Global Liquid Foundation Market is expected to grow at a CAGR of 7.5% from 2016 to 2020

Date: 2016-09-12

Liquid foundations are the most commonly used type of foundation on the market today — and for good reason! You can find liquid foundations that are ideal for every type of complexion from the oiliest to the driest of skin, and because of their popularity, liquids come in a wide array of colors to complement every skin tone.

There are a number of reasons why many women prefer to use liquid foundation. Many people find that liquids are very easy to blend, as they do not dry quickly and have a thinner consistency than creams. Most liquid foundations go on slightly sheer for a natural-looking finish. If needed, you can easily increase the level of coverage by dotting on a little more foundation in areas where it’s most needed, making liquid foundations very versatile.

Liquid foundations come in two main varieties: oil-free and moisturizing.
Oil-free liquid foundations are intended for women with oily and combination skin. These foundations provide a matte finish that helps to keep the nose, forehead and chin from becoming shiny during the day. In addition, oil-free foundations do not contribute to skin congestion, a common problem for those with oilier complexions.

Moisturizing liquid foundations are ideal for those with dry skin. These products contain ingredients that replenish lost moisture to address symptoms of dryness while providing coverage. Unlike other types of foundations, moisturizing liquids won’t appear caked on when used on parched, flaky complexions.

Global Liquid Foundation Market Share Analysis, by different varieties, 2014


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Joanna | Executive – International Business and partner Relations
E-mail: | Tel: 1-510-400-8520


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