The expansion of the global kitchen and toilet linen industry is forecast to reach 1.0% p.a. in the coming years. Between 2008 and 2014 the market increased with an average annual growth of 3.7%. Currently, kitchen and toilet linen of cotton terry towelling accounts for 83.4% of the global demand while the remaining market share is divided between other kitchen and toilet linen of cotton (8.8%), kitchen and toilet linen of man-made fibres (6.1%) and kitchen and toilet linen of other materials (1.7%).
China, Japan, Turkey, the United Kingdom and the United States represent the largest kitchen and toilet linen markets while the strongest annual growth is forecast to occur in Poland (10.3%), Philippines (9.5%), Bolivia (8.3%), Jordan (5.5%) and Morocco (5.5%).