Discounts and Fee Reductions Will Encourage Customers to Increase Use of Mobile Payments

Date: 2015-09-17

“• The majority of respondents use mobile phones for payment transactions.

• 31% of customers anticipate an increase of 5–25% in payments through mobile phones over the next six months.

• Discounts and fee reductions will encourage customers to increase use of mobile payments.

• Regardless of age group, customers view time and cost saving, and ease of use as the key drivers for payments through mobile phones.

• The highest percentage of survey respondents from North America purchase music, video and entertainment products through mobile phones.

• Male and female respondents are not concerned about lack of knowledge about mobile payments while making payments through mobile phones.”


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