Hearing Aids Market by Product (Receiver-In-The-Ear, Behind-The-Ear, In-The-Ear, Canal Hearing Aids, Cochlear Implants, Bone Anchored Systems), Hearing Loss (Sensorineural, Conductive), End-User (Adults, Pediatrics) – Global Forecasts to 2020

“The hearing aids market is expected to reach USD 8,373.9 million by 2020 from USD 6,183.3 million in 2015, at a CAGR of 6.3%. The global hearing aids market is segmented based on products, type of hearing loss, end-users, and regions. The hearing implants segment is expected to register the highest growth rate in the hearing aids market, by products, during the forecast period. The high growth in this segment is attributed to the increasing number of regulatory approvals and new product launches.
The major factors contributing to the growth of the hearing aids market include increasing aging population and high incidences of hearing loss. Furthermore, increasing new product development activities by companies is another major factor driving the growth of this market.
For instance, in April 2015, Bernafon launched Supremia, a Super Power BTE hearing aid for adults and children with severe and profound hearing loss. High growth potential in emerging markets has opened an array of opportunities for the hearing aids market. However, factors such as low penetration rate of hearing aids is hampering the growth of the market to a certain extent.
Apart from comprehensive geographic and product analysis and market sizing, the report also provides a competitive landscape that covers the growth strategies adopted by industry players over the last three years. In addition, the company profiles comprise the product portfolios, developments, and strategies adopted by the market players to maintain and increase their shares in the market. The above-mentioned market research data, current market size, and forecast of the future trends will help key market players and new entrants to make the necessary decisions regarding product offerings, geographic focus, change in strategic approach, and levels of output in order to remain successful in the market.

Reasons to Buy the Report:

This report will enable both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help these firms garner greater market shares. Firms purchasing the report can use any one or a combination of the below-mentioned five strategies (market penetration, product development/innovation, market development, market diversification, and competitive assessment) for strengthening their market shares.

The report provides insights on the following pointers:

• Market Penetration: Comprehensive information on the product portfolios of the top players in the hearing aids market. The report analyses the hearing aids market by products, type of hearing loss, end-users, and regions
• Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and new product launches in the hearing aids market
• Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments, and product portfolios of the leading players in the hearing aids market
• Market Development: Comprehensive information about emerging markets. This report analyzes the market for various hearing aids market products across geographies
• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the hearing aids market
”

“TABLE OF CONTENTS

1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.3.1 MARKET SEGMENTATION 17
1.3.2 YEARS CONSIDERED FOR THE STUDY 18
1.4 CURRENCY 18
1.5 LIMITATION 18
1.6 MARKET STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 MARKET SIZE ESTIMATION 20
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 23
2.3 MARKET SHARE ESTIMATION 24
2.3.1 KEY DATA FROM SECONDARY SOURCES 24
2.3.2 KEY DATA FROM PRIMARY SOURCES 25
2.3.3 KEY INDUSTRY INSIGHTS 26
2.4 ASSUMPTIONS FOR THE STUDY 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 31
4.1 HEARING AIDS MARKET OVERVIEW 31
4.2 HEARING AID DEVICES MARKET, BY TYPE 32
4.3 GEOGRAPHICAL SNAPSHOT OF THE HEARING AIDS MARKET 33
4.4 HEARING IMPLANTS MARKET, BY TYPE 34
4.5 GEOGRAPHIC ANALYSIS: HEARING AIDS MARKET, BY TYPE OF HEARING LOSS 35
4.6 GEOGRAPHIC ANALYSIS: HEARING AIDS MARKET, BY END USER 36
4.7 LIFECYCLE ANALYSIS, BY REGION, 2015 36
5 MARKET OVERVIEW 38
5.1 INTRODUCTION 39
5.2 MARKET SEGMENTATION 39
5.2.1 BY PRODUCT 39
5.2.2 BY TYPE OF HEARING LOSS 39
5.2.3 BY END USER 40
5.2.4 BY REGION 40

5.3 MARKET DYNAMICS 41
5.3.1 DRIVERS 41
5.3.1.1 Rapid growth in aging population 41
5.3.1.2 High prevalence of hearing loss 42
5.3.1.3 Technological advancements in hearing aids 42
5.3.2 RESTRAINTS 43
5.3.2.1 High cost of hearing aids 43
5.3.2.2 Low penetration rate of hearing aids 43
5.3.3 OPPORTUNITIES 44
5.3.3.1 Growth potential offered by emerging countries 44
5.3.4 CHALLENGES 44
5.3.4.1 Unfavorable reimbursement scenario 44
6 HEARING AIDS MARKET, BY PRODUCT 45
6.1 INTRODUCTION 46
6.2 HEARING AID DEVICES 47
6.2.1 RECEIVER-IN-THE-EAR (RITE) HEARING AIDS 51
6.2.2 BEHIND-THE-EAR (BTE) HEARING AIDS 54
6.2.3 CANAL HEARING AIDS 56
6.2.4 IN-THE-EAR (ITE) HEARING AIDS 57
6.2.5 OTHER HEARING AIDS 59
6.3 HEARING IMPLANTS 61
6.3.1 COCHLEAR IMPLANTS 64
6.3.2 BONE-ANCHORED SYSTEMS 65
7 HEARING AIDS MARKET, BY TYPE OF HEARING LOSS 67
7.1 INTRODUCTION 68
7.2 SENSORINEURAL HEARING LOSS 69
7.3 CONDUCTIVE HEARING LOSS 71
8 HEARING AIDS MARKET, BY END USER 73
8.1 INTRODUCTION 74
8.2 ADULTS 75
8.3 PEDIATRICS 77
9 HEARING AIDS MARKET, BY REGION 80
9.1 INTRODUCTION 81
9.2 EUROPE 83
9.2.1 GERMANY 86
9.2.2 FRANCE 87
9.2.3 U.K. 89
9.2.4 ITALY 91
9.2.5 SPAIN 93
9.2.6 ROE 94
9.3 NORTH AMERICA 97
9.3.1 U.S. 100
9.3.2 CANADA 102
9.4 ASIA 104
9.4.1 JAPAN 107
9.4.2 CHINA 109
9.4.3 INDIA 110
9.4.4 REST OF ASIA 112
9.5 REST OF THE WORLD (ROW) 114
10 COMPETITIVE LANDSCAPE 117
10.1 OVERVIEW 117
10.2 MARKET SHARE ANALYSIS 118
10.2.1 GLOBAL HEARING AID DEVICES MARKET SHARE ANALYSIS, BY KEY PLAYER, 2014 118
10.2.1.1 North America: Hearing aid devices market share analysis, 
by key player, 2014 119
10.2.1.2 Europe: Hearing aid devices market share analysis, by key player, 2014 119
10.2.1.3 Asia: Hearing aid devices market share analysis, by key player, 2014 119
10.2.2 GLOBAL HEARING IMPLANTS MARKET SHARE ANALYSIS, BY KEY PLAYER, 2014 120
10.2.2.1 North America: Hearing implants market share analysis, 
by key player, 2014 120
10.2.2.2 Europe: Hearing implants market share analysis, by key player, 2014 121
10.2.2.3 Asia: Hearing implants market share analysis, by key player, 2014 121
10.3 COMPETITIVE SITUATION AND TRENDS 122
10.3.1 NEW PRODUCT LAUNCHES 122
10.3.2 REGULATORY APPROVALS 123
10.3.3 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS 124
10.3.4 ACQUISITIONS 125
10.3.5 OTHER DEVELOPMENTS 125
11 COMPANY PROFILES 126
11.1 INTRODUCTION 126
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
11.2 SONOVA HOLDING AG 127
11.3 WILLIAM DEMANT HOLDING A/S 130
11.4 GN STORE NORD A/S 134
11.5 COCHLEAR LIMITED 138
11.6 SIVANTOS PTE. LTD. 141
11.7 STARKEY HEARING TECHNOLOGIES, INC. 144
11.8 WIDEX 146
11.9 MED-EL 147
11.10 ZOUNDS HEARING, INC. 149
11.11 SEBOTEK HEARING SYSTEMS, LLC 150
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
12 APPENDIX 151
12.1 INSIGHTS OF INDUSTRY EXPERTS 151
12.2 DISCUSSION GUIDE 152
12.3 AVAILABLE CUSTOMIZATIONS 154
12.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 155
12.5 RELATED REPORTS 156
“
“LIST OF TABLES

TABLE 1 INCIDENCE OF HEARING LOSS, BY REGION, 2012 (MILLION) 42
TABLE 2 GROWTH IN AGING POPULATION AND HIGH PREVALENCE OF HEARING LOSS TO DRIVE MARKET GROWTH 43
TABLE 3 HIGH COST OF HEARING AIDS TO RESTRAIN MARKET GROWTH 43
TABLE 4 EMERGING COUNTRIES TO PROVIDE OPPORTUNITIES FOR MARKET GROWTH 44
TABLE 5 UNFAVORABLE REIMBURSEMENT SCENARIO IS A MAJOR CHALLENGE IN THE MARKET 44
TABLE 6 HEARING AIDS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 46
TABLE 7 HEARING AID DEVICES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 47
TABLE 8 HEARING AID DEVICES MARKET SIZE, BY REGION, 2013-2020 (THOUSAND UNITS) 48
TABLE 9 HEARING AID DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION) 48
TABLE 10 HEARING AID DEVICES MARKET SIZE, BY PRODUCT, 
2013-2020 (THOUSAND UNITS) 48
TABLE 11 NORTH AMERICA: HEARING AID DEVICES MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 49
TABLE 12 NORTH AMERICA: HEARING AID DEVICES MARKET SIZE, BY COUNTRY, 
2013-2020 (THOUSAND UNITS) 49
TABLE 13 EUROPE: HEARING AID DEVICES MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 50
TABLE 14 EUROPE: HEARING AID DEVICES MARKET SIZE, BY COUNTRY, 
2013-2020 (THOUSAND UNITS) 50
TABLE 15 ASIA: HEARING AID DEVICES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 51
TABLE 16 ASIA: HEARING AID DEVICES MARKET SIZE, BY COUNTRY, 
2013-2020 (THOUSAND UNITS) 51
TABLE 17 RECEIVER-IN-THE-EAR HEARING AIDS MARKET SIZE, BY REGION, 
2013-2020 (USD MILLION) 52
TABLE 18 NORTH AMERICA: RECEIVER-IN-THE-EAR HEARING AIDS MARKET SIZE,
BY COUNTRY, 2013-2020 (USD MILLION) 52
TABLE 19 EUROPE: RECEIVER-IN-THE-EAR HEARING AIDS MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 53
TABLE 20 ASIA: RECEIVER-IN-THE-EAR HEARING AIDS MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 53
TABLE 21 BEHIND-THE-EAR HEARING AIDS MARKET SIZE, BY REGION, 
2013-2020 (USD MILLION) 54
TABLE 22 NORTH AMERICA: BEHIND-THE-EAR HEARING AIDS MARKET SIZE, 
BY COUNTRY, 2013-2020 (USD MILLION) 54
TABLE 23 EUROPE: BEHIND-THE-EAR HEARING AIDS MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 55
TABLE 24 ASIA: BEHIND-THE-EAR HEARING AIDS MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 55
TABLE 25 CANAL HEARING AID DEVICES MARKET SIZE, BY REGION, 
2013-2020 (USD MILLION) 56
TABLE 26 NORTH AMERICA: CANAL HEARING AID DEVICES MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 56
TABLE 27 EUROPE: CANAL HEARING AID DEVICES MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 57
TABLE 28 ASIA: CANAL HEARING AID DEVICES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 57
TABLE 29 IN-THE-EAR HEARING AIDS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 58
TABLE 30 NORTH AMERICA: IN-THE-EAR HEARING AIDS MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 58
TABLE 31 EUROPE: IN-THE-EAR HEARING AIDS MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 59
TABLE 32 ASIA: IN-THE-EAR HEARING AIDS MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 59
TABLE 33 OTHER HEARING AID DEVICES MARKET SIZE, BY REGION, 
2013-2020 (USD MILLION) 60
TABLE 34 NORTH AMERICA: OTHER HEARING AID DEVICES MARKET SIZE, 
BY COUNTRY, 2013-2020 (USD MILLION) 60
TABLE 35 EUROPE: OTHER HEARING AID DEVICES MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 61
TABLE 36 ASIA: OTHER HEARING AID DEVICES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 61
TABLE 37 HEARING IMPLANTS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 62
TABLE 38 HEARING IMPLANTS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 63
TABLE 39 NORTH AMERICA: HEARING IMPLANTS MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 63
TABLE 40 EUROPE: HEARING IMPLANTS MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 64
TABLE 41 ASIA: HEARING IMPLANTS MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 64
TABLE 42 COCHLEAR IMPLANTS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 65
TABLE 43 BONE-ANCHORED SYSTEMS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 66
TABLE 44 HEARING AIDS MARKET SIZE, BY TYPE OF HEARING LOSS, 
2013-2020 (USD MILLION) 68
TABLE 45 SENSORINEURAL HEARING LOSS MARKET SIZE, BY REGION, 
2013-2020 (USD MILLION) 69
TABLE 46 NORTH AMERICA: SENSORINEURAL HEARING LOSS MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 69
TABLE 47 EUROPE: SENSORINEURAL HEARING LOSS MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 70
TABLE 48 ASIA: SENSORINEURAL HEARING LOSS MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 70
TABLE 49 CONDUCTIVE HEARING LOSS MARKET SIZE, BY REGION, 
2013-2020 (USD MILLION) 71
TABLE 50 NORTH AMERICA: CONDUCTIVE HEARING LOSS MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 71
TABLE 51 EUROPE: CONDUCTIVE HEARING LOSS MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 72
TABLE 52 ASIA: CONDUCTIVE HEARING LOSS MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 72
TABLE 53 HEARING AIDS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 74
TABLE 54 HEARING AIDS MARKET SIZE FOR ADULT END USERS, BY REGION, 
2013-2020 (USD MILLION) 75
TABLE 55 NORTH AMERICA: HEARING AIDS MARKET SIZE FOR ADULT END USERS, 
BY COUNTRY, 2013-2020 (USD MILLION) 75
TABLE 56 EUROPE: HEARING AIDS MARKET SIZE FOR ADULT END USERS, BY COUNTRY, 2013-2020 (USD MILLION) 76
TABLE 57 ASIA: HEARING AIDS MARKET SIZE FOR ADULT END USERS, BY COUNTRY, 
2013-2020 (USD MILLION) 76
TABLE 58 HEARING AIDS MARKET SIZE FOR PEDIATRIC END USERS, BY REGION, 
2013-2020 (USD MILLION) 77
TABLE 59 NORTH AMERICA: HEARING AIDS MARKET SIZE FOR PEDIATRIC END USERS, 
BY COUNTRY, 2013-2020 (USD MILLION) 78
TABLE 60 EUROPE: HEARING AIDS MARKET SIZE FOR PEDIATRIC END USERS, BY COUNTRY, 2013-2020 (USD MILLION) 78
TABLE 61 ASIA: HEARING AIDS MARKET SIZE FOR PEDIATRIC END USERS, BY COUNTRY, 2013-2020 (USD MILLION) 79
TABLE 62 GLOBAL HEARING AIDS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 82
TABLE 63 EUROPE: HEARING AIDS MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 84
TABLE 64 EUROPE: HEARING AIDS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 84
TABLE 65 EUROPE: HEARING AID DEVICES MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 84
TABLE 66 EUROPE: HEARING IMPLANTS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 85
TABLE 67 EUROPE: HEARING AIDS MARKET SIZE, BY TYPE OF HEARING LOSS, 
2013-2020 (USD MILLION) 85
TABLE 68 EUROPE: HEARING AIDS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 85
TABLE 69 GERMANY: HEARING AIDS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 86
TABLE 70 GERMANY: HEARING AID DEVICES MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 86
TABLE 71 GERMANY: HEARING AIDS MARKET SIZE, BY TYPE OF HEARING LOSS, 
2013-2020 (USD MILLION) 87
TABLE 72 GERMANY: HEARING AIDS MARKET SIZE, BY END USER, 
2013-2020 (USD MILLION) 87
TABLE 73 FRANCE: HEARING AIDS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 88
TABLE 74 FRANCE: HEARING AID DEVICES MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 88
TABLE 75 FRANCE: HEARING AIDS MARKET SIZE, BY TYPE OF HEARING LOSS, 
2013-2020 (USD MILLION) 88
TABLE 76 FRANCE: HEARING AIDS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 89
TABLE 77 U.K.: HEARING AIDS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 89
TABLE 78 U.K.: HEARING AID DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 90
TABLE 79 U.K.: HEARING AIDS MARKET SIZE, BY TYPE OF HEARING LOSS,
2013-2020 (USD MILLION) 90
TABLE 80 U.K.: HEARING AIDS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 90
TABLE 81 ITALY: HEARING AIDS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 91
TABLE 82 ITALY: HEARING AID DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 92
TABLE 83 ITALY: HEARING AIDS MARKET SIZE, BY TYPE OF HEARING LOSS, 
2013-2020 (USD MILLION) 92
TABLE 84 ITALY: HEARING AIDS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 92
TABLE 85 SPAIN: HEARING AIDS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 93
TABLE 86 SPAIN: HEARING AID DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 93
TABLE 87 SPAIN: HEARING AIDS MARKET SIZE, BY TYPE OF HEARING LOSS, 
2013-2020 (USD MILLION) 94
TABLE 88 SPAIN: HEARING AIDS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 94
TABLE 89 ROE: HEARING AIDS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 95
TABLE 90 ROE: HEARING AID DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 95
TABLE 91 ROE: HEARING AIDS MARKET SIZE, BY TYPE OF HEARING LOSS, 
2013-2020 (USD MILLION) 95
TABLE 92 ROE: HEARING AIDS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 96
TABLE 93 NORTH AMERICA: HEARING AIDS MARKET SIZE, BY COUNTRY, 
2013-2020 (USD MILLION) 98
TABLE 94 NORTH AMERICA: HEARING AIDS MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 98
TABLE 95 NORTH AMERICA: HEARING AID DEVICES MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 99
TABLE 96 NORTH AMERICA: HEARING IMPLANTS MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 99
TABLE 97 NORTH AMERICA: HEARING AIDS MARKET SIZE, BY TYPE OF HEARING LOSS, 
2013-2020 (USD MILLION) 99
TABLE 98 NORTH AMERICA: HEARING AIDS MARKET SIZE, BY END USER, 
2013-2020 (USD MILLION) 100
TABLE 99 U.S.: HEARING AIDS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 101
TABLE 100 U.S.: HEARING AID DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 101
TABLE 101 U.S.: HEARING AIDS MARKET SIZE, BY TYPE OF HEARING LOSS, 
2013-2020 (USD MILLION) 101
TABLE 102 U.S.: HEARING AIDS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 102
TABLE 103 CANADA: HEARING AIDS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 102
TABLE 104 CANADA: HEARING AID DEVICES MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 103
TABLE 105 CANADA: HEARING AIDS MARKET SIZE, BY TYPE OF HEARING LOSS, 
2013-2020 (USD MILLION) 103
TABLE 106 CANADA: HEARING AIDS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 103
TABLE 107 ASIA: HEARING AIDS MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 105
TABLE 108 ASIA: HEARING AIDS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 105
TABLE 109 ASIA: HEARING AID DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 106
TABLE 110 ASIA: HEARING IMPLANTS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 106
TABLE 111 ASIA: HEARING AIDS MARKET SIZE, BY TYPE OF HEARING LOSS, 
2013-2020 (USD MILLION) 106
TABLE 112 ASIA: HEARING AIDS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 107
TABLE 113 JAPAN: HEARING AIDS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 107
TABLE 114 JAPAN: HEARING AID DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 108
TABLE 115 JAPAN: HEARING AIDS MARKET SIZE, BY TYPE OF HEARING LOSS, 
2013-2020 (USD MILLION) 108
TABLE 116 JAPAN: HEARING AIDS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 108
TABLE 117 CHINA: HEARING AIDS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 109
TABLE 118 CHINA: HEARING AID DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 109
TABLE 119 CHINA: HEARING AIDS MARKET SIZE, BY TYPE OF HEARING LOSS, 
2013-2020 (USD MILLION) 110
TABLE 120 CHINA: HEARING AIDS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 110
TABLE 121 INDIA: HEARING AIDS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 111
TABLE 122 INDIA: HEARING AID DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 111
TABLE 123 INDIA: HEARING AIDS MARKET SIZE, BY TYPE OF HEARING LOSS, 
2013-2020 (USD MILLION) 112
TABLE 124 INDIA: HEARING AIDS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 112
TABLE 125 ROA: HEARING AIDS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 113
TABLE 126 ROA: HEARING AID DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 113
TABLE 127 ROA: HEARING AIDS MARKET SIZE, BY TYPE OF HEARING LOSS, 
2013-2020 (USD MILLION) 113
TABLE 128 ROA: HEARING AIDS MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 114
TABLE 129 ROW: HEARING AIDS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 114
TABLE 130 ROW: HEARING AID DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 115
TABLE 131 ROW: HEARING IMPLANTS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 115
TABLE 132 ROW: HEARING AIDS MARKET SIZE, BY TYPE OF HEARING LOSS,
2013-2020 (USD MILLION) 115
TABLE 133 ROW: HEARING AIDS MARKET, BY END USER, 2013-2020 (USD MILLION) 116
TABLE 134 NEW PRODUCT LAUNCHES, 2012–2015 122
TABLE 135 REGULATORY APPROVALS, 2012–2015 123
TABLE 136 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2012–2015 124
TABLE 137 ACQUISITIONS, 2012–2015 125
TABLE 138 OTHER DEVELOPMENTS, 2012–2015 125
TABLE 139 EXCHANGE RATES UTILIZED FOR THE CONVERSION OF CHF TO USD 127
TABLE 140 EXCHANGE RATES (USED FOR THE CONVERSION OF EUR TO USD) 130
“
“LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN 19
FIGURE 2 TOP-DOWN APPROACH 21
FIGURE 3 BOTTOM-UP APPROACH 21
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 22
FIGURE 5 DATA TRIANGULATION METHODOLOGY 23
FIGURE 6 MARKET SNAPSHOT (2015 VS. 2020): HEARING AID DEVICES TO DOMINATE THE MARKET FROM 2015 TO 2020 27
FIGURE 7 RECEIVER-IN-THE-EAR SEGMENT TO WITNESS HIGHEST GROWTH IN THE HEARING AIDS MARKET DURING THE FORECAST PERIOD 28
FIGURE 8 EUROPE TO DOMINATE THE HEARING IMPLANTS MARKET FROM 2015 TO 2020 28
FIGURE 9 HEARING AIDS MARKET FOR ADULTS TO WITNESS HIGHEST GROWTH IN THE FORECAST PERIOD 29
FIGURE 10 HEARING AIDS MARKET: GEOGRAPHIC ANALYSIS, 2015 30
FIGURE 11 HEARING AIDS MARKET TO SHOWCASE HIGH GROWTH OPPORTUNITIES IN THE FORECAST PERIOD 31
FIGURE 12 RECEIVER-IN-THE-EAR SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SHARE IN 2015 32
FIGURE 13 U.S. TO COMMAND ONE-THIRD OF THE MARKET IN 2015 33
FIGURE 14 COCHLEAR IMPLANTS SEGMENT TO WITNESS HIGHEST GROWTH RATE IN THE FORECAST PERIOD MARKET 34
FIGURE 15 SENSORINEURAL SEGMENT TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 35
FIGURE 16 ADULTS SEGMENT WILL CONTINUE TO LEAD THE MARKET IN THE FORECAST PERIOD 36
FIGURE 17 ASIA TO WITNESS THE HIGHEST GROWTH RATE IN THE HEARING AIDS MARKET DURING THE FORECAST PERIOD 36
FIGURE 18 HEARING AIDS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 41
FIGURE 19 HEARING IMPLANTS MARKET TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 46
FIGURE 20 COCHLEAR IMPLANTS SEGMENT WILL DOMINATE THE HEARING IMPLANTS MARKET FROM 2015 TO 2020 62
FIGURE 21 SENSORINEURAL HEARING LOSS SEGMENT TO DOMINATE THE MARKET DURING THE FORECAST PERIOD (2015 TO 2020) 68
FIGURE 22 ADULT END-USERS SEGMENT TO DOMINATE THE HEARING AIDS MARKET IN THE FORECAST PERIOD (2015 TO 2020) 74
FIGURE 23 GEOGRAPHIC SNAPSHOT (2014): EMERGING MARKETS HOLD SIGNIFICANT GROWTH OPPORTUNITIES 81
FIGURE 24 ASIA—AN ATTRACTIVE MARKET FOR HEARING AIDS 82
FIGURE 25 GERMANY TO HOLD THE LARGEST SHARE OF THE EUROPEAN HEARING AIDS MARKET (2015) 83
FIGURE 26 NORTH AMERICA: MARKET SNAPSHOT 97
FIGURE 27 ASIA: MARKET SNAPSHOT 104
FIGURE 28 NEW PRODUCT LAUNCHES WAS THE MAJOR STRATEGY ADOPTED BY PLAYERS IN THE HEARING AIDS MARKET FROM 2012 TO 2015 117
FIGURE 29 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY ADOPTED BY MARKET PLAYERS 122
FIGURE 30 PRODUCT BENCHMARKING FOR TOP 4 MARKET PLAYERS 126
FIGURE 31 COMPANY SNAPSHOT: SONOVA HOLDING AG 127
FIGURE 32 COMPANY SNAPSHOT : WILLIAM DEMANT HOLDING A/S 130
FIGURE 33 GN STORE NORD A/S: COMPANY SNAPSHOT 134
FIGURE 34 COMPANY SNAPSHOT : COCHLEAR LIMITED 138

“