“The haptics technology uses the sense of touch in devices to provide information to the user. This technology can be incorporated into products by using actuators or motors which generate vibration. Many routine devices are haptic enabled such as smartphone dial pads, tablets, and gaming consoles which offer touch vibration feedback to the user; it also allows the users to know that their inputs have been recorded successfully. Haptic technology enables the users to sense and manipulate 3D objects with respect to characteristics like shape, texture, weight, and temperature. In the recent past, the haptics technology has attracted the attention of scientists and is also being utilized for various applications. This report covers the haptic technology market and provides an in-depth analysis of each sub-segment of the market. The market statistics are given from 2013 and have been further projected till 2020, thereby offering crucial insights about the market.
The haptic devices comprise certain components which offer haptic effects. The report segments the haptic technology components into actuators, drivers &controllers, sensors, and software. These components form a haptic ecosystem, offering real sensations to the user. These components are used per the need of the devices; each component is not a part of every haptic enabled device. There are many input devices which are used to interact with computers/systems, thus offering haptic effects such as sliders, buttons, touchpads, touchscreens, and others.
The haptic technology is being used in various products or devices such as smart phones, tablets, handheld devices like GPS units, desk phones, toys, barcode readers, game consoles, and others; automotive dashboards, medical device screens and instruments, and industrial instruments, among others. Different haptic effects are included in these products. The report covers the market for haptics technology for these products. The haptic technology is being used in various applications such as consumer, automotive, medical and healthcare, commercial, military, defense and aerospace, among others. In the coming years, the haptics technology is projected to find new applications with increasing R&D.
Immersion Corp (U.S.), AAC Technologies Holdings, Inc. (China), Densitron Technologies Plc (U.K.), Haption SA (France), Johnson Electric Group (China), Maxim Integrated Products, Inc. (U.S.), Tactus Technology Inc. (U.S.), Precision Microdrives Ltd (U.K.), Texas Instruments, Incorporated (U.S.), and 3D systems Corp (U.S.) are some of the major companies in the haptics technology market. This report covers the competitive landscape of these players, which includes the key growth strategies and recent developments. The haptics technology market has been segmented based on region into North Americas, Europe, Asia-Pacific, and Rest of the World (RoW).
This report describes the value chain for the haptic technology market by considering the major stakeholders in the market and their subsequent roles in the analysis. The report also provides a detailed study of the Porter’s Five Forces analysis of the market. The five major factors pertaining to this framework have been quantified for this market by using the internal key parameters governing the same.
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“TABLE OF CONTENTS
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED
1.3.2 GEOGRAPHIC SCOPE
1.3.3 YEARS CONSIDERED FOR THE STUDY
1.4 CURRENCY
1.5 LIMITATIONS
1.6 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 SECONDARY DATA
2.1.1 KEY DATA FROM SECONDARY SOURCES
2.2 PRIMARY DATA
2.2.1 KEY DATA FROM PRIMARY SOURCES
2.2.2 KEY INDUSTRY INSIGHTS
2.2.3 BREAKDOWN OF PRIMARIES
2.3 FACTOR ANALYSIS
2.3.1 INTRODUCTION
2.3.2 DEMAND SIDE ANALYSIS
2.3.2.1 Increase in the adoption rate of smartphones and tablets
2.3.2.2 Growth in GDP of developing Vs. developed countries
2.4 MARKET SIZE ESTIMATION
2.4.1 BOTTOM-UP APPROACH
2.4.2 TOP-DOWN APPROACH
2.5 MARKET BREAKDOWN & DATA TRIANGULATION
2.6 RESEARCH ASSUMPTIONS AND LIMITATIONS
2.6.1 ASSUMPTIONS
2.6.2 LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES FOR HAPTICS TECHNOLOGY
4.2 HAPTICS TECHNOLOGY MARKET–MAJOR SEGMENTS
4.3 HAPTICS TECHNOLOGY MARKET IN THE ASIA-PACIFIC REGION
4.4 ASIA-PACIFIC IS EXPECTED TO EMERGE AS THE FASTEST GROWING MARKET
4.5 HAPTICS TECHNOLOGY MARKET: APPLICATION (2013)
4.6 HAPTICS TECHNOLOGY MARKET: DEVELOPED VS DEVELOPING NATIONS
4.7 HAPTICS TECHNOLOGY MARKET: MEDICAL & HEALTHCARE SEGMENT (2013)
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET SEGMENTATION
5.2.1 BY COMPONENT
5.2.2 BY TECHNOLOGY
5.2.3 BY APPLICATION
5.3 HISTORY AND EVOLUTION OF HAPTIC TECHNOLOGY
5.4 MARKET DYNAMICS
5.4.1 DRIVERS
5.4.1.1 Increased use of the haptics technology in consumer application
5.4.1.2 Enhanced user experience which makes haptics technology integrated products more personalized
5.4.1.3 Haptic technology is revolutionizing the medical industry
5.4.2 RESTRAINTS
5.4.2.1 Cost factor is restraining the adoption of haptic technology
5.4.2.2 Power consumption would affect the performance of haptics enabled devices
5.4.3 OPPORTUNITIES
5.4.3.1 Penetration of haptics technology in automotive applications
5.4.3.2 Emerging Applications of the haptic touchscreens for visually impaired people
5.4.3.3 Haptic technology to be used in wearables and holographic display products
5.4.4 CHALLENGES
5.4.4.1 Product Design Challenges for the haptics technology market
6 INDUSTRY ANALYSIS
6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
6.3 SUPPLY CHAIN ANALYSIS
6.3.1 KEY INFLUENCERS
6.4 INDUSTRY TRENDS
6.5 PORTER’S FIVE FORCES MODEL
6.5.1 THREAT OF NEW ENTRANTS
6.5.2 THREAT 0F SUBSTITUTES
6.5.3 BARGAINING POWER OF BUYERS
6.5.4 BARGAINING POWER OF SUPPLIERS
6.5.5 INTENSITY OF RIVALRY
6.6 STRATEGIC BENCHMARKING
6.6.1 TECHNOLOGY INTEGRATION & PRODUCT ENHANCEMENT
7 MARKET BY TECHNOLOGY
7.1 INTRODUCTION
7.2 TACTILE FEEDBACK
7.3 FORCE FEEDBACK
8 MARKET BY COMPONENT
8.1 INTRODUCTION
8.2 ACTUATORS
8.2.1 ECCENTRIC ROTATING MASS (ERM)
8.2.2 PIEZOELECTRIC ACTUATOR
8.2.3 LINEAR RESONANT ACTUATORS (LRA)
8.2.4 ELECTRO – ACTIVE POLYMER ACTUATORS
8.3 DRIVERS AND CONTROLLERS
8.4 SENSORS
8.5 SOFTWARE
9 MARKET BY APPLICATION
9.1 INTRODUCTION
9.2 CONSUMER
9.2.1 SMARTPHONES AND TABLETS
9.2.2 GAMING DEVICES
9.2.3 OTHERS
9.3 AUTOMOTIVE
9.4 MEDICAL & HEALTHCARE
9.5 INDUSTRIAL
9.6 OTHERS
10 MARKET BY GEOGRAPHY
10.1 INTRODUCTION
10.2 APAC (ASIA PACIFIC)
10.2.1 CHINA
10.2.2 INDIA
10.2.3 JAPAN
10.2.4 SOUTH KOREA
10.2.5 OTHERS
10.3 EUROPE
10.3.1 U.K.
10.3.2 GERMANY
10.3.3 FRANCE
10.3.4 OTHERS
10.4 NORTH AMERICA
10.4.1 U.S.
10.4.2 OTHERS
10.5 ROW (REST OF THE WORLD)
10.5.1 MIDDLE EAST
10.5.2 LATIN AMERICA
10.5.3 AFRICA
11 COMPETITIVE LANDSCAPE
11.1 OVERVIEW
11.2 MAJOR PLAYERS- HAPTICS TECHNOLOGY MARKET, 2014
11.3 COMPETITIVE SITUATION AND TRENDS
11.3.1 NEW PRODUCT LAUNCHES
11.3.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES
11.3.3 MERGERS AND ACQUISITIONS
11.3.4 OTHER DEVELOPMENTS
12 COMPANY PROFILES
(Overview, Products and Services, Financials, Strategy & Development)*
12.1 IMMERSION CORPORATION
12.2 TEXAS INSTRUMENTS, INC.
12.3 AAC TECHNOLOGIES HOLDINGS, INC.
12.4 JOHNSON ELECTRIC HOLDINGS LIMITED
12.5 DENSITRON TECHNOLOGIES PLC.
12.6 PRECISION MICRODRIVES LTD
12.7 TACTUS TECHNOLOGY INC.
12.8 HAPTION SA
12.9 3D SYSTEMS CORPORATION
12.1 MAXIM INTEGRATED PRODUCTS INC.
*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies.
13 APPENDIX
13.1 INSIGHTS OF INDUSTRY EXPERTS
13.2 DISCUSSION GUIDE
13.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
13.4 AVAILABLE CUSTOMIZATIONS
13.5 RELATED REPORTS
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“LIST OF TABLES
TABLE 1 THE GROWING DEMAND OF HAPTICS TECHNOLOGY IN GAMING APPLICATION
TABLE 2 COST FACTOR AND POWER CONSUMPTION IS RESTRAINING THE ADOPTION OF HAPTIC TECHNOLOGY
TABLE 3 HAPTICS TECHNOLOGY HAVE THE POTENTIAL TO BE USED IN WEARABLE DEVICES IN THE COMING FIVE YEARS
TABLE 4 HAPTIC-ENABLED TOUCH INTERFACE SYSTEMS RELY ON ACTUATORS TO PRODUCE TACTILE SENSATIONS
TABLE 5 SOME OF THE PROMINENT COMPANIES IN THE HAPTIC TECHNOLOGY MARKET
TABLE 6 HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($BILLION)
TABLE 7 TACTILE FEEDBACK TECHNOLOGY MARKET, BY APPLICATION, 2013-2020 ($MILLION)
TABLE 8 FORCE FEEDBACK TECHNOLOGY MARKET, BY APPLICATION, 2013-2020 ($MILLION)
TABLE 9 HAPTICS TECHNOLOGY MARKET, BY COMPONENTS, 2013-2020 ($BILLION)
TABLE 10 HAPTICS TECHNOLOGY MARKET, BY APPLICATION, 2013-2020 ($BILLION)
TABLE 11 HAPTICS TECHNOLOGY MARKET, BY CONSUMER APPLICATION, 2013-2020 ($BILLION)
TABLE 12 CONSUMER: HAPTICS TECHNOLOGY MARKET, BY GEOGRAPHY, 2013-2020 ($MILLION)
TABLE 13 CONSUMER: HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 14 AUTOMOTIVE: HAPTICS TECHNOLOGY MARKET, BY GEOGRAPHY, 2013-2020 ($MILLION)
TABLE 15 AUTOMOTIVE: HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 16 MEDICAL & HEALTHCARE: HAPTICS TECHNOLOGY MARKET, BY GEOGRAPHY, 2013-2020 ($MILLION)
TABLE 17 MEDICAL AND HEALTHCARE: HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 18 INDUSTRIAL: HAPTICS TECHNOLOGY MARKET, BY GEOGRAPHY, 2013-2020 ($MILLION)
TABLE 19 INDUSTRIAL: HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 20 OTHERS: HAPTICS TECHNOLOGY MARKET, BY GEOGRAPHY, 2013-2020 ($MILLION)
TABLE 21 OTHERS: HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 22 HAPTICS TECHNOLOGY MARKET, BY GEOGRAPHY, 2013-2020 ($MILLION)
TABLE 23 APAC: HAPTICS TECHNOLOGY MARKET, BY APPLICATION, 2013-2020 ($MILLION)
TABLE 24 APAC: CONUSMER HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 25 APAC: AUTOMOTIVE HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 26 APAC: MEDICAL & HEALTHCARE HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 27 APAC: INDUSTRIAL HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 28 APAC: OTHERS HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 29 APAC: HAPTICS TECHNOLOGY MARKET, BY COUNTRY, 2013-2020 ($MILLION)
TABLE 30 CONSUMER: HAPTICS TECHNOLOGY MARKET, BY APAC COUNTRIES, 2013-2020 ($MILLION)
TABLE 31 AUTOMOTIVE: HAPTICS TECHNOLOGY MARKET, BY APAC COUNTRIES, 2013-2020 ($MILLION)
TABLE 32 MEDICAL & HEALTHCARE: HAPTICS TECHNOLOGY MARKET, BY APAC COUNTRIES, 2013-2020 ($MILLION)
TABLE 33 INDUSTRIAL: HAPTICS TECHNOLOGY MARKET, BY APAC COUNTRIES, 2013-2020 ($MILLION)
TABLE 34 OTHERS: HAPTICS TECHNOLOGY MARKET, BY APAC COUNTRIES, 2013-2020 ($MILLION)
TABLE 35 EUROPE: HAPTICS TECHNOLOGY MARKET, BY APPLICATION, 2013-2020 ($MILLION)
TABLE 36 EUROPE: CONUSMER HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 37 EUROPE: AUTOMOTIVE HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 38 EUROPE: MEDICAL AND HEALTHCARE HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 39 EUROPE: INDUSTRIAL HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 40 EUROPE: OTHERS HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 41 EUROPE: HAPTICS TECHNOLOGY MARKET, BY COUNTRY, 2013-2020 ($MILLION)
TABLE 42 CONSUMER: HAPTIC TECHNOLOGY MARKET, BY EUROPEAN COUNTRIES, 2013-2020 ($MILLION)
TABLE 43 AUTOMOTIVE: HAPTIC TECHNOLOGY MARKET, BY EUROPEAN COUNTRIES, 2013-2020 ($MILLION)
TABLE 44 MEDICAL & HEALTHCARE: HAPTIC TECHNOLOGY MARKET, BY EUROPEAN COUNTRIES, 2013-2020 ($MILLION)
TABLE 45 INDUSTRIAL: HAPTIC TECHNOLOGY MARKET, BY EUROPEAN COUNTRIES, 2013-2020 ($MILLION)
TABLE 46 OTHERS: HAPTIC TECHNOLOGY MARKET, BY EUROPEAN COUNTRIES, 2013-2020 ($MILLION)
TABLE 47 NORTH AMERICA: HAPTICS TECHNOLOGY MARKET, BY APPLICATION, 2013-2020 ($MILLION)
TABLE 48 NORTH AMERICA: CONUSMER HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 49 NORTH AMERICA: AUTOMOTIVE HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 50 NORTH AMERICA: MEDICAL AND HEALTHCARE HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 51 NORTH AMERICA: INDUSTRIAL HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 52 NORTH AMERICA: HAPTICS TECHNOLOGY MARKET FOR OTHER APPLICATION, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 53 NORTH AMERICA: HAPTICS TECHNOLOGY MARKET, BY COUNTRY, 2013-2020 ($MILLION)
TABLE 54 CONSUMER: HAPTIC TECHNOLOGY MARKET, BY NORTH AMERICAN COUNTRIES, 2013-2020 ($MILLION)
TABLE 55 AUTOMOTIVE: HAPTIC TECHNOLOGY MARKET, BY NORTH AMERICAN COUNTRIES, 2013-2020 ($MILLION)
TABLE 56 MEDICAL & HEALTHCARE: HAPTIC TECHNOLOGY MARKET, BY NORTH AMERICAN COUNTRIES, 2013-2020 ($MILLION)
TABLE 57 INDUSTRIAL: HAPTIC TECHNOLOGY MARKET, BY NORTH AMERICAN COUNTRIES, 2013-2020 ($MILLION)
TABLE 58 OTHERS: HAPTIC TECHNOLOGY MARKET, BY NORTH AMERICAN COUNTRIES, 2013-2020 ($MILLION)
TABLE 59 ROW: HAPTICS TECHNOLOGY MARKET, BY APPLICATION, 2013-2020 ($MILLION)
TABLE 60 ROW: CONSUMER HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 61 ROW: AUTOMOTIVE HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 62 ROW: MEDICAL AND HEALTHCARE HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 63 ROW: INDUSTRIAL HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 64 ROW: OTHERS HAPTICS TECHNOLOGY MARKET, BY TECHNOLOGY, 2013-2020 ($MILLION)
TABLE 65 ROW: HAPTICS TECHNOLOGY MARKET, BY COUNTRY, 2013-2020 ($MILLION)
TABLE 66 CONSUMER: HAPTIC TECHNOLOGY MARKET, BY ROW REGION, 2013-2020 ($MILLION)
TABLE 67 AUTOMOTIVE: HAPTIC TECHNOLOGY MARKET, BY ROW REGIONS, 2013-2020 ($MILLION)
TABLE 68 MEDICAL & HEALTHCARE: HAPTIC TECHNOLOGY MARKET, BY ROW REGION, 2013-2020 ($MILLION)
TABLE 69 INDUSTRIAL: HAPTIC TECHNOLOGY MARKET, BY ROW REGIONS, 2013-2020 ($MILLION)
TABLE 70 OTHERS: HAPTIC TECHNOLOGY MARKET, BY ROW REGION, 2013-2020 ($MILLION)
TABLE 71 NEW PRODUCT LAUNCHES, 2011 – 2015
TABLE 72 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2012-2015
TABLE 73 MERGERS AND ACQUISITIONS, 2013- 2014
TABLE 74 OTHER DEVELOPMENTS, 2014
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