“The report on the modular data center market focuses on various different types of modular data centers, segmented across verticals, regions, and deployment size. It also emphasizes on the factors/trends that are driving this market. North America, Europe, and APAC are the top three regions that hold major portions of the market share in the year 2015. The detailed scenario of the modular data center market across different sub-segments along with their market sizes are described in this report.
The market analysis has been carried out in the following regional markets: North America, Europe, APAC, Latin America, and MEA. The various factors driving these markets are also described in the regional sections of the report. Apart from the regional analysis, current technological trends of the deployment size market and reasons for the rise in the market size of a particular solution and segment market are also described in the report. The report ends with the competitive landscape highlighting the recent Mergers and Acquisitions (M&A), venture funding, and product developments which have happened in the market in the recent past; the company profiles section highlights the players’ dominance in this market and their strategies for expansions to gain a larger market share in the modular data center market.
Reasons to Buy the Report:
From an insight perspective, this research report has focused on various levels of analysis—industry analysis (industry trends, and Porter analysis), analysis of top players, their offered products and services, supply chain analysis, and company profiles, which together comprise and discuss the basic views on the competitive landscape, emerging and high-growth segments of the network analytics market, high-growth regions, drivers, restraints, and opportunities.
The report will enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help the firms in garnering a greater market, share. Firms purchasing the report could use any one or combination of the below mentioned five strategies (market penetration, product development/innovation, market development, market diversification, and competitive assessment) for strengthening their market share.
The report provides insights on the following pointers:
• Market Penetration: Comprehensive information on modular data center solutions offered by the top 10 players in the modular data center market
• Product Development/Innovation: Detailed insights on upcoming technologies, research and development (R&D) activities, and new product launches in the modular data center market
• Market Development: Comprehensive information about lucrative emerging markets. The report analyzes the markets for modular data center solutions across various regions
• Market Diversification: Exhaustive information about new products, untapped regions, recent developments, and investments in the modular data center market
• Competitive Assessment: In-depth assessment of market shares, strategies, products, and capabilities of leading players in the modular data center market.
”
“TABLE OF CONTENTS
1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED IN THE REPORT 17
1.3.3 CURRENCY 17
1.3.4 LIMITATION 17
1.4 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.2 MARKET SIZE ESTIMATION 21
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 24
2.4 MARKET SHARE ESTIMATION 24
2.4.1 KEY DATA FROM SECONDARY SOURCES 25
2.4.2 KEY DATA FROM PRIMARY SOURCES 25
2.4.2.1 Key industry insights 26
2.5 ASSUMPTIONS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 32
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN MODULAR DATA CENTER 32
4.2 MODULAR DATA CENTER MARKET – INDIVIDUAL MODULE TYPE 32
4.3 INDUSTRY VERTICALS AND REGIONS IN THE MODULAR DATA CENTER MARKET 33
4.4 MODULAR DATA CENTER MARKET BY DEPLOYMENT SIZE 33
4.5 LIFE CYCLE ANALYSIS, BY REGION (2015) 34
5 MARKET OVERVIEW 36
5.1 INTRODUCTION 37
5.2 EVOLUTION 37
5.3 MARKET SEGMENTATION 38
5.3.1 BY DATA CENTER TYPE 39
5.3.2 BY DEPLOYMENT SIZE 39
5.3.3 BY INDUSTRY VERTICAL 40
5.3.4 BY REGION 40
5.4 MARKET DYNAMICS 41
5.4.1 DRIVERS 41
5.4.1.1 Mobility & scalability 41
5.4.1.2 Low OPEX & CAPEX 42
5.4.1.3 Disaster recovery 42
5.4.1.4 Low Power Usage Effectiveness (PUE) 42
5.4.2 RESTRAINTS 43
5.4.2.1 Vendor lock-in 43
5.4.2.2 Limitations in High Performance Computing (HPC) 43
5.4.3 OPPORTUNITIES 44
5.4.3.1 Achieving similar technological level among vendors 44
5.4.3.2 Complete alternative to traditional data centers 45
5.4.3.3 Emerging markets in APAC 45
5.4.4 CHALLENGE 46
5.4.4.1 HVAC for highly dense environment 46
6 INDUSTRY TRENDS 47
6.1 INTRODUCTION 47
6.2 VALUE CHAIN ANALYSIS 47
6.3 PORTER’S FIVE FORCES ANALYSIS 48
6.3.1 THREAT OF NEW ENTRANTS 49
6.3.1.1 High entry cost 49
6.3.1.2 Technological restraints 49
6.3.2 THREAT OF SUBSTITUTES 50
6.3.2.1 Lower number of vendors 50
6.3.2.2 Individual solution provider 50
6.3.3 BARGAINING POWER OF SUPPLIERS 50
6.3.3.1 Differentiation of inputs 50
6.3.3.2 Importance of volume to supplier 50
6.3.4 BARGAINING POWER OF BUYERS 51
6.3.4.1 Product differentiation 51
6.3.4.2 Substitutes available 51
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 51
6.3.5.1 Impact on revenue margins and switching cost 51
6.3.5.2 Continuous industry growth 51
6.3.5.3 Strategic collaborations 51
6.4 TECHNOLOGY, TRENDS AND STANDARDS 52
6.4.1 INTRODUCTION 52
6.4.2 INFRASTRUCTURE STANDARDS AND GUIDELINES FOR DATA CENTER 52
6.4.2.1 American National Standards Institute (ANSI) 52
6.4.2.1.1 Design Elements 52
6.4.2.2 Telecommunication Industry Association (TIA) 52
6.4.2.2.1 Key Elements 53
6.4.2.3 National Electrical Manufacturers Association (NEMA) 54
6.4.2.4 Canadian Standards Association (CSA) 54
6.4.2.5 Underwriters Laboratories (UL) 54
6.4.2.6 Factory Mutual (FM) Approved 54
6.4.2.7 Made in USA (For U.S. Region) 54
7 MODULAR DATA CENTER MARKET ANALYSIS, BY DATA CENTER TYPE 55
7.1 INTRODUCTION 56
7.2 CONTAINERIZED MODULAR DATA CENTER 57
7.3 INDIVIDUAL MODULE MODULAR DATA CENTER 58
7.3.1 IT MODULE 59
7.3.2 POWER MODULE 60
7.3.3 COOLING MODULE 61
7.3.4 GENERATOR MODULE 62
8 MODULAR DATA CENTER MARKET ANALYSIS, BY VERTICAL 64
8.1 INTRODUCTION 65
8.2 BANKING, FINANCIAL SERVICES, & INSURANCE (BFSI) 66
8.3 TELECOM & IT 67
8.4 GOVERNMENT & PUBLIC 69
8.5 DEFENSE 70
8.6 ENERGY 71
8.7 HEALTHCARE 72
8.8 EDUCATION 73
8.9 OTHERS 74
9 MODULAR DATA CENTER MARKET ANALYSIS, BY DEPLOYMENT SIZE 76
9.1 INTRODUCTION 77
9.2 MIDSIZE DATA CENTER 78
9.3 ENTERPRISE DATA CENTER 79
9.4 LARGE DATA CENTER 79
10 GEOGRAPHIC ANALYSIS 81
10.1 INTRODUCTION 82
10.2 NORTH AMERICA (NA) 84
10.2.1 U.S. 87
10.2.2 CANADA 88
10.3 EUROPE 89
10.3.1 GERMANY 90
10.3.2 FRANCE 91
10.3.3 U.K. 92
10.4 ASIA-PACIFIC (APAC) 92
10.4.1 CHINA 95
10.4.2 AUSTRALIA 95
10.4.3 INDIA 96
10.5 MIDDLE EAST AND AFRICA (MEA) 97
10.5.1 UNITED ARAB EMIRATES 98
10.5.2 SAUDI ARABIA 99
10.5.3 SOUTH AFRICA 100
10.6 LATIN AMERICA (LA) 101
10.6.1 BRAZIL 102
10.6.2 MEXICO 102
11 COMPETITIVE LANDSCAPE 104
11.1 OVERVIEW 104
11.2 END USER ANALYSIS 105
11.2.1 NORTH AMERICA COLOCATION MARKET IS EXPECTED TO GROW ON RAPID PACE 105
11.2.2 DATA CENTER COLOCATION FACILITIES ARE EXPECTED TO BE LARGELY ADOPTED BY THE COMPANIES/ENTERPRISES 105
11.2.3 ELECTRICITY PRICES IN THE U.S. IS EXPECTED TO RISE IN THE COMING 10 YEARS 105
11.2.4 HIGHER GROWTH RATE IS EXPECTED IN MEGA DATA CENTER MARKET 105
11.3 COMPETITIVE SITUATION AND TRENDS 105
11.4 NEW PRODUCT LAUNCHES 107
11.5 AGREEMENTS, COLLABORATIONS, AND JOINT VENTURES 108
11.6 PARTNERSHIPS, AND MERGERS & ACQUISITIONS 109
12 COMPANY PROFILES 112
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
12.1 INTRODUCTION 112
12.2 HEWLETT-PACKARD 113
12.3 IBM 116
12.4 DELL, INC. 119
12.5 CISCO 122
12.6 HUAWEI 125
12.7 EMERSON NETWORK POWER 128
12.8 SGI CORPORATION 131
12.9 SCHNEIDER ELECTRIC 133
12.10 FLEXENCLOSURE 136
12.11 IO 138
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
13 APPENDIX 140
13.1 INSIGHTS OF INDUSTRY EXPERTS 140
13.2 DISCUSSIONS GUIDE 141
13.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 143
13.4 AVAILABLE CUSTOMIZATIONS 144
13.5 RELATED REPORTS 145
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“LIST OF TABLES
TABLE 1 MODULAR DATA CENTER MARKET SIZE, BY TYPE, 2013–2020 ($BILLION) 30
TABLE 2 LOW POWER USAGE EFFECTIVENESS (PUE) AND LOW OPEX & CAPEX
ARE PROPELLING THE GROWTH OF MODULAR DATA CENTER MARKET 43
TABLE 3 VENDOR LOCK-IN ISSUES IS RESTRAINING THE MODULAR DATA CENTER MARKET 44
TABLE 4 EMERGING MARKETS ARE PAVING NEW GROWTH AVENUES FOR PLAYERS
IN THE MODULAR DATA CENTER MARKET 45
TABLE 5 HEATING, VENTILATING AND AIR CONDITIONING (HVAC) ARE CHALLENGES
FOR PLAYERS IN THE MODULAR DATA CENTER MARKET 46
TABLE 6 GLOBAL MODULAR DATA CENTER MARKET SIZE, BY DATA CENTER TYPE,
2013–2020 ($BILLION) 57
TABLE 7 CONTAINERIZED MODULE: MODULAR DATA CENTER MARKET SIZE,
BY DEPLOYMENT SIZE, 2013-2020 ($BILLION) 57
TABLE 8 CONTAINERIZED MODULE: MODULAR DATA CENTER MARKET SIZE, BY VERTICAL, 2013-2020 ($BILLION) 58
TABLE 9 INDIVIDUAL MODULE: MODULAR DATA CENTER MARKET SIZE, BY MODULE
TYPE, 2013-2020 ($BILLION) 59
TABLE 10 IT MODULE: MODULAR DATA CENTER MARKET SIZE, BY DEPLOYMENT SIZE,
2013-2020 ($BILLION) 59
TABLE 11 IT MODULE: MODULAR DATA CENTER MARKET SIZE, BY VERTICAL,
2013-2020 ($BILLION) 60
TABLE 12 POWER MODULE: MODULAR DATA CENTER MARKET SIZE, BY DEPLOYMENT SIZE, 2013-2020 ($BILLION) 60
TABLE 13 POWER MODULE: MODULAR DATA CENTER MARKET SIZE, BY VERTICAL,
2013-2020 ($MILLION) 61
TABLE 14 COOLING MODULE: MODULAR DATA CENTER MARKET SIZE, BY DEPLOYMENT SIZE, 2013-2020 ($BILLION) 62
TABLE 15 COOLING MODULE: MODULAR DATA CENTER MARKET SIZE, BY VERTICAL,
2013-2020 ($MILLION) 62
TABLE 16 GENERATOR MODULE: MODULAR DATA CENTER MARKET SIZE, BY DEPLOYMENT SIZE, 2013-2020 ($BILLION) 63
TABLE 17 GENERATOR MODULE: MODULAR DATA CENTER MARKET SIZE, BY VERTICAL, 2013-2020 ($MILLION) 63
TABLE 18 GLOBAL MODULAR DATA CENTER MARKET SIZE, BY VERTICAL,
2013–2020 ($BILLION) 66
TABLE 19 BFSI: MODULAR DATA CENTER MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 67
TABLE 20 BFSI: MODULAR DATA CENTER MARKET SIZE, BY DEPLOYMENT SIZE,
2013–2020 ($MILLION) 67
TABLE 21 TELECOM & IT: MODULAR DATA CENTER MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 68
TABLE 22 TELECOM & IT: MODULAR DATA CENTER MARKET SIZE, BY DEPLOYMENT SIZE, 2013–2020 ($MILLION) 68
TABLE 23 GOVERNMENT AND PUBLIC: MODULAR DATA CENTER MARKET SIZE, BY REGION, 2013–2020 ($MILLION) 69
TABLE 24 GOVERNMENT AND PUBLIC: MODULAR DATA CENTER MARKET SIZE,
BY DEPLOYMENT SIZE, 2013–2020 ($MILLION) 70
TABLE 25 DEFENSE: MODULAR DATA CENTER MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 70
TABLE 26 DEFENSE: MODULAR DATA CENTER MARKET SIZE, BY DEPLOYMENT SIZE,
2013–2020 ($MILLION) 71
TABLE 27 ENERGY: MODULAR DATA CENTER MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 71
TABLE 28 ENERGY: MODULAR DATA CENTER MARKET SIZE, BY DEPLOYMENT SIZE,
2013–2020 ($MILLION) 72
TABLE 29 HEALTHCARE: MODULAR DATA CENTER MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 72
TABLE 30 HEALTHCARE: MODULAR DATA CENTER MARKET SIZE, BY DEPLOYMENT SIZE, 2013–2020 ($MILLION) 73
TABLE 31 EDUCATION: MODULAR DATA CENTER MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 73
TABLE 32 EDUCATION: MODULAR DATA CENTER MARKET SIZE, BY DEPLOYMENT SIZE, 2013–2020 ($MILLION) 74
TABLE 33 OTHERS: MODULAR DATA CENTER MARKET SIZE, BY REGION,
2013–2020 ($MILLION) 74
TABLE 34 OTHERS: MODULAR DATA CENTER MARKET SIZE, BY DEPLOYMENT SIZE,
2013–2020 ($MILLION) 75
TABLE 35 GLOBAL MODULAR DATA CENTER MARKET SIZE, BY DEPLOYMENT SIZE,
2013–2020 ($BILLION) 78
TABLE 36 MIDSIZE DATA CENTER: MODULAR DATA CENTER MARKET SIZE, BY REGION,
2013-2020 ($BILLION) 78
TABLE 37 ENTERPRISE DATA CENTER: MODULAR DATA CENTER MARKET SIZE, BY REGION, 2013-2020 ($BILLION) 79
TABLE 38 LARGE DATA CENTER: MODULAR DATA CENTER MARKET SIZE, BY REGION,
2013-2020 ($BILLION) 80
TABLE 39 GLOBAL MODULAR DATA CENTER MARKET SIZE, BY REGION,
2013–2020 ($BILLION) 83
TABLE 40 NORTH AMERICA: MODULAR DATA CENTER MARKET SIZE, BY DATA CENTER TYPE, 2013-2020 ($MILLION) 86
TABLE 41 NORTH AMERICA: MODULAR DATA CENTER MARKET SIZE, BY MODULE TYPE, 2013-2020 ($MILLION) 86
TABLE 42 U.S.: MODULAR DATA CENTER MARKET SIZE, BY DATA CENTER TYPE,
2013-2020 ($MILLION) 87
TABLE 43 U.S.: MODULAR DATA CENTER MARKET SIZE, BY MODULE TYPE,
2013-2020 ($MILLION) 87
TABLE 44 CANADA: MODULAR DATA CENTER MARKET SIZE, BY DATA CENTER TYPE,
2013-2020 ($MILLION) 88
TABLE 45 CANADA: MODULAR DATA CENTER MARKET SIZE, BY MODULE TYPE,
2013-2020 ($MILLION) 88
TABLE 46 EUROPE: MODULAR DATA CENTER MARKET SIZE, BY DATA CENTER TYPE,
2013-2020 ($MILLION) 89
TABLE 47 EUROPE: MODULAR DATA CENTER MARKET SIZE, BY MODULE TYPE,
2013-2020 ($MILLION) 89
TABLE 48 GERMANY: MODULAR DATA CENTER MARKET SIZE, BY DATA CENTER TYPE,
2013-2020 ($MILLION) 90
TABLE 49 GERMANY: MODULAR DATA CENTER MARKET SIZE, BY MODULE TYPE,
2013-2020 ($MILLION) 90
TABLE 50 FRANCE: MODULAR DATA CENTER MARKET SIZE, BY DATA CENTER TYPE,
2013-2020 ($MILLION) 91
TABLE 51 FRANCE: MODULAR DATA CENTER MARKET SIZE, BY MODULE TYPE,
2013-2020 ($MILLION) 91
TABLE 52 U.K.: MODULAR DATA CENTER MARKET SIZE, BY DATA CENTER TYPE,
2013-2020 ($MILLION) 92
TABLE 53 U.K.: MODULAR DATA CENTER MARKET SIZE, BY MODULE TYPE,
2013-2020 ($MILLION) 92
TABLE 54 ASIA-PACIFIC: MODULAR DATA CENTER MARKET SIZE, BY DATA CENTER TYPE, 2013-2020 ($MILLION) 94
TABLE 55 ASIA-PACIFIC: MODULAR DATA CENTER MARKET SIZE, BY MODULE TYPE,
2013-2020 ($MILLION) 94
TABLE 56 CHINA: MODULAR DATA CENTER MARKET SIZE, BY DATA CENTER TYPE,
2013-2020 ($MILLION) 95
TABLE 57 CHINA: MODULAR DATA CENTER MARKET SIZE, BY MODULE TYPE,
2013-2020 ($MILLION) 95
TABLE 58 AUSTRALIA: MODULAR DATA CENTER MARKET SIZE, BY DATA CENTER TYPE,
2013-2020 ($MILLION) 95
TABLE 59 AUSTRALIA: MODULAR DATA CENTER MARKET SIZE, BY MODULE TYPE,
2013-2020 ($MILLION) 96
TABLE 60 INDIA: MODULAR DATA CENTER MARKET SIZE, BY DATA CENTER TYPE,
2013-2020 ($MILLION) 96
TABLE 61 INDIA: MODULAR DATA CENTER MARKET SIZE, BY MODULE TYPE,
2013-2020 ($MILLION) 96
TABLE 62 MIDDLE EAST AND AFRICA: MODULAR DATA CENTER MARKET SIZE, BY DATA CENTER TYPE, 2013-2020 ($MILLION) 97
TABLE 63 MIDDLE EAST AND AFRICA: MODULAR DATA CENTER MARKET SIZE, BY MODULE TYPE, 2013-2020 ($MILLION) 98
TABLE 64 UNITED ARAB EMIRATES: MODULAR DATA CENTER MARKET SIZE, BY DATA CENTER TYPE, 2013-2020 ($MILLION) 98
TABLE 65 UNITED ARAB EMIRATES: MODULAR DATA CENTER MARKET SIZE, BY MODULE TYPE, 2013-2020 ($MILLION) 99
TABLE 66 SAUDI ARABIA: MODULAR DATA CENTER MARKET SIZE, BY DATA CENTER TYPE, 2013-2020 ($MILLION) 99
TABLE 67 SAUDI ARABIA: MODULAR DATA CENTER MARKET SIZE, BY MODULE TYPE,
2013-2020 ($MILLION) 100
TABLE 68 SOUTH AFRICA: MODULAR DATA CENTER MARKET SIZE, BY DATA CENTER TYPE, 2013-2020 ($MILLION) 100
TABLE 69 SOUTH AFRICA: MODULAR DATA CENTER MARKET SIZE, BY MODULE TYPE,
2013-2020 ($MILLION) 100
TABLE 70 LATIN AMERICA: MODULAR DATA CENTER MARKET SIZE, BY DATA CENTER TYPE, 2013-2020 ($MILLION) 101
TABLE 71 LATIN AMERICA: MODULAR DATA CENTER MARKET SIZE, BY MODULE TYPE,
2013-2020 ($MILLION) 101
TABLE 72 BRAZIL: MODULAR DATA CENTER MARKET SIZE, BY DATA CENTER TYPE,
2013-2020 ($MILLION) 102
TABLE 73 BRAZIL: MODULAR DATA CENTER MARKET SIZE, BY MODULE TYPE,
2013-2020 ($MILLION) 102
TABLE 74 MEXICO: MODULAR DATA CENTER MARKET SIZE, BY DATA CENTER TYPE,
2013-2020 ($MILLION) 102
TABLE 75 MEXICO: MODULAR DATA CENTER MARKET SIZE, BY MODULE TYPE,
2013-2020 ($MILLION) 103
TABLE 76 NEW PRODUCT LAUNCHES, 2014 107
TABLE 77 AGREEMENTS, COLLABORATIONS, AND JOINT VENTURES, 2012–2014 108
TABLE 78 PARTNERSHIPS, AND MERGERS & ACQUISITIONS, 2011–2014 109
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“LIST OF FIGURES
FIGURE 1 RESEARCH DESIGN 19
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 23
FIGURE 5 MODULAR DATA CENTER: ASSUMPTIONS 26
FIGURE 6 INDIVIDUAL MODULE MODULAR DATA CENTER TYPE WILL BE THE HIGHEST GROWTH MARKET DURING THE FORECAST PERIOD 28
FIGURE 7 THE GROWING MOBILE DATA IS DRIVING THE DEMAND OF MODULAR DATA CENTER IN APAC, 2015 29
FIGURE 8 GLOBAL MODULAR DATA CENTER MARKET, BY VERTICAL ( 2015-2020): MARKET FOR TELECOM AND IT IS EXPECTED TO EXPERIENCE HIGHER GROWTH DURING THE FORECAST PERIOD 30
FIGURE 9 MERGERS & ACQUISITIONS AND NEW PRODUCT LAUNCHES TO BE THE DIFFERENTIATING TREND FOR THE TOP COMPANIES, 2010-2014 31
FIGURE 10 ATTRACTIVE MARKET OPPORTUNITIES IN MODULAR DATA CENTER MARKET 32
FIGURE 11 IT MODULE IS EXPECTED TO GROW AT THE FASTEST RATE AMONG THE TOP FOUR INDIVIDUAL MODULE TYPE 32
FIGURE 12 TELECOM & IT AND NORTH AMERICA ARE CONTRIBUTING TO 35% OF THE TOTAL MODULAR DATA CENTER MARKET 33
FIGURE 13 ENTERPRISE DATA CENTER MARKET IS EXPECTED TO GROW AT THE FASTEST RATE IN MODULAR DATA CENTER MARKET 34
FIGURE 14 THE LATIN AMERICA MARKET SOON TO ENTER EXPONENTIAL GROWTH PHASE
IN THE REVIEW PERIOD 34
FIGURE 15 MODULAR DATA CENTER: EVOLUTION 37
FIGURE 16 MODULAR DATA CENTER MARKET SEGMENTATION: BY DATA CENTER TYPE 39
FIGURE 17 MODULAR DATA CENTER MARKET SEGMENTATION: BY DEPLOYMENT SIZE 39
FIGURE 18 MODULAR DATA CENTER MARKET SEGMENTATION: BY INDUSTRY VERTICAL 40
FIGURE 19 MODULAR DATA CENTER MARKET SEGMENTATION: BY REGION 40
FIGURE 20 MODULAR DATA CENTER MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES
AND CHALLENGES 41
FIGURE 21 MODULAR DATA CENTER MARKET: DRIVERS AND RESTRAINTS 44
FIGURE 22 VALUE CHAIN ANALYSIS (2015): MAJOR VALUE IS ADDED BY SOFTWARE PARTNERS 48
FIGURE 23 PORTER’S FIVE FORCES ANALYSIS, GLOBAL MODULAR DATA CENTER MARKET (2015-2020) 49
FIGURE 24 INDIVIDUAL MODULE TYPE TO LEAD THE MODULAR DATA CENTER MARKET 56
FIGURE 25 TELECOM AND IT HAVE THE LARGEST SHARE IN THE MODULAR DATA CENTER SERVICES MARKET 65
FIGURE 26 MIDSIZE DATA CENTER DOMINATES HALF OF THE MODULAR DATA CENTER MARKET 77
FIGURE 27 GEOGRAPHIC SNAPSHOT (2015): ASIA-PACIFIC IS EMERGING AS A NEW HOTSPOT 82
FIGURE 28 ONE-THIRD OF THE MARKET IS DOMINATED BY THE NORTH AMERICA REGION
IN 2015 83
FIGURE 29 NORTH AMERICA MARKET SNAPSHOT: INDIVIDUAL MODULE MODULAR DATA CENTER TYPE WILL LEAD THE MARKET 85
FIGURE 30 ASIA-PACIFIC MARKET SNAPSHOT: INDIVIDUAL MODULE MODULAR DATA CENTER TYPE WILL LEAD THE MARKET 93
FIGURE 31 COMPANIES ADOPTED ACQUISITIONS AS THE KEY GROWTH STRATEGY,
2010 – 2014 104
FIGURE 32 MARKET EVALUATION FRAMEWORK – SIGNIFICANT NEW PRODUCT LAUNCHES, MERGERS AND ACQUISITIONS HAVE FUELED GROWTH AND INNOVATION
IN 2012 AND 2014 106
FIGURE 33 BATTLE FOR MARKET SHARE: MERGERS AND ACQUISITIONS WAS THE KEY STRATEGY 107
FIGURE 34 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS 112
FIGURE 35 HEWLETT-PACKARD: COMPANY SNAPSHOT 113
FIGURE 36 HEWLETT-PACKARD: SWOT ANALYSIS 115
FIGURE 37 IBM: COMPANY SNAPSHOT 116
FIGURE 38 IBM: SWOT ANALYSIS 118
FIGURE 39 DELL, INC.: COMPANY SNAPSHOT 119
FIGURE 40 DELL: SWOT ANALYSIS 121
FIGURE 41 CISCO.: COMPANY SNAPSHOT 122
FIGURE 42 CISCO: SWOT ANALYSIS 124
FIGURE 43 HUAWEI: SWOT ANALYSIS 127
FIGURE 44 EMERSON NETWORK POWER: COMPANY SNAPSHOT 128
FIGURE 45 SGI CORPORATION: COMPANY SNAPSHOT 131
FIGURE 46 SCHNEIDER ELECTRIC: COMPANY SNAPSHOT 133
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