“The market for baby food in Taiwan is relatively small and has been severely affected in recent years by low numbers of live births and one of the lowest birth rates in the world. Although many mothers, particularly the large proportion who are working, are increasingly attracted by the convenience of baby food, they are very much aware of the importance of breastfeeding and are also concerned about health and safety issues, which in some cases are leading to a return to using non-commercially prepared food and drink.
– There have been declines in per capita consumption in all sectors, with the exception of meals and finger foods; although in absolute terms the decline in volume consumption has been highest in the large milks sector, which has been adversely affected by the swing towards breastfeeding.
– Meals and finger foods have shown most growth, with retail sales increasing by 43.9% over the review period, but their share of the total market remains very low (3.3% in value terms in 2014).
– Supermarkets and hypermarkets have seen their role in the distribution of baby foods in Taiwan challenged over the review period by the increasing success of drugstores and baby stores.
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