With as many as 80% of purchasing decisions made at the POS, the impulse driven confectionery category becomes key in grocery retailing. Confectionery items are hardly in consumers’ shopping lists; therefore, both retailers and brands must ensure shoppers are constantly reminded of the category throughout their shopping trip and encouraged to add confectionery items in their shopping baskets.
Moreover, the broad spectrum of choices shoppers face in-store for the confectionery category (large variety of flavours, pack sizes, and price points) means that catching shopper attention and standing out at the shelf is becoming increasingly challenging.
Both brands and retailers need to constantly innovate in the execution in-store, with effective shelf management that will motivate shoppers to browse the confectionery aisle. In addition, the versatility and flexibility of the category lends itself for cross merchandising and for promotional activity in various hot spots of the store. Lastly, generating excitement around the category is essential to drive footfall and encourage impulse purchasing.
This report provides the latest innovations around category management for the confectionery category, with the aim to assist you in taking your category to the next level, thus driving footfall, engaging shoppers, enhancing shopping experience, and ultimately, increasing sales and shopper loyalty.
This report is the result of extensive in-store analysis derived from a mix of both developed and emerging markets, as well as from a variety of store formats, both big and small box retailing.
In-store analysis focuses on six key topics in order to identify global best practices for the confectionery category: aisle innovations, displays, cross merchandising, promotions, checkout, and private label vs. brands.
Scope of this Report
This report provides the latest innovations around category management for the confectionery category, with the aim to assist you in taking your category to the next level, thus driving footfall, engaging shoppers, enhancing shopping experience, and ultimately, increasing sales and shopper loyalty.
This report develops six key topics for the soft drinks category: aisle innovations, displays, cross merchandising, promotions, checkout, and private label vs. brands.
This report covers various retail markets and store formats, including hypermarkets, supermarkets, convenience and forecourt stores, discounters, drugstores, general merchandisers, and bookstores.
Key Benefits – Reasons to Buy
Gain a comprehensive understanding of innovations in category management for the confectionery category.
Obtain insights into what leading retailers and brands are implementing in-store, and identify how your competitors are winning in the category.
Understand the differences and similarities in innovations across a variety of store formats.
Obtain actionable recommendations on how to win in the confectionery category.
Gain inspiration via best practices from the top retailers and brands around the world, and formulate more effective marketing/go-to-market strategies and category plans.
Direct your category investment and optimise resources for the best ROI, by understanding best in class execution and the role of private label within the category.
Foster truly collaborative retailer-supplier strategic relationships, by focusing on elevating overall category with innovative in-store execution.
Save extensive hours of research and store visit time. Access relevant insights in a highly visual and straight to the point report, with slides that you can easily use in your own internal presentations and reports.
