“Bakery Market in Europe has undergone significant changes as a result of increasing health concerns, rising disposable income and high demand for convenient food products. Changing consumer trends for products offering high nutritional value and convenience is driving the growth of the market in the region. Manufacturers are trying to meet the growing demands of consumers by manufacturing organic baked goods, breakfast cereals and ‘free-from’ products and retaining consumer loyalty.
The report focuses on European Bakery Market for the forecast period 2015-2020. Bakery sales in Western Europe grew at 8% in 2014. European consumers are getting more health conscious and gradually eliminating the processed food from their diet and prefer bakery food with natural ingredients and healthy nutrition. Past economic crisis resulted in an increased sales of breads owing to the low-cost and high nutritional benefits.
It analyzes the market based on type of Bakery products namely: Baked Goods, Biscuits and Breakfast cereals. By category, it is segmented into fresh and frozen bakery products. The report presents a detailed analysis on various distribution channels and their potential reach such as retailers that includes supermarkets, convenience stores, bakery outlets and others, artisan bakers and catering. Country specific trends, market dynamics, future growth and competitive strategies are also covered in the report. Key players in the Europe for bakery market comprises of Kellogg’s Company, Kraft Foods and Nestle.”
“1. European Bakery Market: Macroeconomic Snapshot
2. European Bakery Market: Market Overview
2.1 Scope of the Study
2.2 Definitions
3. Executive Summary
4. European Bakery Market: Market Landscape
4.1 Market Share Analysis
4.1.1 U.K.
4.1.2 Germany
4.1.2.1. Private label market remains stagnant
4.1.3 France
4.1.4 Spain
4.1.5 Italy
4.1.6 Barilla led the market of biscuits with one third of the retail value share owing to brand popularity
4.1.7 Rest of Europe
4.2 Competitive Developments
4.2.1 Manufacturers focus on product innovations and promotional strategies to meet the growing needs of consumers
4.3 Consumer Insights
4.3.1 Younger population preferring ‘on the go’ convenient food
4.3.2 Middle age population demands ‘free-from’ bakery products
4.3.3 Consumer prefer buying local bakery product European Bakery Market: By Type
4.4 Baked Goods
4.4.1 Baked Desserts
4.4.2 Breads & Rolls
4.4.2.1 Economic crisis resulted in a positive growth of bread sales Considered as staple and healthy food
4.4.3 Cakes & Pastries
4.4.4 Pizzas
4.5 Breakfast Cereals
4.5.1 Hot Cereals
4.5.2 Ready to Eat Cereals
4.6 Biscuits
4.6.1 Savory Biscuits & Crackers
4.6.2 Sweet Biscuits
4.6.3 Others
5. European Bakery Market: By Category
5.1 Fresh Bakery Products
5.2 Frozen Bakery Products
6. European Bakery Market: By Distribution Channel
6.1 Retail
6.1.1 Supermarkets
6.1.2 Convenience Stores
6.1.3 Discounters
6.1.4 Bakery outlets
6.1.5 Others
6.2 Artisan Bakers
6.3 Catering & Industrial
7. European Bakery Market: By Country
7.1 U.K.
7.1.1 High quality bakery products influencing consumer buying
7.1.2 Over consumption of breakfast cereals among elderly population
7.1.3 Value for money: a primary need for consumers
7.2 Germany
7.3 France
7.4 Spain
7.5 Italy
7.5.1 Breakfast cereals: Fastest growing category in near future
7.5.2 Breads & Rolls: Highest consumption in 2014
7.6 Rest of Europe
8. European Bakery Market: Company Profiles
8.1 Kraft Foods Inc.
8.2 Kuchenmeister
8.3 Bahlsen Gmbh & Co KG
8.4 Kellogg’s Company
8.5 Griesson de Beukelaer Gmbh & Co KG
8.6 Premier Foods Plc
8.7 Nestle SA
8.8 Kronenbrot
8.9 Barilla Holding SPA
8.10 Warburtons Ltd.
“”*Financials would be provided on a best efforts basis for private companies””
9. Appendix
9.1 Abbreviations
9.2 Sources
9.3 Research Methodology
9.4 Bibliography”
“8.1 Kraft Foods Inc.
8.2 Kuchenmeister
8.3 Bahlsen Gmbh & Co KG
8.4 Kellogg’s Company
8.5 Griesson de Beukelaer Gmbh & Co KG
8.6 Premier Foods Plc
8.7 Nestle SA
8.8 Kronenbrot
8.9 Barilla Holding SPA
8.10 Warburtons Ltd.”
