Hair straightening is a hair styling technique used since the 1890s involving the flattening and straightening of hair in order to give it a smooth, streamlined, and ‘sleek’ appearance. It became very popular during the 1950s among black males and females of all races. It is accomplished using a hair iron or hot comb, chemical relaxers, Japanese hair straightening, Brazilian hair straightening, or roller set/blowdryer styling. In addition, some shampoos, conditioners, and hair gels can help to make hair temporarily straight.
The process is often called “rebonding” in some countries from Southeast Asia (e.g. Singapore, Malaysia and Philippines). The term “rebonding” was first used by REDS Hairdressing from Singapore in the late 1980s, which slowly spread to the rest of the region. If done often, flat irons and chemicals can be damaging to hair. Excessive straightening often results in split ends. However, heat protectant sprays can decrease the damage.
A hair straightener is a tool designed to remove curl and waves from the hair, and there are several methods for accomplishing this. A number of companies make straightening irons, while others make chemical hair relaxers; both irons and chemicals are designed to change the structure of the hair. As may seem apparent, this can cause damage to the hair, and many hair professionals recommend using specialized hair products on hair that has been straightened to avoid hurting it too much.
There are many ways for the classification of hair straightener, according to size classification, the hair straightener can be divided into wide plate, middle plate, narrow plate and mini plate; According to the type of pulling hair, Hair straightener can be divided into common type and dry and wet dual-purpose.
Currently Hair straightener has been widely used in the barber shop and the home.
The global hair straightener market was estimated to be USD 3.5 billion in 2015, and is expected to reach about USD 4.6 billion by 2019, growing at a CAGR of 7.2% from 2016 to 2019. In terms of region, Asia-Pacific is the hair straightener major production region and main export market, and is also a high demand market, due to the improvement of people’s living standards and densely populous country.
The key players in the market of hair straightener are PHILIPS (Netherlands), VS (Australia), Panasonic (Japan), GHD (UK), BRAUN (Germany), FLYCO (China), POVOS (China) etc..
Global Hair Straightener Market Share Analysis, by geography, 2015
Read Full Report: http://www.gosreports.com/global-hair-straightener-industry-2015-market-research-report/
Joanna | Executive – International Business and partner Relations
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