“Rising Budgetary Expenditure and Adoption of Cloud Platform driving the growth
It forecasts the global EMS market to grow from USD 5.44billion in 2015 to USD 9.28billion by 2020, at a Compound Annual Growth Rate (CAGR) of 11.3%. The rising budgetary expenditure on events, proliferated use of smartphones and increasing adoption of cloud platform are the factors driving the growth in this market.
Services to grow at a higher rate during the forecast period
The EMS market is broadly divided into software and service and services are expected to grow at a higher rate. Analytics software is one of the fastest-growing software in the EMS market. Managed services are expected to grow at the highest rate while professional services are expected to account for a majority share in the EMS market in 2015. Deployment and integration services are always in demand for the ease of operation.
The North American region is expected to be the largest revenue generator region for EMS vendors for the next five years, followed by Europe. This is mainly because of the presence of various developed economies like Canada and the U.S. and because of the focus on innovations obtained from R&D and technology. The APAC region is the fastest-growing region in the EMS market. The market growth in developing regions such as APAC and the MEA is due to the rapid adoption of emerging trends such as mobility and cloud. MEA and LA regions are leveraging the benefits of cost effective cloud solution, thereby expected to increase their EMS spending.
The study validates the market size of segments and sub-segments through secondary research and in-depth primary interviews. Various industry leaders in Tier 1, Tier 2 and Tier 3 companies were contacted for primary interviews. The in-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors and executives from various key organizations operating in the satellite marketplace. The primary interviews were conducted worldwide covering regions North America, Europe, and APAC.
The report includes the study of key players which includes Cvent, Active Networks, Xing Events, Ungerboeck, etouches, DEA, Certain, Inc., Lanyon and Zerista and other key innovators like RegPoint Solutions, Eventzilla and SocialTables.
The report provides a picture on how EMS components are used across various regions, organizational size and verticals. The report aims at estimating the market size and future growth potential of this market across segments like components, software, service, deployment mode, organization size, verticals, and regions. Furthermore, the report also includes in-depth competitive analysis of the key players in the EMS market, with their company profiles, SWOT analysis, recent developments, and key market strategies.
The report will help the market leaders or new entrants in this market in the following ways:
1. This report segments the market into various sub-segments covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different end users and regions.
2. This report will help in the better understanding of the competitors and gain more insights to better one’s position in business. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, integrations and expansions and collaborations of various market vendors. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.
3. The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.
”
“TABLE OF CONTENTS
1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 14
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primary interviews 20
2.2 MARKET SIZE ESTIMATION 21
2.2.1 BOTTOM-UP APPROACH 21
2.2.2 TOP-DOWN APPROACH 22
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.4 RESEARCH ASSUMPTIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN EVENT MANAGEMENT SOFTWARE MARKET 29
4.2 EVENT MANAGEMENT SOFTWARE MARKET, BY COMPONENT 29
4.3 EVENT MANAGEMENT SOFTWARE MARKET, BY VERTICAL AND REGION 30
4.4 LIFE CYCLE ANALYSIS, BY REGION (2015) 31
4.5 BEST MARKET TO INVEST 32
4.6 REGION-WISE ADOPTION SCENARIO 33
5 MARKET OVERVIEW 34
5.1 INTRODUCTION 35
5.2 MARKET EVOLUTION 35
5.3 MARKET SEGMENTATION 36
5.3.1 BY COMPONENT 36
5.3.2 BY SOFTWARE 36
5.3.3 BY SERVICE 37
5.3.4 BY DEPLOYMENT MODE 37
5.3.5 BY ORGANIZATION SIZE 38
5.3.6 BY VERTICAL 38
5.3.7 BY REGION 39
5.4 MARKET DYNAMICS 39
5.4.1 DRIVERS 40
5.4.1.1 Increasing use of social media 40
5.4.1.2 Proliferated use of smartphones 40
5.4.1.3 Rising budgetary expenditure on events 40
5.4.1.4 Significant adoption rate of cloud platform 40
5.4.2 RESTRAINTS 40
5.4.2.1 Lack of awareness 40
5.4.2.2 Lack of skilled professionals 41
5.4.3 OPPORTUNITIES 41
5.4.3.1 Emerging need for handling big data and real-time analytics 41
5.4.3.2 Globalization 41
5.4.4 CHALLENGES 41
5.4.4.1 Uncertain ROI 41
6 INDUSTRY TRENDS 42
6.1 VALUE CHAIN ANALYSIS 42
6.2 STRATEGIC BENCHMARKING 43
6.2.1 STRATEGIC BENCHMARKING: PRODUCT DEVELOPMENT AND ENHANCEMENT BY KEY PLAYERS FROM 2013 TO 2015 43
6.2.2 STRATEGIC BENCHMARKING: MERGERS, ACQUISITIONS, AND STRATEGIC AGREEMENTS BY EMERGING/INNOVATIVE VENDORS FROM 2013 TO 2015 44
6.3 PORTER’S FIVE FORCES ANALYSIS 45
6.3.1 THREAT OF SUBSTITUTES 45
6.3.2 BARGAINING POWER OF BUYERS 46
6.3.3 THREAT OF NEW ENTRANTS 46
6.3.4 BARGAINING POWER OF SUPPLIERS 46
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 46
7 EVENT MANAGEMENT SOFTWARE MARKET ANALYSIS, BY COMPONENT 47
7.1 INTRODUCTION 48
7.2 SOFTWARE 49
7.3 SERVICE 49
8 EVENT MANAGEMENT SOFTWARE MARKET ANALYSIS, BY SOFTWARE 50
8.1 INTRODUCTION 51
8.2 VENUE MANAGEMENT SOFTWARE 52
8.3 EVENT REGISTRATION SOFTWARE 53
8.4 TICKETING SOFTWARE 53
8.5 EVENT PLANNING SOFTWARE 54
8.6 EVENT MARKETING SOFTWARE 55
8.7 ANALYTICS AND REPORTING SOFTWARE 56
8.8 OTHERS 57
9 EVENT MANAGEMENT SOFTWARE MARKET ANALYSIS, BY SERVICE 58
9.1 INTRODUCTION 59
9.2 DEPLOYMENT AND INTEGRATION 60
9.3 PROFESSIONAL SERVICE 61
9.4 MANAGED SERVICE 62
10 EVENT MANAGEMENT SOFTWARE MARKET ANALYSIS,
BY DEPLOYMENT MODE 63
10.1 INTRODUCTION 64
10.2 ON-PREMISES 65
10.3 CLOUD/HOSTED 66
11 EVENT MANAGEMENT SOFTWARE MARKET ANALYSIS,
BY ORGANIZATION SIZE 67
11.1 INTRODUCTION 68
11.2 SMALL AND MEDIUM BUSINESSES 69
11.3 ENTERPRISES 70
12 EVENT MANAGEMENT SOFTWARE MARKET ANALYSIS, BY VERTICAL 71
12.1 INTRODUCTION 72
12.2 CORPORATE 73
12.3 GOVERNMENT 74
12.4 THIRD-PARTY PLANNER 75
12.5 EDUCATION 76
12.6 OTHERS 77
13 GEOGRAPHIC ANALYSIS 78
13.1 INTRODUCTION 79
13.2 NORTH AMERICA 81
13.3 EUROPE 85
13.4 ASIA-PACIFIC 87
13.5 MIDDLE EAST AND AFRICA 91
13.6 LATIN AMERICA 94
14 COMPETITIVE LANDSCAPE 97
14.1 OVERVIEW 97
14.2 COMPETITIVE SITUATION AND TRENDS 98
14.2.1 NEW PRODUCT LAUNCHES AND ENHANCEMENTS 100
14.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES 101
14.2.3 MERGERS AND ACQUISITIONS 102
14.2.4 INTEGRATION AND EXPANSION 103
14.3 END USER ANALYSIS 103
14.3.1 HIGH ADOPTION BY LARGE ENTERPRISES 103
14.3.2 DEMAND FOR EMS ACROSS CORPORATIONS 103
14.3.2.1 CORPORATE EVENT MANAGEMENT 103
14.4 PRODUCT PORTFOLIO COMPARISON 104
15 COMPANY PROFILES 105
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
15.1 CVENT, INC. 105
15.2 ACTIVE NETWORK, LLC 109
15.3 XING EVENTS 112
15.4 ETOUCHES 114
15.5 EVENTBRITE 117
15.6 UNGERBOECK SOFTWARE INTERNATIONAL 120
15.7 DEAN EVANS AND ASSOCIATES, LLC 123
15.8 CERTAIN, INC. 125
15.9 LANYON SOLUTIONS, INC. 127
15.10 ZERISTA 129
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
15.11 KEY INNOVATORS 131
15.11.1 EVENTZILLA 131
15.11.1.1 Business Overview 131
15.11.2 REGPOINT SOLUTIONS 131
15.11.2.1 Business Overview 131
15.11.3 SOCIALTABLES 131
15.11.3.1 Business Overview 131
16 APPENDIX 132
16.1 INSIGHTS FROM INDUSTRY EXPERTS 132
16.2 DISCUSSION GUIDE 133
16.3 INTRODUCTION RT: REAL-TIME MARKET INTELLIGENCE 138
16.4 AVAILABLE CUSTOMIZATIONS 139
16.5 RELATED REPORTS 140
“
“LIST OF TABLES
TABLE 1 EVENT MANAGEMENT SOFTWARE MARKET SIZE AND GROWTH,
2014–2020 (USD MILLION, Y-O-Y %) 26
TABLE 2 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENTS ,
2013–2020 (USD MILLION) 49
TABLE 3 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE ,
2013–2020 (USD MILLION) 51
TABLE 4 VENUE MANAGEMENT SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 52
TABLE 5 EVENT REGISTRATION SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 53
TABLE 6 TICKETING SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY REGION, 2013–2020 (USD MILLION) 54
TABLE 7 EVENT PLANNING SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY REGION, 2013–2020 (USD MILLION) 54
TABLE 8 EVENT MARKETING SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 55
TABLE 9 ANALYTICS AND REPORTING: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY REGION, 2013–2020 (USD MILLION) 56
TABLE 10 OTHERS: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 57
TABLE 11 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SERVICE,
2013–2020 (USD MILLION) 59
TABLE 12 DEPLOYMENT AND INTEGRATION: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 60
TABLE 13 PROFESSIONAL SERVICE: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY REGION, 2013–2020 (USD MILLION) 61
TABLE 14 MANAGED SERVICE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 62
TABLE 15 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE,
2013–2020 (USD MILLION) 64
TABLE 16 ON-PREMISES: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 65
TABLE 17 CLOUD: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 66
TABLE 18 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE,
2013–2020 (USD MILLION) 68
TABLE 19 SMBS: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 69
TABLE 20 ENTERPRISES: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 70
TABLE 21 EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL,
2013–2020 (USD MILLION) 72
TABLE 22 CORPORATE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 73
TABLE 23 GOVERNMENT: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 74
TABLE 24 THIRD-PARTY PLANNER: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY REGION, 2013–2020 (USD MILLION) 75
TABLE 25 EDUCATION: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 76
TABLE 26 OTHERS: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 77
TABLE 27 GLOBAL EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 81
TABLE 28 NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2013–2020 (USD MILLION) 83
TABLE 29 NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 83
TABLE 30 NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY ORGANIZATION SIZE, 2013–2020 (USD MILLION) 83
TABLE 31 NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY DEPLOYMENT MODE, 2013–2020 (USD MILLION) 84
TABLE 32 NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION) 84
TABLE 33 EUROPE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2013–2020 (USD MILLION) 85
TABLE 34 EUROPE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE,
2013–2020 (USD MILLION) 85
TABLE 35 EUROPE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SERVICE,
2013–2020 (USD MILLION) 86
TABLE 36 EUROPE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2013–2020 (USD MILLION) 86
TABLE 37 EUROPE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, 2013–2020 (USD MILLION) 86
TABLE 38 EUROPE: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL,
2013–2020 (USD MILLION) 87
TABLE 39 ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2013–2020 (USD MILLION) 89
TABLE 40 ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2013–2020 (USD MILLION) 89
TABLE 41 ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 89
TABLE 42 ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2013–2020 (USD MILLION) 90
TABLE 43 ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, 2013–2020 (USD MILLION) 90
TABLE 44 ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION) 91
TABLE 45 MIDDLE EAST AND AFRICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY COMPONENT, 2013–2020 (USD MILLION) 91
TABLE 46 MIDDLE EAST AND AFRICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY SOFTWARE, 2013–2020 (USD MILLION) 92
TABLE 47 MIDDLE EAST AND AFRICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY SERVICE, 2013–2020 (USD MILLION) 92
TABLE 48 MIDDLE EAST AND AFRICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY ORGANIZATION SIZE, 201–2020 (USD MILLION) 93
TABLE 49 MIDDLE EAST AND AFRICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY DEPLOYMENT MODE, 2013–2020 (USD MILLION) 93
TABLE 50 MIDDLE EAST AND AFRICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE,
BY VERTICAL, 2013–2020 (USD MILLION) 93
TABLE 51 LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2013–2020 (USD MILLION) 94
TABLE 52 LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2013–2020 (USD MILLION) 94
TABLE 53 LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY SERVICE, 2013–2020 (USD MILLION) 95
TABLE 54 LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2014–2020 (USD MILLION) 95
TABLE 55 LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, 2013–2020 (USD MILLION) 95
TABLE 56 LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2013–2020 (USD MILLION) 96
TABLE 57 NEW PRODUCT LAUNCHES AND ENHANCEMENTS, 2013-2015 100
TABLE 58 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,
2013-2015 101
TABLE 59 MERGERS AND ACQUISITIONS, 2013–2015 102
TABLE 60 INTEGRATION AND BUSINESS EXPANSION, 2013-2015 103
“
“LIST OF FIGURES
FIGURE 1 EVENT MANAGEMENT SOFTWARE MARKET: RESEARCH DESIGN 17
FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 20
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22
FIGURE 5 DATA TRIANGULATION 23
FIGURE 6 SERVICES ARE ESTIMATED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 26
FIGURE 7 MANAGED SERVICES ARE EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 26
FIGURE 8 EVENT MARKETING SOFTWARE IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 27
FIGURE 9 CLOUD-BASED PLATFORM IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 27
FIGURE 10 NORTH AMERICA IS ESTIMATED TO HOLD THE LARGEST MARKET SHARE OF THE EMS MARKET IN 2015 28
FIGURE 11 INCREASED SPENDING IN THE EVENT INDUSTRY IS A MAJOR FACTOR DRIVING THE EMS MARKET 29
FIGURE 12 SERVICES ARE EXPECTED TO DOMINATE THE COMPONENT SEGMENT OF THE EVENT MANAGEMENT SOFTWARE MARKET DURING THE FORECAST PERIOD 29
FIGURE 13 CORPORATE INDUSTRY IS EXPECTED TO DOMINATE THE EMS MARKET IN 2015 30
FIGURE 14 ASIA-PACIFIC IS EXPECTED TO GROW RAPIDLY IN THE COMING YEARS 31
FIGURE 15 ASIA-PACIFIC IS EXPECTED TO BE THE HIGHEST GROWING REGION DURING THE FORECAST PERIOD 32
FIGURE 16 EMS MARKET: BY SOFTWARE 36
FIGURE 17 EMS MARKET: BY SERVICE 37
FIGURE 18 EMS MARKET: BY DEPLOYMENT MODE 37
FIGURE 19 EMS MARKET: BY ORGANIZATION SIZE 38
FIGURE 20 EMS MARKET: BY VERTICAL 38
FIGURE 21 EMS MARKET: BY REGION 39
FIGURE 22 EMS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 39
FIGURE 23 VALUE CHAIN ANALYSIS 42
FIGURE 24 STRATEGIC BENCHMARKING: MERGERS, ACQUISITIONS, AND STRATEGIC AGREEMENTS 44
FIGURE 25 PORTER’S FIVE FORCES ANALYSIS 45
FIGURE 26 SERVICES ARE EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD 48
FIGURE 27 ANALYTICS SOFTWARE IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD 51
FIGURE 28 MANAGED SERVICES ARE EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD 59
FIGURE 29 CLOUD DEPLOYMENT MODE IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD 64
FIGURE 30 SMBS ARE EXPECTED TO HAVE HIGHER CAGR DURING THE FORECAST PERIOD 68
FIGURE 31 CORPORATE INDUSTRY IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD 73
FIGURE 32 ASIA-PACIFIC IS PROJECTED TO EXHIBIT THE HIGHEST GROWTH IN THE EVENT MANAGEMENT SOFTWARE MARKET DURING THE FORECAST PERIOD 79
FIGURE 33 GEOGRAPHICAL SNAPSHOT: ASIA-PACIFIC ESTIMATED TO HAVE THE LARGEST CAGR IN THE EVENT MANAGEMENT SOFTWARE MARKET DURING THE FORECAST PERIOD 80
FIGURE 34 ASIA-PACIFIC IS THE FASTEST GROWING REGION IN THE EVENT MANAGEMENT SOFTWARE MARKET DURING THE FORECAST PERIOD 80
FIGURE 35 NORTH AMERICA MARKET SNAPSHOT: PROFESSIONAL SERVICES ARE EXPECTED TO HAVE THE LARGEST MARKET SIZE IN 2015 82
FIGURE 36 APAC MARKET SNAPSHOT: PROFESSIONAL SERVICES ARE EXPECTED TO HAVE THE LARGEST MARKET SIZE IN 2015 88
FIGURE 37 COMPANIES ADOPTED NEW PRODUCT LAUNCH AND PARTNERSHIPS AS THE KEY GROWTH STRATEGIES OVER THE LAST THREE YEARS 97
FIGURE 38 MARKET EVALUATION FRAMEWORK 98
FIGURE 39 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH WAS THE KEY STRATEGY FOR THE GROWTH OF THE EVENT MANAGEMENT SOFTWARE MARKET 99
FIGURE 40 EMS : PORTFOLIO COMPARISON 104
FIGURE 41 CVENT, INC.: COMPANY SNAPSHOT 105
FIGURE 42 CVENT, INC.: SWOT ANALYSIS 108
FIGURE 43 ACTIVE NETWORKS, LLC: SWOT ANALYSIS 111
FIGURE 44 XING EVENTS: SWOT ANALYSIS 113
FIGURE 45 ETOUCHES: SWOT ANALYSIS 116
FIGURE 46 EVENTBRITE: SWOT ANALYSIS 119
FIGURE 47 EVENTBRITE: SWOT ANALYSIS 122
“
