“Value added service (VAS) is a term used in the telecommunication industry to indicate all non-core services provided to the end consumer. These can include gaming, lifestyle apps, banking etc and previously included SMS, MMS and data access too.
The report describes the Mobile VAS market by application types, modules, geography and device type. High level analysis about the Mobile VAS product costs, strategies, future opportunities along with the business landscape analysis of key market players are focused in the report.
Competitive landscape for each of the product types is highlighted and market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments. Market shares of the key players for 2012 are provided. The prominent players profiled in this report are Comverse, Mozat, Tapjoy, Onmobile, Lumata and others.
The report contains the most detailed and in-depth segmentation of the mobile value added services market.”
“1. Executive Summary
2. Mobile VAS Market Overview
2.1. Introduction
2.2. Market Segmentation
2.3. Industry Lifecycle
2.4. Key Industry Players
3. Mobile VAS Market Dynamics
3.1. Growth Drivers
3.2. Market Concerns
3.3. Market Opportunities
3.4. Industry Pain Points
4. Mobile VAS Market – Strategic Analysis
4.1. Value Chain Analysis
4.2. Pricing Analysis
4.3. Opportunities Analysis
4.4. Product/Market Life Cycle Analysis
4.5. Suppliers and Distributors
5. Mobile VAS Market by Application Types
5.1. Financial
5.2. Customer Value
5.3. Lifestyle
5.4. Utilities
5.5. Consumer Goods
5.6. Advertising
5.7. Broadcasting
5.8. Others
6. Mobile VAS Market by Device Type
6.1. Mobile Phone
6.2. Tablet PC
6.3. Laptop/Data-card
6.4. Others
7. Mobile VAS Market by Modules
7.1. Commerce
7.2. Advertising
7.3. Location
7.4. Others
8. Mobile VAS Market – Geographic Analysis
8.1. Introduction
8.2. Americas
8.2.1. North America
8.2.2. Brazil
8.2.3. Argentina
8.2.4. Mexico
8.3. Europe
8.3.1. UK
8.3.2. France
8.3.3. Germany
8.4. APAC
8.4.1. China
8.4.2. South Korea
8.4.3. Japan
8.4.4. Australia
8.5. ROW
9. Market Entropy
9.1. New Product Launches
9.2. M&As, Collaborations, JVs and Partnerships
10. Investment Opportunities – Analysis by Target companies/customers, Capital Investments, ROI, Payback Period and Source of Funds.
11. Company Profiles (Overview, Financials, SWOT Analysis, Developments, Product Portfolio)
11.1. NowSMS
11.2. Mozat
11.3. Cycos AG
11.4. Redknee
11.5. Canvasm Technologies
11.6. Comverse
11.7. Tapjoy
11.8. Vormetric
11.9. Onmobile
11.10. Opencode Systems
11.11. AT&T
11.12. Gemalto
11.13. Verizon
11.14. NTT DoCoMo
11.15. Lumata
11.16. Intersec
11.17. Trident Telecom
11.18. Transatel
11.19. RAC
11.20. Goldenbytes
*More than 40 Companies are profiled in this Research Report, Complete List available on Request*
“”*Financials would be provided on a best efforts basis for private companies””
12. Appendix
12.1. Abbreviations
12.2. Sources
12.3. Research Methodology
12.4. Bibliography
12.5. Compilation of Expert Insights
12.6. Disclaimer”
“11.1. NowSMS
11.2. Mozat
11.3. Cycos AG
11.4. Redknee
11.5. Canvasm Technologies
11.6. Comverse
11.7. Tapjoy
11.8. Vormetric
11.9. Onmobile
11.10. Opencode Systems
11.11. AT&T
11.12. Gemalto
11.13. Verizon
11.14. NTT DoCoMo
11.15. Lumata
11.16. Intersec
11.17. Trident Telecom
11.18. Transatel
11.19. RAC
11.20. Goldenbytes”
