“Digital signage is an advertising medium which helps to strike the perfect balance between the advertisement and the targeted audience. Traditional advertising media such as print medias concerned with several issues such as high costs, low web connectivity, low rate to attract consumer, inability to update content, difficulty in influencing purchase decisions. To overcome these issues, various digital signage software and solutions are made available by various market players. These software and solutions consist of edge-server software, content management, and distribution and scheduling software. The retail application is a growingat the highest rate due to the need for quick update of content.The low cost of digital signage makes it easier to reach out to the customers. The various applications of digital signage software &solutions are experiencing significant growth since the last few years due to the adoption of digital signage and the increasing demand for customized solutions and software provided by market players for applications such as retail, hospitality, transportation, banking, and much more.
Despite the numerous advantages offered by digital signage, the lack of awareness regarding the benefits of digital signage and the lack of standards for interoperability between devices are some of the important factors restraining the growth of the digital signage market. Increasing investment by companies for the development of digital signage, growing acceptance from government for its incorporation in public offices, increase in demand for commercial displays, prevention of paper wastage, and energy saving by use of efficient displays are driving the market for digital signage.
The global digital signagemarket was valued at $14.63billion in 2014and is expected to reach$23.76billion by 2020, at a CAGR of 8.18% between 2015and 2020. In terms of geography, North Americaaccounted for the major market share of ~34% in 2014, followed by Europewith ~29%. APAC is projected to grow at the highest CAGR of 9.34% between 2015 and 2020. The key driving factor behind the growth of APAC is the presence of major key players located in the region and the adoption rate of digital signage in growing sectors such as banking & education.
The major players in the digital signagemarket are adopting different kinds of strategies to enter and grow in the market. In the global marketplace, thenumber of established players is observed to be growing and hence it isimportant for everymarket player to gain a competitive edge over the others.Among the majorstrategies adopted by key players to competein the digital signagemarket were new product developments,partnerships, agreement, and expansions.
The report presents a detailed insight into the digital signagemarket and identifies key trends of various segments of the market,providing in-depth quantitative and qualitative information. The report segments the global digital signagemarket on the basis of type, application, and geography. It further provides market size forecasts and trend analysis with respect to the time-line of the market. Detailed geographic insights with respect to major regions such as NorthAmerica, APAC, Europe, and the rest of the world have been analyzed.
The major players in the global digital signagemarket are NEC Display Solutions (Japan), Samsung Electronics Co. Ltd. (South Korea), LG Display Co., Ltd. (South Korea), Sharp Corporation (Japan), Sony Corporation (Japan), Panasonic Corporation (Japan), AU Optronics Corp. (Taiwan.), Planar, Systems Inc. (U.S.), Adflow Networks (Canada), and Omnivex Corporation (Canada).
”
“TABLE OF CONTENTS
1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 17
1.3 STUDY SCOPE 17
1.3.1 MARKETS COVERED 17
1.3.2 GEOGRAPHIC SCOPE 19
1.4 YEARS CONSIDERED FOR THE STUDY 19
1.5 CURRENCY 19
1.6 LIMITATIONS 20
1.7 STAKEHOLDERS 20
2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 22
2.1.1.1 Key data from secondary sources 22
2.1.2 PRIMARY DATA 22
2.1.2.1 Key data from primary sources 23
2.1.2.2 Key industry insights 23
2.1.2.3 Breakdown of primary interviews 24
2.2 VARIABLES CONSIDERED IN FACTOR ANALYSIS 24
2.2.1 INTRODUCTION 24
2.2.2 DEMAND-SIDE ANALYSIS 25
2.2.2.1 The growing demand for self-service systems in various applications 25
2.2.3 SUPPLY-SIDE ANALYSIS 26
2.2.3.1 Increasing innovations in the digital signage market with new product launches as per the customersโ demands 27
2.3 MARKET SIZE ESTIMATION 29
2.3.1 BOTTOM-UP APPROACH 30
2.3.2 TOP-DOWN APPROACH 30
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 31
2.5 RESEARCH ASSUMPTIONS 32
2.5.1 ASSUMPTIONS 32
3 EXECUTIVE SUMMARY 33
4 PREMIUM INSIGHTS 37
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE DIGITAL SIGNAGE MARKET 37
4.2 DIGITAL SIGNAGE MARKET โ MAJOR APPLICATIONS 38
4.3 GLOBAL DIGITAL SIGNAGE MARKET 38
4.4 THE NORTH AMERICA ACCOUNTED FOR A SHARE OF OVER 30% OF THE DIGITAL SIGNAGE MARKET, IN 2014 39
4.5 DIGITAL SIGNAGE MARKET, BY DISPLAY TYPE 39
4.6 DIGITAL SIGNAGE MARKET: THE GROWING DEMAND IN THE SOFTWARE TYPE 40
4.7 DIGITAL SIGNAGE MARKET: LIFE CYCLE ANALYSIS, BY GEOGRAPHY 41
5 MARKET OVERVIEW 42
5.1 INTRODUCTION 43
5.2 EVOLUTION 44
5.3 MARKET SEGMENTATION 45
5.3.1 BY TYPE 45
5.3.2 BY HARDWARE 45
5.3.3 BY SOFTWARE 46
5.3.4 BY APPLICATION 46
5.3.5 BY GEOGRAPHY 47
5.4 MARKET DYNAMICS 48
5.4.1 DRIVERS 49
5.4.1.1 Growth of commercial display over consumer display in digital signage 49
5.4.1.2 Cost-Efficiency and assured return on investment 49
5.4.1.3 Prevention of paper wastage by using digital signage; use of LED backlit panels leading to energy saving 49
5.4.1.4 OLED-based displays used in medium or small-screened devices such mobile phones, tablets, and others would boost the market growth 50
5.4.2 RESTRAINTS 51
5.4.2.1 Lack of standards for interoperability between devices 51
5.4.2.2 Lack of awareness about digital signage and its benefits 51
5.4.3 OPPORTUNITIES 52
5.4.3.1 Increasing interactivity and highly dynamic nature 52
5.4.3.2 Emerging technologies such as ultra-high definition 52
5.4.3.3 Growing demand for signage solutions for retail, hospitality, and government organizations 52
5.4.4 CHALLENGES 53
5.4.4.1 Protection of digital signage from power issues 53
6 INDUSTRY TRENDS 54
6.1 INTRODUCTION 54
6.2 VALUE CHAIN ANALYSIS 54
6.3 STRATEGIC BENCHMARKING 55
6.3.1 TECHNOLOGY INTEGRATION AND PRODUCT ENHANCEMENT 55
7 DIGITAL SIGNAGE MARKET, BY TYPE 57
7.1 INTRODUCTION 58
7.2 HARDWARE 60
7.2.1 DISPLAY 62
7.2.1.1 Display, by type 63
7.2.1.1.1 LCD display 65
7.2.1.1.2 LED display 66
7.2.1.1.3 OLED display 66
7.2.1.1.4 Others 67
7.2.1.2 Display, by panel size 67
7.2.1.2.1 Below 19 inches 69
7.2.1.2.2 19 to 32 inches 69
7.2.1.2.3 32 to 52 inches 69
7.2.1.2.4 52 to 105 inches 69
7.2.1.3 Display, by brightness 70
7.2.1.3.1 0โ500 nits 71
7.2.1.3.2 500โ1000 nits 72
7.2.1.3.3 1000 nits and above 72
7.2.2 MEDIA PLAYERS 72
7.2.3 PROJECTORS 73
7.2.4 MOUNTS AND OTHER ACCESSORIES 74
7.3 SOFTWARE 75
7.3.1 INTRODUCTION 75
7.3.2 EDGE SERVER SOFTWARE 77
7.3.3 DISTRIBUTION AND SCHEDULING SOFTWARE 79
7.3.4 CONTENT MANAGEMENT SOFTWARE 80
7.3.5 OTHERS (ANALYTICS) 81
7.4 SERVICES 82
7.4.1 INSTALLATION SERVICES 83
7.4.2 MAINTENANCE AND SUPPORT SERVICES 84
7.4.3 OTHERS 84
8 DIGITAL SIGNAGE MARKET, BY APPLICATION 85
8.1 INTRODUCTION 86
8.2 COMMERCIAL 87
8.2.1 RETAIL 90
8.2.2 CORPORATE 92
8.2.3 HEALTHCARE 93
8.2.4 HOSPITALITY 94
8.2.5 GOVERNMENT 96
8.3 INFRASTRUCTURAL 98
8.3.1 TRANSPORTATION 101
8.3.2 ENTERTAINMENT 104
8.4 INSTITUTIONAL 106
8.4.1 BANKING 108
8.4.2 EDUCATION 110
8.5 INDUSTRIAL 112
8.6 OTHERS 112
9 GEOGRAPHIC ANALYSIS 114
9.1 INTRODUCTION 115
9.2 NORTH AMERICA 119
9.2.1 THE U.S. 121
9.2.2 CANADA 121
9.2.3 REST OF NORTH AMERICA 121
9.3 EUROPE 122
9.3.1 THE U.K. 123
9.3.2 GERMANY 123
9.3.3 FRANCE 124
9.3.4 OTHERS 124
9.4 ASIA-PACIFIC (APAC) 125
9.4.1 CHINA 126
9.4.2 JAPAN 127
9.4.3 SOUTH KOREA 128
9.4.4 OTHERS 128
9.5 REST OF THE WORLD (ROW) 129
9.5.1 MIDDLE EAST & AFRICA 130
9.5.2 OTHERS 130
10 COMPETITIVE LANDSCAPE 131
10.1 OVERVIEW 131
10.2 MARKET SHARE ANALYSIS, DIGITAL SIGNAGE MARKET 133
10.3 COMPETITIVE SITUATION AND TRENDS 134
10.3.1 NEW PRODUCT LAUNCHES 135
10.3.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS,CONTRACTS, &
JOINT VENTURES 136
10.3.3 EXPANSIONS 137
10.3.4 ACQUISITIONS 137
11 COMPANY PROFILES 138
(Overview, Products and Services, Financials, Strategy & Development)*
11.1 INTRODUCTION 138
11.2 ADFLOW NETWORKS 140
11.3 AU OPTRONICS CORP. 142
11.4 LG DISPLAY CO., LTD. 145
11.5 NEC DISPLAY SOLUTIONS 148
11.6 OMNIVEX CORPORATION 150
11.7 PANASONIC CORPORATION 151
11.8 PLANAR SYSTEMS, INC. 153
11.9 SAMSUNG ELECTRONICS CO., LTD. 156
11.10 SHARP CORPORATION 158
11.11 SONY CORPORATION 161
*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies.
12 APPENDIX 164
12.1 INSIGHTS OF INDUSTRY EXPERTS 164
12.2 DISCUSSION GUIDE 165
12.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 168
12.4 AVAILABLE CUSTOMIZATIONS 169
12.5 RELATED REPORTS 170
“
“LIST OF TABLES
TABLE 1 MAJOR PRODUCT LAUNCHES (2014โ2015) 27
TABLE 2 DRIVERS OF DIGITAL SIGNAGE MARKET 50
TABLE 3 RESTRAINTS OF DIGITAL SIGNAGE MARKET 51
TABLE 4 OPPORTUNITIES OF DIGITAL SIGNAGE MARKET 53
TABLE 5 CHALLENGE OF DIGITAL SIGNAGE MARKET 53
TABLE 6 DIGITAL SIGNAGE MARKET SIZE, BY TYPE, 2014โ2020 (BILLION USD) 59
TABLE 7 HARDWARE: DIGITAL SIGNAGE MARKET SIZE, BY TYPE, 2014โ2020 (BILLION USD) 60
TABLE 8 HARDWARE : DIGITAL SIGNAGE MARKET SIZE, BY TYPE,
2014โ2020 (MILLION UNITS) 61
TABLE 9 HARDWARE : DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION,
2014โ2020 (BILLION USD) 62
TABLE 10 DISPLAY: DIGITAL SIGNAGE MARKET SIZE, BY DISPLAY TYPE,
2014โ2020 (BILLION USD) 63
TABLE 11 DISPLAY : DIGITAL SIGNAGE MARKET SIZE, BY DISPLAY TYPE,
2014โ2020 (MILLION UNITS) 64
TABLE 12 DISPLAY : DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION,
2014โ2020 (BILLION USD) 65
TABLE 13 DISPLAY: DIGITAL SIGNAGE MARKET SIZE, BY PANEL SIZE,
2014โ2020 (BILLION USD) 67
TABLE 14 DISPLAY: DIGITAL SIGNAGE MARKET SIZE, BY PANEL SIZE,
2014โ2020 (MILLION UNITS) 68
TABLE 15 DISPLAY: DIGITAL SIGNAGE MARKET SIZE, BY BRIGHTNESS,
2014โ2020 (BILLION USD) 70
TABLE 16 DISPLAY : DIGITAL SIGNAGE MARKET SIZE, BY BRIGHTNESS,
2014โ2020 (MILLION UNITS) 71
TABLE 17 MEDIA PLAYER: DIGITAL SIGNAGE MARKET, BY APPLICATION (BILLION USD) 73
TABLE 18 PROJECTOR: DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION,
2014โ2020 (BILLION USD) 73
TABLE 19 MOUNTS AND OTHER ACCESSORIES: DIGITAL SIGNAGE MARKET SIZE,
BY APPLICATION (BILLION USD) 74
TABLE 20 SOFTWARE: DIGITAL SIGNAGE MARKET SIZE, BY SOFTWARE TYPE,
2014โ2020 (BILLION USD) 76
TABLE 21 SOFTWARE: DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION,
2014โ2020 (BILLION USD) 77
TABLE 22 EDGE SERVER SOFTWARE: DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION,
2014โ2020 (BILLION USD) 78
TABLE 23 DISTRIBUTION AND SCHEDULING SOFTWARE: DIGITAL SIGNAGE MARKET,
BY APPLICATION, 2014โ2020 (BILLION USD) 79
TABLE 24 CONTENT MANAGEMENT SOFTWARE: DIGITAL SIGNAGE MARKET SIZE,
BY APPLICATION, 2014โ2020 (BILLION USD) 80
TABLE 25 OTHERS (ANALYTICS): DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION,
2014โ2020 (BILLION USD) 81
TABLE 26 SERVICES: DIGITAL SIGNAGE MARKET SIZE, BY SERVICE TYPE,
2014โ2020 (BILLION USD) 82
TABLE 27 SERVICES: DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION,
2014โ2020 (BILLION USD) 83
TABLE 28 DIGITAL SIGNAGE MARKET, BY APPLICATION, 2014โ2020 (BILLION USD) 86
TABLE 29 DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATIONS,
2014โ2020 (BILLION USD) 87
TABLE 30 HARDWARE: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION,
2014โ2020 (BILLION USD) 87
TABLE 31 INSTALLATION SERVICES : DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION (BILLION USD) 88
TABLE 32 DISPLAY: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION,
2014โ2020 (BILLION USD) 89
TABLE 33 SOFTWARE: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION,
2014โ2020 (BILLION USD) 90
TABLE 34 SERVICES: DIGITAL SIGNAGE MARKET BY COMMERCIAL APPLICATION,
2014โ2020 (BILLION USD) 91
TABLE 35 MAINTAINANCE & SUPPORT SERVICES: DIGITAL SIGNAGE MARKET,
BY COMMERCIAL APPLICATION, 2014โ2020 (BILLION USD) 91
TABLE 36 MEDIA PLAYER: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION,
2014โ2020 (BILLION USD) 92
TABLE 37 OTHER SERVICES: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION,
2014โ2020 (BILLION USD) 93
TABLE 38 EDGE SERVER SOFTWARE: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014โ2020 (BILLION USD) 94
TABLE 39 PROJECTOR: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION,
2014โ2020 (BILLION USD) 95
TABLE 40 DISTRIBUTION AND SCHEDULING SOFTWARE: DIGITAL SIGNAGE MARKET,
BY COMMERCIAL APPLICATION, 2014โ2020 (BILLION USD) 95
TABLE 41 MOUNTS & OTHER ACCESSORIES: DIGITAL SIGNAGE MARKET BY COMMERCIAL APPLICATION, 2014โ2020 (BILLION USD) 96
TABLE 42 CONTENT MANAGEMENT SYSTEM SOFTWARE: DIGITAL SIGNAGE MARKET,
BY COMMERCIAL APPLICATION, 2014โ2020 (BILLION USD) 97
TABLE 43 OTHER SOFTWARE: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION,
2014โ2020 (BILLION USD) 98
TABLE 44 DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION,
2014โ2020 (BILLION USD) 98
TABLE 45 HARDWARE: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION,
2014โ2020 (BILLION USD) 99
TABLE 46 SOFTWARE: DIGITAL SIGNAGE MARKET SIZE, BY INFRASTRUCTURAL APPLICATION, 2014โ2020 (BILLION USD) 99
TABLE 47 DIGITAL SIGNAGE SERVICES MARKET, BY INFRASTRUCTURAL APPLICATION,
(BILLION USD) 100
TABLE 48 EDGE SERVER SOFTWARE: DIGITAL SIGNAGE MARKET SIZE,
BY INFRASTRUCTURAL APPLICATION, 2014โ2020 (BILLION USD) 100
TABLE 49 DISPLAY: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION,
2014โ2020 (BILLION USD) 101
TABLE 50 DISTRIBUTION AND SCHEDULING SOFTWARE: DIGITAL SIGNAGE MARKET,
BY INFRASTRUCTURAL APPLICATION, 2014โ2020 (BILLION USD) 102
TABLE 51 CONTENT MANAGEMENT SYSTEM SOFTWARE : DIGITAL SIGNAGE MARKET,
BY INFRASTRUCTURAL APPLICATION, 2014โ2020 (BILLION USD) 102
TABLE 52 INSTALLATION SERVICES: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014โ2020 (BILLION USD) 102
TABLE 53 MAINTAINANCE & SUPPORT SERVICES: DIGITAL SIGNAGE MARKET,
BY INFRASTRUCTURAL APPLICATION, 2014โ2020 (BILLION USD) 103
TABLE 54 OTHER SERVICES: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014โ2020 (BILLION USD) 104
TABLE 55 MEDIA PLAYERS: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014โ2020 (BILLION USD) 104
TABLE 56 PROJECTOR: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION,
2014โ2020 (BILLION USD) 105
TABLE 57 MOUNT & OTHER ACCESSORIES: DIGITAL SIGNAGE MARKET,
BY INFRASTRUCTURAL APPLICATION, 2014โ2020 (BILLION USD) 105
TABLE 58 OTHERS SOFTWARE: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014โ2020 (BILLION USD) 105
TABLE 59 DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION,
2014โ2020 (BILLION USD) 106
TABLE 60 HARDWARE: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION,
2014โ2020 (BILLION USD) 106
TABLE 61 SOFTWARE: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION,
2014โ2020 (BILLION USD) 107
TABLE 62 DIGITAL SIGNAGE SERVICES MARKET, BY INSTITUTIONAL APPLICATION,
2014โ2020 (BILLION USD) 107
TABLE 63 DIGITAL SIGNAGE INSTALLATION SERVICES MARKET, BY INSTITUTIONAL APPLICATION, 2014โ2020 (BILLION USD) 107
TABLE 64 DISPLAY: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION,
2014โ2020 (BILLION USD) 108
TABLE 65 MEDIA PLAYER: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION,
2014โ2020 (BILLION USD) 108
TABLE 66 EDGE SERVER SOFTWARE: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014โ2020 (BILLION USD) 109
TABLE 67 DISTRIBUTION AND SCHEDULING SOFTWARE: DIGITAL SIGNAGE MARKET,
BY INSTITUTIONAL APPLICATION, 2014โ2020 (BILLION USD) 109
TABLE 68 MAINTAINANCE & SUPPORT SERVICES: DIGITAL SIGNAGE MARKET,
BY INSTITUTIONAL APPLICATION, 2014โ2020 (BILLION USD) 109
TABLE 69 PROJECTOR : DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION,
2014โ2020 (BILLION USD) 110
TABLE 70 MOUNT & OTHER ACCESSORIES: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014โ2020 (BILLION USD) 111
TABLE 71 CONTENT MANAGEMENT SYSTEM SOFTWARE: DIGITAL SIGNAGE MARKET,
BY INSTITUTIONAL APPLICATION, 2014โ2020 (BILLION USD) 111
TABLE 72 OTHER SOFTWARE: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014โ2020 (BILLION USD) 112
TABLE 73 OTHER SERVICES: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION,
2014โ2020 (BILLION USD) 112
TABLE 74 DIGITAL SIGNAGE MARKET SIZE, BY REGION, 2014โ2020 (BILLION USD) 117
TABLE 75 COMMERCIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2014โ2020 (BILLION USD) 118
TABLE 76 NORTH AMERICA: DIGITAL SIGNAGE MARKET SIZE, BY COUNTRY,
2014โ2020 (USD BILLION) 120
TABLE 77 INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET SIZE, BY REGION,
2014โ2020 (BILLION USD) 120
TABLE 78 EUROPE: DIGITAL SIGNAGE MARKET SIZE, BY COUNTRY,
2014โ2020 (BILLION USD) 122
TABLE 79 INSTITUTIONAL: DIGITAL SIGNAGE MARKET SIZE, BY REGION,
2014โ2020 (BILLION USD) 123
TABLE 80 APAC: DIGITAL SIGNAGE MARKET SIZE, BY COUNTRY, 2014โ2020 (BILLION USD) 126
TABLE 81 INDUSTRIAL: DIGITAL SIGNAGE MARKET SIZE, BY REGION,
2014โ2020 (BILLION USD) 126
TABLE 82 ROW: DIGITAL SIGNAGE MARKET SIZE, BY COUNTRY, 2014โ2020 (BILLION USD) 129
TABLE 83 OTHERS: DIGITAL SIGNAGE MARKET SIZE, BY REGION, 2014โ2020 (BILLION USD) 130
TABLE 84 NEW PRODUCT LAUNCHES, 2012โ2015 135
TABLE 85 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, & JOINT VENTURES,
2012โ2015 136
TABLE 86 EXPANSIONS, 2012โ2015 137
TABLE 87 AQUISITIONS, 2011โ2015 137
“
“LIST OF FIGURES
FIGURE 1 MARKETS COVERED 17
FIGURE 2 MARKET, BY APPLICATION 18
FIGURE 3 RESEARCH DESIGN 21
FIGURE 4 INCREASING IMPORTANCE OF SELF-SERVICE SYSTEMS IN DIGITAL SIGNAGE APPLICATIONS 26
FIGURE 5 INCREASING NUMBER OF NEW PRODUCT LAUNCHES IN THE DIGITAL SIGNAGE MARKET (2012โ2015) 27
FIGURE 6 BOTTOM-UP APPROACH 30
FIGURE 7 TOP-DOWN APPROACH 31
FIGURE 8 ASSUMPTIONS OF THE RESEARCH STUDY 32
FIGURE 9 THE DIGITAL SIGNAGE HARDWARE MARKET IS ESTIMATED TOACCOUNT FOR MORE THAN 45% SHARE OF THE OVERALL DIGITAL SIGNAGE MARKET IN 2015 33
FIGURE 10 DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION 2015โ2020 34
FIGURE 11 DIGITAL SIGNAGE GEOGRAPHICAL MARKET SHARE, 2015 35
FIGURE 12 DIGITAL SIGNAGE MARKET, BY APPLICATION (2015 VS 2020 ) 35
FIGURE 13 HIGH BRIGHTNESS DISPLAYS ARE EXPECTED TO GROW AT THE HIGHEST CAGR FROM 2015 TO 2020 36
FIGURE 20 APAC IS EXPECTED TO GROW AT HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 41
FIGURE 21 DIGITAL SIGNAGE CUTS COSTS AND PROVIDES RETURNS ON INVESTMENT 43
FIGURE 22 EVOLUTION OF DIGITAL SIGNAGE 44
FIGURE 23 DIGITAL SIGNAGE MARKET SEGMENTATION ,BY TYPE 45
FIGURE 24 DIGITAL SIGNAGE HARDWARE MARKET SEGMENTATION 45
FIGURE 25 DIGITAL SIGNAGE MARKET SEGMENTATION, BY SOFTWARE 46
FIGURE 26 DIGITAL SIGNAGE MARKET SEGMENTATION, BY APPLICATION 46
FIGURE 27 DIGITAL SIGNAGE MARKET SEGMENTATION, BY GEOGRAPHY 47
FIGURE 28 DIGITAL SIGNAGEMARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES AND CHALLENGES 48
FIGURE 29 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING THE DEVELOPMENT AND INTEGRATION PHASE OF THE DIGITAL SIGNAGE SYSTEM 54
FIGURE 30 LG DISPLAY CO. LTD STOOD AS A KEY PLAYER IN THE DIGITAL SIGNAGE MARKET WITH NEW PRODUCT LAUNCHES AND INVESTMENTS 56
FIGURE 31 DIGITAL SIGNAGE MARKET, BY TYPE 58
FIGURE 32 SOFTWARE MARKET IS LIKELY TO HAVE A HIGH GROWTH IN THE DIGITAL SIGNAGE MARKET BETWEEN 2015 AND 2020 59
FIGURE 33 DIGITAL SIGNAGE MARKET, BY HARDWARE 60
FIGURE 34 DISPLAYS ARE EXPECTED TO ACCOUT FOR MORE THAN 65% SHARE OF THE DIGITAL SIGNAGE HARDWARE MARKET, 2015 61
FIGURE 35 LED IS A GROWING TECHNOLOGY AND IS EXPECTED TO BE USED WIDELY,
BY 2020 64
FIGURE 36 THE LED TECHNOLOGY IS EXPECTED TO BE THE DOMINANT TECHNOLOGY
BY 2020 66
FIGURE 37 USAGE OF DISPLAYS BASED ON VARIOUS SCREEN SIZES 67
FIGURE 38 THE DISPLAYS OF 32โโ TO 52โโ ARE HIGHLY USED AND ARE THE HIGHEST-GROWING AMONG ALL THE DIFFERENT SIZES IN THE MARKET, 2015 68
FIGURE 39 HIGH BRIGHTNESS DISPLAYS EXPECTED TO HAVE A HIGH GROWTH RATE BETWEEN 2015 AND 2020, ESPECIALLY IN OUTDOOR APPLICATIONS 71
FIGURE 40 TYPES OF SOFTWARE โ DIGITAL SIGNAGE MARKET 75
FIGURE 41 DISTRIBUTION AND SCHEDULING SOFTWARE IS EXPECTED TO GROW AT A HIGHER CAGR BETWEEN 2015 AND 2020 76
FIGURE 42 EDGE SERVER SOFTWARE 77
FIGURE 43 PROCESSING OF EDGE SERVER 78
FIGURE 44 PROCESSES INVOLVED IN DISTRIBUTION AND SCHEDULING SOFTWARE 79
FIGURE 45 CONTENT MANAGEMENT SOFTWARE – FUNCTIONS 80
FIGURE 46 INSTALLATION SERVICES ARE GROWING AT THE HIGHEST RATE AMONG THE VARIOUS DIGITAL SERVICES IN THE MARKET, 2015 82
FIGURE 47 FACTORS TO BE CONSIDERED FOR THE PROPER INSTALLATION OF DISPLAYS 84
FIGURE 48 DIGITAL SIGNAGE MARKET โ APPLICATION MARKET SCOPE 86
FIGURE 49 THE RETAIL APPLICATION IS EXPECTED TO DOMINATE THE HARDWARE MARKET
BY 2020 88
FIGURE 50 HOSPITALITY APPLICATION IS EXPECTED TO GROW AT A HIGH RATE IN THE DISPLAY MARKET BY 2020 89
FIGURE 51 USAGE OF DIGITAL SIGNAGE IN RETAIL APPLICATION 90
FIGURE 52 RETAIL SEGMENT IS EXPECTED TO DOMINATE THE COMMERCIAL APPLICATION OF MEDIA PLAYER MARKET, BY 2020 93
FIGURE 53 BENEFITS OF DIGITAL SIGNAGE IN THE GOVERNMENT SECTOR 96
FIGURE 54 HEALTHCARE TO HOLD THE MAJOR MARKET SHARE TILL 2020 97
FIGURE 55 TRANSPORTATION IS EXPECTED TO GROW AT THE HIGHEST RATE IN THE SOFTWARE MARKET (2015โ2020) 100
FIGURE 56 THE ENTERTAINMENT APPLICATION IS EXPECTED TO GROW AT A HIGH RATE IN THE INSTALLATION SERVICES BETWEEN 2015 AND 2020 103
FIGURE 57 BANKING IS EXPECTED TO GROW FAST IN INSTITUTIONAL MARKET BETWEEN 2015 AND 2020 111
FIGURE 58 DIGITAL SIGNAGE MARKET, BY GEOGRAPHY 115
FIGURE 59 DIGITAL SIGNAGE MARKET SNAPSHOT (BETWEEN 2015 AND 2020) 116
FIGURE 60 ASIA-PACIFIC IS EXPECTED TO BE THE FASTEST-GROWING REGION, 2015โ2020 117
FIGURE 61 U.S. IS EXPECTED TO HOLD THE MAJOR SHARE OF THE DIGITAL SIGNAGE MARKET 119
FIGURE 62 THE U.K. ACCOUNTED FOR ~38% TO THE EUROPEAN DIGITAL SIGNAGE
MARKET, 2015 122
FIGURE 63 GERMANY IS EXPECTED TO GROW AT THE HIGHEST CAGR TILL 2020 124
FIGURE 64 APAC REGION IS ESTIMATED TO GROW AT THE HIGHEST RATE IN THE DIGITAL SIGNAGE MARKET 125
FIGURE 65 CHINA TO HOLD THE LARGEST SHARE OF APAC DIGITAL SIGNAGE MARKET
TILL 2020 127
FIGURE 66 MIDDLE EAST AND AFRICA REGION TO GROW AT A HIGHER RATE THAN OTHERS IN ROW 2015โ2020 129
FIGURE 67 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AND EXPANSIONS AS THE KEY GROWTH STRATEGIES, (2013 – 2015) 131
FIGURE 68 SONY CORPORATION GREW AT A HIGHER RATE BETWEEN 2012 AND 2014 132
FIGURE 69 DIGITAL SIGNAGE: MARKET SHARE ANALYSIS, BY KEY PLAYER, 2014 133
FIGURE 70 MARKET EVALUATION FRAMEWORK: NEW PRODUCT DEVELOPMENT HAS FUELED GROWTH AND INNOVATION 134
FIGURE 71 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES AND PARTNERSHIPS, WERE THE KEY STRATEGIES ADOPTED BY COMPANIES BETWEEN 2012 AND 2015 135
FIGURE 72 GEOGRAPHIC REVENUE MIX OF THE TOP 5 MARKET PLAYERS, 2014 138
FIGURE 73 COMPETITIVE BENCHMARKING OF THE KEY MARKET PLAYERS: SAMSUNG ELECTRONICS HAS EMERGED AS A DARK HORSE IN TERMS OF CAGR FOR
2012โ2014 139
FIGURE 74 AU OPTRONICS CORP.: COMPANY SNAPSHOT 142
FIGURE 75 AU OPTRONICS CORPORATION: SWOT ANALYSIS 144
FIGURE 76 LG DISPLAY CO., LTD.: COMPANY SNAPSHOT 145
FIGURE 77 LG DISPLAY CO., LTD.: SWOT ANALYSIS 147
FIGURE 78 PANASONIC CORPORATION: COMPANY SNAPSHOT 151
FIGURE 79 PANASONIC CORPORATION: SWOT ANALYSIS 152
FIGURE 80 PLANAR SYSTEMS, INC: COMPANY SNAPSHOT 153
FIGURE 81 PLANAR SYSTEMS, INC.: SWOT ANALYSIS 155
FIGURE 82 SAMSUNG ELECTRONICS CO. LTD.: COMPANY SNAPSHOT 156
FIGURE 83 SHARP CORPORATION: COMPANY SNAPSHOT 158
FIGURE 84 SHARP CORPORATION: SWOT ANALYSIS 160
FIGURE 85 SONY CORPORATION : COMPANY SNAPSHOT 161
“
