Disposable diapers can be discarded after use of the product. Be made by nonwoven cloth, toilet paper, fluff pulp, super absorbent polymers, PE film, rubber bands and other materials. There are two kind of Child and Adults-only. Diapers worn on the human body, the purpose is to prevent casual toilet.
Currently, the UK and the US baby diapers usage are respectively 95% and 80%, and Chinese city of diapers penetration rate reach 92%, but still less than 10 percent in rural areas, it is foreseeable that China baby diaper market potential will be gradually expanded.
It is reported that between 2010 to 2017,the size of China that is the world’s largest market for disposable diapers will increase nearly twice, by the USD 3.3 billion increased to USD 8.9 billion.
For the global market, global disposable diapers market size of about USD 64.4 billion in 2014, global disposable diaper market size is expected to reach about USD 84.7 billion by 2019. Procter & Gamble as the world’s largest companies of disposable diaper market, its total sales reached USD 22.58 billion in 2014, accounting 35.12% of the global market. Followed by Kimberly-Clark, its market sales is USD 14.62 billion in 2014, accounting 22.69% of the global market. Next is Unicharm company, its market sales is USD 3.73 billion in 2014, accounting 5.81% of the global market. The three companies accounted about 44% of the global market in 2014.
Figure the market share from global top five companies of disposable diapers in 2014:
