Generator Sales Market by Type (Diesel And Gas), by Power Rating (Below 100 kVA, 100-350 kVA, 350-1000 kVA, Above 1000 Kva), by Application (Standby, Prime Or Continuous Power, Peak Shaving), by End User (Industrial, Commercial, and Residential), & by Region – Global Forecast to 2020

Date: 2016-03

““Growing demand for power is expected to drive the generator sales market at 5.85%” The generator sales market is projected to reach USD 23.36 billion by 2020, at a CAGR of 5.85% from 2015 to 2020. Increasing demand for reliable and continuous power would be the major factor driving this market. Developing countries are attracting foreign investors to invest in their country to support industrial growth. Meanwhile, developed countries are investing to upgrade backup and emergency power generators to cleaner ones. These investments in the power generation sector, commercial establishments, industries, transportation sector, real estate, and others are expected to create demand for power generators in the market.
“Industrial end user and gas generators among the markets with highest growth in the generator sales market”
Globally, industrial end-use segment is projected to grow at the highest rate from 2015 to 2020. It is supported by growth of manufacturing industries such as chemicals & petrochemicals, automobiles, electrical & electronics equipment and others in developing countries such as Brazil, India, China, Saudi Arabia, and others. In terms of the market by type, gas generators are estimated to lead the generator sales market in terms of growth. Sale of gas generators is quickly picking up pace as it is more environment-friendly as compared to diesel generators. Gas generators are also cost-effective, an added advantage over diesel generators.
“Asia-Pacific to lead the global generator sales market in terms of growth rate “
Among regions, Asia-Pacific consists of two of the world’s fastest growing countries, China and India. These countries are not only growing at a very high rate, but have also come up with favorable policies for the growth of industries and commercial sectors. The real estate market is also growing at a decent pace in both the countries. These factors have led to a strong demand for generators in both the countries. Both these countries together are estimated to contribute more than 60% to the Asia-Pacific generator sales market for 2015. This has led the Asia-Pacific generator sales market with the fastest growth rate as well as maximum market share among all other regions from 2015 to 2020. Asia Pacific is expected to be followed by the Middle East & Africa in terms of growth rate during the forecast period.
The data have been collected through several primary and secondary sources. A comprehensive discussion guide was sent to several experts in the field of generator sales for the verification of the market findings.
• By Company Type: Tier 1- 40%, Tier 2- 35%, and Tier 3- 25%
• By Designation: C Level- 20%, Managerial Level- 40%, and Others*- 40%
• By Region: Asia-Pacific- 40%, Europe- 20%, North America- 15%, MEA-10%, RoW- 15%
• Note: *Others include sales managers, marketing managers, and product managers
• The tier of the companies has been defined on the basis of their total revenue, as of 2013: Tier 1 = >USD 10 billion, Tier 2 = USD 1 billion to USD 10 billion, and Tier 3 =


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