Non-Volatile Memory Market by Type (Flash, NVSRAM, 3D NAND, 3D Xpoint, NRAM, FRAM, MRAM, NVDIMM), Application (Consumer Electronics, Energy & Power, Healthcare, Automotive, Enterprise Storage), and Geography – Global Forecast to 2022

“According to the new market research report on non-volatile memory, the market is expected to be worth USD 80.54 billion by 2022, growing at an estimated CAGR of 9.93% between 2016 and 2022.The major reason for the growth in non-volatile memory technology can be attributed to the its growing applications in the consumer electronics and enterprise storage sector. The semiconductor memory manufacturing industry is expected to face significant challenges over the next six to eight years period as it would witness the evolution of these emerging non-volatile memory technologies such as 3D NAND, 3D XPoint, NRAM, and others.
“Non-volatile NAND memory holds the largest share”
NAND flash memory is one of the initial types of non-volatile memory present in the non-volatile memory industry. The NAND is used mainly in consumer electronics and enterprise storage owing to lower cost as compared to SRAM and DRAM, and retains data for a longer duration. But since NAND is reaching its scaling limit it is expected that emerging non-volatile memories would replace NAND flash memory in the coming years.
“The non-volatile market in APAC expected to grow at the highest rate”
This report covers regions including North America, Europe, Asia-Pacific, and Rest of the World (RoW). The market in APAC is expected to grow at a high CAGR between 2016 and 2022. The major growth drivers for the growth in APAC region is rising demand for data centers in enterprise storage applications, increasing shipments of mobile devices, and increasing manufacturing activities in the automotive and industrial sectors backed by a strong economic growth is expected to increase the non-volatile memory market during the forecast period, in this region.
Breakdown of profile of primary participants:
• By Company Type: Tier 1 – 35%, Tier 2 – 45% and Tier 3 – 20%
• By Designation: C level – 38%, Director level – 28% and others – 34%
• By Region: North America – 48%, APAC – 28%, Europe – 19% and RoW – 5%

The companies that are profiled in the report are Samsung Electronics Co., Ltd. (South Korea) Toshiba Corporation (Japan), SK Hynix Semiconductor, Inc. (South Korea), Micron Technology, Inc. (U.S.), Intel Corporation (U.S.), SanDisk Corporation (U.S.), Adesto Technologies Corporation, Inc. (U.S.), Fujitsu Ltd. (Japan), Viking Technology (U.S.), Crossbar Inc. (U.S.), Everspin Technologies Inc. (U.S.), and Nantero, Inc.(U.S.).

Reasons to buy the report:
• This report includes the market statistics pertaining to type, application and geography along with their respective revenue.
• The Porter’s Five Forces framework has been utilized along with the value chain analysis to provide an in-depth insight into the non-volatile memory market.
• Major drivers, restraints, challenges, and opportunities for the non-volatile memory market have been detailed in this report.
• Illustrative segmentation, analysis, and forecast for markets based on type, application and geography have been conducted to give an overall view of the non-volatile memory market.
• A detailed competitive landscape includes key players, in-depth analysis, and revenue of key players.
”

“TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKETS SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY 16
1.5 LIMITATION 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 INTRODUCTION 17
2.1.1 SECONDARY DATA 19
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from primary sources 20
2.1.2.2 Key industry insights 21
2.2 MARKET SIZE ESTIMATION 22
2.2.1 BOTTOM-UP APPROACH 22
2.2.2 TOP-DOWN APPROACH 23
2.3 MARKET BREAKDOWN & DATA TRIANGULATION 24
2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS 25
2.4.1 ASSUMPTIONS 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 30
4.1 THE NON-VOLATILE MEMORY MARKET (2015 TO 2020) 30
4.2 NON-VOLATILE MEMORY MARKET GROWTH, BY APPLICATION 31
4.3 APAC: THE LEADER IN THE NON-VOLATILE MEMORY MARKET (2015) 32
4.4 NON-VOLATILE MEMORY MARKET GROWTH, BY REGION 33
4.5 THE NON-VOLATILE MEMORY MARKET, BY TYPE 33
4.6 NON-VOLATILE MEMORY APPLICATION MARKET, BY TYPE (2015) 34

5 MARKET OVERVIEW 35
5.1 INTRODUCTION 36
5.2 MARKET SEGMENTATION 36
5.2.1 NON-VOLATILE MEMORY MARKET, BY TYPE 36
5.2.2 NON-VOLATILE MEMORY MARKET, BY APPLICATION 36
5.2.3 NON-VOLATILE MEMORY MARKET, BY GEOGRAPHY 37
5.3 MARKET DYNAMICS 38
5.3.1 DRIVERS 39
5.3.1.1 Need for high-speed, low-power consumption, and highly scalable memory devices 39
5.3.1.2 Growing demand for non-volatile memory in smartphone 39
5.3.2 RESTRAINTS 41
5.3.2.1 Low write endurance rate 41
5.3.2.2 Issues with storage densities and capacities 41
5.3.3 OPPORTUNITIES 42
5.3.3.1 Increasing use of non-volatile memory in flexible electronics sector 42
5.3.3.2 Increasing replacement of traditional memory with emerging non-volatile memory 42
5.3.4 CHALLENGES 43
5.3.4.1 High design costs 43
6 INDUSTRY TRENDS 44
6.1 INTRODUCTION 44
6.2 VALUE CHAIN ANALYSIS 44
6.3 PORTER’S FIVE FORCES ANALYSIS 47
6.3.1 THREATS OF NEW ENTRANTS 48
6.3.2 THREATS OF SUBSTITUTES 48
6.3.3 BARGAINING POWER OF SUPPLIERS 49
6.3.4 BARGAINING POWER OF BUYERS 49
6.3.5 INTENSITY OF RIVALRY 50
7 NON-VOLATILE MEMORY MARKET, BY TYPE 51
7.1 INTRODUCTION 52
7.2 TRADITIONAL NON-VOLATILE MEMORIES 53
7.2.1 FLASH MEMORY 54
7.2.1.1 NAND FLASH MEMORY 55
7.2.1.2 NOR flash memory 56
7.2.2 NON-VOLATILE SRAM (NVSRAM) 57
7.2.3 ERASABLE PROGRAMMABLE READ-ONLY MEMORY (EPROM) 58
7.2.4 ELECTRICALLY ERASABLE PROGRAMMABLE READ-ONLY MEMORY (EEPROM) 59

7.3 EMERGING MEMORIES 60
7.3.1 RESISTIVE RANDOM ACCESS MEMORY (RRAM) 61
7.3.2 PROGRAMMABLE METALLIZATION CELL (PMC)/ CBRAM 62
7.3.3 MAGNETORESISTIVE RANDOM-ACCESS MEMORY (MRAM) 63
7.3.4 SPIN-TRANSFER TORQUE RANDOM ACCESS MEMORY (STT-RAM) 63
7.3.5 FERROELECTRIC RAM (FRAM) 64
7.3.6 NON-VOLATILE DUAL IN-LINE MEMORY MODULE (NVDIMM) 66
7.3.7 3D NAND FLASH MEMORY 66
7.3.8 3D XPOINT 67
7.3.9 NANO RAM 69
8 NON-VOLATILE MEMORY MARKET, BY APPLICATION 70
8.1 INTRODUCTION 71
8.2 INDUSTRIAL APPLICATIONS 72
8.2.1 INDUSTRIAL AUTOMATION 72
8.2.2 HMI 72
8.2.3 PLC 72
8.3 ENERGY & POWER DISTRIBUTION APPLICATIONS 74
8.3.1 SMART GRID 74
8.3.2 SMART METERING 74
8.3.3 SOLAR AND WIND APPLICATIONS 74
8.4 AUTOMOTIVE & TRANSPORTATION APPLICATIONS 76
8.4.1 SMART AIRBAGS 76
8.4.2 NAVIGATION 77
8.4.3 BLACK BOX 77
8.5 CONSUMER ELECTRONICS 79
8.5.1 MOBILE PHONES, TABLETS, AND LAPTOPS 79
8.5.2 WEARABLE ELECTRONICS DEVICES 80
8.6 HEALTHCARE APPLICATIONS 82
8.6.1 PACEMAKER 82
8.6.2 HEART RATE MONITORS 82
8.7 MILITARY & AEROSPACE 84
8.8 TELECOMMUNICATION 86
8.9 ENTERPRISE STORAGE 88
9 GEOGRAPHIC ANALYSIS 91
9.1 INTRODUCTION 92
9.2 NORTH AMERICA 93
9.2.1 U.S. 95
9.2.2 CANADA 95
9.2.3 MEXICO 95

9.3 EUROPE 96
9.3.1 U.K. 96
9.3.2 GERMANY 96
9.3.3 FRANCE 97
9.3.4 REST OF EUROPE 97
9.4 APAC 97
9.4.1 CHINA 99
9.4.2 JAPAN 100
9.4.3 SOUTH KOREA 100
9.4.4 INDIA 100
9.4.5 REST OF APAC 100
9.5 REST OF THE WORLD (ROW) 101
9.5.1 SOUTH AMERICA 101
9.5.2 MIDDLE EAST 101
9.5.3 AFRICA 102
10 COMPETITIVE LANDSCAPE 103
10.1 OVERVIEW 103
10.2 NON-VOLATILE MEMORY MARKET: COMPARATIVE ANALYSIS 103
10.3 MARKET RANKING ANALYSIS: NON-VOLATILE MEMORY MARKET, 2014 104
10.4 COMPETITIVE SITUATION AND TRENDS 105
10.4.1 NEW PRODUCT LAUNCHES 107
10.4.2 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS 108
10.4.3 ACQUISITIONS 108
10.4.4 EXPANSIONS 109
11 COMPANY PROFILES 110
(Overview, Products and Services, Financials, Strategy & Development)*
11.1 INTRODUCTION 110
11.2 SAMSUNG ELECTRONICS CO., LTD. 111
11.3 TOSHIBA CORPORATION 114
11.4 INTEL CORPORATION 117
11.5 MICRON TECHNOLOGY, INC. 120
11.6 FUJITSU LTD 123
11.7 SK HYNIX, INC. 125
11.8 MICROCHIP TECHNOLOGY 128
11.9 SANDISK CORPORATION 131
11.10 ADESTO TECHNOLOGIES 134
11.11 VIKING TECHNOLOGY 136

11.12 CROSSBAR INC. 138
11.13 EVERSPIN TECHNOLOGIES INC. 139
11.14 NANTERO, INC 141
*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies.
12 APPENDIX 142
12.1 INSIGHTS OF INDUSTRY EXPERTS 142
12.2 DISCUSSION GUIDE 143
12.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 145
12.4 AVAILABLE CUSTOMIZATIONS 147
12.5 RELATED REPORTS 147
“
“LIST OF TABLES

TABLE 1 NON-VOLATILE MEMORY TECHNOLOGY ATTRIBUTES 35
TABLE 2 GROWING DEMAND FOR NON-VOLATILE MEMORY IN SMART PHONE IS PROPELLING THE GROWTH OF THE NON-VOLATILE MEMORY MARKET 36
TABLE 3 WRITE ENDURANCE OF DIFFERENT MEMORY TECHNOLOGIES 37
TABLE 4 LOW WRITE ENDURANCE RATE EXPECTED TO AFFECT THE GROWTH OF 
THE NON-VOLATILE MEMORY MARKET 38
TABLE 5 GROWING FLEXIBLE ELECTRONICS MARKET WOULD GENERATE NEW OPPORTUNITIES FOR THE NON-VOLATILE MEMORY MARKET 39
TABLE 6 HIGH DESIGN COSTS IS THE MAJOR CHALLENGE FOR 
THE NON-VOLATILE MEMORY MARKET 39
TABLE 7 GLOBAL NON-VOLATILE MEMORY MARKET SIZE, BY TYPE, 
2014–2022 (USD BILLION) 48
TABLE 8 TRADITIONAL: NON-VOLATILE MEMORY MARKET SIZE, BY TYPE, 
2014–2022 (USD BILLION) 49
TABLE 9 TRADITIONAL: NON-VOLATILE MEMORY MARKET SIZE, BY REGION, 
2014–2022 (USD BILLION) 49
TABLE 10 TRADITIONAL: NON-VOLATILE MEMORY MARKET SIZE, BY APPLICATION, 
2014–2022 (USD BILLION) 50
TABLE 11 FLASH MEMORY: NON-VOLATILE MARKET SIZE, BY TYPE, 
2014–2022 (USD BILLION) 51
TABLE 12 NAND MEMORY: NON-VOLATILE MARKET SIZE, BY APPLICATION, 
2014–2022 (USD BILLION) 51
TABLE 13 NOR MEMORY: NON-VOLATILE MARKET SIZE, BY APPLICATION, 
2014–2022 (USD MILLION) 52
TABLE 14 NVSRAM: NON-VOLATILE MEMORY MARKET SIZE, BY APPLICATION, 
2014–2022 (USD MILLION) 53
TABLE 15 EPROM: NON-VOLATILE MEMORY MARKET SIZE, BY APPLICATION, 
2014–2022 (USD MILLION) 54
TABLE 16 EEPROM: NON-VOLATILE MEMORY MARKET SIZE, BY APPLICATION, 
2014–2022 (USD MILLION) 55
TABLE 17 EMERGING: NON-VOLATILE MEMORY MARKET SIZE, BY TYPE, 
2014–2022 (USD MILLION) 56
TABLE 18 EMERGING: NON-VOLATILE MEMORY MARKET SIZE, BY REGION, 
2014–2022 (USD MILLION) 56
TABLE 19 EMERGING: NON-VOLATILE MEMORY MARKET SIZE, BY APPLICATION, 
2014–2022 (USD MILLION) 57
TABLE 20 RERAM/CBRAM: NON-VOLATILE MEMORY MARKET SIZE, BY APPLICATION, 
2014–2022 (USD MILLION) 58
TABLE 21 MRAM: NON-VOLATILE MEMORY MARKET SIZE, BY APPLICATION, 
2014–2022 (USD MILLION) 60
TABLE 22 FRAM: NON-VOLATILE MEMORY MARKET SIZE, BY APPLICATION, 
2014–2022 (USD MILLION) 61
TABLE 23 PROS AND CONS OF THE FRAM MEMORY TECHNOLOGY 61
TABLE 24 NVDIMM: NON-VOLATILE MEMORY MARKET SIZE, BY APPLICATION, 
2014–2022 (USD MILLION) 62
TABLE 25 3D NAND: NON-VOLATILE MEMORY MARKET SIZE, BY APPLICATION, 
2014–2022 (USD MILLION) 63
TABLE 26 3D XPOINT: NON-VOLATILE MEMORY MARKET SIZE, BY APPLICATION, 
2014–2022 (USD MILLION) 64
TABLE 27 NRAM: NON-VOLATILE MEMORY MARKET SIZE, BY APPLICATION, 
2014–2022 (USD MILLION) 65
TABLE 28 GLOBAL NON-VOLATILE MEMORY MARKET SIZE, BY APPLICATION, 
2014–2022 (USD BILLION) 67
TABLE 29 INDUSTRIAL: NON-VOLATILE MEMORY MARKET SIZE, BY TYPE, 
2014–2022 (USD MILLION) 69
TABLE 30 INDUSTRIAL: NON-VOLATILE FLASH MEMORY MARKET SIZE, BY TYPE, 
2014–2022 (USD MILLION) 69
TABLE 31 INDUSTRIAL: EMERGING NON-VOLATILE MEMORY MARKET SIZE, BY TYPE, 
2014–2022 (USD MILLION) 69
TABLE 32 ENERGY & POWER DISTRIBUTION: NON-VOLATILE MEMORY MARKET SIZE, 
BY TYPE, 2014–2022 (USD MILLION) 71
TABLE 33 ENERGY & POWER DISTRIBUTION: TRADITIONAL NON-VOLATILE MEMORY MARKET SIZE, BY TYPE, 2014–2022 (USD MILLION) 71
TABLE 34 ENERGY & POWER DISTRIBUTION: NON-VOLATILE FLASH MEMORY MARKET SIZE, 
BY TYPE, 2014–2022 (USD MILLION) 71
TABLE 35 ENERGY & POWER DISTRIBUTION: EMERGING NON-VOLATILE MEMORY MARKET SIZE, BY TYPE, 2014–2022 (USD MILLION) 72
TABLE 36 AUTOMOTIVE & TRANSPORTATION: NON-VOLATILE MEMORY MARKET SIZE, 
BY TYPE, 2014–2022 (USD MILLION) 73
TABLE 37 AUTOMOTIVE & TRANSPORTATION: TRADITIONAL NON-VOLATILE MEMORY MARKET SIZE, BY TYPE, 2014–2022 (USD MILLION) 74
TABLE 38 AUTOMOTIVE & TRANSPORTATION: NON-VOLATILE FLASH MEMORY MARKET SIZE, BY TYPE, 2014–2022 (USD BILLION) 74
TABLE 39 AUTOMOTIVE & TRANSPORTATION: EMERGING NON-VOLATILE MEMORY MARKET SIZE, BY TYPE, 2014–2022 (USD MILLION) 75
TABLE 40 CONSUMER ELECTRONICS: NON-VOLATILE MEMORY MARKET SIZE, BY TYPE, 
2014–2022 (USD BILLION) 76
TABLE 41 CONSUMER ELECTRONICS: TRADITIONAL NON-VOLATILE MEMORY MARKET SIZE, 
BY TYPE, 2014–2022 (USD MILLION) 76
TABLE 42 CONSUMER ELECTRONICS: NON-VOLATILE FLASH MEMORY MARKET SIZE, 
BY TYPE, 2014–2022 (USD BILLION) 77
TABLE 43 CONSUMER ELECTRONICS: EMERGING NON-VOLATILE MEMORY MARKET SIZE, 
BY TYPE, 2014–2022 (USD MILLION) 77
TABLE 44 HEALTHCARE: NON-VOLATILE MEMORY MARKET SIZE, BY TYPE, 
2014–2022 (USD MILLION) 78
TABLE 45 HEALTHCARE: TRADITIONAL NON-VOLATILE MEMORY MARKET SIZE, BY TYPE, 
2014–2022 (USD MILLION) 78
TABLE 46 HEALTHCARE: NON-VOLATILE FLASH MEMORY MARKET SIZE, BY TYPE, 
2014–2022 (USD MILLION) 79
TABLE 47 HEALTHCARE: EMERGING NON-VOLATILE MEMORY MARKET SIZE, BY TYPE, 
2014–2022 (USD MILLION) 79
TABLE 48 MILITARY & AEROSPACE: NON-VOLATILE MEMORY MARKET SIZE, BY TYPE, 
2014–2022 (USD BILLION) 80
TABLE 49 MILITARY & AEROSPACE: TRADITIONAL NON-VOLATILE MEMORY MARKET SIZE, 
BY TYPE, 2014–2022 (USD MILLION) 81
TABLE 50 MILITARY & AEROSPACE: NON-VOLATILE FLASH MEMORY MARKET SIZE, BY TYPE, 2014–2022 (USD MILLION) 81
TABLE 51 MILITARY & AEROSPACE: EMERGING NON-VOLATILE MEMORY MARKET SIZE, 
BY TYPE, 2014–2022 (USD MILLION) 82
TABLE 52 TELECOMMUNICATION : NON-VOLATILE MEMORY MARKET SIZE, BY TYPE, 
2014–2022 (USD MILLION) 82
TABLE 53 TELECOMMUNICATION: TRADITIONAL NON-VOLATILE MEMORY MARKET SIZE, 
BY TYPE, 2014–2022 (USD MILLION) 83
TABLE 54 TELECOMMUNICATION: NON-VOLATILE FLASH MEMORY MARKET SIZE, BY TYPE, 2014–2022 (USD MILLION) 83
TABLE 55 TELECOMMUNICATION: EMERGING NON-VOLATILE MEMORY MARKET SIZE, 
BY TYPE, 2014–2022 (USD MILLION) 84
TABLE 56 ENTERPRISE STORAGE : NON-VOLATILE MEMORY MARKET SIZE, BY TYPE, 
2014–2022 (USD BILLION) 85
TABLE 57 ENTERPRISE STORAGE: TRADITIONAL NON-VOLATILE MEMORY MARKET SIZE, 
BY TYPE, 2014–2022 (USD MILLION) 85
TABLE 58 ENTERPRISE STORAGE: EMERGING NON-VOLATILE MEMORY MARKET SIZE, 
BY TYPE, 2014–2022 (USD MILLION) 86
TABLE 59 GLOBAL NON-VOLATILE MEMORY MARKET SIZE, BY REGION, 
2014–2022 (USD BILLION) 88
TABLE 60 NORTH AMERICA : NON-VOLATILE MEMORY MARKET SIZE, BY TYPE, 
2014–2022 (USD BILLION) 91
TABLE 61 NORTH AMERICA: NON-VOLATILE MEMORY MARKET SIZE, BY COUNTRY, 
2014–2022 (USD BILLION) 91
TABLE 62 EUROPE : NON-VOLATILE MEMORY MARKET SIZE, BY TYPE, 
2014–2022 (USD BILLION) 92
TABLE 63 EUROPE: NON-VOLATILE MEMORY MARKET SIZE, BY GEOGRAPHY, 
2014–2022 (USD BILLION) 93
TABLE 64 APAC: NON-VOLATILE MEMORY MARKET SIZE, BY TYPE, 
2014–2022 (USD BILLION) 95
TABLE 65 APAC: NON-VOLATILE MEMORY MARKET SIZE, BY GEOGRAPHY, 
2014–2022 (USD BILLION) 96
TABLE 66 ROW: NON-VOLATILE MEMORY MARKET SIZE, BY TYPE, 2014–2022 (USD BILLION) 97
TABLE 67 ROW: NON-VOLATILE MEMORY MARKET SIZE, BY REGION, 
2014–2022 (USD MILLION) 98
TABLE 68 GLOBAL NON-VOLATILE MEMORY MARKET RANKING, BY KEY PLAYER, 2014 100
TABLE 69 NEW PRODUCT LAUNCHES, 2012–2015 103
TABLE 70 AGREEMENTS AND PARTNERSHIPS, COLLABORATIONS, 2012–2015 104
TABLE 71 ACQUISITIONS, 2013–2015 104
TABLE 72 EXPANSIONS, 2014–2015 105
“
“LIST OF FIGURES

FIGURE 1 MARKETS COVERED 13
FIGURE 2 RESEARCH DESIGN 15
FIGURE 3 RESEARCH METHODOLOGY 16
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, 
& REGION 19
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 7 DATA TRIANGULATION METHODOLOGY 22
FIGURE 8 EMERGING NON-VOLATILE MEMORIES MARKET SHARE BY APPLICATION 
(2015 VS. 2022) 25
FIGURE 9 CONSUMER ELECTRONICS SECTOR EXPECTED TO WITNESS THE HIGHEST GROWTH BETWEEN 2016 AND 2022 26
FIGURE 10 GLOBAL NEXT GENERATION SEMICONDUCTOR MEMORY SOLUTION MARKET, 
BY REGION,2015 27
FIGURE 11 CONSUMER ELECTRONICS AND ENTERPRISE STORAGE SEGMENT IS EXPECTED TO CONTRIBUTE TO THE DEMAND FOR THE NON-VOLATILE MEMORY MARKET IN 2016 28
FIGURE 12 THE CONSUMER ELECTRONICS APPLICATION DOMINATED THE OVERALL 
NON-VOLATILE MEMORY MARKET (2015) 29
FIGURE 13 CHINA CAPTURED THE LARGEST SHARE IN THE APAC MARKET IN 2015 30
FIGURE 14 APAC HELD THE LARGEST MARKET SHARE OF THE NON-VOLATILE MEMORY MARKET IN 2015 31
FIGURE 15 EMERGING NON-VOLATILE MEMORY IS EXPECTED TO GROW AT THE HIGHEST GROWTH RATE AS COMPARED TO TRADITIONAL NON-VOLATILE MEMORY DURING THE FORCASTED PERIOD 31
FIGURE 16 3D NAND IS THE MOST PREFERRED NON-VOLATILE MEMORY FOR THE CONSUMER ELECTRONICS APPLICATION IN 2015 32
FIGURE 17 SEGMENTATION, BY GEOGRAPHY 35
FIGURE 18 INCREASED DEMAND FOR HIGH PERFORMANCE AND LOW-POWER CONSUMPTIONS IN THE NON-VOLATILE MEMORY MARKET 36
FIGURE 19 GLOBAL SMARTPHONE SHIPMENT (2010 -2014) 38
FIGURE 20 VALUE CHAIN ANALYSIS (2015): MAJOR VALUE IS ADDED DURING THE RESEARCH AND DEVELOPMENT AND FABRICATION PHASE 43
FIGURE 21 DOWNSCALING OF MEMORY DEVICES IS A LEADING INDUSTRY TREND IN 
NON-VOLATILE MARKET 44
FIGURE 22 PORTER’S FIVE FORCES ANALYSIS 45
FIGURE 23 NON-VOLATILE MEMORY MARKET, BY TYPE 50
FIGURE 24 NON-VOLATILE MEMORY MARKET, BY APPLICATION 69
FIGURE 25 GEOGRAPHIC SNAPSHOT (2015) 90
FIGURE 26 NORTH AMERICA MARKET SNAPSHOT: DEMAND WOULD BE DRIVEN 
BY THE GROWTH IN THE ENTERPRISE STORAGE SECTOR IN 2015 92
FIGURE 27 THE ASIA-PACIFIC NON-VOLATILE MARKET SNAPSHOT: CHINA IS THE MOST LUCRATIVE MARKET 96
FIGURE 28 CHINA HELD THE LARGEST SHARE OF THE APAC NON-VOLATILE MEMORY MARKET IN 2015 97
FIGURE 29 NON-VOLATILE MEMORY INDUSTRY PLAYERS PREFER NEW PRODUCT LAUNCH AS THE KEY STRATEGY IN 2015 101
FIGURE 30 BATTLE FOR MARKET SHARE: COMPANIES FOLLOW NEW PRODUCT LAUNCH AS THE KEY STRATEGY IN 2015 103
FIGURE 31 MARKET EVOLUTION FRAMEWORK: VARIOUS NEW PRODUCT LAUNCHES FUELED THE GROWTH OF THE NON-VOLATILE MEMORY MARKET BETWEEN 
2013 AND 2015 104
FIGURE 32 GEOGRAPHIC REVENUE MIX OF TOP FIVE MARKET PLAYERS 108
FIGURE 33 SAMSUNG ELECTRONICS CO., LTD: COMPANY SNAPSHOT 109
FIGURE 34 SAMSUNG ELECTRONICS CO., LTD: SWOT ANALYSIS 111
FIGURE 35 TOSHIBA CORPORATION: COMPANY SNAPSHOT 112
FIGURE 36 TOSHIBA CORPORATION: SWOT ANALYSIS 114
FIGURE 37 INTEL CORPORATION: COMPANY SNAPSHOT 115
FIGURE 38 INTEL CORPORATION: SWOT ANALYSIS 117
FIGURE 39 MICRON TECHNOLOGY, INC.: COMPANY SNAPSHOT 118
FIGURE 40 MICRON TECHNOLOGY, INC.: SWOT ANALYSIS 120
FIGURE 41 FUJITSU LTD: COMPANY SNAPSHOT 121
FIGURE 42 SK HYNIX, INC.: COMPANY SNAPSHOT 123
FIGURE 43 SK HYNIX, INC.: SWOT ANALYSIS 125
FIGURE 44 MICROCHIP TECHNOLOGY: COMPANY SNAPSHOT 126
FIGURE 45 MICROCHIP TECHNOLOGY: SWOT ANALYSIS 128
FIGURE 46 SANDISK CORPORATION: COMPANY SNAPSHOT 130
FIGURE 47 ADESTO TECHNOLOGIES: COMPANY SNAPSHOT 132

“