Multi-Screen Advertising Market Analysis and Forecast (2013 – 2018): Next Big Market for Media and Advertisement Industries

Date: 2016-01

“Smartphone, tablet PC, laptops/PC and television are the multi screens currently discussed in the report. They are also called the Four-screen market and as such a nascent field compared to the huge television advertisement and media industry. Consumers are using their digital devices in a variety of ways to access media and content on the internet or from their digital set top boxes.

The report describes the Multi-Screen market by user numbers, usage, modules, geography. High level analysis about the Multi-Screen product costs, strategies, future opportunities along with the business landscape analysis of key market players are focused in the report.

Competitive landscape for each of the product types is highlighted and market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments. Market shares of the key players for 2012 are provided. The prominent players profiled in this report are Huawei, ZTE, Concurrent, aQuantive and others.

The report contains the most detailed and in-depth segmentation of the multiscreen market.”


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