“Bakery Market in North America has undergone significant changes as a result of increasing health concerns, rising disposable income and high demand for convenient food products. Changing consumer trends for products offering high nutritional value and convenience is driving the growth of the market in the region. Manufacturers are trying to meet the growing demands of consumers by manufacturing organic baked goods, breakfast cereals and ‘free-from’ products and retaining consumer loyalty.
Approximately 1% North American population suffers from celiac disease and major population in the region is lactose intolerant which is increasing the demand and supply of ‘free-from’ bakery products. Despite of additional taxes levied on high calorie food products in Mexico, artisanal bakers are generating maximum revenue sales for baked goods category. On the other hand, the sales for other categories are slightly hampered due to increasing health concerns and declining consumer purchase.
The report focuses on North America Bakery Market for the forecast period 2015-2020. It analyzes the market based on type of Bakery products namely: Baked Goods, Biscuits and Breakfast cereals. On the basis of category, the market is segmented into Fresh Bakery Products and Frozen Bakery Products. The report presents a detailed analysis on various distribution channels and their potential reach such as retailers that includes supermarkets, convenience stores, bakery outlets and others, artisan bakers and catering. Country specific trends, market dynamics, future growth and competitive strategies are also covered in the report.
Key players in the North America for bakery market :
· Kellogg’s Company,
· Kraft Foods
· George Weston Ltd
· Grupo Bimbo
· Keebler Foods.”
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