ENT Devices Market by Product (Diagnostic (Endoscope (Rigid, Flexible), Hearing Screening), Surgical (RF, Handheld (Otology & Laryngeal), Packing Material, Ear Tubes), Hearing Aids, Lasers), & End User (Hospital & Ambulatory) – Global Forecast to 2020

“The ENT devices market is poised to reach USD 14,001.3 million by 2020 from USD 10,219.3 million in 2015, growing at a CAGR of 6.5% from 2015 to 2020. This market is categorized on the basis of products, end users, and regions.
Major factors contributing to the growth of the global ENT devices market include high prevalence of chronic sinusitis, rising geriatric population, favorable reimbursement scenario for ENT procedures in developed countries, rising adoption of minimally invasive ENT procedures, increasing presence of prominent players in the ENT devices market, and technological advancements However, changes in the reimbursement policy for Tracheoesophageal Voice Prosthesis (TEP) devices in the U.S., high cost of CO2 lasers, and high cost and lack of reimbursement for hearing aids are factors that are likely to restrict the growth of this market during the forecast period.
North America commands the largest share of the global ENT devices market in 2015 and is expected to grow at a second-highest growth rate from 2015-2020. According to the Centers for Disease Control and Prevention (CDC), in January 2015, in the U.S., about 12.1% of adult population or 28.5 million people are suffering from chronic sinusitis, which is making it more prevalent disease than diabetes and asthma. Also, chronic sinusitis is one of the ten 10 medical conditions which contribute to ~USD 8.6 billion of direct healthcare cost in the U.S. Every year, around 500,000 sinus surgeries (operating room) are performed in the U.S. Thus, high prevalence of sinusitis is one of the major factors that will further increase the demand for ENT surgical devices, thereby driving the growth of North American ENT devices market.
Apart from the comprehensive regional analysis, product analysis, and market sizing, the report also provides a competitive landscape that covers growth strategies adopted by industry players over the last three years. In addition, the company profiles comprise basic views on key players and their product portfolios, developments, and strategies adopted. The above mentioned market research data, current market sizes, and forecast of future trends will help key players and new entrants make informed decisions regarding product offerings, geographical focus, and change in strategic approach; R&D investments; and levels of output in order to remain successful.
Reasons to Buy the Report:
The report will enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help firms, garner a greater market share. Firms purchasing the report can use any one or a combination of the below mentioned five strategies (market penetration, product development/innovation, market development, market diversification, and competitive assessment) for strengthening their market shares.
The report provides insights on the following pointers:
• Market Penetration: Comprehensive information on the product portfolios of top players in the ENT devices market. The report analyzes the ENT devices market by product, end user, and region
• Product Development/Innovation: Detailed insights on upcoming technologies, R&D activities, and new product launches in the ENT devices market
• Competitive Assessment: In-depth assessment of market strategies, geographical and business segments, and product portfolios of the leading players in the ENT devices market
• Market Development: Comprehensive information about lucrative emerging markets. The report analyzes the market for ENT devices across geographies
• Market Diversification: Exhaustive information about new products and services, untapped geographies, recent developments, and investments in the ENT devices market
”

“TABLE OF CONTENTS

1 INTRODUCTION 18
1.1 OBJECTIVES OF THE STUDY 18
1.2 MARKET DEFINITION 18
1.3 MARKET SCOPE 19
1.3.1 MARKETS COVERED 19
1.3.2 YEARS CONSIDERED FOR THE STUDY 20
1.4 CURRENCY 20
1.5 LIMITATIONS 20
1.6 STAKEHOLDERS 21
2 RESEARCH METHODOLOGY 22
2.1 MARKET SIZE ESTIMATION 24
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 26
2.3 KEY INDUSTRY INSIGHTS 29
2.4 ASSUMPTIONS 29
3 EXECUTIVE SUMMARY 30
4 PREMIUM INSIGHTS 36
4.1 ENT DEVICES MARKET OVERVIEW 36
4.2 ENT DEVICES MARKET, BY PRODUCT 37
4.3 ENT DEVICES MARKET, BY END USER 38
4.4 FLEXIBLE ENDOSCOPES MARKET, BY TYPE 39
4.5 HANDHELD ENT DEVICES MARKET, BY TYPE 40
4.6 ENT DEVICES MARKET: GEOGRAPHIC SNAPSHOT 41
5 MARKET OVERVIEW 42
5.1 INTRODUCTION 43
5.2 MARKET SEGMENTATION 44
5.2.1 BY PRODUCT 44
5.2.2 BY END USER 45
5.2.3 BY REGION 45
5.3 MARKET DYNAMICS 46
5.3.1 MARKET DRIVERS 47
5.3.1.1 High prevalence of chronic sinusitis 47
5.3.1.2 Rapidly growing aging population 47
5.3.1.3 Favorable reimbursement scenario for ENT procedures in developed countries 47
5.3.1.4 Growing adoption of minimally invasive ENT procedures 47
5.3.1.5 Increasing presence of prominent players in the ENT devices market 48
5.3.1.6 Technological advancements 48
5.3.2 MARKET RESTRAINTS 50
5.3.2.1 Change in reimbursement policy for TEP devices in the U.S. 50
5.3.2.2 High cost of C02 lasers 50
5.3.2.3 High cost & lack of reimbursement for hearing aids 50
5.3.3 MARKET OPPORTUNITIES 52
5.3.3.1 High demand for cosmetic ENT procedures 52
5.3.3.2 Emerging economies 52
5.3.4 MARKET CHALLENGES 53
5.3.4.1 Survival of small players 53
5.3.4.2 Dearth of skilled otolaryngologists 53
6 ENT DEVICES MARKET, BY PRODUCT 54
6.1 INTRODUCTION 54
6.2 DIAGNOSTIC DEVICES 55
6.2.1 ENDOSCOPES 59
6.2.1.1 Rigid endoscopes 61
6.2.1.1.1 Otoscopes 63
6.2.1.1.2 Sinuscopes 65
6.2.1.2 Flexible endoscopes 67
6.2.1.2.1 Rhinoscopes 69
6.2.1.2.2 Laryngoscopes 71
6.2.1.2.3 Pharyngoscopes 73
6.2.1.2.4 Nasopharyngoscopes 75
6.2.2 HEARING SCREENING DEVICES 77
6.3 SURGICAL DEVICES 80
6.3.1 POWERED SURGICAL INSTRUMENTS 82
6.3.2 RADIOFREQUENCY (RF) HANDPIECES 84
6.3.3 HANDHELD INSTRUMENTS 86
6.3.3.1 Rhinology instruments 89
6.3.3.2 Otology instruments 91
6.3.3.3 Laryngeal Instruments 93
6.3.3.4 Head and neck surgery instruments 95
6.3.3.5 Other handheld instruments 97
6.3.4 BALLOON SINUS DILATION DEVICES 98
6.3.5 ENT SUPPLIES 100
6.3.5.1 Packing material 102
6.3.5.2 Nasal stents & splints 104
6.3.6 EAR TUBES 106
6.3.7 VOICE PROSTHESIS DEVICES 108
 
6.4 HEARING AIDS 110
6.5 HEARING IMPLANTS 112
6.6 CO2 LASERS 114
6.7 IMAGE-GUIDED SURGERY SYSTEMS 116
7 ENT DEVICES MARKET, BY END USER 119
7.1 INTRODUCTION 120
7.1.1 HOME USE 121
7.1.2 HOSPITALS 123
7.1.3 AMBULATORY SETTINGS 125
7.1.4 ENT CLINICS 126
8 ENT DEVICES MARKET, BY REGION 129
8.1 INTRODUCTION 130
8.2 NORTH AMERICA 130
8.2.1 U.S. 136
8.2.2 CANADA 141
8.3 EUROPE 145
8.3.1 GERMANY 150
8.3.2 U.K. 155
8.3.3 FRANCE 159
8.3.4 REST OF EUROPE (ROE) 163
8.4 ASIA 168
8.5 REST OF THE WORLD (ROW) 174
9 COMPETITIVE LANDSCAPE 180
9.1 OVERVIEW 180
9.2 COMPETITIVE SITUATIONS AND TRENDS 182
9.2.1 NEW PRODUCT LAUNCHES AND APPROVALS 183
9.2.2 ACQUISITIONS 184
9.2.3 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 185
9.2.4 EXPANSION 185
10 COMPANY PROFILES 186
10.1 INTRODUCTION 186
10.2 KARL STORZ GMBH & CO. KG 187
10.2.1 BUSINESS OVERVIEW 187
10.2.2 PRODUCTS OFFERED 187
10.2.3 RECENT DEVELOPMENTS 198
10.2.4 MNM VIEW 198
 
10.3 MEDTRONIC PLC 200
10.3.1 BUSINESS OVERVIEW 200
10.3.2 PRODUCTS OFFERED 201
10.3.3 RECENT DEVELOPMENTS 203
10.3.4 MNM VIEW 204
10.4 STRYKER CORPORATION 205
10.4.1 BUSINESS OVERVIEW 205
10.4.2 PRODUCTS OFFERED 206
10.4.3 RECENT DEVELOPMENTS 206
10.4.4 MNM VIEW 206
10.5 SMITH & NEPHEW PLC 207
10.5.1 BUSINESS OVERVIEW 207
10.5.2 PRODUCTS OFFERED 208
10.5.3 RECENT DEVELOPMENTS 209
10.5.4 MNM VIEW 209
10.6 OLYMPUS CORPORATION 210
10.6.1 BUSINESS OVERVIEW 210
10.6.2 PRODUCTS OFFERED 211
10.6.3 RECENT DEVELOPMENTS 216
10.6.4 MNM VIEW 216
10.7 ACCLARENT, INC. (A SUBSIDIARY OF JOHNSON & JOHNSON) 218
10.7.1 BUSINESS OVERVIEW 218
10.7.2 PRODUCTS OFFERED 218
10.7.3 RECENT DEVELOPMENTS 219
10.8 COCHLEAR LIMITED 220
10.8.1 BUSINESS OVERVIEW 220
10.8.2 PRODUCTS OFFERED 220
10.8.3 RECENT DEVELOPMENTS 221
10.9 HOYA CORPORATION 223
10.9.1 BUSINESS OVERVIEW 223
10.9.2 PRODUCTS OFFERED 224
10.9.3 RECENT DEVELOPMENTS 224
10.10 SONOVA HOLDING AG 225
10.10.1 BUSINESS OVERVIEW 225
10.10.2 PRODUCTS OFFERED 226
10.10.3 RECENT DEVELOPMENTS 226
10.11 WILLIAM DEMANT HOLDING A/S 228
10.11.1 BUSINESS OVERVIEW 228
10.11.2 PRODUCTS OFFERED 229
10.11.3 RECENT DEVELOPMENTS 230
 
11 APPENDIX 232
11.1 INSIGHTS FROM INDUSTRY EXPERTS 232
11.2 DISCUSSION GUIDE 233
11.3 OTHER DEVELOPMENTS 237
11.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 241
11.5 AVAILABLE CUSTOMIZATION 242
11.6 RELATED REPORTS 243
 
“
“LIST OF TABLES

TABLE 1 MARKET DRIVERS 48
TABLE 2 MARKET RESTRAINTS 51
TABLE 3 MARKET OPPORTUNITIES 52
TABLE 4 MARKET CHALLENGES 53
TABLE 5 GLOBAL ENT DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION) 55
TABLE 6 GLOBAL ENT DIAGNOSTIC DEVICES MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 56
TABLE 7 GLOBAL ENT DIAGNOSTIC DEVICES MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 57
TABLE 8 NORTH AMERICA: ENT DIAGNOSTIC DEVICES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 58
TABLE 9 EUROPE: ENT DIAGNOSTIC DEVICES MARKET SIZE, BY COUNTRY,
013-2020 (USD MILLION) 58
TABLE 10 GLOBAL ENT ENDOSCOPES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 59
TABLE 11 GLOBAL ENT ENDOSCOPES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 60
TABLE 12 NORTH AMERICA: ENT ENDOSCOPES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 60
TABLE 13 EUROPE: ENT ENDOSCOPES MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 61
TABLE 14 GLOBAL ENT RIGID ENDOSCOPES MARKET SIZE, BY PRODUCT,
2013-2015 (USD MILLION) 61
TABLE 15 GLOBAL ENT RIGID ENDOSCOPES MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 62
TABLE 16 NORTH AMERICA: ENT RIGID ENDOSCOPES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 62
TABLE 17 EUROPE: ENT RIGID ENDOSCOPES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 63
TABLE 18 GLOBAL OTOSCOPES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 64
TABLE 19 NORTH AMERICA: OTOSCOPES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 64
TABLE 20 EUROPE: OTOSCOPES MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 65
TABLE 21 GLOBAL SINUSCOPES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 66
TABLE 22 NORTH AMERICA: SINUSCOPES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 66
TABLE 23 EUROPE: SINUSCOPES MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 67
TABLE 24 GLOBAL FLEXIBLE ENT ENDOSCOPES MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION ) 67
TABLE 25 GLOBAL FLEXIBLE ENT ENDOSCOPES MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 68
TABLE 26 NORTH AMERICA: FLEXIBLE ENT ENDOSCOPES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 68
TABLE 27 EUROPE: FLEXIBLE ENT ENDOSCOPES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 69
TABLE 28 GLOBAL RHINOSCOPES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 70
TABLE 29 NORTH AMERICA: RHINOSCOPES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 70
TABLE 30 EUROPE: RHINOSCOPES MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 71
TABLE 31 GLOBAL LARYNGOSCOPES MARKET SIZE, BY REGION 2013-2020 (USD MILLION) 72
TABLE 32 NORTH AMERICA: LARYNGOSCOPES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 72
TABLE 33 EUROPE: LARYNGOSCOPES MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 73
TABLE 34 GLOBAL PHARYNGOSCOPES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 74
TABLE 35 NORTH AMERICA: PHARYNGOSCOPES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 74
TABLE 36 EUROPE: PHARYNGOSCOPES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 75
TABLE 37 GLOBAL NASOPHARYNGOSCOPES MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 76
TABLE 38 NORTH AMERICA: NASOPHARYNGOSCOPES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 76
TABLE 39 EUROPE: NASOPHARYNGOSCOPES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 77
TABLE 40 GLOBAL HEARING SCREENING DEVICES MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 78
TABLE 41 NORTH AMERICA: HEARING SCREENING DEVICES MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 79
TABLE 42 EUROPE: HEARING SCREENING DEVICES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 79
TABLE 43 GLOBAL ENT SURGICAL DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 81
TABLE 44 GLOBAL ENT SURGICAL DEVICES MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 81
TABLE 45 NORTH AMERICA: ENT SURGICAL DEVICES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 82
TABLE 46 EUROPE: ENT SURGICAL DEVICES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 82
TABLE 47 GLOBAL ENT POWERED SURGICAL INSTRUMENTS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 83
TABLE 48 NORTH AMERICA: ENT POWERED SURGICAL INSTRUMENTS MARKET SIZE, 
BY COUNTRY, 2013-2020 (USD MILLION) 84
TABLE 49 EUROPE: ENT POWERED SURGICAL INSTRUMENTS MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 84
TABLE 50 GLOBAL RADIOFREQUENCY HANDPIECES MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 85
TABLE 51 NORTH AMERICA: RADIOFREQUENCY HANDPIECES MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 86
TABLE 52 EUROPE: RADIOFREQUENCY HANDPIECES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 86
TABLE 53 GLOBAL ENT HANDHELD INSTRUMENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 88
TABLE 54 GLOBAL ENT HANDHELD INSTRUMENTS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 88
TABLE 55 NORTH AMERICA: ENT HANDHELD INSTRUMENTS MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 89
TABLE 56 EUROPE: ENT HANDHELD INSTRUMENTS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 89
TABLE 57 GLOBAL RHINOLOGY INSTRUMENTS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 90
TABLE 58 NORTH AMERICA: RHINOLOGY INSTRUMENTS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 90
TABLE 59 EUROPE: RHINOLOGY INSTRUMENTS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 91
TABLE 60 GLOBAL OTOLOGY INSTRUMENTS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 92
TABLE 61 NORTH AMERICA: OTOLOGY INSTRUMENTS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 92
TABLE 62 EUROPE: OTOLOGY INSTRUMENTS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 93
TABLE 63 GLOBAL LARYNGEAL INSTRUMENTS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 94
TABLE 64 NORTH AMERICA: LARYNGEAL INSTRUMENTS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 94
TABLE 65 EUROPE: LARYNGEAL INSTRUMENTS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 95
TABLE 66 GLOBAL HEAD AND NECK SURGERY INSTRUMENTS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 95
TABLE 67 NORTH AMERICA: HEAD AND NECK SURGERY INSTRUMENTS MARKET SIZE, 
BY COUNTRY, 2013-2020 (USD MILLION) 96
TABLE 68 EUROPE: HEAD AND NECK SURGERY INSTRUMENTS MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 96
TABLE 69 OTHER ENT HANDHELD INSTRUMENTS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 97
TABLE 70 NORTH AMERICA: OTHER ENT HANDHELD INSTRUMENTS MARKET SIZE,
BY COUNTRY, 2013-2020 (USD MILLION) 97
TABLE 71 EUROPE: OTHER ENT HANDHELD INSTRUMENTS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 98
TABLE 72 BALLOON SINUS DILATION DEVICES MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 99
TABLE 73 NORTH AMERICA: BALLOON SINUS DILATION DEVICES MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 99
TABLE 74 EUROPE: BALLOON SINUS DILATION DEVICES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 100
TABLE 75 GLOBAL ENT SUPPLIES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 100
TABLE 76 GLOBAL ENT SUPPLIES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 101
TABLE 77 NORTH AMERICA: ENT SUPPLIES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 101
TABLE 78 EUROPE: ENT SUPPLIES MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 102
TABLE 79 GLOBAL ENT PACKING MATERIAL MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 103
TABLE 80 NORTH AMERICA: ENT PACKING MATERIAL MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 103
TABLE 81 EUROPE: ENT PACKING MATERIAL MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 104
TABLE 82 GLOBAL NASAL SPLINTS & STENTS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 105
TABLE 83 NORTH AMERICA: NASAL SPLINTS & STENTS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 105
TABLE 84 EUROPE: NASAL SPLINTS & STENTS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 106
TABLE 85 GLOBAL EAR TUBES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 107
TABLE 86 NORTH AMERICA: EAR TUBES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 107
TABLE 87 EUROPE: EAR TUBES MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 108
TABLE 88 GLOBAL VOICE PROSTHESIS DEVICES MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 109
TABLE 89 NORTH AMERICA: VOICE PROSTHESIS DEVICES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 109
TABLE 90 EUROPE: VOICE PROSTHESIS DEVICES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 110
TABLE 91 GLOBAL HEARING AIDS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 111
TABLE 92 NORTH AMERICA: HEARING AIDS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 112
TABLE 93 EUROPE: HEARING AIDS MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 112
TABLE 94 GLOBAL HEARING IMPLANTS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 113
TABLE 95 NORTH AMERICA: HEARING IMPLANTS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 113
TABLE 96 EUROPE: HEARING IMPLANTS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 114
TABLE 97 GLOBAL CO2 LASERS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 115
TABLE 98 NORTH AMERICA: CO2 LASERS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 115
TABLE 99 EUROPE: CO2 LASERS MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 116
TABLE 100 GLOBAL IMAGE-GUIDED SURGERY MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 117
TABLE 101 NORTH AMERICA: IMAGE-GUIDED SURGERY DEVICES MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 117
TABLE 102 EUROPE: IMAGE-GUIDED SURGERY DEVICES MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 118
TABLE 103 ENT DEVICES MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 121
TABLE 104 ENT DEVICES MARKET SIZE FOR HOME USE, BY REGION, 2013-2020 (USD MILLION) 122
TABLE 105 NORTH AMERICA: ENT DEVICES MARKET SIZE FOR HOME USE, BY COUNTRY, 
2013-2020 (USD MILLION) 122
TABLE 106 EUROPE: ENT DEVICES MARKET SIZE FOR HOME USE, BY COUNTRY, 
2013-2020 (USD MILLION) 123
TABLE 107 ENT DEVICES MARKET SIZE FOR HOSPITALS, BY REGION, 2013-2020 (USD MILLION) 123
TABLE 108 NORTH AMERICA: ENT DEVICES MARKET SIZE FOR HOSPITALS, BY COUNTRY, 
2013-2020 (USD MILLION) 124
TABLE 109 EUROPE: ENT DEVICES MARKET SIZE FOR HOSPITALS, BY COUNTRY, 
2013-2020 (USD MILLION) 124
TABLE 110 ENT DEVICES MARKET SIZE FOR AMBULATORY SETTINGS, BY REGION, 
2013-2020 (USD MILLION) 125
TABLE 111 NORTH AMERICA: ENT DEVICES MARKET SIZE FOR AMBULATORY SETTINGS, 
BY COUNTRY, 2013-2020 (USD MILLION) 126
TABLE 112 EUROPE: ENT DEVICES MARKET SIZE FOR AMBULATORY SETTINGS, BY COUNTRY, 2013-2020 (USD MILLION) 126
TABLE 113 ENT DEVICES MARKET SIZE FOR ENT CLINICS, BY REGION, 
2013-2020 (USD MILLION) 127
TABLE 114 NORTH AMERICA: ENT DEVICES MARKET SIZE FOR ENT CLINICS, BY COUNTRY, 2013-2020 (USD MILLION) 127
TABLE 115 EUROPE: ENT DEVICES MARKET SIZE FOR ENT CLINICS, BY COUNTRY, 
2013-2020 (USD MILLION) 128
TABLE 116 NORTH AMERICA: ENT DEVICES MARKET SIZE, BY PRODUCT, 
2013-2020 (USD MILLION) 132
TABLE 117 NORTH AMERICA: ENT DIAGNOSTIC DEVICES MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 132
TABLE 118 NORTH AMERICA: ENT ENDOSCOPES MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 133
TABLE 119 NORTH AMERICA: RIGID ENT ENDOSCOPES MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 133
TABLE 120 NORTH AMERICA: FLEXIBLE ENT ENDOSCOPES MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 134
TABLE 121 NORTH AMERICA: ENT SURGICAL DEVICES MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 134
TABLE 122 NORTH AMERICA: HANDHELD ENT INSTRUMENTS MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 135
TABLE 123 NORTH AMERICA: ENT SUPPLIES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 135
TABLE 124 NORTH AMERICA: ENT DEVICES MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 136
TABLE 125 U.S.: ENT DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION) 137
TABLE 126 U.S.: ENT DIAGNOSTIC DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 138
TABLE 127 U.S.: ENT ENDOSCOPES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 138
TABLE 128 U.S.: RIGID ENT ENDOSCOPES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 138
TABLE 129 U.S. : FLEXIBLE ENT ENDOSCOPES MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 139
TABLE 130 U.S.: ENT SURGICAL DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 139
TABLE 131 U.S.: HANDHELD ENT INSTRUMENTS MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 140
TABLE 132 U.S.: ENT SUPPLIES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 140
TABLE 133 U.S.: ENT DEVICES MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 141
TABLE 134 CANADA: ENT DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION) 142
TABLE 135 CANADA: ENT DIAGNOSTIC DEVICES MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 142
TABLE 136 CANADA: ENT ENDOSCOPES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 143
TABLE 137 CANADA: RIGID ENT ENDOSCOPES MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 143
TABLE 138 CANADA: FLEXIBLE ENT ENDOSCOPES MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 143
TABLE 139 CANADA: ENT SURGICAL DEVICES MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 144
TABLE 140 CANADA: ENT SUPPLIES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 144
TABLE 141 CANADA: ENT DEVICES MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 145
TABLE 142 EUROPE: ENT DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION) 147
TABLE 143 EUROPE: ENT DIAGNOSTIC DEVICES MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 147
TABLE 144 EUROPE: ENT ENDOSCOPES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 148
TABLE 145 EUROPE: RIGID ENT ENDOSCOPES MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 148
TABLE 146 EUROPE: FLEXIBLE ENT ENDOSCOPES MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 148
TABLE 147 EUROPE: ENT SURGICAL DEVICES MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 149
TABLE 148 EUROPE: HANDHELD ENT INSTRUMENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 149
TABLE 149 EUROPE: ENT SUPPLIES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 150
TABLE 150 EUROPE: ENT DEVICES MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 150
TABLE 151 GERMANY: ENT DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION) 151
TABLE 152 GERMANY: ENT DIAGNOSTIC DEVICES MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 151
TABLE 153 GERMANY: ENT ENDOSCOPES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 152
TABLE 154 GERMANY: RIGID ENT ENDOSCOPES MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 152
TABLE 155 GERMANY: FLEXIBLE ENT ENDOSCOPES MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 153
TABLE 156 GERMANY: ENT SURGICAL DEVICES MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 153
TABLE 157 GERMANY: HANDHELD ENT INSTRUMENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 154
TABLE 158 GERMANY: ENT SUPPLIES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 154
TABLE 159 GERMANY: ENT DEVICES MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 155
TABLE 160 U.K.: ENT DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION) 156
TABLE 161 U.K.: ENT DIAGNOSTIC DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 156
TABLE 162 U.K.: ENT ENDOSCOPES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 157
TABLE 163 U.K.: RIGID ENT ENDOSCOPES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 157
TABLE 164 U.K.: FLEXIBLE ENT ENDOSCOPES MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 157
TABLE 165 U.K.: ENT SURGICAL DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 158
TABLE 166 U.K.: HANDHELD ENT INSTRUMENTS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 158
TABLE 167 U.K.: ENT SUPPLIES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 159
TABLE 168 U.K.: ENT DEVICES MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 159
TABLE 169 FRANCE: ENT DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION) 160
TABLE 170 FRANCE: ENT DIAGNOSTIC DEVICES MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 160
TABLE 171 FRANCE: ENT ENDOSCOPES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 161
TABLE 172 FRANCE: RIGID ENT ENDOSCOPES MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 161
TABLE 173 FRANCE: FLEXIBLE ENT ENDOSCOPES MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 161
TABLE 174 FRANCE: ENT SURGICAL DEVICES MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 162
TABLE 175 FRANCE: HANDHELD ENT INSTRUMENTS MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 162
TABLE 176 FRANCE: ENT SUPPLIES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 163
TABLE 177 FRANCE: ENT DEVICES MARKET SIZE, BY END USER , BY TYPE, 
2013-2020 (USD MILLION) 163
TABLE 178 ROE: ENT DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION) 164
TABLE 179 ROE: ENT DIAGNOSTIC DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 164
TABLE 180 ROE: ENT ENDOSCOPES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 165
TABLE 181 ROE: RIGID ENT ENDOSCOPES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 165
TABLE 182 ROE: FLEXIBLE ENT ENDOSCOPES MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 165
TABLE 183 ROE: ENT SURGICAL DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 166
TABLE 184 ROE: HANDHELD ENT INSTRUMENTS MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 166
TABLE 185 ROE: ENT SUPPLIES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 167
TABLE 186 ROE: ENT DEVICES MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 167
TABLE 187 ASIA: ENT DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION) 170
TABLE 188 ASIA: ENT DIAGNOSTIC DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 170
TABLE 189 ASIA: ENT ENDOSCOPES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 171
TABLE 190 ASIA: RIGID ENT ENDOSCOPES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 171
TABLE 191 ASIA: FLEXIBLE ENT ENDOSCOPES MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 171
TABLE 192 ASIA: ENT SURGICAL DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 172
TABLE 193 ASIA: HANDHELD ENT INSTRUMENTS MARKET SIZE, BY TYPE, 2013-2020 (MILLION) 172
TABLE 194 ASIA: ENT SUPPLIES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 173
TABLE 195 ASIA: ENT DEVICES MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 173
TABLE 196 ROW: ENT DEVICES MARKET SIZE, BY PRODUCT, 2013-2020 (USD MILLION) 176
TABLE 197 ROW: ENT DIAGNOSTIC DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 176
TABLE 198 ROW: ENT ENDOSCOPES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 176
TABLE 199 ROW: RIGID ENT ENDOSCOPES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 177
TABLE 200 ROW: FLEXIBLE ENT ENDOSCOPES MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 177
TABLE 201 ROW: ENT SURGICAL DEVICES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 178
TABLE 202 ROW: HANDHELD ENT INSTRUMENTS MARKET SIZE, BY TYPE, 
2013-2020 (USD MILLION) 178
TABLE 203 ROW: ENT SUPPLIES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 179
TABLE 204 ROW: ENT DEVICES MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 179
TABLE 205 NEW PRODUCT LAUNCHES AND APPROVALS (2012-2015) 183
TABLE 206 ACQUISITIONS (2012-2015) 184
TABLE 207 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS (2012-2015) 185
TABLE 208 EXPANSIONS (2012-2015) 185
TABLE 209 EXCHANGE RATES (USED FOR THE CONVERSION OF JPY TO USD) 211
TABLE 210 EXCHANGE RATES (USED FOR THE CONVERSION OF JPY TO USD) 224
TABLE 211 EXCHANGE RATES UTILIZED FOR CONVERSION OF CHF TO USD 225
TABLE 212 EXCHANGE RATES (USED FOR CONVERSION OF EURO TO USD) 228
TABLE 213 MEDTRONIC PLC 237
TABLE 214 COCHLEAR LIMITED 238
TABLE 215 SONOVA HOLDINGS AG 239
TABLE 216 WILLIAM DEMANT HOLDINGS A/S 239
“
“LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN 23
FIGURE 2 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH 24
FIGURE 3 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH 25
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, 
AND REGION 25
FIGURE 5 DATA TRIANGULATION METHODOLOGY 26
FIGURE 6 KEY DATA FROM SECONDARY SOURCES 27
FIGURE 7 KEY DATA FROM PRIMARY SOURCES 28
FIGURE 8 ENT DEVICES MARKET, BY PRODUCT (2015-2020): HEARING IMPLANTS OFFER SIGNIFICANT GROWTH OPPORTUNITIES 30
FIGURE 9 ENDOSCOPES TO DOMINATE THE DIAGNOSTIC DEVICES MARKET DURING THE FORECAST PERIOD 31
FIGURE 10 HANDHELD INSTRUMENTS TO HOLD LARGEST SHARE OF SURGICAL DEVICES MARKET DURING THE FORECAST PERIOD (2015-2020) 32
FIGURE 11 ENT DEVICES MARKET, BY END USER: AMBULATORY SETTINGS TO OFFER SIGNIFICANT GROWTH OPPORTUNITIES DURING THE FORECAST PERIOD 33
FIGURE 12 ENT DEVICES MARKET, BY REGION: ASIA IS EXPECTED TO WITNESS THE HIGHEST GROWTH IN THE FORECAST PERIOD 34
FIGURE 13 NEW PRODUCT LAUNCHES & APPROVALS ARE THE KEY STRATEGIES ADOPTED BY MARKET PLAYERS DURING THE FORECAST PERIOD 35
FIGURE 14 RAPID GROWTH IN GERIATRIC POPULATION—A MAJOR FACTOR DRIVING MARKET GROWTH 36
FIGURE 15 HEARING AIDS EXPECTED TO FORM THE LARGEST SEGMENT IN 2015 37
FIGURE 16 HOME-USE ENT DEVICES TO COMMAND THE LARGEST SHARE IN 2015 38
FIGURE 17 LARYNGOSCOPES SEGMENT TO WITNESS HIGHEST GROWTH RATE 
FROM 2015 TO 2020 39
FIGURE 18 RHINOLOGY INSTRUMENTS TO WITNESS HIGHEST GROWTH IN THE FORECAST PERIOD 40
FIGURE 19 ASIA TO WITNESS HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 41
FIGURE 20 ENT DEVICES MARKET SEGMENTATION, BY PRODUCT 44
FIGURE 21 ENT DEVICES MARKET SEGMENTATION, BY END USER 45
FIGURE 22 ENT DEVICES MARKET SEGMENTATION, BY REGION 45
FIGURE 23 ENT DEVICES MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 46
FIGURE 24 ENT DEVICES MARKET OVERVIEW 54
FIGURE 25 ENDOSCOPES TO DOMINATE THE ENT DIAGNOSTIC DEVICES MARKET DURING THE FORECAST PERIOD 56
FIGURE 26 ASIA TO WITNESS THE HIGHEST GROWTH IN THE ENT DIAGNOSTIC DEVICES MARKET 57
FIGURE 27 HANDHELD INSTRUMENTS TO DOMINATE THE ENT SURGICAL DEVICES MARKET 80
FIGURE 28 RHINOLOGY INSTRUMENTS TO DOMINATE THE ENT HANDHELD INSTRUMENTS MARKET 87
FIGURE 29 NORTH AMERICA TO DOMINATE THE HEARING AIDS MARKET 111
FIGURE 30 HOME USE SEGMENT TO DOMINATE THE ENT DEVICES MARKET FROM 2015-2020 120
FIGURE 31 NORTH AMERICA: ENT DEVICES MARKET SNAPSHOT (2015) 131
FIGURE 32 EUROPE: ENT DEVICES MARKET SNAPSHOT (2015) 146
FIGURE 33 ASIA: ENT DEVICES MARKET SNAPSHOT (2015) 169
FIGURE 34 ROW: ENT DEVICES MARKET SNAPSHOT (2015) 175
FIGURE 35 KEY PLAYERS ADOPTED ORGANIC AS WELL AS INORGANIC GROWTH STRATEGIES BETWEEN 2012 AND 2015 181
FIGURE 36 MARKET EVOLUTION FRAMEWORK 182
FIGURE 37 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY ADOPTED BY MARKET PLAYERS 182
FIGURE 38 ENT DEVICES BENCHMARKING FOR TOP 5 PLAYERS 186
FIGURE 39 COMPANY SNAPSHOT: MEDTRONIC PLC 200
FIGURE 40 COMPANY SNAPSHOT: STRYKER CORPORATION 205
FIGURE 41 COMPANY SNAPSHOT: SMITH & NEPHEW PLC 207
FIGURE 42 COMPANY SNAPSHOT: OLYMPUS CORPORATION 210
FIGURE 43 COMPANY SNAPSHOT: JOHNSON & JOHNSON 218
FIGURE 44 COMPANY SNAPSHOT: COCHLEAR LIMITED 220
FIGURE 45 COMPANY SNAPSHOT: HOYA CORPORATION 223
FIGURE 46 COMPANY SNAPSHOT: SONOVA HOLDING AG 225
FIGURE 47 COMPANY SNAPSHOT: WILLIAM DEMANT HOLDING A/S 228
“