“The global advanced visualization market is estimated to grow at a CAGR of 10.9% from 2015 to 2020. Although mature markets such as North America are estimated to hold a large share in the advanced visualization market in 2015, the Asia-Pacific region is poised to grow at the highest CAGR in the next five years. Factors such as the growing patient population, increasing government initiatives to modernize healthcare infrastructure, and rising focus of international and domestic players on the Asia-Pacific region are driving the growth of this market.
Growth of the advanced visualization market is driven by factors such as rapidly aging population, increasing focus on the development of technologically advanced AV software, integration of AV solutions into PACS, and development of novel AV software that provide a wide range of functionalities. However, factors such as the declining reimbursement for radiology and unfavorable healthcare reforms in the U.S. are restraining the growth of this market. Moreover, incorporation of AV solutions in mobile devices, evolution of new applications for AV software, and geographic expansions by key AV vendors outside the U.S. offer new growth opportunities in the advanced visualization market.
Geographically, North America (comprising the U.S. and Canada) is estimated to command the largest share of the global advanced visualization market in 2015. The North American advanced visualization market is primarily driven by various factors, such as technological advancements in AV tools and high adoption rate of technologically advanced AV systems in North American countries; demographic factors such as growth in aging population; and increasing incidence and prevalence of age-related diseases. However, unfavorable healthcare reforms in the U.S. are restraining the growth of the advanced visualization market in this region.
The global advanced visualization market is highly competitive, with a large number of global and local players. As of 2014, the global advanced visualization market was dominated by FUJIFILM Holdings Corporation (Japan), General Electric Company (U.S.), Koninklijke Philips N.V. (Netherlands), Siemens AG (Germany), TeraRecon, Inc. (U.S.), and Vital Images, Inc. (U.S.) [now part of Toshiba Corporation (Japan)], which together accounted for ~80% of the market. Development of innovative AV software, geographic expansion, and strategic acquisitions are the major strategies adopted by AV vendors to achieve growth in the market.
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