-PACIFIC 173
11.4.1 ASIA-PACIFIC: ORGANIC FRUITS & VEGETABLES MARKET, BY CROP 176
11.4.1.1 Asia-Pacific: organic fruits market, by crop 178
11.4.1.2 Asia-Pacific: organic vegetables market, by crop 179
11.4.1.2.1 Asia-Pacific: organic leafy greens market, by crop 181
11.4.1.2.2 Asia-Pacific: organic vegetables market, by crop 182
11.4.2 ASIA-PACIFIC: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM 184
11.4.3 ASIA-PACIFIC: ORGANIC FRUITS & VEGETABLES MARKET, BY END USE 185
11.4.3.1 Asia-Pacific: fresh consumption of organic fruits & vegetables market, by end use 187
11.4.4 ASIA-PACIFIC: ORGANIC FRUITS & VEGETABLES MARKET, BY DISTRIBUTION CHANNEL 188
11.4.5 CHINA 189
11.4.6 CHINA: ORGANIC VEGETABLES MARKET, BY FORM 190
11.4.7 JAPAN 191
11.4.8 INDIA 192
11.4.9 AUSTRALIA/NEW ZEALAND 194
11.4.10 REST OF ASIA-PACIFIC 196
11.4.11 REST OF ASIA-PACIFIC: ORGANIC VEGETABLES MARKET, BY FORM 196
11.5 LATIN AMERICA 197
11.5.1 LATIN AMERICA: ORGANIC FRUITS & VEGETABLES MARKET, BY CROP 199
11.5.1.1 Latin America: organic fruits market, by crop 200
11.5.1.2 Latin America: organic vegetables market, by crop 202
11.5.1.2.1 Latin America: organic leafy greens market, by crop 203
11.5.1.2.2 Latin America: organic vegetables market, by crop 204
11.5.2 LATIN AMERICA: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM 206
 
11.5.3 LATIN AMERICA: ORGANIC FRUITS & VEGETABLES MARKET, BY END USE 207
11.5.3.1 Latin America: fresh consumption of organic fruits & vegetables market, by end use 209
11.5.4 LATIN AMERICA: ORGANIC FRUITS & VEGETABLES MARKET, 
BY DISTRIBUTION CHANNEL 210
11.5.5 BRAZIL.: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM 211
11.5.6 ARGENTINA: ORGANIC VEGETABLES MARKET, BY FORM 213
11.5.7 REST OF LATIN AMERICA: ORGANIC FRUITS & VEGETABLES MARKET, 
BY FORM 214
11.6 ROW 216
11.6.1 ROW: ORGANIC FRUITS & VEGETABLES MARKET, BY CROP 217
11.6.1.1 Row: organic fruits market, by crop 218
11.6.1.2 Row: organic vegetables market, by crop 220
11.6.1.2.1 Row: organic leafy greens market, by crop 221
11.6.1.2.2 Row: organic vegetables market, by crop 222
11.6.2 ROW: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM 224
11.6.3 ROW: ORGANIC FRUITS & VEGETABLES MARKET, BY END USE 225
11.6.3.1 Row: consumption of fresh organic fruits & vegetables market, 
by end use 227
11.6.4 ROW: ORGANIC FRUITS & VEGETABLES MARKET, BY DISTRIBUTION CHANNEL 228
11.6.5 SOUTH AFRICA: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM 229
11.6.6 OTHERS IN ROW: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM 231
12 COMPETITIVE LANDSCAPE 233
12.1 OVERVIEW 233
12.2 DEVELOPMENTS, BY REGION 234
12.3 DEVELOPMENTS, BY YEAR 235
12.4 COMPETITIVE SITUATION AND TRENDS 235
12.4.1 MERGERS & ACQUISITIONS 235
12.4.2 NEW PRODUCT LAUNCH 236
12.4.3 EXPANSIONS & INVESTMENTS 237
12.4.4 AGREEMENTS & JOINT VENTURES 237
 
13 COMPANY PROFILES 238
(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
13.1 INTRODUCTION 238
13.2 THE WHITEWAVE FOODS COMPANY 239
13.3 H.J. HEINZ COMPANY 244
13.4 CSC BRANDS LP (CAMPBELL SOUP COMPANY) 246
13.5 GENERAL MILLS, INC. 249
13.6 JUICES INTERNATIONAL PTY. LTD. 253
13.7 ACTIVZ 255
13.8 Z NATURAL FOODS, LLC. 257
13.9 ORGANIC VALLEY FAMILY OF FARMS 259
13.10 ICELAND FOODS LTD 261
13.11 GREEN ORGANIC VEGETABLE INC. 264
*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.
14 APPENDIX 266
14.1 DISCUSSION GUIDE 266
14.2 COMPANY DEVELOPMENTS 269
14.2.1 NEW PRODUCT LAUNCHES 269
14.2.2 MERGERS & ACQUISITIONS 269
14.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 270
14.4 AVAILABLE CUSTOMIZATIONS 271
14.5 RELATED REPORTS 271
“
“LIST OF TABLES

TABLE 1 ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY CROP, 
2013-2020 (USD MILLION) 58
TABLE 2 ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY CROP, 2013-2020 (KT) 58
TABLE 3 ORGANIC FRUITS MARKET SIZE, BY CROP, 2013-2020 (USD MILLION) 59
TABLE 4 ORGANIC FRUITS MARKET SIZE, BY CROP, 2013-2020 (KT) 60
TABLE 5 ORGANIC FRUITS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 61
TABLE 6 ORGANIC FRUITS MARKET SIZE, BY REGION, 2013-2020 (KT) 61
TABLE 7 APPLE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 62
TABLE 8 APPLE MARKET SIZE, BY REGION, 2013-2020 (KT) 63
TABLE 9 ORANGE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 64
TABLE 10 ORANGE MARKET SIZE, BY REGION, 2013-2020 (KT) 64
TABLE 11 BANANA MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 65
TABLE 12 BANANA MARKET SIZE, BY REGION, 2013-2020 (KT) 66
TABLE 13 GRAPES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 67
TABLE 14 GRAPES MARKET SIZE, BY REGION, 2013-2020 (KT) 67
TABLE 15 OTHERS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 68
TABLE 16 OTHERS MARKET SIZE, BY REGION, 2013-2020 (KT) 69
TABLE 17 ORGANIC VEGETABLES MARKET SIZE, BY CROP, 2013-2020 (USD MILLION) 70
TABLE 18 ORGANIC VEGETABLES MARKET SIZE, BY CROP, 2013-2020 (KT) 70
TABLE 19 ORGANIC VEGETABLES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 71
TABLE 20 ORGANIC VEGETABLES MARKET SIZE, BY REGION, 2013-2020 (KT) 71
TABLE 21 LEAFY VEGETABLES MARKET SIZE, BY CROP, 2013-2020 (USD MILLION) 72
TABLE 22 LEAFY VEGETABLES MARKET SIZE, BY CROP, 2013-2020 (KT) 73
TABLE 23 LEAFY GREENS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 74
TABLE 24 LEAFY GREENS MARKET SIZE, BY REGION, 2013-2020 (KT) 74
TABLE 25 SPINACH MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 75
TABLE 26 SPINACH MARKET SIZE, BY REGION, 2013-2020 (KT) 76
TABLE 27 KALE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 77
TABLE 28 KALE MARKET SIZE, BY REGION, 2013-2020 (KT) 77
TABLE 29 ORGANIC CHARD MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 78
TABLE 30 ORGANIC CHARDS MARKET SIZE, BY REGION, 2013–2020 (KT) 79
TABLE 31 ORGANIC LETTUCE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 80
TABLE 32 ORGANIC LETTUCE MARKET SIZE, BY REGION, 2013–2020 (KT) 80
TABLE 33 OTHER ORGANIC LEAFY GREENS MARKET SIZE, BY REGION, 
2013–2020 (USD MILLION) 81
TABLE 34 OTHER ORGANIC LEAFY VEGETABLES MARKET SIZE, BY REGION, 2013–2020 (KT) 82
TABLE 35 VEGETABLES MARKET SIZE, BY CROP, 2013–2020 (USD MILLION) 83
TABLE 36 VEGETABLES MARKET SIZE, BY CROP, 2013–2020 (KT) 83
TABLE 37 VEGETABLES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 84
TABLE 38 VEGETABLES MARKET SIZE, BY REGION, 2013–2020 (KT) 85
TABLE 39 ORGANIC BROCCOLI & CAULIFLOWER MARKET SIZE, BY REGION, 
2013–2020 (USD MILLION) 86
TABLE 40 ORGANIC BROCCOLI & CAULIFLOWER MARKET SIZE, BY REGION, 2013–2020 (KT) 87
TABLE 41 ORGANIC TOMATOES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 88
TABLE 42 ORGANIC TOMATOES MARKET SIZE, BY REGION, 2013–2020 (KT) 88
TABLE 43 ORGANIC CARROTS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 89
TABLE 44 ORGANIC CARROTS MARKET SIZE, BY REGION, 2013–2020 (KT) 90
TABLE 45 ORGANIC BEETROOTS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 91
TABLE 46 ORGANIC BEETROOTS MARKET SIZE, BY REGION, 2013–2020 (KT) 91
TABLE 47 ORGANIC POTATOES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 92
TABLE 48 ORGANIC POTATOES MARKET SIZE, BY REGION, 2013–2020 (KT) 93
TABLE 49 ORGANIC CABBAGE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 94
TABLE 50 ORGANIC CABBAGE MARKET SIZE, BY REGION, 2013–2020 (KT) 94
TABLE 51 ORGANIC CUCUMBERS MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 95
TABLE 52 ORGANIC CUCUMBERS MARKET SIZE, BY REGION, 2013–2020 (KT) 96
TABLE 53 OTHER ORGANIC VEGETABLES MARKET SIZE, BY REGION, 
2013–2020 (USD MILLION) 97
TABLE 54 OTHER ORGANIC VEGETABLES MARKET SIZE, BY REGION, 2013–2020 (KT) 97
TABLE 55 ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY FORM, 
2013-2020 (USD MILLION) 100
TABLE 56 ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY FORM, 2013-2020 (KT) 101
TABLE 57 FRESH ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY REGION, 
2013-2020 (USD MILLION) 102
TABLE 58 FRESH ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY REGION, 2013-2020 (KT) 102
TABLE 59 ORGANIC FRUITS & VEGETABLES PUREE MARKET SIZE, BY REGION, 
2013-2020 (USD MILLION) 103
TABLE 60 ORGANIC FRUITS & VEGETABLES PUREE MARKET SIZE, BY REGION, 2013-2020 (KT) 104
TABLE 61 POWDERED ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY REGION, 
2013-2020 (USD MILLION) 105
TABLE 62 POWDERED ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY REGION, 
2013-2020 (KT) 105
TABLE 63 FROZEN ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY REGION, 
2013-2020 (USD MILLION) 106
TABLE 64 FROZEN ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY REGION, 
2013-2020 (KT) 107
TABLE 65 OTHERS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 108
TABLE 66 OTHERS MARKET SIZE, BY REGION, 2013-2020 (KT) 108
TABLE 67 ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY END USE, 
2013-2020 (USD MILLION) 111
TABLE 68 ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY END USE, 2013-2020 (KT) 111
TABLE 69 FRESH ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY END USE, 
2013-2020 (USD MILLION) 112
TABLE 70 FRESH ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY END USE, 
2013-2020 (KT) 113
TABLE 71 FRESH ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY REGION, 
2013-2020 (USD MILLION) 113
TABLE 72 FRESH ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY REGION, 2013-2020 (KT) 114
TABLE 73 RETAIL ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY REGION, 
2013-2020 (USD MILLION) 115
TABLE 74 RETAIL ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY REGION, 2013-2020 (KT) 116
TABLE 75 ORGANIC FRUITS & VEGETABLES IN FOOD SERVICE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 117
TABLE 76 ORGANIC FRUITS & VEGETABLES IN FOOD SERVICE MARKET SIZE, BY REGION, 2013-2020 (KT) 117
TABLE 77 ORGANIC FRUITS & VEGETABLES IN FOOD PROCESSING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 118
TABLE 78 ORGANIC FRUITS & VEGETABLES IN FOOD PROCESSING MARKET SIZE, BY REGION, 2013-2020 (KT) 119
TABLE 79 ORGANIC VEGETABLES MARKET SIZE, BY DISTRIBUTION CHANNEL, 
2013–2020 (USD MILLION) 122
TABLE 80 ORGANIC VEGETABLES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2013–2020 (KT) 123
TABLE 81 SUPERMARKET/HYPERMARKET MARKET SIZE, BY REGION, 
2013–2020 (USD MILLION) 124
TABLE 82 SUPERMARKET/HYPERMARKET MARKET SIZE, BY REGION, 2013–2020 (KT) 125
TABLE 83 VARIETY STORES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 126
TABLE 84 VARIETY STORES MARKET SIZE, BY REGION, 2013–2020 (KT) 126
TABLE 85 CONVENIENCE STORES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 127
TABLE 86 CONVENIENCE STORES MARKET SIZE, BY REGION, 2013–2020 (KT) 128
TABLE 87 OTHER DISTRIBUTION CHANNELS MARKET SIZE, BY REGION, 
2013–2020 (USD MILLION) 129
TABLE 88 OTHER DISTRIBUTION CHANNELS MARKET SIZE, BY REGION, 2013–2020 (KT) 129
TABLE 89 ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY REGION, 
2013-2020 (USD MILLION) 132
TABLE 90 ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY REGION, 2013-2020 (KT) 132
TABLE 91 NORTH AMERICA: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 135
TABLE 92 NORTH AMERICA: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 135
TABLE 93 NORTH AMERICA: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY CROP, 
2013-2020 (USD MILLION) 136
TABLE 94 NORTH AMERICA: ORGANIC FRUITS & VEGETABLES (FRESH & PROCESSED) MARKET SIZE, BY CROP, 2013-2020 (KT) 137
TABLE 95 NORTH AMERICA: ORGANIC FRUITS MARKET SIZE, BY CROP, 
2013-2020 (USD MILLION) 138
TABLE 96 NORTH AMERICA: ORGANIC FRUITS MARKET SIZE, BY CROP, 2013-2020 (KT) 138
TABLE 97 NORTH AMERICA: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 
2013-2020 (USD MILLION) 139
TABLE 98 NORTH AMERICA: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 2013-2020 (KT) 139
TABLE 99 NORTH AMERICA: ORGANIC LEAFY GREENS MARKET SIZE, BY CROP, 
2013-2020 (USD MILLION) 140
TABLE 100 NORTH AMERICA: ORGANIC LEAFY GREENS MARKET SIZE, BY CROP, 
2013-2020 (KT) 141
TABLE 101 NORTH AMERICA: VEGETABLES MARKET SIZE, BY CROP, 2013-2020 (USD MILLION) 142
TABLE 102 NORTH AMERICA: VEGETABLES MARKET SIZE, BY CROP, 2013-2020 (KT) 142
TABLE 103 NORTH AMERICA: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY FORM, 
2013-2020 (USD MILLION) 143
TABLE 104 NORTH AMERICA: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY FORM, 
2013-2020 (KT) 144
TABLE 105 NORTH AMERICA: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY END USE, 2013-2020 (USD MILLION) 145
TABLE 106 NORTH AMERICA: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY END USE, 2013-2020 (KT) 145
TABLE 107 NORTH AMERICA: FRESH ORGANIC FRUITS & VEGETABLES MARKET SIZE, 
BY END USE, 2013-2020 (USD MILLION) 146
TABLE 108 NORTH AMERICA: FRESH ORGANIC FRUITS & VEGETABLES MARKET SIZE, 
BY END USE, 2013-2020 (KT) 146
TABLE 109 NORTH AMERICA: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2013-2020 (USD MILLION) 147
TABLE 110 NORTH AMERICA: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2013-2020 (KT) 148
TABLE 111 U.S.: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY FORM, 
2013-2020 (USD MILLION) 149
TABLE 112 U.S.: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY FORM, 2013-2020 (KT) 149
TABLE 113 CANADA: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM, 
2013-2020 (USD MILLION) 150
TABLE 114 CANADA: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM, 2013-2020 (KT) 151
TABLE 115 MEXICO: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM, 
2013-2020 (USD MILLION) 152
TABLE 116 MEXICO: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY FORM, 2013-2020 (KT) 152
TABLE 117 EUROPE: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 154
TABLE 118 EUROPE: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY COUNTRY, 
2013-2020 (KT) 154
TABLE 119 EUROPE: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY CROP, 
2013-2020 (USD MILLION) 155
TABLE 120 EUROPE: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY CROP, 2013-2020 (KT) 155
TABLE 121 EUROPE: ORGANIC FRUITS MARKET SIZE, BY CROP, 2013-2020 (USD MILLION) 156
TABLE 122 EUROPE: ORGANIC FRUITS MARKET SIZE, BY CROP, 2013-2020 (KT) 157
TABLE 123 EUROPE: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 
2013-2020 (USD MILLION) 158
TABLE 124 EUROPE: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 2013-2020 (KT) 158
TABLE 125 EUROPE: ORGANIC LEAFY GREENS MARKET SIZE, BY CROP, 
2013-2020 (USD MILLION) 159
TABLE 126 EUROPE: ORGANIC LEAFY GREENS MARKET SIZE, BY CROP, 2013-2020 (KT) 160
TABLE 127 EUROPE: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 
2013-2020 (USD MILLION) 161
TABLE 128 EUROPE: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 2013-2020 (KT) 161
TABLE 129 EUROPE: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM, 
2013-2020 (USD MILLION) 162
TABLE 130 EUROPE: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM, 2013-2020 (KT) 163
TABLE 131 EUROPE: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY END USE, 
2013-2020 (USD MILLION) 164
TABLE 132 EUROPE: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY END USE, 
2013-2020 (KT) 164
TABLE 133 EUROPE: FRESH ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY END USE, 2013-2020 (USD MILLION) 165
TABLE 134 EUROPE: FRESH ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY END USE, 2013-2020 (KT) 165
TABLE 135 EUROPE: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2013-2020 (USD MILLION) 166
TABLE 136 EUROPE: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2013-2020 (KT) 167
TABLE 137 GERMANY: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY FORM, 
2013-2020 (USD MILLION) 168
TABLE 138 GERMANY: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY FORM, 
2013-2020 (KT) 168
TABLE 139 U.K.: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM, 
2013-2020 (USD MILLION) 169
TABLE 140 U.K.: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM, 2013-2020 (KT) 170
TABLE 141 FRANCE: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM, 
2013-2020 (USD MILLION) 171
TABLE 142 FRANCE: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY FORM, 2013-2020 (KT) 171
TABLE 143 REST OF EUROPE: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM, 
2013-2020 (USD MILLION) 172
TABLE 144 REST OF EUROPE: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY FORM, 
2013-2020 (KT) 173
TABLE 145 ASIA-PACIFIC: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY COUNTRY, 
2013–2020 (USD MILLION) 175
TABLE 146 ASIA-PACIFIC: ORGANIC VEGETABLES MARKET SIZE, BY COUNTRY, 2013–2020 (KT) 176
TABLE 147 ASIA-PACIFIC: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY CROP, 
2013–2020 (USD MILLION) 177
TABLE 148 ASIA-PACIFIC: ORGANIC VEGETABLES (FRESH & PROCESSED) MARKET SIZE, 
BY CROP, 2013–2020 (KT) 177
TABLE 149 ASIA-PACIFIC: ORGANIC FRUITS MARKET SIZE, BY CROP, 2013–2020 (USD MILLION) 178
TABLE 150 ASIA-PACIFIC: ORGANIC FRUITS MARKET SIZE, BY CROP, 2013–2020 (KT) 179
TABLE 151 ASIA-PACIFIC: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 
2013–2020 (USD MILLION) 180
TABLE 152 ASIA-PACIFIC: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 2013–2020 (KT) 180
TABLE 153 ASIA-PACIFIC: ORGANIC LEAFY GREENS MARKET SIZE, BY CROP, 
2013–2020 (USD MILLION) 181
TABLE 154 ASIA-PACIFIC: ORGANIC LEAFY GREENS MARKET SIZE, BY CROP, 2013–2020 (KT) 182
TABLE 155 ASIA-PACIFIC: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 
2013–2020 (USD MILLION) 183
TABLE 156 ASIA-PACIFIC: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 2013–2020 (KT) 183
TABLE 157 ASIA-PACIFIC: ORGANIC VEGETABLES MARKET SIZE, BY FORM, 
2013–2020 (USD MILLION) 184
TABLE 158 ASIA-PACIFIC: ORGANIC VEGETABLES MARKET, BY FORM, 2013–2020 (KT) 185
TABLE 159 ASIA-PACIFIC: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY END USE, 
2013–2020 (USD MILLION) 186
TABLE 160 ASIA-PACIFIC: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY END USE, 
2013–2020 (KT) 186
TABLE 161 ASIA-PACIFIC: FRESH CONSUMPTION OF ORGANIC VEGETABLES MARKET SIZE, 
BY END USE, 2013–2020 (USD MILLION) 187
TABLE 162 ASIA-PACIFIC: ORGANIC VEGETABLES MARKET SIZE, BY END USE, 2013–2020 (KT) 187
TABLE 163 ASIA-PACIFIC: ORGANIC VEGETABLES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2013–2020 (USD MILLION) 188
TABLE 164 ASIA-PACIFIC: ORGANIC FRUITS & VEGETABLES MARKET SIZE, 
BY DISTRIBUTION CHANNEL, 2013–2020 (KT) 189
TABLE 165 CHINA: ORGANIC VEGETABLES MARKET, BY FORM, 2013–2020 (USD MILLION) 190
TABLE 166 CHINA: ORGANIC VEGETABLES MARKET, BY FORM, 2013–2020 (KT) 191
TABLE 167 JAPAN: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM, 
2013–2020 (USD MILLION) 192
TABLE 168 JAPAN: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM, 2013–2020 (KT) 192
TABLE 169 CHINA: ORGANIC VEGETABLES MARKET, BY FORM, 2013–2020 (USD MILLION) 193
TABLE 170 CHINA: ORGANIC VEGETABLES MARKET, BY FORM, 2013–2020 (KT) 194
TABLE 171 AUSTRALIA/NEW ZEALAND: ORGANIC VEGETABLES MARKET, BY FORM, 
2013–2020 (USD MILLION) 195
TABLE 172 AUSTRALIA/NEW ZEALAND: ORGANIC VEGETABLES MARKET, BY FORM, 
2013–2020 (KT) 195
TABLE 173 REST OF ASIA-PACIFIC: ORGANIC VEGETABLES MARKET, BY FORM, 
2013–2020 (USD MILLION) 196
TABLE 174 REST OF ASIA-PACIFIC: ORGANIC VEGETABLES MARKET, BY FORM, 2013–2020 (KT) 197
TABLE 175 LATIN AMERICA: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 198
TABLE 176 LATIN AMERICA: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 199
TABLE 177 LATIN AMERICA: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 
2013-2020 (USD MILLION) 199
TABLE 178 LATIN AMERICA: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 2013-2020 (KT) 200
TABLE 179 LATIN AMERICA: ORGANIC FRUITS MARKET SIZE, BY CROP, 
2013-2020 (USD MILLION) 201
TABLE 180 LATIN AMERICA: ORGANIC FRUITS MARKET SIZE, BY CROP, 2013-2020 (KT) 201
TABLE 181 LATIN AMERICA: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 
2013-2020 (USD MILLION) 202
TABLE 182 LATIN AMERICA: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 2013-2020 (KT) 202
TABLE 183 LATIN AMERICA: ORGANIC LEAFY GREENS MARKET SIZE, BY CROP, 
2013-2020 (USD MILLION) 203
TABLE 184 LATIN AMERICA: ORGANIC LEAFY GREENS MARKET SIZE, BY CROP, 2013-2020 (KT) 204
TABLE 185 LATIN AMERICA: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 
2013-2020 (USD MILLION) 205
TABLE 186 LATIN AMERICA: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 2013-2020 (KT) 205
TABLE 187 LATIN AMERICA: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM, 
2013-2020 (USD MILLION) 206
TABLE 188 LATIN AMERICA: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM, 
2013-2020 (KT) 207
TABLE 189 LATIN AMERICA: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY END USE, 
2013-2020 (USD MILLION) 208
TABLE 190 LATIN AMERICA: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY END USE, 
2013-2020 (KT) 208
TABLE 191 LATIN AMERICA: FRESH CONSUMPTION OF ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY END USE, 2013-2020 (USD MILLION) 209
TABLE 192 LATIN AMERICA: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY END USE, 
2013-2020 (KT) 209
TABLE 193 LATIN AMERICA: ORGANIC FRUITS & VEGETABLES MARKET SIZE, 
BY DISTRIBUTION CHANNEL, 2013-2020 (USD MILLION) 210
TABLE 194 LATIN AMERICA: ORGANIC FRUITS & VEGETABLES MARKET SIZE, 
BY DISTRIBUTION CHANNEL, 2013-2020 (KT) 211
TABLE 195 BRAZIL: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY FORM, 
2013-2020 (USD MILLION) 212
TABLE 196 BRAZIL: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY FORM, 2013-2020 (KT) 212
TABLE 197 ARGENTINA: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM, 
2013-2020 (USD MILLION) 213
TABLE 198 ARGENTINA: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM, 2013-2020 (KT) 214
TABLE 199 REST OF LATIN AMERICA: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM, 2013-2020 (USD MILLION) 215
TABLE 200 REST OF LATIN AMERICA: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY FORM, 2013-2020 (KT) 215
TABLE 201 ROW: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 216
TABLE 202 ROW: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY COUNTRY, 
2013-2020 (KT) 217
TABLE 203 ROW: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY CROP, 
2013-2020 (USD MILLION) 217
TABLE 204 ROW: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY CROP, 2013-2020 (KT) 218
TABLE 205 ROW: ORGANIC FRUITS MARKET SIZE, BY CROP, 2013-2020 (USD MILLION) 219
TABLE 206 ROW: ORGANIC FRUITS MARKET SIZE, BY CROP, 2013-2020 (KT) 219
TABLE 207 ROW: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 2013-2020 (USD MILLION) 220
TABLE 208 ROW: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 2013-2020 (KT) 220
TABLE 209 ROW: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 2013-2020 (USD MILLION) 221
TABLE 210 ROW: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 2013-2020 (KT) 222
TABLE 211 ROW: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 2013-2020 (USD MILLION) 223
TABLE 212 ROW: ORGANIC VEGETABLES MARKET SIZE, BY CROP, 2013-2020 (KT) 223
TABLE 213 ROW: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM, 
2013-2020 (USD MILLION) 224
TABLE 214 ROW: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM, 2013-2020 (KT) 225
TABLE 215 ROW: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY END USE, 
2013-2020 (USD MILLION) 226
TABLE 216 ROW: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY END USE, 2013-2020 (KT) 226
TABLE 217 ROW: FRESH CONSUMPTION OF ORGANIC FRUITS & VEGETABLES MARKET SIZE, 
BY END USE, 2013-2020 (USD MILLION) 227
TABLE 218 ROW: FRESH CONSUMPTION OF ORGANIC FRUITS & VEGETABLES MARKET SIZE, 
BY END USE, 2013-2020 (KT) 227
TABLE 219 ROW: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2013-2020 (USD MILLION) 228
TABLE 220 ROW: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2013-2020 (KT) 229
TABLE 221 SOUTH AFRICA: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY FORM, 
2013-2020 (USD MILLION) 230
TABLE 222 SOUTH AFRICA: ORGANIC FRUITS & VEGETABLES MARKET SIZE, BY FORM, 
2013-2020 (KT) 230
TABLE 223 OTHERS IN ROW: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM, 
2013-2020 (USD MILLION) 231
TABLE 224 OTHERS IN ROW: ORGANIC FRUITS & VEGETABLES MARKET, BY FORM, 
2013-2020 (KT) 232
TABLE 225 MERGERS & ACQUISITIONS, 2010–2015 235
TABLE 226 NEW PRODUCT LAUNCHES, 2011–2015 236
TABLE 227 EXPANSIONS & INVESTMENTS, 2010–2015 237
TABLE 228 AGREEMENTS AND JOINT VENTURES, 2010–2015 237
TABLE 229 NEW PRODUCT LAUNCHES, 2011–2015 269
TABLE 230 MERGERS & ACQUISITIONS, 2010–2015 269
“
“LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN 27
FIGURE 2 KEY DATA FROM PRIMARY SOURCES 29
FIGURE 3 KEY DATA FROM SECONDARY SOURCES 30
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS, BY COMPANY TYPE, DESIGNATION, 
AND REGION 31
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 32
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 33
FIGURE 7 MARKET BREAKDOWN & DATA TRIANGULATION 34
FIGURE 8 ORGANIC VEGETABLES TO DOMINATE THE ORGANIC FRUITS AND VEGETABLES MARKET 35
FIGURE 9 FRESH ORGANIC FRUITS AND VEGETABLES TO REGISTER THE HIGHEST CAGR 
FROM 2015 TO 2020 36
FIGURE 10 CONSUMPTION OF ORGANIC FRUITS AND VEGETABLES IN FOOD PROCESSING LED THE MARKET BY END USE IN 2014 37
FIGURE 11 ORGANIC FRUITS AND VEGETABLES MARKET, BY DISTRIBUTION CHANNEL, 2014 37
FIGURE 12 NORTH AMERICA IS ESTIMATED TO BE THE LARGEST MARKET FOR ORGANIC VEGETABLES, 2015–2020 (USD MILLION) 38
FIGURE 13 ORGANIC FRUITS & VEGETABLES MARKET IS GAINING PROMINENCE 39
FIGURE 14 ORGANIC FRUITS & VEGETABLES MARKET IS PROJECTED TO WITNESS HIGH GROWTH DURING THE FORECAST PERIOD 40
FIGURE 15 U.S. EMERGED AS THE LARGEST MARKET FOR ORGANIC FRUITS & VEGETABLES IN NORTH AMERICA 41
FIGURE 16 VARIETY STORES AND CONVENIENCE STORES ARE PROJECTED TO BE 
THE FASTEST-GROWING SEGMENTS DURING THE FORECAST PERIOD 42
FIGURE 17 VEGETABLES DOMINATED THE ORGANIC FRUITS & VEGETABLES MARKET IN 2014 43
FIGURE 18 FOOD PROCESSING DOMINATED THE ORGANIC FRUITS & VEGETABLES MARKET 
IN 2014 43
FIGURE 19 ASIA-PACIFIC ORGANIC FRUITS & VEGETABLES MARKET TO GROW AT 
THE HIGHEST RATE DURING THE FORECAST PERIOD 44
FIGURE 20 ORGANIC FRUITS & VEGETABLES MARKET SEGMENTATION, BY CROP 47
FIGURE 21 ORGANIC FRUITS & VEGETABLES MARKET SEGMENTATION, BY FORM 47
FIGURE 22 ORGANIC FRUITS & VEGETABLES MARKET SEGMENTATION, BY END USE 48
FIGURE 23 ORGANIC FRUITS & VEGETABLES MARKET SEGMENTATION, BY DISTRIBUTION CHANNEL 48
FIGURE 24 INCREASED CONCERN ABOUT FOOD QUALITY AND FOOD SAFETY TO DRIVE 
THE ORGANIC FRUITS & VEGETABLES MARKET 49
FIGURE 25 ORGANIC PRODUCTION AND PROCESSING ADDS MAJOR VALUE TO 
THE FINAL PRODUCT 52
FIGURE 26 ORGANIC FRUITS & VEGETABLES MARKET: PORTER’S FIVE FORCES ANALYSIS 53
FIGURE 27 ORGANIC FRUITS & VEGETABLES MARKET, BY CROP 57
FIGURE 28 ORGANIC VEGETABLES TO HOLD THE LARGEST MARKET SHARE BY 2020 58
FIGURE 29 BANANA TO ACCOUNT FOR THE LARGEST MARKET SHARE BY 2020 59
FIGURE 30 NORTH AMERICA LED THE GLOBAL ORGANIC FRUITS MARKET IN 2014 60
 
FIGURE 31 APPLE MARKET TO WITNESS THE HIGHEST GROWTH IN ASIA-PACIFIC 62
FIGURE 32 NORTH AMERICA LED THE ORGANIC ORANGE MARKET IN 2014 63
FIGURE 33 BANANA MARKET TO ACCOUNT FOR LARGEST MARKET SHARE IN NORTH AMERICA BY 2020 65
FIGURE 34 NORTH AMERICA DOMINATED THE ORGANIC GRAPES MARKET IN 2014 66
FIGURE 35 OTHERS MARKET TO WITNESS HIGHEST GROWTH IN ASIA-PACIFIC 68
FIGURE 36 VEGETABLES MARKET HELD THE LARGEST MARKET SIZE IN 2014 AND LIKELY TO DOMINATE IN THE NEAR FUTURE 69
FIGURE 37 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SHARE BY 2020 70
FIGURE 38 ORGANIC KALE TO WITNESS THE FASTEST GROWTH FROM 2015 TO 2020 72
FIGURE 39 NORTH AMERICA LED THE LEAFY GREENS MARKET IN 2014 73
FIGURE 40 SPINACH MARKET TO ACCOUNT FOR THE LARGEST SHARE IN NORTH AMERICA 
BY 2020 75
FIGURE 41 NORTH AMERICA WAS THE MARKET LEADER FOR ORGANIC KALE IN 2014 76
FIGURE 42 NORTH AMERICA IS PROJECTED TO BE THE LARGEST MARKET FOR ORGANIC CHARD BETWEEN 2015 & 2020 78
FIGURE 43 NORTH AMERICA IS PROJECTED TO BE THE LARGEST MARKET FOR ORGANIC LETTUCE BETWEEN 2015 & 2020 79
FIGURE 44 MARKET FOR OTHER ORGANIC LEAFY GREENS WAS DOMINATED BY NORTH AMERICA IN 2014 81
FIGURE 45 BROCCOLI & CAULIFLOWER TO WITNESS THE FASTEST GROWTH DURING 
2015 TO 2020 82
FIGURE 46 NORTH AMERICA ESTIMATED TO BE THE LARGEST MARKET FOR VEGETABLES 
BY 2020 84
FIGURE 47 EUROPE IS PROJECTED TO HAVE THE LARGEST MARKET FOR ORGANIC BROCCOLI 
& CAULIFLOWER BY 2020 86
FIGURE 48 EUROPE DOMINATED THE MARKET FOR ORGANIC TOMATOES IN 2014 87
FIGURE 49 EUROPE ESTIMATED TO BE THE LARGEST MARKET FOR ORGANIC CARROTS 89
FIGURE 50 NORTH AMERICA IS PROJECTED TO BE THE LARGEST MARKET FOR 
ORGANIC BEETROOT 90
FIGURE 51 NORTH AMERICA IS PROJECTED TO HAVE THE LARGEST MARKET SIZE BY 2020 92
FIGURE 52 ORGANIC CABBAGE MARKET TO WITNESS HIGHEST MARKET SIZE IN EUROPE 93
FIGURE 53 ASIA-PACIFIC ESTIMATED TO WITNESS THE HIGHEST CAGR FROM 2015 TO 2020 95
FIGURE 54 NORTH AMERICA ESTIMATED TO BE THE LARGEST MARKET FOR OTHERS BY 2020 96
FIGURE 55 ORGANIC FRUITS & VEGETABLES MARKET, BY FORM 99
FIGURE 56 PUREE SEGMENT TO WITNESS THE FASTEST GROWTH 100
FIGURE 57 FRESH SEGMENT IN EUROPE TO LEAD THE MARKET BY 2020 101
FIGURE 58 FRUITS & VEGETABLES PUREE IN ASIA-PACIFIC TO GROW AT HIGHEST RATE 103
FIGURE 59 NORTH AMERICA EXPECTED TO LEAD THE POWDERED ORGANIC VEGETABLES MARKET 104
FIGURE 60 FROZEN ORGANIC FRUITS & VEGETABLES IN NORTH AMERICA TO LEAD 
THE MARKET BY 2020 106
FIGURE 61 NORTH AMERICA EXPECTED TO LEAD THE OTHER FORMS OF ORGANIC 
VEGETABLES MARKET 107
FIGURE 62 ORGANIC FRUITS & VEGETABLES MARKET, BY END USE 110
FIGURE 63 FRESH CONSUMPTION SEGMENT TO SEE THE FASTER GROWTH 110
FIGURE 64 FOOD SERVICE SEGMENT TO GROW AT HIGHER RATE 112
FIGURE 65 FRESH CONSUMPTION SEGMENT IN EUROPE TO LEAD THE MARKET 113
FIGURE 66 ASIA-PACIFIC MARKET FOR ORGANIC FRUITS & VEGETABLES IN RETAIL TO GROW AT HIGHEST RATE BETWEEN 2015 & 2020 115
FIGURE 67 NORTH AMERICA EXPECTED TO LEAD THE ORGANIC FRUITS & VEGETABLES MARKET IN FOOD SERVICE, 2015 TO 2020 116
FIGURE 68 ORGANIC FRUITS & VEGETABLES IN FOOD PROCESSING IN ASIA-PACIFIC ARE EXPECTED TO GROW AT HIGHEST RATE 118
FIGURE 69 ORGANIC VEGETABLES MARKET, BY DISTRIBUTION CHANNEL 121
FIGURE 70 SUPERMARKETS/HYPERMARKETS TO SEE THE LARGEST MARKET SHARE BY 2020 122
FIGURE 71 ASIA-PACIFIC TO GROW AT THE HIGHEST RATE FROM 2015 124
FIGURE 72 ASIA-PACIFIC IS PROJECTED TO LEAD THE ORGANIC VEGETABLES MARKET 
FROM 2015 TO 2020 125
FIGURE 73 NORTH AMERICA WAS THE LARGEST MARKET FOR DISTRIBUTION OF ORGANIC FRUITS AND VEGETABLES THROUGH COVENIENCE STORES IN 2014 127
FIGURE 74 ASIA-PACIFIC TO WITNESS THE FASTEST GROWTH BETWEEN 2015 & 2020 128
FIGURE 75 ORGANIC FRUITS & VEGETABLES MARKET IN ASIA-PACIFIC TO WITNESS SIGNIFICANT GROWTH DUE TO INCREASING DEMAND FROM EMERGING ECONOMIES 131
FIGURE 76 REGIONAL SNAPSHOT: ASIA-PACIFIC DRIVING THE GROWTH IN THE ORGANIC 
FRUITS & VEGETABLES MARKET 133
FIGURE 77 NORTH AMERICA: ORGANIC FRUITS & VEGETABLES MARKET SNAPSHOT 134
FIGURE 78 THE U.S. EXPECTED TO BE THE LARGEST MARKET FOR ORGANIC 
FRUITS & VEGETABLES IN THE COMING YEARS 135
FIGURE 79 ORGANIC FRUITS SEGMENT TO WITNESS FASTEST GROWTH IN 
NORTH AMERICAN MARKET 136
FIGURE 80 BANANA TO BE THE LARGEST SEGMENT IN NORTH AMERICAN ORGANIC FRUITS MARKET 137
FIGURE 81 LEAFY GREENS TO WITNESS FASTEST GROWTH IN NORTH AMERICAN ORGANIC VEGETABLES MARKET 139
FIGURE 82 LETTUCE TO BE THE LARGEST ORGANIC LEAFY GREENS SEGMENT IN 
NORTH AMERICA 140
FIGURE 83 POTATO TO BE THE LARGEST SEGMENT IN NORTH AMERICAN VEGETABLES MARKET, 2015-2020 141
FIGURE 84 FROZEN ORGANIC FRUITS & VEGETABLES MARKET TO REMAIN THE LARGEST 
BY 2020 143
FIGURE 85 ORGANIC FRUITS & VEGETABLES IN FOOD PROCESSING MARKET TO REMAIN 
THE LARGER SEGMENT BY 2020 144
FIGURE 86 RETAIL SEGMENT IN FRESH ORGANIC FRUITS & VEGETABLES MARKET TO REMAIN THE LARGER BY 2020 146
FIGURE 87 SUPERMARKETS/HYPERMARKETS SEGMENT IN ORGANIC FRUITS & VEGETABLES MARKET TO REMAIN THE LARGEST BY 2020 147
FIGURE 88 FROZEN FRUITS & VEGETABLES LEAD THE U.S. ORGANIC FRUITS & VEGETABLES MARKET, BY FORM 148
FIGURE 89 FRESH VEGETABLES LEAD THE ORGANIC VEGETABLES MARKET, 
BY FORM, IN CANADA 150
FIGURE 90 FRESH ORGANIC FRUITS & VEGETABLES LEAD THE MARKET IN MEXICO 151
FIGURE 91 FRANCE IS EXPECTED TO BE THE FASTEST-GROWING MARKET FOR ORGANIC 
FRUITS & VEGETABLES IN EUROPE 153
FIGURE 92 ORGANIC VEGETABLES TO BE THE LARGEST SEGMENT IN EUROPEAN ORGANIC FRUITS & VEGETABLES MARKET 155
FIGURE 93 BANANA SEGMENT TO BE THE LARGEST IN EUROPEAN ORGANIC FRUITS MARKET 
BY 2020 156
FIGURE 94 LEAFY GREENS SEGMENT TO WITNESS FASTEST GROWTH IN EUROPEAN 
ORGANIC VEGETABLES MARKET 157
FIGURE 95 LETTUCE SEGMENT TO BE THE LARGEST SEGMENT IN ORGANIC LEAFY GREENS MARKET BY 2020 159
FIGURE 96 BROCCOLI AND CAULIFLOWER SEGMENT TO WITNESS FASTEST GROWTH IN EUROPEAN ORGANIC VEGETABLES MARKET 160
FIGURE 97 FRESH SEGMENT TO LEAD THE EUROPEAN ORGANIC FRUITS & VEGETABLES MARKET 162
FIGURE 98 ORGANIC FRUITS & VEGETABLES FOR FOOD PROCESSING MARKET TO REMAIN 
THE LARGEST SEGMENT BY 2020 163
FIGURE 99 ORGANIC FRUIT & VEGETABLE CONSUMPTION IN RETAIL SEGMENT TO REMAIN 
THE HIGHEST TILL 2020 165
FIGURE 100 SUPERMARKET/HYPERMARKET SEGMENT IN ORGANIC FRUITS & VEGETABLES MARKET TO REMAIN THE LARGEST SEGMENT BY 2020 166
FIGURE 101 THE FRESH SEGMENT LEADS THE ORGANIC FRUITS & VEGETABLES MARKET 
IN GERMANY 167
FIGURE 102 FRESH VEGETABLES TO LEAD THE ORGANIC FRUITS & VEGETABLES MARKET, 
BY FORM IN THE U.K. 169
FIGURE 103 FRESH FORM OF ORGANIC VEGETABLES LEADS THE ORGANIC VEGETABLES MARKET IN FRANCE 170
FIGURE 104 FRESH FORM OF ORGANIC FRUITS & VEGETABLES LEADS THE ORGANIC FRUITS 
& VEGETABLES MARKET IN REST OF EUROPE 172
FIGURE 105 ASIA-PACIFIC: ORGANIC VEGETABLES MARKET SNAPSHOT, 2014–2020 174
FIGURE 106 CHINA DOMINATES THE ASIA-PACIFIC ORGANIC VEGETABLES MARKET, 
2014 VS. 2020 175
FIGURE 107 ORGANIC VEGETABLES SEGMENT TO WITNESS FASTEST GROWTH IN 
THE ASIA-PACIFIC MARKET 176
FIGURE 108 BANANA SEGMENT TO BE THE LARGEST SEGMENT IN ASIA-PACIFIC ORGANIC 
FRUITS MARKET BY 2020 178
FIGURE 109 LEAFY GREENS SEGMENT TO WITNESS FASTEST GROWTH IN ASIA-PACIFIC 
ORGANIC VEGETABLES MARKET 179
FIGURE 110 KALE SEGMENT TO WITNESS THE HIGHEST CAGR IN ASIA-PACIFIC 
ORGANIC VEGETABLES MARKET 181
FIGURE 111 KALE SEGMENT TO WITNESS FASTEST GROWTH IN ASIA-PACIFIC 
ORGANIC VEGETABLES MARKET 182
FIGURE 112 FRESH ORGANIC VEGETABLES TO LEAD THE MARKET IN ASIA-PACIFIC, 
2014 VS. 2020 184
FIGURE 113 ORGANIC FRUITS & VEGETABLES IN FOOD PROCESSING MARKET TO REMAIN 
THE LARGEST SEGMENT BY 2020 185
FIGURE 114 ORGANIC FRUITS & VEGETABLES IN RETAIL MARKET TO REMAIN 
THE LARGER SEGMENT BY 2020 187
FIGURE 115 SUPERMARKET/HYPERMARKET TO BE THE LARGEST SEGMENT OF ORGANIC 
FRUITS & VEGETABLES MARKET BY 2020 188
FIGURE 116 POWDERED ORGANIC VEGETABLES TO BE THE FASTEST-GROWING SEGMENT 
OF THE MARKET IN CHINA 190
FIGURE 117 FRESH ORGANIC FRUITS & VEGETABLES TO BE THE LARGEST SEGMENT OF 
THE MARKET IN JAPAN 191
FIGURE 118 ORGANIC VEGETABLE PUREES TO BE THE FASTEST-GROWING SEGMENT OF 
THE MARKET IN INDIA 193
FIGURE 119 POWDERED ORGANIC VEGETABLES TO BE THE FASTEST-GROWING SEGMENT 
OF THE MARKET IN CHINA 194
FIGURE 120 FRESH TO BE THE LARGEST SEGMENT OF THE MARKET IN REST OF ASIA-PACIFIC 196
FIGURE 121 ARGENTINA IS EXPECTED TO BE THE FASTEST-GROWING MARKET FOR 
ORGANIC FRUITS & VEGETABLES 198
FIGURE 122 ORGANIC FRUITS SEGMENT TO WITNESS FASTEST GROWTH IN LATIN AMERICAN ORGANIC FRUITS & VEGETABLES MARKET 199
FIGURE 123 BANANA SEGMENT TO GROW AT THE FASTEST CAGR IN LATIN AMERICAN 
ORGANIC FRUITS MARKET 200
FIGURE 124 LEAFY GREENS SEGMENT TO WITNESS FASTEST GROWTH IN LATIN AMERICAN ORGANIC VEGETABLES MARKET 202
FIGURE 125 LETTUCE SEGMENT TO WITNESS FASTEST GROWTH IN LATIN AMERICAN 
ORGANIC VEGETABLES MARKET 203
FIGURE 126 POTATO SEGMENT TO WITNESS FASTEST GROWTH IN LATIN AMERICAN 
ORGANIC VEGETABLES MARKET 204
FIGURE 127 POWDERED ORGANIC FRUITS & VEGETABLES TO WITNESS THE FASTEST GROWTH 
IN LATIN AMERICA 206
FIGURE 128 FOOD PROCESSING END USE SEGMENT TO REMAIN THE LARGEST SEGMENT 
IN ORGANIC FRUITS & VEGETABLES MARKET BY 2020 207
FIGURE 129 FRESH ORGANIC FRUITS & VEGETABLES CONSUMPTION THROUGH RETAIL MARKET TO REMAIN THE LARGEST SEGMENT BY 2020 209
FIGURE 130 HYPERMARKET/SUPERMARKET TO REMAIN THE LARGEST SEGMENT IN ORGANIC FRUITS & VEGETABLES MARKET BY DISTRIBUTION CHANNEL BY 2020 210
FIGURE 131 FRESH VEGETABLES DOMINATED ORGANIC FRUITS & VEGETABLES MARKET, 
BY FORM 211
FIGURE 132 FRESH VEGETABLES LEAD THE ORGANIC VEGETABLES MARKET, 
BY FORM IN ARGENTINA 213
FIGURE 133 FRESH FORM OF ORGANIC FRUITS & VEGETABLES LEADS THE ORGANIC 
FRUITS & VEGETABLES MARKET IN REST OF LATIN AMERICA 214
FIGURE 134 SOUTH AFRICA IS EXPECTED TO BE THE LARGEST MARKET FOR ORGANIC VEGETABLES 216
FIGURE 135 ORGANIC FRUITS SEGMENT TO WITNESS FASTEST GROWTH IN ROW ORGANIC FRUITS & VEGETABLES MARKET 217
FIGURE 136 ORANGE SEGMENT TO WITNESS FASTEST GROWTH IN ROW ORGANIC 
FRUITS & VEGETABLES MARKET 218
FIGURE 137 LEAFY GREENS SEGMENT TO WITNESS FASTEST GROWTH IN ROW ORGANIC VEGETABLES MARKET 220
FIGURE 138 KALE SEGMENT TO WITNESS FASTEST GROWTH IN ROW ORGANIC VEGETABLES MARKET 221
FIGURE 139 POTATO SEGMENT TO DOMINATE THE ORGANIC VEGETABLES MARKET SEGMENT 
BY 2020 222
FIGURE 140 ORGANIC FRUITS & VEGETABLES PUREE SEGMENT TO WITNESS 
THE FASTEST GROWTH IN ROW 224
FIGURE 141 PROCESSED ORGANIC FRUITS & VEGETABLES MARKET TO REMAIN 
THE LARGEST SEGMENT BY 2020 225
FIGURE 142 ORGANIC FRUITS & VEGETABLES IN FOOD SERVICE SEGMENT TO GROW AT HIGHEST CAGR FROM 2015 TO 2020 227
FIGURE 143 ORGANIC VEGETABLES IN SUPERMARKETS/HYPERMARKETS MARKET TO REMAIN THE LARGEST SEGMENT BY 2020 228
FIGURE 144 THE FROZEN SEGMENT LEADS THE SOUTH AFRICA ORGANIC FRUITS & VEGETABLES MARKET, BY FORM 229
FIGURE 145 FRESH VEGETABLES LEAD THE ORGANIC FRUITS & VEGETABLES MARKET, 
BY FORM IN OTHERS IN ROW 231
FIGURE 146 COMPANIES ADOPTED MERGERS AND ACQUISITIONS AS THEIR KEY GROWTH STRATEGIES FROM 2010 TO 2015 233
FIGURE 147 KEY GROWTH STRATEGIES IN THE GLOBAL ORGANIC FRUITS & VEGETABLES MARKET, 2010-2015 234
FIGURE 148 MAXIMUM DEVELOPMENTS WERE OBSERVED IN 2014 235
FIGURE 149 GEOGRAPHIC REVENUE OF TOP FOUR MARKET PLAYERS 238
FIGURE 150 THE WHITEWAVE FOODS COMPANY: COMPANY SNAPSHOT 239
FIGURE 151 SWOT ANALYSIS 243
FIGURE 152 H. J. HEINZ COMPANY: COMPANY SNAPSHOT 244
FIGURE 153 SWOT ANALYSIS 245
FIGURE 154 CSC BRANDS LP: COMPANY SNAPSHOT 246
FIGURE 155 SWOT ANALYSIS 248
FIGURE 156 GENERAL MILLS, INC.: COMPANY SNAPSHOT 249
FIGURE 157 SWOT ANALYSIS 252

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