“Enterprises are adapting digital transformation products and services to implement better customer experience and improved operational process. Digital transformation includes the implementation of transformation in three key areas, namely customer experience, operational process, and business model.
Enterprises are spending a major proportion of their revenue on the advancement of new and upgraded technologies such as cloud computing, big data analytics, mobility, and social media. Enterprises are also facing competitive pressure from their employees in order to transfer their traditional business processes and operational models into new and innovative processes. In addition to that, customers expect new and innovative ways of offerings from the enterprises for an enhanced and differentiated customer experience, which acts as a driver for the digital transformation market.
The report also provides an in-depth analysis of the digital transformation market across solutions, services, business types, deployment types, end users, and verticals. The market is also segmented by region into North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America. Among all the regions, North America holds the maximum market size, whereas APAC is the major growing market.
The North American region alone contributes approximately 34% of the global digital transformation market in 2015. One of the factors that have contributed to this growth is the presence of rapid adoption of cloud-based and big data analytics solutions across various organizations in the region over the past few years, as a result of the introduction of Bring Your Own Device (BYOD). The digital transformation market is growing pretty fast in the Asia-Pacific (APAC) region also, where it is expected that the APAC region would grow at a Compound Annual Growth Rate (CAGR) of 24.9% during the forecast period. Still there are certain restraints for the digital transformation market.
The digital transformation market is expected to grow from $150.70 billion in 2015 to $369.22 billion by 2020, at an estimated CAGR of 19.6% from 2015 to 2020. The key players in this market include Apple, IBM Corporation, Oracle Corporation, EMC Corporation, SAP AG, Adobe Systems, CA Technologies, Hewlett Packard (HP), Google, Microsoft Corporation, and many others.
MarketsandMarkets expects that the cloud computing solution will account for the largest market share throughout the forecast period. However, there are a few revenue pockets such as big data and mobility that will witness significant growth in this period.There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. The dollar fluctuations are expected to not seriously affect the forecasts in the emerging regions.
The report will help the market leaders or new entrants in this market in the following ways:
1. This report segments the market into various sub-segments covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across different end users and regions.
2. This report will help in the better understanding of the competitors and gain more insights to better one’s position in business. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers & acquisitions, partnerships, and agreements. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.
3. The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.
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“TABLE OF CONTENTS
1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.3 MARKET SCOPE 12
1.3.1 MARKETS COVERED 13
1.3.2 YEARS CONSIDERED IN THE REPORT 13
1.4 CURRENCY 13
1.5 LIMITATIONS 13
1.6 STAKEHOLDERS 14
2 RESEARCH METHODOLOGY 15
2.1 RESEARCH DATA 15
2.1.1 SECONDARY DATA 16
2.1.1.1 Key data from secondary sources 16
2.1.2 PRIMARY DATA 17
2.1.2.1 Key data from primary sources 17
2.1.2.2 Key industry insights 18
2.1.2.3 Breakdown of primaries 18
2.2 MARKET SIZE ESTIMATION 19
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 21
2.4 RESEARCH ASSUMPTIONS 22
2.4.1 ASSUMPTIONS 22
3 EXECUTIVE SUMMARY 23
4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE DIGITAL TRANSFORMATION MARKET 27
4.2 DIGITAL TRANSFORMATION MARKET: SOLUTION SEGMENTS 27
4.3 MARKET SHARE OF DIGITAL TRANSFORMATION MARKET, BY SOLUTION 28
4.4 DIGITAL TRANSFORMATION MARKET: B-TO-B MARKET SHOWS LUCRATIVE OPPORTUNITY 28
4.5 LIFE CYCLE ANALYSIS, BY REGION 29
5 MARKET OVERVIEW 30
5.1 INTRODUCTION 31
5.2 MARKET SEGMENTATION 31
5.2.1 BY SOLUTION 31
5.2.2 BY SERVICE 31
5.2.3 BY BUSINESS TYPE 32
5.2.4 BY DEPLOYMENT TYPE 32
5.2.5 BY END-USER 32
5.2.6 BY VERTICAL 33
5.2.7 BY REGION 33
5.3 MARKET DYNAMICS 33
5.3.1 DRIVERS 34
5.3.1.1 Increasing internet demand & usage 34
5.3.1.2 Competitive pressure 35
5.3.2 RESTRAINTS 35
5.3.2.1 High cost of deployment 35
5.3.2.2 Low security for highly confidential data 35
5.3.3 OPPORTUNITIES 36
5.3.3.1 Growing popularity of e-commerce 36
5.3.3.2 Defining clear rules and certifications 36
5.3.3.3 Collaboration among Departments 36
5.3.4 CHALLENGES 37
5.3.4.1 Lack of knowledge and resources 37
5.3.4.2 Top Level Involvement 37
5.3.4.3 Integration of information 37
5.3.4.4 Data Security by identity management 37
6 INDUSTRY TRENDS 39
6.1 INTRODUCTION 39
6.2 VALUE CHAIN ANALYSIS 39
6.3 SUPPLY CHAIN ANALYSIS 40
6.4 PORTER’S FIVE FORCES ANALYSIS 42
6.4.1 THREAT OF NEW ENTRANTS 42
6.4.2 THREAT OF SUBSTITUTES 43
6.4.3 BARGAINING POWER OF SUPPLIERS 43
6.4.4 BARGAINING POWER OF BUYERS 43
6.4.5 INTENSITY OF COMPETITIVE RIVALRY 44
6.5 STRATEGIC BENCHMARKING 45
6.5.1 PRODUCT ENHANCEMENT AND EXPANSION 45
7 DIGITAL TRANSFORMATION MARKET ANALYSIS, BY SOLUTION 47
7.1 INTRODUCTION 48
7.2 CLOUD COMPUTING 49
7.3 BIG DATA 50
7.4 MOBILITY 51
7.5 SOCIAL MEDIA 52
8 DIGITAL TRANSFORMATION MARKET ANALYSIS, BY SERVICE 53
8.1 INTRODUCTION 54
8.2 PROFESSIONAL SERVICES 55
8.3 SYSTEM INTEGRATION 56
9 DIGITAL TRANSFORMATION MARKET ANALYSIS, BUSINESS TYPE 57
9.1 INTRODUCTION 58
9.2 BUSINESS-TO-BUSINESS (B-2-B) 59
9.3 BUSINESS-TO-BUSINESS-TO-CONSUMER (B-2-B-2-C) 60
9.4 BUSINESS-TO-CONSUMER (B-2-C) 60
10 DIGITAL TRANSFORMATION MARKET ANALYSIS, BY DEPLOYMENT 62
10.1 INTRODUCTION 63
10.2 ON-PREMISE 64
10.3 HOSTED 65
11 DIGITAL TRANSFORMATION MARKET ANALYSIS, BY END USER 66
11.1 INTRODUCTION 67
11.2 SMALL AND MEDIUM BUSINESS (SMB) 68
11.3 ENTERPRISE 69
12 DIGITAL TRANSFORMATION MARKET ANALYSIS, BY INDUSTRY VERTICALS 70
12.1 INTRODUCTION 71
12.2 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 73
12.3 HEALTHCARE 74
12.4 TELECOM AND IT 75
12.5 AUTOMOTIVE 76
12.6 ACADEMIA AND RESEARCH 77
12.7 RETAIL 78
12.8 MANUFACTURING 79
12.9 GOVERNMENT 80
13 DIGITAL TRANSFORMATION MARKET ANALYSIS, BY GEOGRAPHY 81
13.1 INTRODUCTION 82
13.2 NORTH AMERICA (NA) 84
13.3 EUROPE 87
13.4 ASIA-PACIFIC (APAC) 90
13.5 MIDDLE EAST & AFRICA (MEA) 93
13.6 LATIN AMERICA (LA) 96
14 COMPETITIVE LANDSCAPE 100
14.1 OVERVIEW 100
14.2 COMPETITIVE SITUATION AND TRENDS 101
14.2.1 NEW PRODUCT LAUNCHES 102
14.2.2 MERGERS AND ACQUISITIONS 103
14.2.3 PARTNERSHIPS AND COLLABORATIONS 106
14.2.4 VENTURE CAPITAL FUNDING 107
15 COMPANY PROFILES 108
15.2 APPLE, INC. 109
15.3 IBM CORPORATION 111
15.4 ORACLE CORPORATION 115
15.5 EMC CORPORATION 118
15.6 SAP SE 121
15.7 ADOBE SYSTEMS 125
15.8 CA TECHNOLOGIES 129
15.9 HEWLETT-PACKARD (HP) 131
15.10 GOOGLE 134
15.11 MICROSOFT CORPORATION 136
16 APPENDIX 138
16.1 DISCUSSION GUIDE 138
16.2 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 141
16.3 AVAILABLE CUSTOMIZATIONS 141
16.4 RELATED REPORTS 142
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“LIST OF TABLES
TABLE 1 GLOBAL DIGITAL TRANSFORMATION MARKET SIZE, 2015–2020 ($BILLION) 24
TABLE 2 INCREASING INTERNET DEMAND AND USAGE PROPELLING THE GROWTH OF DIGITAL TRANSFORMATION MARKET 35
TABLE 3 COST IN ORDER TO DEPLOY DIGITAL TRANSFORMATION SOLUTION IS HAMPERING THE GROWTH OF THE DIGITAL TRANSFORMATION MARKET 36
TABLE 4 GROWING DEMAND OF ONLINE RETAILING WILL BOOST THE DIGITAL TRANSFORMATION MARKET 37
TABLE 5 TRAINING AND DEVELOPMENT REQUIRED FOR THE GROWTH OF DIGITAL TRANSFORMATION MARKET 38
TABLE 6 DIGITAL TRANSFORMATION MARKET SIZE, BY SOFTWARE TYPE,
2013-2020 ($BILLION) 49
TABLE 7 CLOUD COMPUTING: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION, 2013–2020 ($BILLION) 49
TABLE 8 BIG DATA: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,
2013–2020 ($BILLION) 50
TABLE 9 MOBILITY: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,
2013–2020 ($BILLION) 51
TABLE 10 SOCIAL MEDIA: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,
2013–2020 ($BILLION) 52
TABLE 11 DIGITAL TRANSFORMATION SERVICE MARKET SIZE, BY SERVICE,
2013–2020 ($BILLION) 54
TABLE 12 PROFESSIONAL SERVICES: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION, 2013–2020 ($BILLION) 55
TABLE 13 SYSTEM INTEGRATION: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION, 2013–2020 ($BILLION) 56
TABLE 14 DIGITAL TRANSFORMATION MARKET SIZE, BY BUSINESS TYPE,
2013-2020 ($BILLION) 58
TABLE 15 B-2-B: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,
2013-2020 ($BILLION) 59
TABLE 16 B-2-B-2-C: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,
2013-2020 ($BILLION) 60
TABLE 17 B-2-C: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,
2013-2020 ($BILLION) 60
TABLE 18 DIGITAL TRANSFORMATION MARKET SIZE, BY DEPLOYMENT,
2013–2020 ($BILLION) 63
TABLE 19 ON-PREMISE: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,
2013–2020 ($BILLION) 64
TABLE 20 CLOUD: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,
2013–2020 ($BILLION) 65
TABLE 21 DIGITAL TRANSFORMATION MARKET SIZE, BY END USER, 2013–2020 ($BILLION) 67
TABLE 22 SMB: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,
2013–2020 ($BILLION) 68
TABLE 23 ENTERPRISE: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,
2013–2020 ($BILLION) 69
TABLE 24 DIGITAL TRANSFORMATION MARKET SIZE, BY INDUSTRY VERTICALS,
2013–2020 ($BILLION) 71
TABLE 25 BFSI: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,
2013–2020 ($BILLION) 73
TABLE 26 HEALTHCARE: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,
2013–2020 ($BILLION) 74
TABLE 27 TELECOM AND IT: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,
2013–2020 ($BILLION) 75
TABLE 28 AUTOMOTIVE: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,
2013–2020 ($BILLION) 76
TABLE 29 ACADEMIA AND RESEARCH: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION, 2013–2020 ($BILLION) 77
TABLE 30 RETAIL: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,
2013–2020 ($BILLION) 78
TABLE 31 MANUFACTURING: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,
2013–2020 ($BILLION) 79
TABLE 32 GOVERNMENT: DIGITAL TRANSFORMATION MARKET SIZE, BY REGION,
2013–2020 ($BILLION) 80
TABLE 33 DIGITAL TRANSFORMATION MARKET SIZE, BY REGION, 2013–2020 ($BILLION) 83
TABLE 34 NA: DIGITAL TRANSFORMATION MARKET SIZE, BY TYPE, 2013–2020 ($BILLION) 85
TABLE 35 NA: DIGITAL TRANSFORMATION MARKET SIZE, BY SOLUTION,
2013–2020 ($BILLION) 85
TABLE 36 NA: DIGITAL TRANSFORMATION MARKET SIZE, BY SERVICE,
2013–2020 ($BILLION) 85
TABLE 37 NA: DIGITAL TRANSFORMATION MARKET SIZE, BY BUSINESS TYPE,
2013–2020 ($BILLION) 86
TABLE 38 NA: DIGITAL TRANSFORMATION MARKET SIZE, BY DEPLOYMENT,
2013–2020 ($BILLION) 86
TABLE 39 NA: DIGITAL TRANSFORMATION MARKET SIZE, BY END-USER,
2013–2020 ($BILLION) 86
TABLE 40 NA: DIGITAL TRANSFORMATION MARKET SIZE, BY INDUSTRY VERTICALS,
2013–2020 ($BILLION) 87
TABLE 41 EUROPE: DIGITAL TRANSFORMATION MARKET SIZE, BY TYPE,
2013–2020 ($BILLION) 87
TABLE 42 EUROPE: DIGITAL TRANSFORMATION MARKET SIZE, BY SOLUTION,
2013–2020 ($BILLION) 88
TABLE 43 EUROPE: DIGITAL TRANSFORMATION MARKET SIZE, BY SERVICE,
2013–2020 ($BILLION) 88
TABLE 44 EUROPE: DIGITAL TRANSFORMATION MARKET SIZE, BY BUSINESS TYPE,
2013–2020 ($BILLION) 89
TABLE 45 EUROPE: DIGITAL TRANSFORMATION MARKET SIZE, BY DEPLOYMENT,
2013–2020 ($BILLION) 89
TABLE 46 EUROPE: DIGITAL TRANSFORMATION MARKET SIZE, BY END-USER,
2013–2020 ($BILLION) 89
TABLE 47 EUROPE: DIGITAL TRANSFORMATION MARKET SIZE, BY VERTICAL,
2013–2020 ($BILLION) 90
TABLE 48 APAC: DIGITAL TRANSFORMATION MARKET SIZE, BY TYPE, 2013–2020 ($BILLION) 91
TABLE 49 APAC: DIGITAL TRANSFORMATION MARKET SIZE, BY SOLUTION,
2013–2020 ($BILLION) 91
TABLE 50 APAC: DIGITAL TRANSFORMATION MARKET SIZE, BY SERVICE,
2013–2020 ($BILLION) 91
TABLE 51 APAC: DIGITAL TRANSFORMATION MARKET SIZE, BY BUSINESS TYPE,
2013–2020 ($BILLION) 92
TABLE 52 APAC: DIGITAL TRANSFORMATION MARKET SIZE, BY DEPLOYMENT,
2013–2020 ($BILLION) 92
TABLE 53 APAC: DIGITAL TRANSFORMATION MARKET SIZE, BY END-USER,
2013–2020 ($BILLION) 92
TABLE 54 APAC: DIGITAL TRANSFORMATION MARKET SIZE, BY VERTICAL,
2013–2020 ($BILLION) 93
TABLE 55 MEA: DIGITAL TRANSFORMATION MARKET SIZE, BY TYPE, 2013–2020 ($BILLION) 93
TABLE 56 MEA: DIGITAL TRANSFORMATION MARKET SIZE, BY SOLUTION,
2013–2020 ($BILLION) 94
TABLE 57 MEA: DIGITAL TRANSFORMATION MARKET SIZE, BY SERVICE,
2013–2020 ($BILLION) 94
TABLE 58 MEA: DIGITAL TRANSFORMATION MARKET SIZE, BY BUSINESS TYPE,
2013–2020 ($BILLION) 94
TABLE 59 MEA: DIGITAL TRANSFORMATION MARKET SIZE, BY DEPLOYMENT,
2013–2020 ($BILLION) 95
TABLE 60 MEA: DIGITAL TRANSFORMATION MARKET SIZE, BY END-USER,
2013–2020 ($BILLION) 95
TABLE 61 MEA: DIGITAL TRANSFORMATION MARKET SIZE, BY VERTICAL,
2013–2020 ($BILLION) 96
TABLE 62 LA: DIGITAL TRANSFORMATION MARKET SIZE, BY TYPE, 2013–2020 ($BILLION) 96
TABLE 63 LA: DIGITAL TRANSFORMATION MARKET SIZE, BY SOLUTION,
2013–2020 ($BILLION) 97
TABLE 64 LA: DIGITAL TRANSFORMATION MARKET SIZE, BY SERVICE,
2013–2020 ($BILLION) 97
TABLE 65 LA: DIGITAL TRANSFORMATION MARKET SIZE, BY BUSINESS TYPE,
2013–2020 ($BILLION) 97
TABLE 66 LA: DIGITAL TRANSFORMATION MARKET SIZE, BY DEPLOYMENT,
2013–2020 ($BILLION) 98
TABLE 67 LA: DIGITAL TRANSFORMATION MARKET SIZE, BY END-USER,
2013–2020 ($BILLION) 98
TABLE 68 LA: DIGITAL TRANSFORMATION MARKET SIZE, BY VERTICAL,
2013–2020 ($BILLION) 98
TABLE 69 NEW PRODUCT LAUNCHES, 2012–2015 102
TABLE 70 MERGERS AND ACQUISITIONS, 2012–2015 103
TABLE 71 PARTNERSHIPS AND COLLABORATIONS, 2012 – 2015 106
TABLE 72 VC FUNDING, 2012 107
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“LIST OF FIGURES
FIGURE 1 GLOBAL DIGITAL TRANSFORMATION MARKET: RESEARCH DESIGN 15
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 19
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 20
FIGURE 4 MARKET BREAKDOWN AND DATA TRIANGULATION 21
FIGURE 5 DIGITAL TRANSFORMATION MARKET SNAPSHOT (2015 VS. 2020): MARKET FOR BIG DATA IS EXPECTED TO BIFOLD DURING THE FORECAST PERIOD 24
FIGURE 6 GLOBAL DIGITAL TRANSFORMATION MARKET SIZE, 2013–2020 ($BILLION) 24
FIGURE 7 CLOUD COMPUTING VENDORS DOMINATING ASIA-PACIFIC MARKET 25
FIGURE 8 NORTH AMERICAN ENTERPRISES CONTRIBUTE TO THE HIGHEST MARKET SHARE 26
FIGURE 9 GLOBAL DIGITAL TRANSFORMATION MARKET IS EXPECTED TO GROW AT A CAGR OF 19.63% 27
FIGURE 10 BIG DATA MARKET IS EXPECTED TO GROW AT THE FASTEST RATE AMONG ALL THE SOLUTIONS IN THE DIGITAL TRANSFORMATION MARKET 27
FIGURE 11 CLOUD COMPUTING IS EXPECTED TO HAVE THE LARGEST MARKET SHARE IN THE GLOBAL DIGITAL TRANSFORMATION MARKET 28
FIGURE 12 BUSINESS-TO-BUSINESS (B-TO-B) IS EXPECTED TO HAVE THE LARGEST MARKET SHARE IN THE GLOBAL DIGITAL TRANSFORMATION MARKET 28
FIGURE 13 APAC IS EXPECTED TO GROW AT A CAGR OF 24.9% DURING THE FORECAST PERIOD 29
FIGURE 14 MARKET SEGMENTATION: BY BUSINESS TYPE 32
FIGURE 15 UP-GRADATION OF TECHNOLOGY IS DRIVING THE DIGITAL TRANSFORMATION MARKET 34
FIGURE 16 VALUE CHAIN ANALYSIS 40
FIGURE 17 SUPPLY CHAIN 41
FIGURE 18 PORTER’S FIVE FORCES ANALYSIS 42
FIGURE 19 STRATEGIC BENCHMARKING: SAP, IBM, HP, AND ADOBE LAUNCHED NEW SOLUTIONS AND SERVICES FOR PRODUCT ENHANCEMENT 45
FIGURE 20 INORGANIC DEVELOPMENT: SAP, IBM, HP, AND MERGERS, ACQUISITIONS, COLLABORATION, AND PARTNERSHIPS 46
FIGURE 21 MAJORITY OF THE MARKET IS DOMINATED BY CLOUD COMPUTING 48
FIGURE 22 SYSTEM INTEGRATORS WILL LEAD THE SERVICES MARKET IN TERMS OF REVENUE SIZE BY 2020 54
FIGURE 23 MAJORITY OF THE MARKET IS DOMINATED BY B-2-B TYPE DURING THE FORECAST PERIOD 58
FIGURE 24 DIGITAL TRANSFORMATION MARKET SIZE, BY DEPLOYMENT,
2015–2020 ($BILLION) 63
FIGURE 25 DIGITAL TRANSFORMATION MARKET SIZE, BY END-USER, 2015–2020 ($BILLION) 68
FIGURE 26 DIGITAL TRANSFORMATION MARKET SIZE, BY INDUSTRY VERTICAL,
2015–2020 ($BILLION) 72
FIGURE 27 APAC: AN ATTRACTIVE DESTINATION FOR THE DIGITAL TRANSFORMATION MARKET, 2015–2020 82
FIGURE 28 APAC HAS THE HIGHEST GROWTH RATE FROM 2015 TO 2020 83
FIGURE 29 REGIONAL SNAPSHOT: APAC MARKET AS A HOTSPOT DURING 2015–2020 84
FIGURE 30 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AND EXPANSIONS AS THE KEY GROWTH STRATEGY OVER THE LAST THREE YEARS 100
FIGURE 31 MARKET EVALUATION FRAMEWORK 101
FIGURE 32 BATTLE FOR MARKET SHARE: MERGERS AND ACQUISITIONS WAS THE KEY STRATEGY ADOPTED BY THE LEADING INDUSTRY PLAYERS 101
FIGURE 33 GEOGRAPHIC REVENUE MIX OF THE TOP MARKET PLAYERS 108
FIGURE 34 APPLE, INC.: COMPANY SNAPSHOT 109
FIGURE 35 APPLE, INC.: SWOT ANALYSIS: 110
FIGURE 36 IBM CORPORATION: COMPANY SNAPSHOT 111
FIGURE 37 IBM CORPORATION: SWOT ANALYSIS: 112
FIGURE 38 ORACLE CORPORATION: COMPANY SNAPSHOT 115
FIGURE 39 ORACLE CORPORATION: SWOT ANALYSIS 116
FIGURE 40 EMC CORPORATION: COMPANY SNAPSHOT 118
FIGURE 41 EMC CORPORATION: SWOT ANALYSIS 119
FIGURE 42 SAP SE: COMPANY SNAPSHOT 121
FIGURE 43 SAP SE: SWOT ANALYSIS 123
FIGURE 44 ADOBE SYSTEMS: COMPANY SNAPSHOT 125
FIGURE 45 SWOT ANALYSIS: ADOBE SYSTEMS 127
FIGURE 46 CA TECHNOLOGIES: COMPANY SNAPSHOT 129
FIGURE 47 HEWLETT PACKARD : COMPANY SNAPSHOT 131
FIGURE 48 GOOGLE: COMPANY SNAPSHOT 134
FIGURE 49 MICROSOFT CORPORATION: COMPANY SNAPSHOT 136
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