Global Electric Guitar Market is Projected To Reach 2 Billion By 2020

Date: 2016-01-28

Global electric guitar market to reach a revenue size of close to USD 2 billion by 2020, posting a moderate growth rate over the next four years. 

She further adds, “With the increased cost of raw materials such as wood, many manufacturers in this market are moving toward using cheaper alternatives and innovating with peripheral devices that enable the synthesis of high-quality sound. This trend will continue to gain momentum over the next four years.” The top three key drivers for the global warning labels and stickers market according to Soumya Mutsuddi are: Increased number of concerts and live performances The emergence of new bands has increased the demand for a variety of technologically advanced and expensive musical instruments from performers and companies that organize concerts. 

Electric guitars enable artists to amplify the instrument’s sound as opposed to acoustic guitars, allowing them to address a larger audience. The versatility of an electric guitar includes special effects such as reverb and distortion, which add an extra element to the music. Concerts and live performances are platforms that are always trending, irrespective of genre. The prospect of seeing their favorite artists motivates music enthusiasts to attend live performances, which acts as a source of revenue generation for organizers and artists. These factors, along with the possibility of producing a multitude of sounds and effects are attracting budding musicians, and music lovers toward electric guitars. 

Increasing interest in the electric guitar from emerging markets Many people who choose to play music as a recreational activity look for instruments that can be incorporated into a wide range of music genres. The versatility of a guitar makes the instrument, the number one choice for learning music among most music enthusiasts. The market study indicates a growing interest among parents to enroll their children in music classes, which has encouraged several schools and universities in emerging markets to offer music courses. This in-turn is expected to significantly augment the demand for electric guitars in emerging markets in the next four years. 

APAC countries such as China, India, and South Korea currently have a low penetration rate but are expected to emerge as an attractive opportunity for vendors to venture during this period. The region is predicted to emerge as the fastest growing markets for electric guitars globally as per the report. 


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