Mobile Application Security Market by Solution (Antivirus & Antitheft, Data Recovery and Others), Deployment Type (Cloud & On Premise), User Type, Industry Vertical (BFSI, Healthcare & Others) and by Region – Global Forecast to 2020

““The rising web insecurity and cyber-attacks will help Mobile application security market to grow significantly”
It forecasts the global mobile application security market to grow from USD 808.9 million in 2015 to USD 2,536.3 million in 2020. The mobile application security market report provides a thorough analysis of the global mobile application security market based on the various types of solutions available for mobile application protection and theft prevention.
The report also forecasts the market values for the next 5 years, that is, from 2015 to 2020. For further understanding of the market, the market has been fragmented into various segments and sub segments, including solutions, deployment types, user types, industry verticals, and regions.
“Emerging market will create opportunity for mobile application security market to grow”
During the analysis, it was studied that the market share of the emerging markets, such as Middle East and Africa (MEA) and Latin America among others will grow at a significant rate due to increasing security demands and development of technology.
The market is expected to grow at a substantial pace due to the growing demand of cloud-based services and increasing usage of mobile-based cloud applications. Further, the adoption of standards and privacy regulations would also provide the market a considerable boost. However the high cost of mobile application security solutions is restraining the market.

“The market leaders are interviewed and profiled in the report for industry inputs “
There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, and technological factors. To determine the market size of various segments and sub-segments of mobile application security market extensive, secondary research is done. The collected data are then verified through primary interviews. Distribution of primary interviews is as follows:
• By Company: C-level (70%), Director Level (20%), and other executives (10%)
• By Designation: Tier 1(50%), Tier 2 (25%) and Tier 3 (25%)
• By Region: North America (25%), Europe (20%), APAC (30%), Middle East and Africa (MEA) (10%) and Latin America (15%)
The companies profiled in this report include Avast, AVG, AirPatrol, Kaspersky, Lookout, McAfee, MobileIron, Symantec, Trend Micro and VMware.

Introduction of SaaS-based solutions will create new opportunities in this market
In the coming five years, growing demand of SaaS-based solutions in the mobile application security market will improve the offerings and create huge opportunities of growth. Many developing countries in the APAC region are showing interest and acquiring SaaS-based security solutions for protection of their documents.
The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the market into solutions, deployment types, user types, industry verticals, and regions covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and sub-segments. The market numbers are further split across different users and regions.
2. This report will help them better understand the competitors and gain more insights to strengthen their businesses. There is a separate section on competitive landscape, including end user analysis, mergers and acquisition, and expansions. Besides this, there are company profiles of the ten major players in this market. In this section, market internals are provided that can help place one’s company ahead of the competitors.
3. The report helps them understand the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.

“TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEAR 16
1.4 CURRENCY 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 18
2.1.1 KEY DATA TAKEN FROM SECONDARY SOURCES 18
2.1.2 KEY DATA TAKEN FROM PRIMARY SOURCES 19
2.2 MARKET SHARE ESTIMATION 20
2.2.1 BOTTOM-UP APPROACH 20
2.2.2 TOP-DOWN APPROACH 21
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 21
2.4 ASSUMPTIONS 23
2.5 KEY INDUSTRY INSIGHTS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN MOBILE APPLICATION SECURITY MARKET 29
4.2 MOBILE APPLICATION SECURITY MARKET 30
4.3 MOBILE APPLICATION SECURITY MARKET POTENTIAL 30
4.4 MOBILE APPLICATION SECURITY DEPLOYMENT TYPE MARKET (2015) 31
4.5 MOBILE APPLICATION SECURITY REGIONAL MARKET 31
4.6 LIFECYCLE ANALYSIS, BY REGION 2015 32
5 MARKET OVERVIEW 33
5.1 INTRODUCTION 34
5.2 EVOLUTION 34
5.3 MARKET SEGMENTATION 35
5.3.1 BY SOLUTION 35
5.3.2 BY DEPLOYMENT TYPE 36
5.3.3 BY USER TYPE 36
5.3.4 BY INDUSTRY VERTICAL 37
5.3.5 BY REGION 37
5.4 MARKET DYNAMICS 38
5.4.1 DRIVERS 39
5.4.1.1 Increasing malware threats 39
5.4.1.2 Growing demand for end-to-end security suites 39
5.4.1.3 Increasing dependency on the internet 39
5.4.2 RESTRAINTS 39
5.4.2.1 High cost of mobile application security solutions 39
5.4.2.2 Lack of acceptance in the large enterprise segment 39
5.4.3 OPPORTUNITIES 40
5.4.3.1 Increasing demand for SaaS-based Mobile Application Security solutions 40
5.4.3.2 Strong need for protection against web-based malware 40
5.4.4 CHALLENGES 40
5.4.4.1 Growing intricacy of application-based malware threats 40
5.4.4.2 Anti-social and terrorist organizations are targeting business and social environment through mobile application attacks 40
6 INDUSTRY TRENDS 42
6.1 INTRODUCTION 42
6.2 VALUE CHAIN ANALYSIS 42
6.3 PORTER’S FIVE FORCES ANALYSIS 43
6.3.1 THREAT FROM NEW ENTRANTS 44
6.3.2 THREAT FROM SUBSTITUTES 44
6.3.3 BARGAINING POWER OF SUPPLIERS 44
6.3.4 BARGAINING POWER OF BUYERS 45
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 45
6.4 STANDARDS AND REGULATIONS 46
6.4.1 FEDERAL INFORMATION PROCESSING STANDARDS (FIPS) 46
6.4.2 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD (PCI DSS) 46
6.4.3 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT (HIPAA) 46
7 MOBILE APPLICATION SECURITY MARKET ANALYSIS, BY SOLUTION 47
7.1 INTRODUCTION 48
7.2 ANTI-VIRUS 49
7.3 ANTI-THEFT 50
7.4 WEB SECURITY 51
7.5 DATA BACKUP AND RECOVERY 52
7.6 IDENTITY ACCESS MANAGEMENT(IAM) AND AUTHENTICATION 54
7.7 COMPLIANCE MANAGEMENT 55

8 MOBILE APPLICATION SECURITY ANALYSIS, BY DEPLOYMENT TYPE 57
8.1 INTRODUCTION 58
8.2 ON-PREMISES 59
8.3 CLOUD 60
9 MOBILE APPLICATION SECURITY ANALYSIS, BY USER TYPE 62
9.1 INTRODUCTION 63
9.2 LARGE ENTERPRISES 64
9.3 SMBS 65
9.4 INDIVIDUALS 67
10 MOBILE APPLICATION SECURITY ANALYSIS, BY VERTICAL 70
10.1 INTRODUCTION 71
10.2 BFSI 72
10.3 HEALTHCARE 73
10.4 RETAIL 74
10.5 GOVERNMENT 75
10.6 IT AND TELECOM 75
10.7 EDUCATION 77
10.8 MEDIA AND ENTERTAINMENT 77
10.9 MANUFACTURING AND AEROSPACE & DEFENSE 78
10.10 OTHERS (TRANSPORTATION AND LOGISTICS, LAW AGENCIES, AND ENERGY AND UTILITIES) 79
11 GEOGRAPHIC ANALYSIS 81
11.1 INTRODUCTION 82
11.2 NORTH AMERICA 83
11.2.1 UNITED STATES (U.S.) 86
11.2.2 CANADA 88
11.3 EUROPE 90
11.4 ASIA-PACIFIC (APAC) 92
11.5 MIDDLE EAST AND AFRICA (MEA) 95
11.6 LATIN AMERICA 97
12 COMPETITIVE LANDSCAPE 100
12.1 OVERVIEW 100
12.2 COMPETITIVE SITUATION AND TRENDS 101
12.2.1 PARTNERSHIPS 102
12.2.2 NEW PRODUCT LAUNCHES 104
12.2.3 ACQUISITIONS 105

13 COMPANY PROFILE 107
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
13.1 INTRODUCTION 107
13.2 SYMANTEC CORPORATION 108
13.3 TREND MICRO, INC. 111
13.4 VMWARE (EMC) 114
13.5 MOBILEIRON 117
13.6 MCAFEE (INTEL) 120
13.7 AVG TECHNOLOGIES 122
13.8 AVAST SOFTWARE S.R.O. 124
13.9 KASPERSKY LAB 126
13.10 AIRPATROL CORPORATION 128
13.11 LOOKOUT, INC. 130
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
14 APPENDIX 132
14.1 INDUSTRY EXPERTS 132
14.2 DISCUSSION GUIDE 133
14.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 135
14.4 AVAILABLE CUSTOMIZATIONS 135
14.5 RELATED REPORTS 136
“
“LIST OF TABLES

TABLE 1 GLOBAL MOBILE APPLICATION SECURITY MARKET SIZE AND GROWTH RATE, 2013–2020 (USD MILLION, Y-O-Y %) 26
TABLE 2 MOBILE APPLICATION SECURITY MARKET SIZE, BY SOLUTIONS, 
2013–2020 (USD MILLION) 48
TABLE 3 ANTI-VIRUS MARKET : MOBILE APPLICATION SECURITY MARKET SIZE, 
BY REGION, 2013–2020 (USD MILLION) 49
TABLE 4 ANTI-VIRUS MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, BY USER TYPE , 2013–2020 (USD MILLION) 50
TABLE 5 ANTI-THEFT MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 50
TABLE 6 ANTI-THEFT MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, BY USER TYPE , 2013–2020 (USD MILLION) 51
TABLE 7 WEB SECURITY MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, 
BY REGION, 2013–2020 (USD MILLION) 51
TABLE 8 WEB SECURITY MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, BY USER TYPE , 2013–2020 (USD MILLION) 52
TABLE 9 DATA BACKUP AND RECOVERY MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 53
TABLE 10 DATA BACKUP AND RECOVERY MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, BY USER TYPE , 2013–2020 (USD MILLION) 54
TABLE 11 IAM AND AUTHENTICATION MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 54
TABLE 12 IAM AND AUTHENTICATION: MOBILE APPLICATION SECURITY MARKET SIZE, 
BY USER TYPE , 2013–2020 (USD MILLION) 55
TABLE 13 COMPLIANCE MANAGEMENT MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 55
TABLE 14 COMPLIANCE MANAGEMENT MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, BY USER TYPE , 2013–2020 (USD MILLION) 56
TABLE 15 MOBILE APPLICATION SECURITY MARKET, BY DEPLOYMENT TYPE, 
2013–2020 (USD MILLION) 58
TABLE 16 ON-PREMISES MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, 
BY REGION, 2013–2020 (USD MILLION) 59
TABLE 17 CLOUD MARKET : MOBILE APPLICATION SECURITY MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 60
TABLE 18 MOBILE APPLICATION SECURITY MARKET SIZE, BY USER TYPE , 
2013–2020 (USD MILLION) 63
TABLE 19 LARGE ENTERPRISES MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, 
BY REGION, 2013–2020 (USD MILLION) 65
TABLE 20 LARGE ENTERPRISES MARKET : MOBILE APPLICATION SECURITY MARKET SIZE, 
BY REGION, 2013–2020 (USD MILLION) 65
TABLE 21 SMB MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, BY REGION, 
2013–2020 (USD MILLION) 66
TABLE 22 SMBS MARKET : MOBILE APPLICATION SECURITY MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION) 67
TABLE 23 INDIVIDUALS MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 68
TABLE 24 INDIVIDUALS MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, 
BY SOLUTION , 2013–2020 (USD MILLION) 69
TABLE 25 MOBILE APPLICATION SECURITY MARKET SIZE, BY VERTICAL , 
2013–2020 (USD MILLION) 71
TABLE 26 BFSI MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, BY REGION, 
2013–2020 (USD MILLION) 72
TABLE 27 HEALTHCARE MARKET : MOBILE APPLICATION SECURITY MARKET SIZE, 
BY REGION, 2013–2020 (USD MILLION) 73
TABLE 28 RETAIL MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 74
TABLE 29 GOVERNMENT MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, 
BY REGION, 2013–2020 (USD MILLION) 75
TABLE 30 IT AND TELECOM MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, 
BY REGION, 2013–2020 (USD MILLION) 76
TABLE 31 EDUCATION MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 77
TABLE 32 MEDIA AND ENTERTAINMENT MARKET, : MOBILE APPLICATION SECURITY MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 78
TABLE 33 MANUFACTURING AND AEROSPACE & DEFENSE MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 79
TABLE 34 OTHERS MARKET: MOBILE APPLICATION SECURITY MARKET SIZE, 
BY REGION, 2013–2020 (USD MILLION) 80
TABLE 35 MOBILE APPLICATION SECURITY MARKET SIZE, BY REGION, 
2013–2020 (USD MILLION) 83
TABLE 36 NORTH AMERICA : MOBILE APPLICATION SECURITY MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION) 85
TABLE 37 NORTH AMERICA: MOBILE APPLICATION SECURITY MARKET SIZE, BY DEPLOYMENT TYPE, 2013–2020 (USD MILLION) 85
TABLE 38 NORTH AMERICA: MOBILE APPLICATION SECURITY MARKET SIZE, BY USER TYPE, 2013–2020 (USD MILLION) 85
TABLE 39 NORTH AMERICA : MOBILE APPLICATION SECURITY MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION) 86
TABLE 40 UNITED STATES: MOBILE APPLICATION SECURITY MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION) 86
TABLE 41 UNITED STATES: MOBILE APPLICATION SECURITY MARKET SIZE, BY DEPLOYMENT TYPE, 2013–2020 (USD MILLION) 87
TABLE 42 UNITED STATES: MOBILE APPLICATION SECURITY MARKET SIZE, BY USER TYPE, 2013–2020 (USD MILLION) 87
TABLE 43 UNITED STATES: MOBILE APPLICATION SECURITY MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION) 88
TABLE 44 CANADA: MOBILE APPLICATION SECURITY MARKET SIZE, BY SOLUTION, 
2013–2020 (USD MILLION) 88
TABLE 45 CANADA: MOBILE APPLICATION SECURITY MARKET SIZE, BY DEPLOYMENT TYPE, 2013–2020 (USD MILLION) 89
TABLE 46 CANADA: MOBILE APPLICATION SECURITY MARKET SIZE, BY VERTICAL, 
2013–2020 (USD MILLION) 89
TABLE 47 CANADA: MOBILE APPLICATION SECURITY MARKET SIZE, BY USER TYPE, 
2013–2020 (USD MILLION) 90
TABLE 48 EUROPE : MOBILE APPLICATION SECURITY MARKET SIZE, BY SOLUTION, 
2013–2020 (USD MILLION) 90
TABLE 49 EUROPE : MOBILE APPLICATION SECURITY MARKET SIZE, BY DEPLOYMENT TYPE, 2013–2020 (USD MILLION) 91
TABLE 50 EUROPE : MOBILE APPLICATION SECURITY MARKET SIZE, BY USER TYPE, 
2013–2020 (USD MILLION) 91
TABLE 51 EUROPE : MOBILE APPLICATION SECURITY MARKET SIZE, BY VERTICAL, 
2013–2020 (USD MILLION) 92
TABLE 52 ASIA-PACIFIC : MOBILE APPLICATION SECURITY MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION) 94
TABLE 53 ASIA-PACIFIC : MOBILE APPLICATION SECURITY MARKET SIZE, DEPLOYMENT TYPE, 2013–2020 (USD MILLION) 94
TABLE 54 ASIA-PACIFIC : MOBILE APPLICATION SECURITY MARKET SIZE, BY USER TYPE, 2013–2020 (USD MILLION) 94
TABLE 55 ASIA-PACIFIC : MOBILE APPLICATION SECURITY MARKET SIZE, BY VERTICAL, 
2013–2020 (USD MILLION) 95
TABLE 56 MIDDLE EAST AND AFRICA : MOBILE APPLICATION SECURITY MARKET SIZE, 
BY SOLUTION, 2013–2020 (USD MILLION) 96
TABLE 57 MIDDLE EAST AND AFRICA : MOBILE APPLICATION SECURITY MARKET SIZE, 
BY DEPLOYMENT TYPE, 2013–2020 (USD MILLION) 96
TABLE 58 MIDDLE EAST AND AFRICA : MOBILE APPLICATION SECURITY MARKET SIZE, 
BY USER TYPE, 2013–2020 (USD MILLION) 96
TABLE 59 MIDDLE EAST AND AFRICA : MOBILE APPLICATION SECURITY MARKET SIZE, 
BY VERTICAL, 2013–2020 (USD MILLION) 97
TABLE 60 LATIN AMERICA : MOBILE APPLICATION SECURITY MARKET SIZE, BY SOLUTION, 2013–2020 (USD MILLION) 98
TABLE 61 LATIN AMERICA : MOBILE APPLICATION SECURITY MARKET SIZE, BY DEPLOYMENT TYPE, 2013–2020 (USD MILLION) 98
TABLE 62 LATIN AMERICA: MOBILE APPLICATION SECURITY MARKET SIZE, BY USER TYPE, 2013–2020 (USD MILLION) 98
TABLE 63 LATIN AMERICA : MOBILE APPLICATION SECURITY MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION) 99
TABLE 64 PARTNERSHIPS, 2012–2015 102
TABLE 65 NEW PRODUCT LAUNCHES, 2013–2015 104
TABLE 66 ACQUISITIONS, 2012–2015 105
“
“LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN 17
FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION, 
AND REGION 19
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 5 DATA TRIANGULATION 22
FIGURE 6 SOLUTIONS SNAPSHOT (2015–2020): MARKET FOR ANTI-VIRUS IS EXPECTED TO DOUBLE IN THE NEXT 5 YEARS 26
FIGURE 7 INDUSTRY VERTICAL SNAPSHOT (2015–2020): RETAIL AND HEALTHCARE WILL DOMINATE THE MARKET 27
FIGURE 8 REGIONAL SNAPSHOT: NA WILL EXHIBIT THE HIGHEST MARKET SHARE IN 2015 28
FIGURE 9 GROWING USAGE OF SMARTPHONE APPLICATIONS IS DRIVING THE MARKET 29
FIGURE 10 ANTI-VIRUS, ANTI-THEFT, AND WEB SECURITY ARE THE TOP THREE SOLUTIONS GAINING THE HIGHEST TRACTION IN TERMS OF MARKET SIZE 30
FIGURE 11 ASIA-PACIFIC IS EXPECTED TO HAVE THE HIGHEST MARKET GROWTH POTENTIAL IN THE YEARS TO COME 30
FIGURE 12 ON-PREMISES WILL CONTINUE TO DOMINATE THE MOBILE APPLICATION SECURITY MARKET DURING THE FORECAST PERIOD 31
FIGURE 13 EUROPE MARKET TO GROW FASTER THAN NORTH AMERICA 31
FIGURE 14 REGIONAL LIFECYCLE: MIDDLE EAST AND AFRICA AND LATIN AMERICA TO BE IN THE INTRODUCTION PHASE FOR THE YEAR 2015 32
FIGURE 15 MARKET EVOLUTION 34
FIGURE 16 MOBILE APPLICATION SECURITY MARKET SEGMENTATION: BY SOLUTION 35
FIGURE 17 MOBILE APPLICATION SECURITY MARKET SEGMENTATION: BY DEPLOYMENT TYPE 36
FIGURE 18 MOBILE APPLICATION SECURITY MARKET SEGMENTATION: BY USER TYPE 36
FIGURE 19 MOBILE APPLICATION SECURITY MARKET SEGMENTATION: BY INDUSTRY VERTICAL 37
FIGURE 20 MOBILE APPLICATION SECURITY MARKET SEGMENTATION: BY REGION 37
FIGURE 21 INCREASE IN MALWARE THREATS WILL DRIVE THE MOBILE APPLICATION SECURITY MARKET 38
FIGURE 22 VALUE CHAIN ANALYSIS 42
FIGURE 23 PORTER’S FIVE FORCES ANALYSIS (2015): AVAILABILITY OF SUBSTITUTE PRODUCTS HAVE DECREASED THE VALUE OF THE MOBILE APPLICATION SECURITY SOLUTIONS 43
FIGURE 24 ANTI-VIRUS SOLUTION IS EXPECTED TO BE THE HIGHEST REVENUE CONTRIBUTOR IN THE MOBILE APPLICATION SECURITY MARKET 48
FIGURE 25 NORTH AMERICA AND EUROPE IS EXPECTED TO CONTRIBUTE HIGHEST IN TERMS OF MARKET GROWTH IN ANTI-VIRUS SOLUTION MARKET 49
FIGURE 26 EUROPE IS EXPECTED TO ADOPT DATA BACKUP AND RECOVERY SOLUTION AT A FAST PACE 53
FIGURE 27 ON-PREMISES IS THE HIGHEST REVENUE CONTRIBUTOR IN THE MOBILE APPLICATION SECURITY MARKET IN 2015 58
FIGURE 28 ON-PREMISES DEPLOYMENT TYPE WILL GROW SUBSTANTIALLY IN ASIA-PACIFIC 59
FIGURE 29 MOBILE APPLICATION SECURITY CLOUD DEPLOYMENT WILL GROW EXTENSIVELY IN EUROPE 60
FIGURE 30 LARGE ENTERPRISES ARE EXPECTED TO CONTRIBUTE HIGHEST REVENUE IN THE MOBILE APPLICATION SECURITY MARKET 63
FIGURE 31 MOBILE APPLICATION SECURITY SOLUTIONS ARE EXPECTED TO ADOPT SUBSTANTIALLY BY LARGE ENTERPRISES IN NORTH AMERICA 64
FIGURE 32 NORTH AMERICA EXHIBITS HIGHEST ADOPTION OF MOBILE APPLICATION SECURITY SOLUTION AMONG REGIONS 66
FIGURE 33 INDIVIDUALS IN ASIA-PACIFIC WILL CONTINUE TO IMPLEMENT MOBILE APPLICATION SECURITY SOLUTIONS DURING THE FORECAST PERIOD 68
FIGURE 34 RETAIL SECTOR IS GROWING SIGNIFICANTLY AMONG VERTICALS IN THE MOBILE APPLICATION SECURITY MARKET 71
FIGURE 35 NORTH AMERICA TO CONTRIBUTE THE HIGHEST REVENUE IN HEALTHCARE VERTICAL IN 2015 73
FIGURE 36 RETAIL INDUSTRY IS ADOPTING MOBILE APPLICATION SECURITY SOLUTIONS SUBSTANTIALLY IN EUROPE 74
FIGURE 37 IT AND TELECOM SECTOR IS ADOPTING MOBILE APPLICATION SECURITY SOLUTIONS CONSIDERABLY IN ASIA-PACIFIC 76
FIGURE 38 MAIN GEOGRAPHICAL ANALYSIS OF MOBILE APPLICATION SECURITY MARKET 82
FIGURE 39 NORTH AMERICA MARKET SNAPSHOT: ON-PREMISES DEPLOYMENT TO CONTRIBUTE THE MAXIMUM TO THE MARKET 84
FIGURE 40 ASIA-PACIFIC MARKET SNAPSHOT: RETAIL INDUSTRY IS EXPECTED TO GAIN POPULARITY AMONG THE USERS 93
FIGURE 41 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY (2012-2015) 100
FIGURE 42 MARKET EVALUATION FRAMEWORK 101
FIGURE 43 BATTLE FOR MARKET SHARE: PARTNERSHIPS AND NEW PRODUCT LAUNCHES WERE THE KEY STRATEGIES 102
FIGURE 44 GEOGRAPHIC REVENUE MIX OF TOP 3 MARKET PLAYERS 107
FIGURE 45 SYMANTEC CORPORATION: COMPANY SNAPSHOT 108
FIGURE 46 SYMANTEC CORPORATION: SWOT ANALYSIS 110
FIGURE 47 TREND MICRO, INC.: COMPANY SNAPSHOT 111
FIGURE 48 TREND MICRO, INC.: SWOT ANALYSIS 113
FIGURE 49 VMWARE (EMC): COMPANY SNAPSHOT 114
FIGURE 50 VMWARE (EMC): SWOT ANALYSIS 116
FIGURE 51 MOBILEIRON: COMPANY SNAPSHOT 117
FIGURE 52 MOBILEIRON: SWOT ANALYSIS 119
FIGURE 53 MCAFEE: SWOT ANALYSIS 121
FIGURE 54 AVG TECHNOLOGIES: COMPANY SNAPSHOT 122

“