“Predictive analytics is a method used by organizations to extract relevant information from past data sets to identify trends and predict future outcomes. Predictive analytics solutions improve the decision-making process of organizations by analyzing the trends with the help of data mining, regression, clustering, and other tools. Technological advancement and the massive amount of data deluge faced by the companies have acted as the major drivers for the predictive analytics in the region. The region is expected to witness the market growth at a CAGR of 25.7% from $670.5 million to $2,106.8 million by the end of year 2019.
In this report, the predictive analytics market covers industry verticals such as Banking, Financial Services & Insurance (BFSI), healthcare, telecom & IT, media & environment, consumer goods & retail, environment & government and others. BFSI segment has the maximum use of the predictive analytics techniques thereby dominating the other verticals.
The report also segments the market on the basis of application segments such as customer analytics, marketing analytics, risk analytics, fraud analytics, network analytics, operations & workforce management and others. The customer analytics segment holds the highest share among applications in 2014.
The major players included in the report include IBM, Oracle, SAP, SAS, Teradata, and MicroStrategy. These players are engaged in regular innovation and are adopting different strategies such as mergers and acquisitions, partnerships and product launches to increase their share in the market. The developments and changes in the market have also been included along with the insight on these companies in the market.
Markets Covered
• Predictive Analytics Market, By Application
 Customer Analytics
 Marketing Analytics
 Operations & Workforce Management
 Risk Analytics
 Fraud Analytics
 Network Analytics
 Others
• Predictive Analytics Market, By Vertical
 BFSI
 Consumer Goods & Retail
 Environment & Government
 Telecom & IT
 Media & Entertainment
 Healthcare
 Others
• Predictive Analytics Market, By Geography
 U.K.
 Germany
 France
 Rest of Europe
”
“TABLE OF CONTENTS
1 INTRODUCTION 10
1.1 OBJECTIVES OF THE STUDY 10
1.2 MARKET SEGMENTATION & COVERAGE 11
1.3 STAKEHOLDERS 12
2 RESEARCH METHODOLOGY 13
2.1 INTEGRATED ECOSYSTEM OF EUROPE PREDICTIVE ANALYTICS MARKET 14
2.2 ARRIVING AT THE EUROPE PREDICTIVE ANALYTICS MARKET VALUE 15
2.2.1 TOP-DOWN APPROACH 16
2.2.2 BOTTOM-UP APPROACH 17
2.2.3 DEMAND SIDE APPROACH 18
2.2.4 MACRO-INDICATOR BASED APPROACH 20
2.3 ASSUMPTIONS 21
3 EXECUTIVE SUMMARY 22
4 MARKET OVERVIEW 24
4.1 INTRODUCTION 24
4.2 EUROPE PREDICTIVE ANALYTICS MARKET: YEAR-ON-YEAR GROWTH COMPARISON WITH PARENT MARKET, 2014 – 2019 (USD MN) 25
4.3 MARKET DRIVERS AND INHIBITORS 26
4.4 KEY MARKET DYNAMICS 27
4.5 DEMAND SIDE ANALYSIS 30
5 EUROPE PREDICTIVE ANALYTICS MARKET, BY APPLICATION 32
5.1 INTRODUCTION 33
5.2 EUROPE PREDICTIVE ANALYTICS IN CUSTOMER ANALYTICS, BY GEOGRAPHY 34
5.3 EUROPE PREDICTIVE ANALYTICS IN MARKETING ANALYTICS, BY GEOGRAPHY 35
5.4 EUROPE PREDICTIVE ANALYTICS IN OPERATIONS & WORKFORCE MANAGEMENT, BY GEOGRAPHY 36
5.5 EUROPE PREDICTIVE ANALYTICS IN RISK ANALYTICS, BY GEOGRAPHY 37
5.6 EUROPE PREDICTIVE ANALYTICS IN FRAUD ANALYTICS, BY GEOGRAPHY 38
5.7 EUROPE PREDICTIVE ANALYTICS IN NETWORK ANALYTICS, BY GEOGRAPHY 39
5.8 SNEAK VIEW: EUROPE PREDICTIVE ANALYTICS MARKET, BY APPLICATION, 2014 (USD MN) 40
6 EUROPE PREDICTIVE ANALYTICS MARKET, BY VERTICAL 41
6.1 INTRODUCTION 42
6.2 DEMAND SIDE ANALYSIS 43
6.3 EUROPE PREDICTIVE ANALYTICS IN BFSI, BY GEOGRAPHY 49
6.4 EUROPE PREDICTIVE ANALYTICS IN CONSUMER GOODS & RETAIL, BY GEOGRAPHY 50
6.5 EUROPE PREDICTIVE ANALYTICS IN ENVIRONMENT & GOVERNMENT, BY GEOGRAPHY 51
6.6 EUROPE PREDICTIVE ANALYTICS IN TELECOMMUNICATION & IT, BY GEOGRAPHY 52
6.7 EUROPE PREDICTIVE ANALYTICS IN MEDIA & ENTERTAINMENT, BY GEOGRAPHY 53
6.8 EUROPE PREDICTIVE ANALYTICS IN HEALTHCARE, BY GEOGRAPHY 54
7 EUROPE PREDICTIVE ANALYTICS MARKET, BY GEOGRAPHY 55
7.1 INTRODUCTION 56
7.2 U.K. PREDICTIVE ANALYTICS MARKET 57
7.2.1 U.K. PREDICTIVE ANALYTICS MARKET, BY VERTICAL 58
7.2.2 U.K. PREDICTIVE ANALYTICS MARKET, BY APPLICATION 59
7.3 GERMANY PREDICTIVE ANALYTICS MARKET 61
7.3.1 GERMANY PREDICTIVE ANALYTICS MARKET, BY VERTICAL 62
7.3.2 GERMANY PREDICTIVE ANALYTICS MARKET, BY APPLICATION 63
7.4 FRANCE PREDICTIVE ANALYTICS MARKET 65
7.4.1 FRANCE PREDICTIVE ANALYTICS MARKET, BY VERTICAL 66
7.4.2 FRANCE PREDICTIVE ANALYTICS MARKET, BY APPLICATION 67
8 COMPETITIVE LANDSCAPE 69
8.1.1 INDUSTRY COVERAGE ANALYSIS 69
8.1.2 MERGERS AND ACQUISITIONS 70
8.1.3 PARTNERSHIPS 70
8.1.4 PRODUCT LAUNCHES 71
8.1.5 GLOBAL ALLIANCES 71
9 COMPANY PROFILES 72
(Overview, Financials, Products & Services, Strategy, and Developments)*
9.1 IBM CORPORATION 72
9.2 ORACLE CORP 74
9.3 SAS INSTITUTE, INC. 76
9.4 SAP SE 78
9.5 TERADATA CORPORATION 80
9.6 MICROSTRATEGY INC. 82
*Details on overview, financials, product & services, strategy, and developments might not be captured in case of unlisted company
10 APPENDIX 84
10.1 CUSTOMIZATION OPTIONS 84
10.1.1 PREDICTIVE ANALYTICS: APPLICATION DATA 84
10.1.2 REGULATORY FRAMEWORK 84
10.1.3 PREDICTIVE ANALYTICS: VERTICALS DATA 84
10.1.4 IMPACT ANALYSIS 84
10.1.5 HISTORICAL DATA AND TRENDS 84
10.2 RELATED REPORTS 85
10.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 86
10.4 FEATURES AND BENEFITS OF RT 86
“
“LIST OF TABLES
UU
TABLE 1 EUROPE PREDICTIVE ANALYTICS PEER MARKETS, 2014 (USD MN) 17
TABLE 2 EUROPE ICT EXPENDITURE IN VERTICAL MARKET VALUE, 2014 (USD MN) 19
TABLE 3 EUROPE PREDICTIVE ANALYTICS MARKET: MACRO INDICATORS, BY GEOGRAPHY,
2014 (USD MN) 20
TABLE 4 EUROPE PREDICTIVE ANALYTICS MARKET: COMPARISON WITH PARENT MARKET
2013 – 2019 (USD MN) 26
TABLE 5 EUROPE PREDICTIVE ANALYTICS MARKET: DRIVERS AND INHIBITORS 26
TABLE 6 EUROPE PREDICTIVE ANALYTICS MARKET, BY APPLICATION, 2013 – 2019 (USD MN) 28
TABLE 7 EUROPE PREDICTIVE ANALYTICS MARKET, BY VERTICAL, 2013 – 2019 (USD MN) 29
TABLE 8 EUROPE PREDICTIVE ANALYTICS MARKET, BY APPLICATION, BY GEOGRAPHY,
2014 (USD MN) 30
TABLE 9 EUROPE PREDICTIVE ANALYTICS MARKET: COMPARISON BY VERTICAL,
2013 – 2019 (USD MN) 31
TABLE 10 EUROPE PREDICTIVE ANALYTICS MARKET, BY APPLICATION, 2013 – 2019 (USD MN) 33
TABLE 11 EUROPE PREDICTIVE ANALYTICS IN CUSTOMER ANALYTICS, BY GEOGRAPHY,
2013 – 2019 (USD MN) 34
TABLE 12 EUROPE PREDICTIVE ANALYTICS IN MARKETING ANALYTICS, BY GEOGRAPHY,
2013 – 2019 (USD MN) 35
TABLE 13 EUROPE PREDICTIVE ANALYTICS IN OPERATIONS & WORKFORCE MANAGEMENT,
BY GEOGRAPHY, 2013 – 2019 (USD MN) 36
TABLE 14 EUROPE PREDICTIVE ANALYTICS IN RISK ANALYTICS, BY GEOGRAPHY,
2013 – 2019 (USD MN) 37
TABLE 15 EUROPE PREDICTIVE ANALYTICS IN FRAUD ANALYTICS, BY GEOGRAPHY,
2013 – 2019 (USD MN) 38
TABLE 16 EUROPE PREDICTIVE ANALYTICS IN NETWORK ANALYTICS, BY GEOGRAPHY,
2013 – 2019 (USD MN) 39
TABLE 17 EUROPE PREDICTIVE ANALYTICS MARKET, BY VERTICAL, 2014 & 2019 (USD MN) 43
TABLE 18 BANKING, FINANCIAL SERVICES & INSURANCE, 2013 – 2019 (USD MN) 44
TABLE 19 CONSUMER GOODS & RETAIL, 2013 – 2019 (USD MN) 44
TABLE 20 ENVIRONMENT & GOVERNMENT , 2013 – 2019 (USD MN) 45
TABLE 21 TELECOMMUNICATION & IT, 2013 – 2019 (USD MN) 46
TABLE 22 MEDIA & ENTERTAINMENT, 2013 – 2019 (USD MN) 47
TABLE 23 HEALTHCARE, 2013 – 2019 (USD MN) 48
TABLE 24 EUROPE PREDICTIVE ANALYTICS IN BFSI, BY GEOGRAPHY, 2013 – 2019 (USD MN) 49
TABLE 25 EUROPE PREDICTIVE ANALYTICS IN CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2013 – 2019 (USD MN) 50
TABLE 26 EUROPE PREDICTIVE ANALYTICS IN ENVIRONMENT & GOVERNMENT, BY GEOGRAPHY, 2013 – 2019 (USD MN) 51
TABLE 27 EUROPE PREDICTIVE ANALYTICS IN TELECOMMUNICATION & IT, BY GEOGRAPHY, 2013 – 2019 (USD MN) 52
TABLE 28 EUROPE PREDICTIVE ANALYTICS IN MEDIA & ENTERTAINMENT, BY GEOGRAPHY,
2013 – 2019 (USD MN) 53
TABLE 29 EUROPE PREDICTIVE ANALYTICS IN HEALTHCARE, BY GEOGRAPHY,
2013 – 2019 (USD MN) 54
TABLE 30 EUROPE PREDICTIVE ANALYTICS MARKET, BY GEOGRAPHY, 2013 – 2019 (USD MN) 56
TABLE 31 U.K. PREDICTIVE ANALYTICS MARKET, BY VERTICAL 2013 – 2019 (USD MN) 58
TABLE 32 U.K. PREDICTIVE ANALYTICS MARKET, BY APPLICATION, 2013 – 2019 (USD MN) 60
TABLE 33 GERMANY PREDICTIVE ANALYTICS MARKET, BY VERTICAL, 2013 – 2019 (USD MN) 62
TABLE 34 GERMANY PREDICTIVE ANALYTICS MARKET, BY APPLICATION, 2013 – 2019 (USD MN) 64
TABLE 35 FRANCE PREDICTIVE ANALYTICS MARKET, BY VERTICAL, 2013 – 2019 (USD MN) 66
TABLE 36 FRANCE PREDICTIVE ANALYTICS MARKET, BY APPLICATION, 2013 – 2019 (USD MN) 68
TABLE 37 MERGERS AND ACQUISITIONS 70
TABLE 38 PARTNERSHIPS 70
TABLE 39 PRODUCT LAUNCHES 71
TABLE 40 GLOBAL ALLIANCES 71
TABLE 41 IBM KEY FINANCIALS, 2011 – 2014 IN USD (MN) 72
TABLE 42 PRODUCT AND SERVICE OFFERINGS 72
TABLE 43 RECENT DEVELOPMENTS 73
TABLE 44 ORACLE KEY FINANCIAL, 2011 – 2014 (USD MN) 74
TABLE 45 PRODUCT AND SERVICE OFFERINGS 74
TABLE 46 RECENT DEVELOPMENTS 75
TABLE 47 SAS KEY FINANCIAL,2011 – 2014 (USD MN) 76
TABLE 48 PRODUCT AND SERVICE OFFERINGS 76
TABLE 49 RECENT DEVELOPMENTS 77
TABLE 50 SAP KEY FINANCIAL, 2011 – 2014 (USD MN) 78
TABLE 51 PRODUCT AND SERVICE OFFERINGS 78
TABLE 52 RECENT DEVELOPMENTS 79
TABLE 53 TERADATA KEY FINANCIALS, 2011 – 2014 (USD MN) 80
TABLE 54 PRODUCT AND SERVICE OFFERINGS 80
TABLE 55 RECENT DEVELOPMENTS 81
TABLE 56 MICROSTRATEGY KEY FINANCIALS, 2011 – 2014 (USD MN) 82
TABLE 57 PRODUCT AND SERVICE OFFERINGS 82
TABLE 58 RECENT DEVELOPMENTS 83
“
