Nanocellulose Market by Type (Cellulose nanocrystals, Cellulose nanofibrils, cellulose nanocomposites, and others), Application (Composites and Packaging, Paper and Paper Board, Biomedicine, Rheology Modifier, Flexible Electronics and Sensors, and Others), and Geography – Regional Trends & Forecast to 2019

“The nano cellulose market is estimated around $ 250 million in 2014, with the high share held by North America and Europe together. The global nano cellulose market by value is projected to grow at a CAGR of approximately 19% from 2014 to 2019. The high growth is forecasted to be in the North America and Europe due to rising advancements in the end industries such as paper and paper board, composites & packaging, biomedicine in the region. Europe is estimated to have the second highest growth from 2014 to 2019.
With the emergence and development of nanotechnology, cellulose, the demand for nano cellulose as a novel and advanced material is projected to increase gradually. Biomedicine and electronic industry have the largest application of nano cellulose. Composites & packaging, rheology modifier, flexible electronics and sensors are the other significant applications. Cellulose nanocrystalls (CNC), cellulose nanofibrils (CNF), and cellulose nanocomposites are the major types of nano cellullose.
Nano cellulose is described as the process where the product is extracted from native cellulose found in plants, animals, and bacteria which is composed of the nanoscale structure material. The CNC and CNF are extracted from wood fibers, flax, hemp, sugar beet, wheat straw, potato timber, algae, and tunicin. The reason for the rising popularity of nano cellulose is its characteristics being different from traditional materials, such as barrier properties, crystallinity, high specific surface area, rheological properties, surface chemical reactivity, alignment and orientation, biocompatibility, biodegradability, lack of toxicity, and more. On the basis of these unique characteristics, the nano cellulose enabled products have been envisioned ranging from bulk applications like composite reinforcement or paper additive, to high end applications such as tissue engineering, drug delivery, and functional material.
The nano cellulose market is anticipated to show a high growth rate in the coming years. The market is innovation driven and investments are expected for new nano cellulose properties and completely new nano-enabled products. There are large numbers of various sized players in the market but it is dominated by few big companies.
Currently, the nano cellulose market is mainly concentrated in the North American and European region while RoW region, especially Latin America is expected to show high growth rate in future years. Advancement in nano-enhanced products along with increasing penetration of nano cellulose in different applications is driving the growth of the global nano cellulose market.
Innventia AB (Sweden), Novozymes (Denmark), Ineos Bio (Switzerland) is the important active players in the nano cellulose market. These companies showed the highest strategy adoptions amongst other players in the nano cellulose market from 2010 to 2014.
”

“TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBECTIVES OF THE STUDY 14
1.2 SCOPE OF THE STUDY 14
1.2.1 YEARS CONSIDERED IN THIS REPORT 15
1.3 CURRENCY 15
1.4 PACKAGE SIZE 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primaries 21
2.2 MARKET SIZE ESTIMATION 21
2.2.1 BOTTOM-UP APPROACH 22
2.2.2 TOP-DOWN APPROACH 23
2.3 MARKET BREAKDOWN & DATA TRIANGULATION 24
2.4 RESEARCH ASSUMPTIONS & LIMITATIONS 25
2.4.1 ASSUMPTIONS 25
2.4.2 LIMITATIONS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 31
5 MARKET OVERVIEW 35
5.1 INTRODUCTION 36
5.2 MARKET SEGMENTATION 37
5.2.1 BY TYPE 37
5.2.2 BY APPLICATION 37
5.2.3 BY REGION 38
 
5.3 MARKET DYNAMICS 38
5.3.1 DRIVERS 39
5.3.1.1 Increasing demand for sustainable products with improved material science 39
5.3.1.2 Emerging innovative nanocellulose applications 40
5.3.1.3 Private and government funding for research in North America, Europe & Japan 40
5.3.2 RESTRAINTS 41
5.3.2.1 Lack of commercial scale machineries and tools 41
5.3.2.2 Lack of funding for R&D in Asia-Pacific and RoW 41
5.3.3 OPPORTUNITIES 42
5.3.3.1 Goal to reduce vehicular weight by 2050 42
5.3.3.2 Cost optimization 42
5.3.4 CHALLENGES 43
5.3.4.1 Pricing strategy 43
5.3.4.2 Even quality products 43
5.3.4.3 Regulatory barriers 43
6 INDUSTRY TRENDS 45
6.1 INTRODUCTION 45
6.2 VALUE CHAIN ANALYSIS 45
6.3 PORTER’S FIVE FORCES ANALYSIS 47
6.3.1 BARGAINING POWER OF SUPPLIERS 48
6.3.2 BARGAINING POWER OF BUYERS 48
6.3.3 THREAT OF SUBSTITUTES 48
6.3.4 THREAT OF NEW ENTRANTS 49
6.3.5 INTENSITY OF RIVALRY 49
7 NANOCELLULOSE MARKET, BY TYPE 50
7.1 INTRODUCTION 51
7.2 NANOCRYSTALLINE CELLULOSE/CELLULOSE NANOCRYSTALS (NCC/CNC) 53
7.3 MICROFIBRILATED & NANOFIBRILLATED CELLULOSE (MFC & NFC) 55
7.4 OTHERS 57
8 NANOCELLULOSE MARKET, BY APPLICATION 59
8.1 INTRODUCTION 60
8.2 COMPOSITES & PACKAGING 63
8.3 PULP & PAPER 65
8.4 BIOMEDICAL & PHARMACEUTICAL 66
8.5 RHEOLOGY MODIFIER 68
8.6 ELECTRONICS & SENSORS 69
8.7 OTHERS 71
9 REGIONAL ANALYSIS 72
9.1 INTRODUCTION 73
9.2 NORTH AMERICA 75
9.2.1 U.S. 79
9.2.2 CANADA 81
9.2.3 MEXICO 83
9.3 EUROPE 85
9.3.1 FINLAND 88
9.3.2 SWEDEN 90
9.3.3 NORWAY 92
9.3.4 THE NETHERLANDS 94
9.3.5 REST OF EU 96
9.4 ASIA-PACIFIC 98
9.4.1 CHINA 102
9.4.2 JAPAN 104
9.4.3 INDIA 106
9.4.4 REST OF APAC 108
9.5 ROW 110
9.5.1 BRAZIL 112
9.5.2 ISRAEL 114
9.5.3 REST OF ROW 116
10 COMPETITIVE LANDSCAPE 118
10.1 OVERVIEW 118
10.2 COMPETITIVE SITUATION & TRENDS 119
10.2.1 EXPANSIONS 120
10.2.2 COLLABORATIONS/PARTNERSHIPS/AGREEMENTS 122
10.2.3 NEW PRODUCT DEVELOPMENT 123
10.2.4 JOINT VENTURE 123
11 COMPANY PROFILES 124
(Company at a Glance, Business Overview, Product Offerings, Key Strategy, Recent Developments, SWOT Analysis & MNM View)*
11.1 INTRODUCTION 124
11.2 INNVENTIA AB 125
11.3 VTT TECHNICAL RESEARCH CENTER 128
11.4 SAPPI LTD. 130
11.5 BORREGARD ASA 133
11.6 CELLUFORCE INC 136
11.7 FPINNOVATIONS 138
11.8 AMERICAN PROCESS INC. 141
11.9 KRUGER INC. 143
11.10 DIACEL FINECHEM LTD. 144
11.11 NIPPON PAPER GROUP INC. 146
11.12 STORA ENSO 148
11.13 MELODEA LTD. 150
11.14 J. RETTENMAIRE & SOHNE GMBH (JRS) 152
11.15 UPM-KYMMENE OYJ 154
12 APPENDIX 156
12.1 KEY EXPERT INSIGHTS 156
12.2 DISCUSSION GUIDE 157
12.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 161
12.4 AVAILABLE CUSTOMIZATIONS 162
12.5 RELATED REPORTS 163
“
“LIST OF TABLES

TABLE 1 NANOCELLULOSE APPLICATIONS ON BASIS OF VOLUME 36
TABLE 2 DEMAND FOR SUSTAINABLE & IMPROVED MATERIAL SCIENCE OF PRODUCTS 
IS DRIVING THE GROWTH OF THE MARKET 41
TABLE 3 LACK OF FUNDING FOR R&D IN ASIA-PACIFIC & ROW THE MAIN RESTRAINT 42
TABLE 4 COST OPITMIZATION PROVIDED BY THE USE OF NANOCELLULOSE MATERIALS 
IS PROJECTED TO DRIVE THE MARKET 43
TABLE 5 MAINTAINING COMPETITIVE PRICES TO POSE A MAJOR CHALLENGE 
IN THE NANOCELLULOSE MARKET 44
TABLE 6 NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 ($THOUSAND) 52
TABLE 7 NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 (TON) 53
TABLE 8 NANOCELLULOSE MARKET SIZE IN CNC , BY REGION, 2012–2019 ($THOUSAND) 54
TABLE 9 NANOCELLULOSE MARKET SIZE IN CNC, BY REGION, 2012–2019 (TON) 54
TABLE 10 NANOCELLULOSE MARKET SIZE IN MFC & NFC, BY REGION, 
2012–2019 ($THOUSAND) 55
TABLE 11 NANOCELLULOSE MARKET SIZE IN MFC & NFC, BY REGION, 2012–2019 (TON) 56
TABLE 12 NANOCELLULOSE MARKET SIZE IN OTHERS , BY REGION, 2012–2019 ($THOUSAND) 57
TABLE 13 NANOCELLULOSE MARKET SIZE IN OTHERS , BY REGION, 2012–2019 (TON) 58
TABLE 14 NANOCELLULOSE MARKET SIZE, BY APPLICATION, 2012–2019 ($THOUSAND) 61
TABLE 15 NANOCELLULOSE MARKET SIZE, BY APPLICATION, 2012–2019 (TON) 62
TABLE 16 NANOCELLULOSE MARKET SIZE IN COMPOSITES & PACKAGING, BY REGION, 
2012–2019 ($THOUSAND) 63
TABLE 17 NANOCELLULOSE MARKET SIZE IN COMPOSITES & PACKAGING, BY REGION, 
2012–2019 (TON) 64
TABLE 18 NANOCELLULOSE MARKET SIZE IN PULP & PAPER, BY REGION, 
2012–2019 ($THOUSAND) 65
TABLE 19 NANOCELLULOSE MARKET SIZE IN PULP & PAPER, BY REGION, 2012–2019 (TON) 66
TABLE 20 NANOCELLULOSE MARKET SIZE IN BIOMEDICAL & PHARMACEUTICAL, BY REGION, 2012–2019 ($THOUSAND) 67
TABLE 21 NANOCELLULOSE MARKET SIZE IN BIOMEDICAL & PHARMACEUTICAL, BY REGION, 2012–2019 (TON) 67
TABLE 22 NANOCELLULOSE MARKET SIZE IN RHEOLOGY MODIFIER, BY REGION, 
2012–2019 ($THOUSAND) 68
TABLE 23 NANOCELLULOSE MARKET SIZE IN RHEOLOGY MODIFIER, BY REGION, 
2012–2019 (TON) 68
TABLE 24 NANOCELLULOSE MARKET SIZE IN ELECTRONICS & SENSORS, BY REGION, 
2012–2019 ($THOUSAND) 69
TABLE 25 NANOCELLULOSE MARKET SIZE IN ELECTRONICS & SENSORS, BY REGION, 
2012–2019 (TON) 70
TABLE 26 NANOCELLULOSE MARKET SIZE IN OTHER NANOCELLULOSEAPPLICATIONS, 
BY REGION, 2012–2019 ($THOUSAND) 71
TABLE 27 NANOCELLULOSE MARKET SIZE IN OTHER NANOCELLULOSE APPLICATIONS, 
BY REGION, 2012–2019 (TON) 71
TABLE 28 NANOCELLULOSE MARKET SIZE, BY REGION, 2012–2019 ($THOUSAND) 74
 
TABLE 29 NANOCELLULOSE MARKET SIZE, BY REGION, 2012–2019 (TON) 74
TABLE 30 NORTH AMERICA: NANOCELLULOSE MARKET SIZE, BY TYPE, 
2012–2019 ($THOUSAND) 77
TABLE 31 NORTH AMERICA: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 (TON) 77
TABLE 32 NORTH AMERICA: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 
2012–2019 ($THOUSAND) 77
TABLE 33 NORTH AMERICA: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 
2012–2019 (TON) 78
TABLE 34 NORTH AMERICA: NANOCELLULOSE MARKET SIZE, BY COUNTRY, 
2012–2019 ($THOUSAND) 78
TABLE 35 NORTH AMERICA: NANOCELLULOSE MARKET SIZE, BY COUNTRY, 2012–2019 (TON) 79
TABLE 36 U.S.: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 ($THOUSAND) 79
TABLE 37 U.S.: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 (TON) 80
TABLE 38 U.S.: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 2012–2019 ($THOUSAND) 80
TABLE 39 U.S.: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 2012–2019 (TON) 81
TABLE 40 CANADA: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 ($THOUSAND) 82
TABLE 41 CANADA: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 (TON) 82
TABLE 42 CANADA: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 
2012–2019 ($THOUSAND) 82
TABLE 43 CANADA: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 2012–2019 (TON) 83
TABLE 44 MEXICO: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 ($THOUSAND) 83
TABLE 45 MEXICO: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 (TON) 84
TABLE 46 MEXICO: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 
2012–2019 ($THOUSAND) 84
TABLE 47 MEXICO: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 2012–2019 (TON) 85
TABLE 48 EUROPE: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 ($THOUSAND) 86
TABLE 49 EUROPE: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 (TON) 86
TABLE 50 EUROPE: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 
2012–2019 ($THOUSAND) 86
TABLE 51 EUROPE: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 2012–2019 (TON) 87
TABLE 52 EUROPE: NANOCELLULOSE MARKET SIZE, BY COUNTRY, 2012–2019 ($THOUSAND) 87
TABLE 53 EUROPE: NANOCELLULOSE MARKET SIZE, BY COUNTRY, 2012–2019 (TON) 88
TABLE 54 FINLAND: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 ($THOUSAND) 88
TABLE 55 FINALAND: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 (TON) 89
TABLE 56 FINLAND: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 
2012–2019 ($THOUSAND) 89
TABLE 57 FINLAND: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 2012–2019 (TON) 89
TABLE 58 SWEDEN: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 ($THOUSAND) 90
TABLE 59 SWEDEN: NANOCELLOSE MARKET SIZE, BY TYPE, 2012–2019 (TON) 90
TABLE 60 SWEDEN: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 
2012–2019 ($THOUSAND) 91
TABLE 61 SWEDEN: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 2012–2019 (TON) 91
TABLE 62 NORWAY: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 ($THOUSAND) 92
TABLE 63 NORWAY: NANOCELLUOLSE MARKET SIZE, BY TYPE, 2012–2019 (TON) 92
TABLE 64 NORWAY: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 
2012–2019 ($THOUSAND) 93
 
TABLE 65 NORWAY: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 2012–2019 (TON) 93
TABLE 66 THE NETHERLANDS: NANOCELLULOSE MARKET SIZE, BY TYPE, 
2012–2019 ($THOUSAND) 94
TABLE 67 THE NETHERLANDS: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 (TON) 94
TABLE 68 THE NETHERLANDS: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 
2012–2019 ($THOUSAND) 95
TABLE 69 THE NETHERLANDS: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 
2012–2019 (TON) 95
TABLE 70 REST OF EU: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 ($THOUSAND) 96
TABLE 71 REST OF EU: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 (TON) 96
TABLE 72 REST OF EU: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 
2012–2019 ($THOUSAND) 97
TABLE 73 REST OF EU: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 2012–2019 (TON) 97
TABLE 74 ASIA-PACIFIC: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 ($THOUSAND) 98
TABLE 75 ASIA-PACIFIC: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 (TON) 98
TABLE 76 ASIA-PACIFIC: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 
2012–2019 ($THOUSAND) 99
TABLE 77 ASIA-PACIFIC: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 2012–2019 (TON) 99
TABLE 78 ASIA-PACIFIC: NANOCELLULOSE MARKET SIZE, BY COUNTRY, 
2012–2019 ($THOUSAND) 100
TABLE 79 ASIA-PACIFIC: NANOCELLULOSE MARKET SIZE, BY COUNTRY, 2012–2019 (TON) 100
TABLE 80 CHINA: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 ($THOUSAND) 102
TABLE 81 CHINA: NANOCELLULOSE MAKRET SIZE, BY TYPE, 2012–2019 (TON) 102
TABLE 82 CHINA: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 
2012–2019 ($THOUSAND) 103
TABLE 83 CHINA: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 2012–2019 (TON) 103
TABLE 84 JAPAN: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 ($THOUSAND) 104
TABLE 85 JAPAN: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 (TON) 105
TABLE 86 JAPAN: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 
2012–2019 ($THOUSAND) 105
TABLE 87 JAPAN: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 2012–2019 (TON) 106
TABLE 88 INDIA: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 ($THOUSAND) 106
TABLE 89 INDIA: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 (TON) 107
TABLE 90 INDIA: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 2012–2019 ($THOUSAND) 107
TABLE 91 INDIA: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 2012–2019 (TON) 108
TABLE 92 REST OF APAC: NANOCELLULOSE MARKET SIZE, BY TYPE, 
2012–2019 ($THOUSAND) 108
TABLE 93 REST OF APAC: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 (TON) 109
TABLE 94 REST OF APAC: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 
2012–2019 ($THOUSAND) 109
TABLE 95 REST OF APAC: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 
2012–2019 (TON) 109
TABLE 96 ROW: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 ($THOUSAND) 110
TABLE 97 ROW: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 (TON) 110
TABLE 98 ROW: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 2012–2019 ($THOUSAND) 111
 
TABLE 99 ROW: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 2012–2019 (TON) 111
TABLE 100 ROW: NANOCELLULOSE MARKET SIZE, BY COUNTRY, 2012–2019 ($THOUSAND) 112
TABLE 101 ROW: NANOCELLULOSE MARKET SIZE, BY COUNTRY, 2012–2019 (TON) 112
TABLE 102 BRAZIL: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 ($THOUSAND) 113
TABLE 103 BRAZIL: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 (TON) 113
TABLE 104 BRAZIL: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 
2012–2019 ($THOUSAND) 113
TABLE 105 BRAZIL: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 2012–2019 (TON) 114
TABLE 106 ISRAEL: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 ($THOUSAND) 114
TABLE 107 ISRAEL: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 (TON) 115
TABLE 108 ISRAEL: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 
2012–2019 ($THOUSAND) 115
TABLE 109 ISRAEL: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 2012–2019 (TON) 115
TABLE 110 REST OF ROW: NANOCELULOSE MARKET SIZE, BY TYPE, 2012–2019 ($THOUSAND) 116
TABLE 111 REST OF ROW: NANOCELLULOSE MARKET SIZE, BY TYPE, 2012–2019 (TON) 116
TABLE 112 REST OF ROW: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 
2012–2019 ($THOUSAND) 117
TABLE 113 REST OF ROW: NANOCELLULOSE MARKET SIZE, BY APPLICATION, 2012–2019 (TON) 117
TABLE 114 EXPANSIONS, 2011–2015 120
TABLE 115 COLLABORATIONS/PARTNERSHIPS/AGREEMENTS, 2011–2015 122
TABLE 116 NEW PRODUCT DEVELOPMENT, 2011–2015 123
TABLE 117 JOINT VENTURE, 2010–2015 123
“
“LIST OF FIGURES

FIGURE 1 NANOCELLULOSE MARKET SEGMENTS 14
FIGURE 2 RESEARCH DESIGN 17
FIGURE 3 BOTTOM-UP APPROACH 22
FIGURE 4 TOP-DOWN APPROACH 23
FIGURE 5 DATA TRIANGULATION 24
FIGURE 6 ASSUMPTIONS OF RESEARCH STUDY 25
FIGURE 7 LIMITATIONS OF RESEARCH STUDY 26
FIGURE 8 NANOCELLULOSE MARKET REACH LEVEL OF COUNTRIES ($THOUSAND) 28
FIGURE 9 COMPOSITES & PACKAGING IS EXPECTED TO BE THE FASTEST-GROWING MARKET FOR NANOCELLULOSE (2014-2019) 29
FIGURE 10 NANOCELLULOSE MARKET SIZE, BY FAST GROWING COUNTRIES ($THOUSAND) 29
FIGURE 11 NANOCELLULOSE MARKET SIZE, BY TYPE ($THOUSAND), 2014 & 2019 30
FIGURE 12 NANOCELLULOSE MARKET SIZE ($THOUSAND) 31
FIGURE 13 NORTH AMERICA, EUROPE & JAPAN TO BE THE LEADER TILL 2019 32
FIGURE 14 COMPOSITES & PACKAGING SEGMENT ACCOUNTS FOR THE LARGEST MARKET SIZE (2014–2019) 32
FIGURE 15 NORTH AMERICA ACCOUNTED FOR THE LARGEST SHARE FOR CNC WHILE EUROPE REGISTERED THE LARGEST MARKET SIZE FOR MFC & NFC IN 2013 33
FIGURE 16 NORTH AMERICA REGISTERS THE LARGEST MARKET SIZE FOR ALL TYPES OF NANOCELLULOSE IN 2013 34
FIGURE 17 MARKET SEGMENTATION OF NANOCELLULOSE, BY TYPE 37
FIGURE 18 MARKET SEGMENTATION OF NANOCELLULOSE, BY APPLICATION 37
FIGURE 19 MARKET SEGMENTATION OF NANOCELLULOSE, BY REGION 38
FIGURE 20 DEMAND FOR SUSTAINABLE PRODUCTS WITH IMPROVED MATERIAL SCIENCE 
& GOVERNMENT FUNDING ARE THE MAJOR REASONS FOR GROWTH 39
FIGURE 21 VALUE CHAIN ANALYSIS (2013): NANOCELLULOSE MANUFACTURERS ADD MAXIMUM VALUE TO THE PROCESS 46
FIGURE 22 PORTER’S FIVE FORCES ANALYSIS (2013): MEDIUM THREAT OF SUBSTITUTES 
& MEDIUM ENTRY BARRIERS LEADING TO HIGH GROWTH 47
FIGURE 23 NANOCELLULOSE MARKET, BY TYPE 51
FIGURE 24 NFC & MFC PROJECTED TO WITNESS THE HIGHEST GROWTH RATE IN THE MARKET (2014–2019) 52
FIGURE 25 CNC TO REGISTER HIGH GROWTH IN EUROPE (2014–2019) 54
FIGURE 26 EUROPE FOLLOWED BY NORTH AMERICA TO LEAD MFC & NFC MARKET 
(2014–2019) 56
FIGURE 27 NANOCELLULOSE MARKET, BY APPLICATION 60
FIGURE 28 NANOCELLULOSE MARKET SIZE, BY APPLICATIOS – KEY (2014–2019) 61
FIGURE 29 COMPOSITES & PACKAGING IS THE FASTEST-GROWING APPLICATION (2014–2019) 62
FIGURE 30 EUROPE EXPECTED TO BE THE FASTEST GROWING MARKET FOR COMPOSITES 
& PACKAGING INDUSTRY (2014–2019) 64
FIGURE 31 EUROPE EXPECTED TO BE THE FASTEST GROWING MARKET FOR NANOCELLULOSE IN BIOMEDICAL & PHARMACEUTICAL APPLICATION (2014-2019) 67
 
FIGURE 32 EUROPE TO REGISTER HIGH CAGR FOR ELECTRONICS & SENSORS APPLICATION 
IN THE NANOCELLULOSEMARKET (2014–2019) 70
FIGURE 33 REGIONAL SNAPSHOTDEVELOPED COUNTRIES TO HAVE MORE PROMINENCE 73
FIGURE 34 NORTH AMERICA NANOCELLULOSE MARKET SNAPSHOT 76
FIGURE 35 APAC NANOCELLULOSE MARKET SNAPSHOT 101
FIGURE 36 GROWTH STRATEGIES ADOPTED BY LEADING COMPANIES 118
FIGURE 37 KEY NANOCELLULOSE MANUFACTURERS IN DIFFERENT REGIONS 119
FIGURE 38 PARTNERSHIPS & EXPANSIONS ARE THE KEY STRATEGIES ADOPTED BY COMPANIES AND 2014 WAS THE MOST ACTIVE YEAR 119
FIGURE 39 BATTLE FOR MARKET SHARE: EXPANSIONS ANDCOLLABORATIONS/PARTNERSHIPS/AGREEMENTS WAS THE KEY STRATEGY 120
FIGURE 40 PRODUCT MAPPING OF LEADING MARKET PLAYERS 124
FIGURE 41 INNVENTIA AB: COMPANY SNAPSHOT 125
FIGURE 42 INNVENTIA AB: SWOT ANALYSIS 126
FIGURE 43 VTT TECHNICAL RESEARCH CENTER : SWOT ANALYSIS 129
FIGURE 44 SAPPI LTD.: COMPANY SNAPSHOT 130
FIGURE 45 SAPPI LTD. : SWOT ANALYSIS 132
FIGURE 46 BORREGAARD ASA: COMPANY SNAPSHOT 133
FIGURE 47 BORREGAARD ASA : SWOT ANALYSIS 134
FIGURE 48 CELLUFORCE INC: SWOT ANALYSIS 137
FIGURE 49 FPINNOVATIONS: COMPANY SNAPSHOT 138
FIGURE 50 FPINNOVATIONS: SWOT ANALYSIS 140
FIGURE 51 NIPPON PAPER GROUP: COMPANY SNAPSHOT 146
FIGURE 52 STORA ENSO: COMPANY SNAPSHOT 148
FIGURE 53 UPM-KYMMENE OYJ: COMPANY SNAPSHOT 154
“