“The Latin America cloud analytics market is estimated to grow at a CAGR of 31.5% from 2014-2019. Although Brazil holds the larger share of this regional market, Argentina is expected to grow considerably in coming years. The growth of cloud analytics market in this region is driven by technological advancements and the vast amounts of big data that can be used to obtain valuable insights into customer behavior. Increasing usage of social media to analyze the consumer behavior is also driving the growth of cloud analytics market in SMB鈥檚 in this region.
Latin America cloud analytics market is segmented and forecast on the basis of solutions, such as cloud BI tools, hosted data warehouse solutions, enterprise performance management, & governance, risk management & compliance. It is also segmented on the basis of industry verticals, such as BFSI, telecommunication, consumer goods & retail, business & consulting, and manufacturing. The market is further segmented on the basis of major countries in this region, including Brazil, Argentina, and Colombia.
As of 2014, the Latin America cloud analytics market was dominated by IBM (U.S.), Oracle (U.S.), SAP (Germany) & SAS (U.S.). New product launches, partnerships, acquisitions and collaborations are the major strategies adopted by the most of the players to achieve growth in the Latin America cloud analytics market.
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