“Baby food is any food which is soft and easily consumable other than breast milk and infant formula. Baby food can be prepared at home or is available as a packaged food in the market. Baby foods are available in various forms and flavors. Manufacturers try to differentiate their products based on these parameters and also the nutritional ingredients in the food product for healthy development of baby.
The market for baby foods in Europe is estimated to witness sluggish growth due to low birth rate. Food safety is the major concerns for consumers. They are opting for natural ingredients and no additives containing food with major attraction on organic baby food products. Traditional retailers are posing high competition to the supermarkets with their discount schemes. Private labels have prominence in the market with major share in countries such as Germany and U.K.
The report analyzes the market based on type of baby food products namely: baby cereals, milk formula, prepared baby products, frozen baby products, dried baby products and others. The report provides detailed analysis on distribution landscape and potential of various distribution channels such as Supermarkets/Hypermarkets, Convenience stores, specialty stores and others. Country specific trends and market dynamics are also covered in the report. Some of the key players in the European baby product market include Nutricia Ltd, Nestle Group, Bledina and others.”
“1. Europe : Macroeconomic Snapshot
2. Europe Baby Food Product Market Overview
2.1 Scope of the Study
2.2 Definitions
3. Executive Summary
4. Europe Baby Food Product: Market Landscape
4.1 Market Share Analysis
4.1.1 U.K.
4.1.1.1 Nutricia Ltd is the key player due to its two leading brands offering milk formula
4.1.2 France
4.1.2.1 Blédina dominates the market with a share of more than 35% in 2014
4.1.3 Germany
4.1.3.1 Nestlé, Milupa and Hipp dominate the baby food market
4.1.4 Russia
4.1.4.1 Progress OAO leads the baby food market in Russia
4.1.5 Rest of Europe
4.2 Competitive Developments
4.2.1 Companies have increased focus on organic baby food
4.2.2 Companies are offering discounts on products to increase the market share
4.3 Consumer Insights
4.3.1 Quality of product the prime factor under consideration for consumers
4.3.2 Parents are buying convenience and scratch cooking product
4.3.3 Parents buying baby food and drink look for nutritional value with added vitamins and minerals, or calcium-fortification
4.3.4 Parents are opting for baby food products with natural ingredients to ensure food safety
5. Europe Baby Food Product Market: By Product Type
5.1 Baby Cereals
5.2 Prepared Baby Food
5.2.1 Organic baby food in demand due to health concerns
5.3 Frozen Baby food
5.3.1 Consumers opt for frozen baby food due to low disposable income
5.4 Dried Baby Food
5.5 Milk Formula
5.6 Others(Organic & Canned)
5.6.1 High demand for organic baby food due to rising awareness
6. Europe Baby Food Product Market: By Distribution Channel
6.1 Supermarkets/Hypermarkets
6.1.1 Supermarkets are witnessing high competition from other retailers considering discounts
6.2 Convenience Stores
6.3 Specialty Food Stores
6.4 Online Retail
6.4.1 Prominent retailers are expanding online offerings
6.5 Others
7. Europe Baby Food Product Market: By Country
7.1 U.K.
7.1.1 Parents demand baby food with natural ingredients due to safety concerns
7.2 France
7.2.1 France Baby food market to witness negative growth rate
7.3 Germany
7.3.1 Germany has mixed competitive landscape with small players are in organic foods
7.4 Russia
7.5 Rest of Europe
8. Europe Baby Food Product Market: Company Profile
8.1 Nutricia Ltd
8.2 Nestle Group
8.3 Blédina
8.4 Heinz Italia SpA
8.5 Mellin SpA
8.6 HiPP GmbH & Co
8.7 Danone(Milupa)
8.8 Töpfer GmbH
8.9 Alnatura Produktions- und Handels GmbH
8.10Holle baby food GmbH
“”*Financials would be provided on a best efforts basis for private companies””
9. Appendix
9.1 Abbreviations
9.2 Sources
9.3 Research Methodology
9.4 Disclaimer”
“8.1 Nutricia Ltd
8.2 Nestle Group
8.3 Blédina
8.4 Heinz Italia SpA
8.5 Mellin SpA
8.6 HiPP GmbH & Co
8.7 Danone(Milupa)
8.8 Töpfer GmbH
8.9 Alnatura Produktions- und Handels GmbH
8.10Holle baby food GmbH”
