“Digital Rights Management (DRM) is an Institute of Electrical and Electronics Engineers (IEEE) standard for digital content security. It defines DRM as the chain of hardware and software services and technologies confining the use of digital content to authorized use and users, and managing any consequences of that use throughout the entire life cycle of the content. DRM is one kind of content protection technology. The DRM Alliance sets the standards of all the DRM solutions and services, in coordination with IEEE. The global DRM market ecosystem encompasses industry players offering products, services, wireless equipment providers, third-party application vendors, and network integrators. Prominent players in the DRM market space are Adobe, AuthenTec, EMC Corporation, Hewlett-Packard, IBM, Microsoft, and Oracle Corporation. These companies play a critical role in implementing DRM solutions and address the need for a strong and secured network.
The report strategically analyses each submarket with respect to individual growth trends, future prospects, and contribution to the total DRM market. The global DRM market research report also provides detailed information regarding the major factors influencing the growth of the DRM market (drivers, restraints, opportunities, industry specific challenges, winning imperatives, and burning issues).
The global DRM market research report has considered major five types of applications which include mobile content, video on demand, mobile gaming, eBook, and others. The report global DRM market by end user has been segmented into SME and large enterprise. As the DRM applications developed, they were integrated with various diversified verticals. The verticals which are highly dependent on DRM solutions are the healthcare, music, education, BFSI, legal/law, printing and publication, software, television and film, and other industries. The global DRM report by region has been divided into North America, Europe, Asia-pacific (APAC), Middle East and Africa (MEA), and Latin America.
The market research report analyzes key opportunities by providing critical market data in terms of revenue opportunity, segment growth, regional adoption trends, competitive landscape, venture capital funding, and highlights on emerging solution providers to watch out for.
Available Customizations:
With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:
Company Profiles:
• Detailed analysis and profiling of additional market players
”
“TABLE OF CONTENTS
1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 15
1.4 CURRENCY 15
1.5 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primary interviews 20
2.2 MARKET SIZE ESTIMATION 21
2.2.1 BOTTOM-UP APPROACH 21
2.2.2 TOP-DOWN APPROACH 22
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.4 ASSUMPTIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE DRM MARKET 29
4.2 GLOBAL DRM MARKET, BY END USER 29
4.3 TOP THREE DRM APPLICATIONS VS. TOP THREE REGIONS 30
4.4 WORLDWIDE SNAPSHOT OF DRM MARKET SHARE IN 2015 31
4.5 LIFECYCLE ANALYSIS, BY REGION, 2015 32
5 MARKET OVERVIEW 33
5.1 INTRODUCTION 34
5.2 MARKET EVOLUTION 34
5.3 MARKET SEGMENTATION 35
5.4 MARKET DYNAMICS 36
5.4.1 DRIVERS 37
5.4.1.1 Growth in internet usage 37
5.4.1.2 Increase in the demand for wireless/smart devices 38
5.4.1.3 Rising concerns about data loss and theft 39
5.4.2 RESTRAINTS 39
5.4.2.1 Lack of a common standard 39
5.4.3 OPPORTUNITIES 39
5.4.3.1 Mounting requirements for SaaS-based solutions 39
5.4.3.2 Government support and investments 40
5.4.3.3 Popularity of over-the-top content 40
5.4.4 CHALLENGES 40
5.4.4.1 Lack of awareness about the difference between encryption and DRM 40
6 INDUSTRY TRENDS 41
6.1 GUIDELINES PRESCRIBED BY IEEE-USA 41
6.2 PORTER’S FIVE FORCES ANALYSIS 42
6.2.1 THREAT OF SUBSTITUTES 43
6.2.1.1 Less effective encryption techniques 43
6.2.2 BARGAINING POWER OF BUYERS 43
6.2.2.1 Conditions in licensing agreements 43
6.2.3 THREAT OF NEW ENTRANTS 44
6.2.3.1 Economies of scale 44
6.2.3.2 Proprietary technology 44
6.2.4 BARGAINING POWER OF THE SUPPLIERS 44
6.2.4.1 Availability of skilled talent 44
6.2.5 INTENSITY OF COMPETITIVE RIVALRY 45
6.2.5.1 Similar organization structures 45
6.3 STRATEGIC BENCHMARKING 45
6.3.1 PRODUCT ENHANCEMENTS AND EXPANSIONS 45
6.3.2 COLLABORATIONS, PARTNERSHIPS, STRATEGIC AGREEMENTS, AND JOINT VENTURES 47
7 GLOBAL DRM MARKET ANALYSIS, BY APPLICATION 48
7.1 INTRODUCTION 49
7.2 MOBILE CONTENT 50
7.3 VIDEO ON DEMAND (VOD) 52
7.4 MOBILE GAMING 54
7.5 EBOOK 57
7.6 OTHERS (IPTV, DIGITAL CAMERA, AND E-COMMERCE) 59
8 GLOBAL DRM MARKET ANALYSIS, BY INDUSTRY 60
8.1 INTRODUCTION 61
8.2 HEALTHCARE 62
8.3 MUSIC 66
8.4 EDUCATION 69
8.5 BFSI 72
8.6 LEGAL/LAW 73
8.7 PRINTING AND PUBLICATION 74
8.8 SOFTWARE 76
8.9 TELEVISION AND FILM 77
8.10 OTHERS (E-RETAIL, MANUFACTURING, AND DEFENSE) 79
9 GLOBAL DRM MARKET ANALYSIS, BY END USER 81
9.1 INTRODUCTION 82
9.2 SMALL AND MEDIUM ENTERPRISES (SMES) 83
9.3 LARGE ENTERPRISES 84
10 GLOBAL DRM MARKET ANALYSIS, BY DEPLOYMENT 85
10.1 INTRODUCTION 86
10.2 ON-PREMISE 87
10.3 ON CLOUD 88
11 GEOGRAPHIC ANALYSIS 89
11.1 INTRODUCTION 90
11.2 NORTH AMERICA 92
11.3 EUROPE 95
11.4 ASIA-PACIFIC 96
11.5 MIDDLE EAST AND AFRICA 98
11.6 LATIN AMERICA 100
12 COMPETITIVE LANDSCAPE 102
12.1 OVERVIEW 102
12.2 COMPETITIVE SITUATION AND TRENDS 103
12.2.1 NEW PRODUCT LAUNCHES 105
12.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES 107
12.2.3 MERGERS AND ACQUISITIONS 107
13 COMPANY PROFILES 108
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.1 INTRODUCTION 108
13.2 APPLE INC. 109
13.3 ADOBE SYSTEMS 113
13.4 EMC CORPORATION 117
13.5 HEWLETT-PACKARD 121
13.6 IBM 124
13.7 MICROSOFT CORPORATION 128
13.8 ORACLE CORPORATION 130
13.9 REALNETWORKS, INC. 133
13.10 SONY CORPORATION 135
13.11 VERISIGN INC 137
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
14 APPENDIX 139
14.1 DISCUSSION GUIDE 139
14.2 INTRODUCTION RT: REAL-TIME MARKET INTELLIGENCE 142
14.3 AVAILABLE CUSTOMIZATIONS 143
14.4 RELATED REPORTS 144
“
“LIST OF TABLES
TABLE 1 GLOBAL DRM MARKET SIZE, 2013–2020 (USD MILLION, Y-O-Y%) 25
TABLE 2 GLOBAL INTERNET TRAFFIC: HISTORICAL DATA 37
TABLE 3 GLOBAL DRM MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 50
TABLE 4 MOBILE CONTENT: GLOBAL DRM MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 51
TABLE 5 MOBILE CONTENT: GLOBAL DRM MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 52
TABLE 6 VIDEO ON DEMAND: GLOBAL DRM MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 53
TABLE 7 VIDEO ON DEMAND: GLOBAL DRM MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 54
TABLE 8 MOBILE GAMING: GLOBAL DRM MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 55
TABLE 9 MOBILE GAMING: GLOBAL DRM MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 56
TABLE 10 EBOOKS: GLOBAL DRM MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 57
TABLE 11 EBOOKS: GLOBAL DRM MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 58
TABLE 12 OTHERS: GLOBAL DRM MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 59
TABLE 13 OTHERS: GLOBAL DRM MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 59
TABLE 14 GLOBAL DRM MARKET SIZE, BY INDUSTRY, 2013–2020 (USD MILLION) 62
TABLE 15 HEALTHCARE: GLOBAL DRM MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 63
TABLE 16 HEALTHCARE: GLOBAL DRM MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 64
TABLE 17 HEALTHCARE: GLOBAL DRM MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 65
TABLE 18 MUSIC: GLOBAL DRM MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 67
TABLE 19 MUSIC: GLOBAL DRM MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 68
TABLE 20 MUSIC: GLOBAL DRM MARKET SIZE, BY DEPLOYMENT, 2013–2020 (USD MILLION) 69
TABLE 21 EDUCATION: GLOBAL DRM MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 70
TABLE 22 EDUCATION: GLOBAL DRM MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 71
TABLE 23 EDUCATION: GLOBAL DRM MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 71
TABLE 24 BFSI: GLOBAL DRM MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 72
TABLE 25 BFSI: GLOBAL DRM MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 72
TABLE 26 BFSI: GLOBAL DRM MARKET SIZE, BY DEPLOYMENT, 2013–2020 (USD MILLION) 73
TABLE 27 LEGAL/LAW: GLOBAL DRM MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 73
TABLE 28 LEGAL/LAW: GLOBAL DRM MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 74
TABLE 29 LEGAL/LAW: GLOBAL DRM MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 74
TABLE 30 PRINTING AND PUBLICATION: GLOBAL DRM MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 75
TABLE 31 PRINTING AND PUBLICATION: GLOBAL DRM MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 75
TABLE 32 PRINTING AND PUBLICATION: GLOBAL DRM MARKET SIZE, BY DEPLOYMENT, 2013–2020 (USD MILLION) 75
TABLE 33 SOFTWARE: GLOBAL DRM MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 76
TABLE 34 SOFTWARE: GLOBAL DRM MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 76
TABLE 35 SOFTWARE: GLOBAL DRM MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 77
TABLE 36 TELEVISION AND FILM: GLOBAL DRM MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 77
TABLE 37 TELEVISION AND FILM: GLOBAL DRM MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 78
TABLE 38 TELEVISION AND FILM: GLOBAL DRM MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 78
TABLE 39 OTHERS: GLOBAL DRM MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 79
TABLE 40 OTHERS: GLOBAL DRM MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 79
TABLE 41 OTHERS: GLOBAL DRM MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 80
TABLE 42 GLOBAL DRM MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 82
TABLE 43 SME: GLOBAL DRM MARKET SIZE, BY DEPLOYMENT, 2013–2020 (USD MILLION) 83
TABLE 44 LARGE ENTERPRISE: GLOBAL DRM MARKET SIZE, BY DEPLOYMENT,
2013–2020 (USD MILLION) 84
TABLE 45 GLOBAL DRM MARKET SIZE, BY DEPLOYMENT, 2013–2020 (USD MILLION) 86
TABLE 46 ON-PREMISE: GLOBAL DRM MARKET SIZE, BY REGION,
2013–2020 (USD MILLION) 87
TABLE 47 ON CLOUD: GLOBAL DRM MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 88
TABLE 48 DRM MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 91
TABLE 49 NORTH AMERICA: DRM MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 93
TABLE 50 U.S.: DRM MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 94
TABLE 51 CANADA: DRM MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 94
TABLE 52 REST OF NORTH AMERICA: DRM MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 94
TABLE 53 EUROPE: DRM MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 95
TABLE 54 GERMANY: DRM MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 95
TABLE 55 FRANCE: DRM MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 96
TABLE 56 REST OF EUROPE: DRM MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 96
TABLE 57 ASIA-PACIFIC: DRM MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 97
TABLE 58 AUSTRALIA: DRM MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 97
TABLE 59 SOUTH KOREA: DRM MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 97
TABLE 60 REST OF ASIA-PACIFIC: DRM MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 98
TABLE 61 MIDDLE EAST AND AFRICA: DRM MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 98
TABLE 62 SOUTH AFRICA: DRM MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 99
TABLE 63 DUBAI: DRM MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 99
TABLE 64 REST OF MIDDLE EAST AND AFRICA: DRM MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 99
TABLE 65 LATIN AMERICA: DRM MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 100
TABLE 66 MEXICO: DRM MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 100
TABLE 67 BRAZIL: DRM MARKET SIZE, BY END USER, 2013–2020 (USD MILLION) 101
TABLE 68 REST OF LATIN AMERICA: DRM MARKET SIZE, BY END USER,
2013–2020 (USD MILLION) 101
TABLE 69 NEW PRODUCT LAUNCHES, 2014–2015 106
TABLE 70 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2014–2015 107
TABLE 71 MERGERS AND ACQUISITIONS, 2014 107
“
“LIST OF FIGURES
FIGURE 1 YEARS CONSIDERED FOR THE STUDY 15
FIGURE 2 GLOBAL DRM MARKET: RESEARCH DESIGN 17
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 20
FIGURE 4 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH 21
FIGURE 5 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH 22
FIGURE 6 DATA TRIANGULATION 23
FIGURE 7 DIGITAL RIGHTS MANAGEMENT: MARKET SHARE OF TOP THREE APPLICATIONS (2015) 26
FIGURE 8 TELEVISION AND FILM INDUSTRY IS EXPECTED TO FUEL THE GROWTH OF
THE GLOBAL DRM MARKET FROM 2015 TO 2020 27
FIGURE 9 GLOBAL DRM MARKET SHARE, BY REGION, 2015 27
FIGURE 10 RISE IN INTERNET USAGE LIKELY TO PROPEL THE DRM MARKET 29
FIGURE 11 LARGE ENTERPRISES TO DOMINATE THE DRM MARKET DURING
THE FORECAST PERIOD 29
FIGURE 12 NORTH AMERICA ESTIMATED TO CONTINUE DOMINATING THE DRM MARKET 30
FIGURE 13 NORTH AMERICA ESTIMATED TO ACCOUNT FOR OVER ONE-THIRD OF THE DRM MARKET IN 2015 31
FIGURE 14 LATIN AMERICA IS EXPECTED TO WITNESS HUGE GROWTH IN THE DRM MARKET
IN THE COMING YEARS 32
FIGURE 15 GLOBAL DRM MARKET EVOLUTION 34
FIGURE 16 DRM MARKET SEGMENTATION 35
FIGURE 17 GLOBAL DRM MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 36
FIGURE 18 GLOBAL MOBILE DATA TRAFFIC GROWTH BY 2019 38
FIGURE 19 GLOBAL MOBILE DATA CONNECTIONS (2014 VS 2019) 39
FIGURE 20 PORTER’S FIVE FORCES ANALYSIS 42
FIGURE 21 STRATEGIC BENCHMARKING: ADOBE LAUNCHED NEW PLATFORM FOR
THE DRM MARKET 46
FIGURE 22 STRATEGIC BENCHMARKING: AUTHENTEC ADOPTED INORGANIC STRATEGIES TO GROW IN THE DRM MARKET 47
FIGURE 23 APPLICATION OF DRM SOLUTIONS IN MOBILE CONTENT ESTIMATED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 49
FIGURE 24 SME EXPECTED TO BE THE FASTEST GROWING MARKET FOR MOBILE CONTENT DURING THE FORECAST PERIOD 50
FIGURE 25 CLOUD DEPLOYMENT IS EXPECTED TO DRIVE THE GROWTH OF THE DRM MARKET 51
FIGURE 26 SME EXPECTED TO BE THE FASTEST GROWING MARKET FOR VIDEO ON DEMAND DURING THE FORECAST PERIOD 52
FIGURE 27 VIDEO ON DEMAND APPLICATION IS EXPECTED TO GROW AT THE HIGHEST RATE FOR ON CLOUD DEPLOYMENT 53
FIGURE 28 LARGE ENTERPRISES ARE EXPECTED TO HAVE HIGHER DEMAND FOR MOBILE GAMING APPLICATION 55
FIGURE 29 ON-PREMISE DEPLOYMENT IS FUELLING THE GROWTH OF THE MOBILE GAMING SEGMENT 56
FIGURE 30 SME SEGMENT EXPECTED TO EXHIBIT THE HIGHEST ADOPTION RATE OF EBOOKS 57
FIGURE 31 ON CLOUD DEPLOYMENT IS EXPECTED TO GAIN TRACTION IN THE EBOOK SEGMENT 58
FIGURE 32 MUSIC INDUSTRY EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 61
FIGURE 33 ASIA-PACIFIC EXPECTED TO EXHIBIT THE HIGHEST ADOPTION OF DRM IN THE HEALTHCARE INDUSTRY 63
FIGURE 34 DRM IN HEALTHCARE EXPECTED TO GAIN TRACTION IN THE LARGE ENTERPRISE SEGMENT 64
FIGURE 35 ON CLOUD DEPLOYMENT IS LIKELY TO GROW AT THE HIGHEST RATE IN THE HEALTHCARE INDUSTRY 65
FIGURE 36 NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE OF THE DRM MARKET IN THE MUSIC INDUSTRY 66
FIGURE 37 LARGE ENTERPRISE EXPECTED TO GAIN TRACTION IN THE MUSIC INDUSTRY 67
FIGURE 38 MUSIC INDUSTRY EXPECTED TO BE DRIVEN BY ON CLOUD DEPLOYMENT 68
FIGURE 39 NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SIZE OF THE DRM MARKET IN THE EDUCATION INDUSTRY 69
FIGURE 40 DRM ADOPTION BY LARGE ENTERPRISES EXPECTED TO GAIN TRACTION IN THE EDUCATION INDUSTRY 70
FIGURE 41 GLOBAL DRM MARKET, BY END USER, 2015 VS 2020 82
FIGURE 42 SME SEGMENT IS EXPECTED TO GROW AT HIGHER RATE FOR ON CLOUD DEPLOYMENT 83
FIGURE 43 LARGE ENTERPRISE IS EXPECTED TO GROW AT HIGHER RATE FOR ON CLOUD DEPLOYMENT 84
FIGURE 44 GLOBAL DRM MARKET SIZE, BY DEPLOYMENT, 2015 VS 2020 86
FIGURE 45 NORTH AMERICA IS EXPECTED TO HAVE HIGHEST MARKET SIZE FOR ON-PREMISE DEPLOYMENT 87
FIGURE 46 NORTH AMERICA IS EXPECTED TO HAVE HIGHEST MARKET SIZE FOR ON CLOUD DEPLOYMENT 88
FIGURE 47 GEOGRAPHIC SNAPSHOT (2015) – RAPID GROWTH MARKETS 90
FIGURE 48 ASIA-PACIFIC – AN ATTRACTIVE DESTINATION FOR ALL DEPLOYMENT TYPES 91
FIGURE 49 LATIN AMERICA EXPECTED TO HAVE MAXIMUM POTENTIAL FOR COMPANIES TO INVEST IN DURING THE FORECAST PERIOD 92
FIGURE 50 NORTH AMERICA MARKET SNAPSHOT 93
FIGURE 51 COMPANIES ADOPTED NEW COLLABORATIONS, AGREEMENTS, AND PARTNERSHIPS AS THE KEY GROWTH STRATEGIES BETWEEN 2014 AND 2015 102
FIGURE 52 MARKET EVALUATION FRAMEWORK 103
FIGURE 53 APPLE INC. REGISTERED HIGHEST GROWTH RATE BETWEEN 2012 AND 2014 104
FIGURE 54 BATTLE FOR MARKET SHARE: PARTNERSHIPS, AGREEMENTS AND COLLABORATIONS IS THE KEY STRATEGY ADOPTED
BY THE LEADING MARKET PLAYERS 105
FIGURE 55 GEOGRAPHIC REVENUE MIX OF TOP MARKET PLAYERS 108
FIGURE 56 APPLE INC: COMPANY SNAPSHOT 109
FIGURE 57 APPLIE INC.: SWOT ANALYSIS 112
FIGURE 58 ADOBE SYSTEMS: COMPANY SNAPSHOT 113
FIGURE 59 ADOBE SYSTEMS: SWOT ANALYSIS 116
FIGURE 60 EMC CORPORATION: COMPANY SNAPSHOT 117
FIGURE 61 EMC CORPORATION: SWOT ANALYSIS 120
FIGURE 62 HEWLETT-PACKARD: COMPANY SNAPSHOT 121
FIGURE 63 HEWLETT-PACKARD: SWOT ANALYSIS 123
FIGURE 64 IBM: COMPANY SNAPSHOT 124
FIGURE 65 IBM: SWOT ANALYSIS 127
FIGURE 66 MICROSOFT CORPORATION: COMPANY SNAPSHOT 128
FIGURE 67 ORACLE CORPORATION: COMPANY SNAPSHOT 130
FIGURE 68 REALNETWORKS: COMPANY SNAPSHOT 133
FIGURE 69 SONY CORPORATION: COMPANY SNAPSHOT 135
FIGURE 70 VERISIGN INC: COMPANY SNAPSHOT 137
“
