Digital signage is one of the key applications in the display technology market

Date: 2015-08-31

“The consumer electronics industry is witnessing an impressive increase in demand of displays in various consumer electronic devices. There has been a rapid expansion in the applications of displays in medical and automotive industries as well. The growth in advertising and publishing, military, and retail and banking segments is also one of the major drivers for the growth of global displays market.

Digital signage is one of the key applications in the display technology market. The digital signage industry has witnessed huge transformation in the last few years. Companies’ spending on digital signage or large/medium size signage has been increasing over thelast couple of years. Displays are playing an increasingly important role as central control units in modern vehicle designs. A screen embedded in the central console is already taken as the “standard” in many premium vehicles as a display (preferable TFT-LCD) and control unit for navigation and comfort systems, which provides details regarding ventilation and air conditioning systems, mobile telephone connectivity status, and audio systems. Along with TFT-LCD, LED-LCDs are gaining popularity in the automotive industry as well. Wide-screen formats are becoming increasingly prevalent in central information screens.

The entire value chain of the global displaysmarket has been covered under the study,which reveals actionable insights pertaining to the various players in the value chain. The major players covered under the study include Samsung Electronics (South Korea), LG (South Korea), E Ink Holdings (Taiwan), AU Optronics (Taiwan), Atmel (U.S.), Corning (U.S.), Plastic Logic (U.K.), DuPont Display (U.S.), Hewlett Packard  (U.S.), Panasonic Corp. (Japan), Sony Corporation (Japan), and Philips (The Netherlands) among others.


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