An overview of the whiskey market
In 2015, the global whiskey market was the third largest segment and also the fastest growing segment in the global spirits market and is expected to register a CAGR of more than 5% between 2016 and 2020. The demand for premium whiskey is on the rise, especially in major markets such as the UK and the US, and is one of the key drivers of the global whiskey market. Balblair Highland Single Malt Scotch Whisky 1999, Hudson Baby Bourbon Whiskey, and Suntory Yamazaki Distiller鈥檚 Reserve Single Malt Whisky are some of the famous brands of premium whiskey.
A extensive analysis of the global whiskey market and segmentation based on product (Canadian whiskey, Irish whiskey, Scotch whiskey, US whiskey, and other whiskey) and distribution channel (supermarkets/hypermarkets, on-trade, specialist retailers, online, convenience stores, and others). The report also covers the market shares for key geographies, including APAC, the Americas, and EMEA. ABD Distillers, Beam Suntory, Brown-Forman, Diageo, and Pernod Ricard are leading vendors considered in this report.
The growing popularity and demand for Irish whiskey and American bourbon is another major trend driving the growth of the whiskey market globally. Irish whiskey and the American whiskey is projected to grow at a CAGR of more than 8% and 7%, respectively during the forecast period.
In 2015, the whiskey market was dominated by the other whiskey segment, accounting for almost 56% of the market share. The growth of this segment is mainly attributed to the high demand of the Indian whiskey, which is one of the most consumed alcoholic beverages in the world. However, the growth of the other whiskey segment is projected to slow down a tad in the next five years.
