Master Data Management Market by Application (Customer Data, Product Data, Supplier Data, Site, Others), by Service Type (Consulting, Implementation, Training & Support), by Deployment, by User Type, by Industry, by Region – Global Forecast to 2020

Date: 2015-07

“The widespread technological advancements in businesses are significantly transforming the workflow patterns and operational areas for organizations worldwide. This has invariably led to the generation of voluminous amount of data diversely scattered all across different departments and locations in the organizations. With the undisputed realization that data forms the core valuable asset for organizations, the need to have this data structured and consolidated as led to the advent of master data management solutions.
Master data records provide organizations with a consolidated spreadsheet that contains all the data present across the organization. This master data is placed in a central repository which provides the users a single point of reference to view the truth regarding their data. The master data management software and services help organizations to harmonize, standardize, clean, channelize, share, synchronize, analyze, and update their master and reference data. This in turn has helped organizations prioritize their business, augment data usability, boost collaboration, and improve process efficiency. Further, with the increasing realization of this data revealing enhanced opportunities when cleaned, mixed, and matched efficiently for the users namely the Small Medium Businesses (SMBs) and large enterprises, the adoption of master data management solutions is on the rise.
With the content becoming multi-functional, people have increasingly embraced various applications and services that quicken the accomplishment of their tasks. One of the most evident among these is accessibility and usability of master data management software applications such as customer data, product data, supplier data, site, and asset data to maximize business value from this content. In the recent years, the progressions in organizational data present across different organizational units have led to the expansive considerations of multi-domain master data management solutions. The incorporation of the master data management software deployed over the cloud and on-premises provides organizations with multiple approaches to accurately manage, secure, maintain, update, and regularize the master data record through a single authoritative source. Thus, master data management has been instrumental in revolutionizing the usage of existent data and ongoing generation of data within the organizations.
Master data management has helped the users to conveniently centralize all their content over multiple platforms, and has ensured the maintenance of the data quality. With the secured incorporation of this software within the existing infrastructures, master data management has optimized the sprawling data records, and enhanced business efficiency for the organizations with regards to its product, vendor, customer, and location data. In addition, this master data management offering helps address the prime user concerns of data consistency, data governance, data integrity, data ownership, and data stewardship. Further, the simplicity, flexibility, convenience, and security provided by the master data management software applications and services over the traditional data warehousing techniques are encouraging the users to consider master data management. Thus, these benefits of master data management software and services have comprehensively enhanced the perspectives of the users with regards to master data management.
With the rising acknowledgements to master data management, this software applications and service is fast gaining momentum in the market. This has in turn benefited the master data management software providers, master data management platform sellers, and cloud-based master data management service vendors to leverage and expand their provisions in this market. Considering this, the master data management offerings has also been chiefly accountable for increasing the average revenues for these stakeholders in the master data management ecosystem. Further, the bridging of the gap between integration, Business Intelligence (BI), and Big Data information within the master data management offerings has also led to the advancement and broad considerations by various industrial verticals to embrace the usage of master data management. Thus, these augmentations have also fostered the rise in master data management software and services market.
Further, the adoption of master data management software and services is encouraged due to surfacing of mandate regulatory compliance related to master data management that need to be adhered with, by the master data management solution vendors and users. These regulations are identified under data governance models that have to be incorporated within the master data offerings. This compliance facilitates secured data transfers, and authenticated data quality to the viewer. Hence, the surfacing of these secured master data offering is further adding to the demand of master data management across the globe.
Over the years, indispensable requirement to have centrally managed data, rising needs for compliance and verification, and mounting demands for operational excellence and data quality are some of the prominent factors driving the adoption master data management software and services. On the other hand, prevailing data security apprehensions and lack of awareness about the benefits related to master data management solutions are the restraining factors hindering the growth of the master data management market. Considering this, the report further helps to identify the latest patterns and trends intensifying the progression in the master data management market across all regions.
North America, Europe, and Asia-Pacific have the highest adoption and usage market of master data management. The regions of Middle East and Africa, and Latin America are gradually considering these master data management software and services, and in turn offer a lot of opportunities for the vendors in the master data management market.
There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. The dollar fluctuations are expected to not seriously affect the forecasts in the emerging regions.
The report will help the market leaders/new entrants in the master data management market in the following ways:
1. This report segments the market of master data management into software applications and types of services covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across deployment types, user types, and industry vertical in all the major regions.
2. This report will help master data management software and service providers better understand the competitors and gain more insights to better position one’s business. There is a separate section on competitive landscape, including mergers and acquisitions, and venture capital funding. Besides this, there are company profiles of the ten major players in this market. In this section, market internals are provided that can help place one’s company ahead of the competitors.
3. The report helps the suppliers understand the pulse of the market. It provides information on key market drivers, restraints, and opportunities.


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