“Today, business organizations are operational in and across a wide spectrum of verticals which includes Banking, Financial Services and Insurance (BFSI), retail and consumer goods, automotive, healthcare and life sciences, research and education, high tech and electronics, media and entertainment. These business firms are generating tremendous amount of unstructured data in terms of volume. In order to get an easy and quick access of the latent information carried within this kind of data, organizations are deploying Natural Language Processing (NLP) solutions to perform linguistic conversion from human to machine language.
The NLP solutions can be rule-based, statistical, and hybrid. The rule-based NLP type works on the basis of rules and commands provided. The statistical-based NLP generate data in accordance with inferences and statistical probability distribution algorithms. And hybrid-based NLP is the combination of both rule-based and statistical-based NLP.
The NLP market is divided into four broadly classified applications which have their defined scope of use. These include machine translation, which helps in converting one language into another. Information extraction application is used to extract important information from plain text. Report generation application helps in generating documents with special automated semantic algorithms that can reorganize and code electronic documents. Question answering application is used to get the customer insights directly in the form of question answer responses and other applications.
This market research report consists of the detailed analysis, market sizing, and forecasting for the emerging submarkets of the NLP market. The report is segmented on the basis of type of NLP solutions, technologies, services, deployment models, applications, verticals, and regions. The NLP market research report analyzes global adoption trends, future growth potential, key drivers, competitive outlook, restraints, opportunities, market ecosystem, and emerging technologies in this market.
The report is expected to help the market leaders/new entrants in this market in the following ways:
1. This report segments the market into types, technologies, services, deployment models, applications, verticals, and regions covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments.
2. This report will help them better understand the competitors and gain more insights to better position their business. There is a separate section on competitive landscape that includes competitors’ ecosystem and their roles in the market. Besides, there are company profiles of the top 10 players in this market. In this section, market internals are provided that can put them ahead of the competitors.
The report will help them understand the overall growth of the market. The report provides information and analysis of key market drivers, restraints, challenges, and opportunities.
”
“TABLE OF CONTENTS
1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED. 16
1.4 CURRENCY 17
1.5 LIMITATION 17
1.6 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 20
2.1.2.2 Key industry insights 21
2.1.2.3 Breakdown of primaries 21
2.2 MARKET SIZE ESTIMATION 22
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 24
2.4 ASSUMPTIONS 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN NATURAL LANGUAGE PROCESSING MARKET 30
4.2 NATURAL LANGUAGE PROCESSING MARKET: MARKET SHARE OF TYPES AND VERTICALS 31
4.3 LIFECYCLE ANALYSIS, BY REGION 32
4.4 MARKET INVESTMENT SCENARIO 33
4.5 PRODUCT GROWTH MATRIX 34
4.6 REGIONAL ADOPTION SCENARIO 35
5 MARKET OVERVIEW 36
5.1 INTRODUCTION 37
5.2 MARKET SEGMENTATION 37
5.2.1 BY TYPE 37
5.2.2 BY TECHNOLOGY 37
5.2.3 BY SERVICE 38
5.2.4 BY DEPLOYMENT MODEL 38
5.2.5 BY APPLICATION 38
5.2.6 BY VERTICAL 39
5.2.7 BY REGION 39
5.3 MARKET DYNAMICS 40
5.3.1 DRIVERS 41
5.3.1.1 Growing demand for enhanced customer experience 41
5.3.1.2 Massive rise in data 41
5.3.1.3 Increase in the utility of smart devices 41
5.3.2 RESTRAINTS 41
5.3.2.1 Customer adoption trends 41
5.3.2.2 Governmental regulations 42
5.3.3 OPPORTUNITIES 42
5.3.3.1 Emerging application areas 42
5.3.3.2 Increasing investments in the healthcare industry 42
5.3.4 CHALLENGES 43
5.3.4.1 Bridging the gap between man and machine 43
5.3.4.2 Need for effective predictive technologies 43
6 INDUSTRY TRENDS 44
6.1 VALUE CHAIN 44
6.2 ECOSYSTEM 44
6.3 PORTER’S FIVE FORCES ANALYSIS 46
6.3.1 THREAT OF NEW ENTRANTS 46
6.3.2 THREAT OF SUBSTITUTES 47
6.3.3 BARGAINING POWER OF SUPPLIERS 47
6.3.4 BARGAINING POWER OF BUYERS 47
6.3.5 INTENSITY OF RIVALRY 47
6.4 STRATEGIC BENCHMARKING 48
7 NATURAL LANGUAGE PROCESSING MARKET ANALYSIS, BY TYPE 49
7.1 INTRODUCTION 50
7.2 RULE-BASED NATURAL LANGUAGE PROCESSING 51
7.3 STATISTICAL NATURAL LANGUAGE PROCESSING 52
7.4 HYBRID NATURAL LANGUAGE PROCESSING 53
8 NATURAL LANGUAGE PROCESSING MARKET ANALYSIS, BY TECHNOLOGY 55
8.1 INTRODUCTION 56
8.2 INTERACTIVE VOICE RESPONSE 57
8.3 OPTICAL CHARACTER RECOGNITION 58
8.4 PATTERN AND IMAGE RECOGNITION 58
8.5 AUTO CODING 59
8.6 CLASSIFICATION AND CATEGORIZATION 60
8.7 TEXT ANALYTICS 60
8.8 SPEECH ANALYTICS 61
9 NATURAL LANGUAGE PROCESSING MARKET ANALYSIS, BY SERVICE 62
9.1 INTRODUCTION 63
9.2 PROFESSIONAL SERVICES 64
9.3 SUPPORT AND MAINTENANCE SERVICES 65
10 NATURAL LANGUAGE PROCESSING MARKET ANALYSIS,
BY DEPLOYMENT MODEL 67
10.1 INTRODUCTION 68
10.2 ON-PREMISE 69
10.3 ON-DEMAND 70
11 NATURAL LANGUAGE PROCESSING MARKET ANALYSIS, BY APPLICATION 71
11.1 INTRODUCTION 72
11.2 MACHINE TRANSLATION 73
11.3 INFORMATION EXTRACTION 73
11.4 REPORT GENERATION 74
11.5 QUESTION ANSWERING 75
11.6 OTHER APPLICATIONS 76
12 NATURAL LANGUAGE PROCESSING MARKET ANALYSIS, BY VERTICAL 77
12.1 INTRODUCTION 78
12.2 BFSI 79
12.3 AUTOMOTIVE 80
12.4 HEALTHCARE AND LIFE SCIENCES 81
12.5 RETAIL AND CONSUMER GOODS 83
12.6 RESEARCH AND EDUCATION 84
12.7 HIGH TECH AND ELECTRONICS 85
12.8 MEDIA AND ENTERTAINMENT 86
12.9 GOVERNMENT 87
12.10 OTHER VERTICALS 89
13 GEOGRAPHIC ANALYSIS 90
13.1 INTRODUCTION 91
13.2 NORTH AMERICA 93
13.3 EUROPE 96
13.4 ASIA-PACIFIC 97
13.5 MIDDLE EAST AND AFRICA 98
13.6 LATIN AMERICA 101
14 COMPETITIVE LANDSCAPE 103
14.1 OVERVIEW 103
14.2 COMPETITIVE SITUATION AND TRENDS 105
14.3 NEW PRODUCT LAUNCHES 106
14.4 PARTNERSHIPS AND COLLABORATIONS 107
14.5 MERGERS AND ACQUISITIONS 108
14.6 VENTURE FUNDING 108
15 COMPANY PROFILES 110
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
15.1 APPLE INC 110
15.2 GOOGLE 113
15.3 HEWLETT-PACKARD 115
15.4 IBM CORPORATION 118
15.5 MICROSOFT CORPORATION 121
15.6 3M COMPANY 124
15.7 DOLBEY SYSTEMS 126
15.8 NETBASE SOLUTIONS 128
15.9 SAS INSTITUTE INC. 130
15.10 VERINT SYSTEMS 132
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
16 APPENDIX 134
16.1 INSIGHTS OF INDUSTRY EXPERTS 134
16.2 DISCUSSION GUIDE 135
16.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 138
16.4 AVAILABLE CUSTOMIZATIONS 139
16.5 RELATED REPORTS 140
“
“LIST OF TABLES
TABLE 1 GLOBAL NATURAL LANGUAGE PROCESSING MARKET: ASSUMPTIONS 25
TABLE 2 NATURAL LANGUAGE PROCESSING MARKET SIZE AND GROWTH,
2013-2020 ($MILLION, Y-O-Y %) 27
TABLE 3 NATURAL LANGUAGE PROCESSING MARKET SIZE, BY TYPE,
2013-2020 ($MILLION) 50
TABLE 4 RULE-BASED NATURAL LANGUAGE PROCESSING MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 51
TABLE 5 RULE-BASED NATURAL LANGUAGE PROCESSING MARKET SIZE, BY VERTICAL, 2013-2020 ($MILLION) 51
TABLE 6 STATISTICAL-BASED NATURAL LANGUAGE PROCESSING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 52
TABLE 7 STATISTICAL-BASED NATURAL LANGUAGE PROCESSING MARKET SIZE,
BY VERTICAL, 2013-2020 ($MILLION) 53
TABLE 8 HYBRID NATURAL LANGUAGE PROCESSING MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 53
TABLE 9 HYBRID NATURAL LANGUAGE PROCESSING MARKET SIZE, BY VERTICAL,
2013-2020 ($MILLION) 54
TABLE 10 NATURAL LANGUAGE PROCESSING MARKET SIZE, BY TECHNOLOGY,
2013-2020 ($MILLION) 56
TABLE 11 INTERACTIVE VOICE RESPONSE: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 ($MILLION) 57
TABLE 12 OPTICAL CHARACTER RECOGNITION: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 ($MILLION) 58
TABLE 13 PATTERN AND IMAGE RECOGNITION: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 ($MILLION) 58
TABLE 14 AUTO CODING: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 ($MILLION) 59
TABLE 15 CLASSIFICATION AND CATEGORIZATION: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 ($MILLION) 60
TABLE 16 TEXT ANALYTICS: NATURAL LANGUAGE PROCESSING MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 ($MILLION) 60
TABLE 17 SPEECH ANALYTICS: NATURAL LANGUAGE PROCESSING MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 ($MILLION) 61
TABLE 18 NATURAL LANGUAGE PROCESSING MARKET SIZE, BY SERVICE,
2013-2020 ($MILLION) 63
TABLE 19 PROFESSIONAL SERVICES: NATURAL LANGUAGE PROCESSING MARKET SIZE,
BY VERTICAL, 2013-2020 ($MILLION) 64
TABLE 20 PROFESSIONAL SERVICES: NATURAL LANGUAGE PROCESSING MARKET SIZE,
BY REGION, 2013-2020 ($MILLION) 65
TABLE 21 SUPPORT AND MAINTENANCE SERVICES: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY VERTICAL, 2013-2020 ($MILLION) 65
TABLE 22 SUPPORT AND MAINTENANCE SERVICES: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 66
TABLE 23 NATURAL LANGUAGE PROCESSING MARKET SIZE, BY DEPLOYMENT MODEL,
2013-2020 ($MILLION) 68
TABLE 24 ON-PREMISE DEPLOYMENT MODEL: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 69
TABLE 25 ON-DEMAND DEPLOYMENT MODEL: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 70
TABLE 26 NATURAL LANGUAGE PROCESSING MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 72
TABLE 27 MACHINE TRANSLATION: NATURAL LANGUAGE PROCESSING MARKET SIZE,
BY REGION, 2013-2020 ($MILLION) 73
TABLE 28 INFORMATION EXTRACTION: NATURAL LANGUAGE PROCESSING MARKET SIZE,
BY REGION, 2013-2020 ($MILLION) 74
TABLE 29 REPORT GENERATION: NATURAL LANGUAGE PROCESSING MARKET SIZE,
BY REGION, 2013-2020 ($MILLION) 74
TABLE 30 QUESTION ANSWERING: NATURAL LANGUAGE PROCESSING MARKET SIZE,
BY REGION, 2013-2020 ($MILLION) 75
TABLE 31 OTHER APPLICATIONS: NATURAL LANGUAGE PROCESSING MARKET SIZE,
BY REGION, 2013-2020 ($MILLION) 76
TABLE 32 NATURAL LANGUAGE PROCESSING MARKET SIZE, BY VERTICAL,
2013-2020 ($MILLION) 78
TABLE 33 BFSI: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 79
TABLE 34 BFSI: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 80
TABLE 35 AUTOMOTIVE: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 80
TABLE 36 AUTOMOTIVE: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 81
TABLE 37 HEALTH CARE AND LIFE SCIENCES: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 82
TABLE 38 HEALTH CARE AND LIFE SCIENCES: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 82
TABLE 39 BFSI: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 83
TABLE 40 RETAIL AND CONSUMER: NATURAL LANGUAGE PROCESSING MARKET SIZE,
BY REGION, 2013-2020 ($MILLION) 83
TABLE 41 RESEARCH AND EDUCATION: NATURAL LANGUAGE PROCESSING MARKET SIZE,
BY APPLICATION, 2013-2020 ($MILLION) 84
TABLE 42 RESEARCH AND EDUCATION: NATURAL LANGUAGE PROCESSING MARKET SIZE,
BY REGION, 2013-2020 ($MILLION) 85
TABLE 43 HIGH TECH AND ELECTRONICS: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 85
TABLE 44 HIGH TECH AND ELECTRONICS: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 86
TABLE 45 MEDIA AND ENTERTAINMENT: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 86
TABLE 46 MEDIA AND ENTERTAINMENT: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 87
TABLE 47 GOVERNMENT: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 88
TABLE 48 GOVERNMENT: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 88
TABLE 49 OTHER VERTICALS: NATURAL LANGUAGE PROCESSING MARKET SIZE,
BY APPLICATION, 2013-2020 ($MILLION) 89
TABLE 50 OTHER VERTICALS: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 89
TABLE 51 NATURAL LANGUAGE PROCESSING MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 91
TABLE 52 NORTH AMERICA: NATURAL LANGUAGE PROCESSING MARKET SIZE,
BY TYPE, 2013-2020 ($MILLION) 95
TABLE 53 NORTH AMERICA: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY VERTICAL, 2013-2020 ($MILLION) 95
TABLE 54 EUROPE: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY TYPE,
2013-2020 ($MILLION) 96
TABLE 55 EUROPE: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY VERTICAL,
2013-2020 ($MILLION) 96
TABLE 56 APAC: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY TYPE,
2013-2020 ($MILLION) 97
TABLE 57 APAC: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY VERTICAL,
2013-2020 ($MILLION) 98
TABLE 58 MEA: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY TYPE,
2013-2020 ($MILLION) 100
TABLE 59 MEA: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY VERTICAL,
2013-2020 ($MILLION) 100
TABLE 60 LATIN AMERICA: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY TYPE,
2013-2020 ($MILLION) 101
TABLE 61 LATIN AMERICA: NATURAL LANGUAGE PROCESSING MARKET SIZE, BY VERTICAL, 2013-2020 ($MILLION) 101
TABLE 62 NEW PRODUCT LAUNCHES, 2011-2014 106
TABLE 63 PARTNERSHIPS AND COLLABORATIONS, 2011–2013 107
TABLE 64 MERGERS AND ACQUISITIONS, 2011–2015 108
TABLE 65 VENTURE FUNDING, 2011–2015 109
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“LIST OF FIGURES
FIGURE 1 MARKET SEGMENTATION 16
FIGURE 2 RESEARCH DESIGN 18
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 23
FIGURE 5 EVOLUTION OF NATURAL LANGUAGE PROCESSING 27
FIGURE 6 NORTH AMERICA HOLDS THE LARGEST MARKET SHARE FOR 2014 28
FIGURE 7 TOP THREE SEGMENTS FOR NATURAL LANGUAGE PROCESSING MARKET
2014-2019 29
FIGURE 8 GROWTH TREND OF NATURAL LANGUAGE PROCESSING MARKET (2015–2020) 30
FIGURE 9 GEOGRAPHIC LIFECYCLE ANALYSIS (2015): MEA IS GROWING AT THE HIGHEST GROWTH RATE 32
FIGURE 10 MARKET INVESTMENT SCENARIO: MEA AND APAC RISE AS THE BEST OPPORTUNITY MARKETS FOR INVESTMENT IN THE NEXT FIVE YEARS 33
FIGURE 11 NEW REVENUE POCKETS FOR MARKET PLAYERS 34
FIGURE 12 NORTH AMERICA COMMANDS OVER 38.9% OF THE MARKET SHARE IN 2015 35
FIGURE 13 NATURAL LANGUAGE PROCESSING MARKET SEGMENTATION: BY TYPE 37
FIGURE 14 NATURAL LANGUAGE PROCESSING MARKET SEGMENTATION: BY TECHNOLOGY 37
FIGURE 15 NATURAL LANGUAGE PROCESSING MARKET SEGMENTATION: BY SERVICE 38
FIGURE 16 NATURAL LANGUAGE PROCESSING MARKET SEGMENTATION:
BY DEPLOYMENT MODEL 38
FIGURE 17 NATURAL LANGUAGE PROCESSING MARKET SEGMENTATION: BY APPLICATION 38
FIGURE 18 NATURAL LANGUAGE PROCESSING MARKET SEGMENTATION: BY VERTICAL 39
FIGURE 19 NATURAL LANGUAGE PROCESSING MARKET SEGMENTATION: BY REGION 39
FIGURE 20 RISE IN DATA AND GROWING DEMAND FOR ENHANCED CUSTOMER EXPERIENCE ARE THE KEY DRIVERS IN THIS MARKET 40
FIGURE 21 NATURAL LANGUAGE PROCESSING: VALUE CHAIN ANALYSIS 44
FIGURE 22 NATURAL LANGUAGE PROCESSING ECOSYSTEM 45
FIGURE 23 NATURAL LANGUAGE PROCESSING: PORTER’S FIVE FORCES ANALYSIS 46
FIGURE 24 STRATEGIC BENCHMARKING: NATURAL LANGUAGE PROCESSING 48
FIGURE 25 RULE-BASED NLP SOLUTIONS ARE ESTIMATED TO HOLD THE HIGHEST MARKET SHARE FOR THE YEAR 2015 50
FIGURE 26 NATURAL LANGUAGE PROCESSING MARKET, BY TECHNOLOGY 57
FIGURE 27 PROFESSIONAL SERVICES MARKET IS EXPECTED TO GROW AT THE FASTEST RATE DURING THE FORECAST PERIOD 63
FIGURE 28 NATURAL LANGUAGE PROCESSING MARKET, BY DEPLOYMENT MODEL 68
FIGURE 29 NATURAL LANGUAGE PROCESSING MARKET, BY APPLICATION 72
FIGURE 30 NATURAL LANGUAGE PROCESSING MARKET, BY VERTICAL 79
FIGURE 31 NATURAL LANGUAGE PROCESSING MARKET, BY REGION 92
FIGURE 32 MEA, LATIN AMERICA, AND ASIA-PACIFIC ARE FORECASTED TO BE THE MOST ATTRACTIVE INVESTMENT POCKETS FOR THE NLP MARKET PLAYERS 92
FIGURE 33 REGIONAL SNAPSHOT: MEA AND LA ARE EMERGING AS HOT REVENUE GENERATING POCKETS 93
FIGURE 34 NORTH AMERICA: REGIONAL MARKET SNAPSHOT 94
FIGURE 35 MEA: REGIONAL MARKET SNAPSHOT 99
FIGURE 36 COMPANIES ADOPTED MERGERS AND ACQUISITIONS AS THE KEY GROWTH STRATEGY (2010-2014) 103
FIGURE 37 REVENUE OF APPLE INC. GREW AT THE HIGHEST RATE BETWEEN 2010 AND 2014 104
FIGURE 38 MARKET EVALUATION FRAMEWORK 105
FIGURE 39 BATTLE FOR MARKET SHARE: NEW PRODUCT DEVELOPMENTS HAVE BEEN THE KEY STRATEGY FOR THE YEAR 2014 106
FIGURE 40 APPLE INC: COMPANY SNAPSHOT 110
FIGURE 41 SWOT ANALYSIS : APPLE INC 112
FIGURE 42 GOOGLE: COMPANY SNAPSHOT 113
FIGURE 43 SWOT ANALYSIS : GOOGLE 114
FIGURE 44 HEWLETT-PACKARD: COMPANY SNAPSHOT 115
FIGURE 45 SWOT ANALYSIS : HEWLETT-PACKARD 117
FIGURE 46 IBM: COMPANY SNAPSHOT 118
FIGURE 47 SWOT ANALYSIS : IBM CORPORATION 120
FIGURE 48 MICROSOFT CORPORATION: COMPANY SNAPSHOT 121
FIGURE 49 SWOT ANALYSIS : MICROSOFT CORPORATION 123
FIGURE 50 3M: COMPANY SNAPSHOT 124
FIGURE 51 SAS: COMPANY SNAPSHOT 130
FIGURE 52 VERINT SYSTEMS: COMPANY SNAPSHOT 132
“
