The global Wellness Supplements market is poised to reach USD 249.4 billion by 2020 from USD 183.1 billion in 2015, at a CAGR of 6.4% during the forecast period. The growth of this market is mainly driven by factors such as rising geriatric population, growing prevalence of chronic diseases, rising awareness about benefits of wellness supplements, rising healthcare costs, and shift of consumers from care to preventive health. However, regulatory compliance is likely to restrain the growth of this market to a certain extent.
The report segments the wellness supplements market based on products and region. Based on products, the wellness supplements market is segmented into dietary supplements, functional/fortified food & beverages, food intolerance products and dermo-cosmetic essentials. The dietary supplements segment is expected to account for the largest share of the wellness supplements market, by product, in 2015. Factors driving growth in this segment are rising geriatric population, growing incidence of chronic diseases and increasing focus of consumers towards healthy lifestyles.
Apart from the comprehensive geographical analysis, product analysis, and market sizing; the report also provides a competitive landscape that covers the growth strategies adopted by industry players in the last three years. In addition, the company profiles comprise basic views on the key players and their product portfolios, developments, and strategies adopted. The above-mentioned market research data, current market sizes, and forecast of future trends will help key players and new entrants make informed decisions regarding product offerings, geographical focus, and change in strategic approach, R&D investments for innovations in products and technologies, and levels of output in order to remain successful.
