“The Digital Marketing software (DMS) market is fast gaining traction primarily due to the increase in adoption of digital media and emergence of SaaS-based solutions in the market. Digital marketing is a strategy to promote the brands and products through the digital mode. DMS refers to the various solutions or software to better serve the customers, increase efficiency and drive measurable business performance.
The need to improve marketing effectiveness and customer E-experiences as well as the need to develop digital competitiveness are some of the key factors which are driving the global market for digital marketing software. The inexorable rise in competition and shifting customer growth of web-based social media has generated new avenues in the market. These advancements are considered and resulted in digital developments such as mobile apps, social networking have facilitated businesses with better marketing and functionality.
The demand for cloud-based Digital Marketing software market is accelerating due to its cost-effective and easy deployment features. Hence, vendors in these markets are coming up with technologies and solutions to increase its adoption in Small and Medium Business (SMB) too. Hence, Adoption of SaaS-based solutions and steady shift to comprehensive platforms are some of the emerging trends in the global digital marketing software market.
In recent years, organizations are increasingly investing and adopting digital media for marketing because of the high adoption of mobile and tablet devices, the growing number of broadband connections, and the high amount of time spent by users on the internet. Still there are certain challenges restraining the growth in the Digital Marketing software market. The proliferation of digital channels, intensifying competition and exploding data volumes are the few challenges facing by the digital marketers.
Further, the report provides an in-depth analysis of the Digital Marketing software market across the software and services types, deployment modes, organization sizes, industry verticals, and regions. The market is also segmented by region into North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA). Among all the regions, North America holds the maximum market size whereas APAC is the major growing areas.
The Digital Marketing software market is expected to grow from $25,840.2 million in 2014 to $56,613.2 million by 2019, at an estimated Compound Annual Growth Rate (CAGR) of 17.0% from 2014 to 2019. The key players in this market include adobe systems, hubspot, SaS, Microsoft, Sap, Marketo, Hp, Oracle, Salesforce and many others
MarketsandMarkets expects that Media & Entertainment, BFSI, IT and telecom and retail vertical will account for the largest market share throughout the forecast period. However, there are a few revenue pockets, namely healthcare, automotive, and manufacturing that will witness significant growth in this period.
There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. The dollar fluctuations are expected to not seriously affect the forecasts in the emerging regions.
The report will help the market leaders or new entrants in this market in the following ways:
1. This report segments the market into various sub-segments covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different end users and regions.
2. This report will help in the better understanding of the competitors and gain more insights to better one’s position in business. There is a separate section on competitive landscape, which includes competitor ecosystem, and mergers and acquisitions, partnerships, and agreements. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.
3. The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.
Scope of the Report
The research report categorizes the Digital Marketing software market to forecast the revenues and analyze the trends in each of the following sub-markets:
On the basis of platform types:
Software’s
• CRM
• E-mail Software
• E-Commerce Software
• Marketing Automation Software
• Web Analytics
• Web Content Management (WCM)
• Social CRM
Services
• Professional Services
• Manage Services
• Deployment and Integration
On the basis of deployment modes:
• On-premise
• Cloud
On the basis of organization size:
• Small Medium Business (SMB’s)
• Large enterprises
On the basis of verticals:
• Banking, Financial Services, and Insurance (BFSI)
• Healthcare
• IT & Telecom
• Retail
• Automotive
• Manufacturing
• Education
• Government
• Media & Entertainment
• Others (transport & logistics, oil and gas)
On the basis of regions
• North America (NA)
• Europe (EU)
• Middle East and Africa (MEA)
• Asia-Pacific (APAC)
• Latin America (LA)
”
“TABLE OF CONTENTS
1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.3 MARKET SCOPE 12
1.3.1 MARKET COVERED 13
1.3.2 YEARS CONSIDERED FOR THE STUDY 14
1.4 CURRENCY 14
1.5 LIMITATIONS 14
1.6 STAKEHOLDERS 14
2 RESEARCH METHODOLOGY 15
2.1 MARKET SIZE ESTIMATION 16
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 19
2.3 MARKET SHARE ESTIMATION 20
2.3.1 KEY DATA FROM SECONDARY SOURCES 20
2.3.2 KEY DATA FROM PRIMARY SOURCES 21
2.3.3 ASSUMPTIONS 22
2.3.4 KEY INDUSTRY INSIGHTS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 28
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE DMS MARKET 28
4.2 DMS MARKET: TECHNOLOGICAL SHIFT 29
4.3 GLOBAL DMS MARKET SIZE, BY ORGANIZATION SIZE (2014–2019) 30
4.4 GLOBAL DIGITAL MARKETING SOFTWARE 31
4.5 INDUSTRY VERTICAL GROWTH MATRIX 31
4.6 BFSI & RETAIL ARE THE TOP REVENUE GENERATING VERTICALS IN DMS MARKET 32
4.7 LIFECYCLE ANALYSIS, BY REGION 33
5 MARKET OVERVIEW 34
5.1 INTRODUCTION 35
5.2 MARKET SEGMENTATION 35
5.2.1 BY SOFTWARE 36
5.2.2 BY SERVICE 36
5.2.3 BY DEPLOYMENT MODE 37
5.2.4 BY ORGANIZATION SIZE 37
5.2.5 BY VERTICAL 38
5.2.6 BY REGION 38
5.3 MARKET DYNAMICS 39
5.3.1 DRIVERS 39
5.3.1.1 Growth of social media and social advertising 39
5.3.1.2 Popularity of mobile advertising with increasing mobile devices 40
5.3.1.3 Rising demand of handling large volume of structured and unstructured data 40
5.3.2 RESTRAINT 41
5.3.2.1 Lack of skilled personnel 41
5.3.3 OPPORTUNITIES 41
5.3.3.1 Evolving the need of big data analytics in digital marketing 41
5.3.3.2 Increasing digital marketing budget 42
5.3.4 CHALLENGES 42
5.3.4.1 Integrating DMS tools with other business applications 42
5.3.4.2 Selection of relevant digital technique and vendor 42
5.3.4.3 Increasing complexity due to multiple device and channel 42
5.3.5 KEY TRENDS 43
5.3.5.1 Increasing popularity of video 43
6 INDUSTRY TRENDS 44
6.1 INTRODUCTION 44
6.2 VALUE CHAIN ANALYSIS 44
6.3 PORTER’S FIVE FORCES ANALYSIS 46
6.3.1 THREAT FROM NEW ENTRANTS 46
6.3.2 THREAT FROM SUBSTITUTES 47
6.3.3 BARGAINING POWER OF SUPPLIERS 47
6.3.4 BARGAINING POWER OF BUYERS 47
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 48
7 DMS MARKET ANALYSIS, BY SOFTWARE 49
7.1 INTRODUCTION 50
7.2 SOFTWARE 51
7.2.1 CRM SOFTWARE 52
7.2.2 E-MAIL SOFTWARE 53
7.2.3 E-COMMERCE SOFTWARE 53
7.2.4 MARKETING AUTOMATION SOFTWARE 54
7.2.5 WEB ANALYTICS SOFTWARE 55
7.2.6 WEB CONTENT MANAGEMET (WCM) 55
7.2.7 SOCIAL CRM 56
8 DMS MARKET ANALYSIS, BY SERVICE 57
8.1 INTRODUCTION 58
8.1.1 PROFESSIONAL SERVICES 59
8.1.2 MANAGED SERVICES 59
8.1.3 DEPLOYMENT AND INTEGRATION 60
9 DMS MARKET ANALYSIS, BY DEPLOYMENT MODE 61
9.1 INTRODUCTION 62
9.2 ON-DEMAND/CLOUD 63
9.3 ON-PREMISES 64
10 DMS MARKET ANALYSIS, BY ORGANIZATION SIZE 65
10.1 INTRODUCTION 66
10.2 SMALL AND MEDIUM BUSINESSES (SMBS) 67
10.3 LARGE ENTERPRISES 68
11 DMS MARKET ANALYSIS, BY VERTICAL 69
11.1 INTRODUCTION 70
11.2 BFSI 71
11.3 HEALTHCARE 72
11.4 RETAIL 73
11.5 AUTOMOTIVE 73
11.6 IT AND TELECOM 74
11.7 MANUFACTURING 75
11.8 EDUCATION 75
11.9 GOVERNMENT 76
11.10 MEDIA AND ENTERTAINMENT 77
11.11 OTHERS 78
12 GEOGRAPHIC ANALYSIS 79
12.1 INTRODUCTION 80
12.2 NORTH AMERICA (NA) 83
12.3 EUROPE 86
12.4 ASIA-PACIFIC (APAC) 88
12.5 MIDDLE EAST AND AFRICA (MEA) 91
12.6 LATIN AMERICA (LA) 93
13 COMPETITIVE LANDSCAPE 96
13.1 OVERVIEW 96
13.2 COMPETITIVE SITUATION AND TRENDS 98
13.2.1 NEW PRODUCT LAUNCHES 100
13.2.2 MERGERS AND ACQUISITIONS 102
13.2.3 PARTNERSHIPS AND COLLABORATIONS 104
13.2.4 VC FUNDING 105
14 COMPANY PROFILES 106
14.1 INTRODUCTION 106
14.2 ADOBE SYSTEMS 107
14.3 IBM CORPORATION 111
14.4 ORACLE CORPORATION 115
14.5 SAP AG 119
14.6 SALESFORCE.COM, INC 122
14.7 MARKETO 125
14.8 MICROSOFT 128
14.9 HUBSPOT 130
14.10 HEWLETT-PACKARD (HP) 133
14.11 SAS INSTITUTE, INC. 136
15 APPENDIX 138
15.1 INSIGHTS FROM INDUSTRY EXPERTS 138
15.2 DISCUSSION GUIDE 138
15.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 141
15.4 AVAILABLE CUSTOMIZATIONS 142
15.5 RELATED REPORTS 143
“
“LIST OF TABLES
TABLE 1 GLOBAL DMS MARKET, 2014–2019 ($MILLION, Y-O-Y %) 24
TABLE 2 DMS MARKET SIZE, BY SOFTWARE AND SERVICES, 2012–2019 ($MILLION) 50
TABLE 3 DMS MARKET SIZE, BY SOFTWARE, 2012–2019 ($MILLION) 52
TABLE 4 CRM SOFTWARE: DMS MARKET SIZE, BY REGION, 2012–2019 ($MILLION) 52
TABLE 5 E-MAIL SOFTWARE: DMS MARKET SIZE, BY REGION, 2012–2019 ($MILLION) 53
TABLE 6 E-COMMERCE SOFTWARE: DMS MARKET SIZE, BY REGION, 2012–2019 ($MILLION) 54
TABLE 7 MARKETING AUTOMATION SOFTWARE: DMS MARKET SIZE, BY REGION,
2012–2019 ($MILLION) 54
TABLE 8 WEB ANALYTICS SOFTWARE: DMS MARKET SIZE, BY REGION,
2012–2019 ($MILLION) 55
TABLE 9 WEB CONTENT MANAGEMENT (WCM): DMS MARKET SIZE, BY REGION,
2012–2019 ($MILLION) 56
TABLE 10 SOCIAL CRM: DMS MARKET SIZE, BY REGION, 2012–2019 ($MILLION) 56
TABLE 11 DMS MARKET SIZE, BY SERVICE, 2012–2019 ($MILLION) 58
TABLE 12 PROFESSIONAL SERVICES: DMS MARKET SIZE, BY REGION, 2012–2019 ($MILLION) 59
TABLE 13 MANAGED SERVICES: DMS MARKET SIZE, BY REGION, 2012–2019 ($MILLION) 60
TABLE 14 DEPLOYMENT AND INTEGRATION: DMS MARKET SIZE, BY REGION,
2012–2019 ($MILLION) 60
TABLE 15 DMS MARKET SIZE, BY DEPLOYMENT MODE, 2012–2019 ($MILLION) 62
TABLE 16 ON-DEMAND/CLOUD: DMS MARKET SIZE, BY REGION, 2012–2019 ($MILLION) 63
TABLE 17 ON-DEMAND/CLOUD: DMS MARKET SIZE, BY ORGANIZATION SIZE,
2012–2019 ($MILLION) 63
TABLE 18 ON-PREMISES: DMS MARKET SIZE, BY REGION, 2012–2019 ($MILLION) 64
TABLE 19 ON-PREMISES: DMS MARKET SIZE, BY ORGANIZATION SIZE, 2012–2019 ($MILLION) 64
TABLE 20 DMS MARKET SIZE, BY ORGANIZATION SIZE, 2012–2019 ($MILLION) 66
TABLE 21 SMBS: DMS MARKET SIZE, BY REGION, 2012–2019 ($MILLION) 67
TABLE 22 SMBS: DMS MARKET SIZE, BY DEPLOYMENT MODE, 2012–2019 ($MILLION) 67
TABLE 23 LARGE ENTERPRISES: DMS MARKET SIZE, BY REGION, 2012–2019 ($MILLION) 68
TABLE 24 LARGE BUSINESSES: DMS MARKET SIZE, BY DEPLOYMENT MODE,
2012–2019 ($MILLION) 68
TABLE 25 DMS MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION) 70
TABLE 26 BFSI: DMS MARKET SIZE, BY REGION, 2012–2019 ($MILLION) 72
TABLE 27 HEALTHCARE: DMS MARKET SIZE, BY REGION, 2012–2019 ($MILLION) 72
TABLE 28 RETAIL: DMS MARKET SIZE, BY REGION, 2012–2019 ($MILLION) 73
TABLE 29 AUTOMOTIVE: DMS MARKET SIZE, BY REGION, 2012–2019 ($MILLION) 74
TABLE 30 IT AND TELECOM: DMS MARKET SIZE, BY REGION, 2012–2019 ($MILLION) 74
TABLE 31 MANUFACTURING: DMS MARKET SIZE, BY REGION, 2012–2019 ($MILLION) 75
TABLE 32 EDUCATION: DMS MARKET SIZE, BY REGION, 2012–2019 ($MILLION) 76
TABLE 33 GOVERNMENT: DMS MARKET SIZE, BY REGION, 2012–2019 ($MILLION) 76
TABLE 34 MEDIA AND ENTERTAINMENT: DMS MARKET SIZE, BY REGION,
2012–2019 ($MILLION) 77
TABLE 35 OTHERS: DMS MARKET SIZE, BY REGION, 2012–2019 ($MILLION) 78
TABLE 36 DMS MARKET SIZE, BY REGION, 2012–2019 ($MILLION) 80
TABLE 37 NA: DMS MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION) 84
TABLE 38 NA: DMS MARKET SIZE, BY SOFTWARE, 2012–2019 ($MILLION) 84
TABLE 39 NA: DMS MARKET SIZE, BY SERVICE, 2012–2019 ($MILLION) 85
TABLE 40 NA: DMS MARKET SIZE, BY DEPLOYMENT MODE, 2012–2019 ($MILLION) 85
TABLE 41 NA: DMS MARKET SIZE, BY ORGANIZATION SIZE, 2012–2019 ($MILLION) 85
TABLE 42 EUROPE: DMS MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION) 86
TABLE 43 EUROPE: DMS MARKET SIZE, BY SOFTWARE, 2012–2019 ($MILLION) 87
TABLE 44 EUROPE: DMS MARKET SIZE, BY SERVICE, 2012–2019 ($MILLION) 87
TABLE 45 EUROPE: DMS MARKET SIZE, BY DEPLOYMENT MODE, 2012–2019 ($MILLION) 87
TABLE 46 EUROPE: DMS MARKET SIZE, BY ORGANIZATION SIZE, 2012–2019 ($MILLION) 88
TABLE 47 APAC: DMS MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION) 89
TABLE 48 APAC: DMS MARKET SIZE, BY SOFTWARE, 2012–2019 ($MILLION) 89
TABLE 49 APAC: DMS MARKET SIZE, BY SERVICE, 2012–2019 ($MILLION) 90
TABLE 50 APAC: DMS MARKET SIZE, BY DEPLOYMENT MODE, 2012–2019 ($MILLION) 90
TABLE 51 APAC: DMS MARKET SIZE, BY ORGANIZATION SIZE, 2012–2019 ($MILLION) 90
TABLE 52 MEA: DMS MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION) 91
TABLE 53 MEA: DMS MARKET SIZE, BY SOFTWARE, 2012–2019 ($MILLION) 92
TABLE 54 MEA: DMS MARKET SIZE, BY SERVICE, 2012–2019 ($MILLION) 92
TABLE 55 MEA: DMS MARKET SIZE, BY DEPLOYMENT MODE, 2012–2019 ($MILLION) 92
TABLE 56 MEA: DMS MARKET SIZE, BY ORGANIZATION SIZE, 2012–2019 ($MILLION) 93
TABLE 57 LA: DMS MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION) 93
TABLE 58 LA: DMS MARKET SIZE, BY SOFTWARE, 2012–2019 ($MILLION) 94
TABLE 59 LA: DMS MARKET SIZE, BY SERVICE, 2012–2019 ($MILLION) 94
TABLE 60 LA: DMS MARKET SIZE, BY DEPLOYMENT MODE, 2012–2019 ($MILLION) 95
TABLE 61 LA: DMS MARKET SIZE, BY ORGANIZATION SIZE, 2012–2019 ($MILLION) 95
TABLE 62 NEW PRODUCT LAUNCHES, 2012– 2015 100
TABLE 63 MERGERS AND ACQUISITIONS, 2012–2015 102
TABLE 64 PARTNERSHIPS AND COLLABORATIONS, 2012–2015 104
TABLE 65 VC FUNDING, 2012–2014 105
“
“LIST OF FIGURES
FIGURE 1 DIGITAL MARKETING SOFTWARE: RESEARCH DESIGN 15
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 17
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 17
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION,
AND REGION 18
FIGURE 5 DATA TRIANGULATION 19
FIGURE 6 DMS MARKET SIZE, BY VERTICAL (2014–2019) 25
FIGURE 7 GLOBAL DMS MARKET SIZE, BY SOFTWARE (2014–2019) 26
FIGURE 8 GLOBAL DMS MARKET SHARE, 2014 27
FIGURE 9 THE DMS MARKET IS EXPECTED TO DOUBLE ITSELF DURING THE FORECAST PERIOD 28
FIGURE 10 SIGNIFICANT SHIFT FROM ON-PREMISES TO CLOUD SOLUTIONS 29
FIGURE 11 THE DMS MARKET IS QUITE PROMISING FOR THE SMBS IN THE FORECAST PERIOD 30
FIGURE 12 MARKETING AUTOMATION SOFTWARE AND RETAIL VERTICAL HOLDS THE MAXIMUM GROWTH PROSPECT IN THE FORCAST PERIOD 31
FIGURE 13 MARKET SIZE OF THE INDUSTRY VERTICALS IN THE GLOBAL DIGITAL MARKETING SOFTWARE MARKET (2014) 32
FIGURE 14 APAC REGION IS EXPECTED TO GAIN SIGNIFICANT TRACTION DURING
THE GROWTH STAGE 33
FIGURE 15 DMS MARKET SEGMENTATION: BY SOFTWARE 36
FIGURE 16 DMS MARKET SEGMENTATION: BY SERVICE 36
FIGURE 17 DMS MARKET SEGMENTATION: BY DEPLOYMENT MODE 37
FIGURE 18 DMS MARKET SEGMENTATION: BY ORGANIZATION SIZE 37
FIGURE 19 DMS MARKET SEGMENTATION: BY VERTICAL 38
FIGURE 20 DMS MARKET SEGMENTATION: BY REGION 38
FIGURE 21 PROLIFERATION OF MOBILE DEVICES AND INCREASING INTEREST IN SOCIAL MEDIA WILL DRIVE THE MARKET OF DMS 39
FIGURE 22 IMPACT ANALYSIS OF DRIVERS IN THE DMS MARKET 40
FIGURE 23 IMPACT ANALYSIS OF RESTRAINT IN THE DMS MARKET 41
FIGURE 24 IMPACT ANALYSIS OF OPPORTUNITIES IN THE DMS MARKET 42
FIGURE 25 IMPACT ANALYSIS OF CHALLENGES IN THE DMS MARKET 43
FIGURE 26 VALUE CHAIN ANALYSIS 45
FIGURE 27 PORTER’S FIVE FORCES ANALYSIS (2014) 46
FIGURE 28 SERVICES SEGMENT IS EXPECTED TO GAIN SIGNIFICANT TRACTION DURING THE FORECAST PERIOD 50
FIGURE 29 MARKETING AUTOMATION SOFTWARE TO EXHIBIT HIGHEST GROWTH RATES DURING FORECAST PERIOD 51
FIGURE 30 MANAGED SERVICES IS EXPECTED TO GROW THE FASTEST DURING THE FORECAST PERIOD 58
FIGURE 31 CLOUD SOLUTIONS ARE RAPIDLY COVERING THE DMS MARKET 62
FIGURE 32 DMS MARKET IS DOMINATED BY LARGE ENTERPRISES WHILE SIGNIFICANT ADOPTION IS EXPECTED FROM SMBS 66
FIGURE 33 THE GLOBAL DMS MARKET IS DOMINATED BY TELECOM & IT AND RETAIL INDUSTRIES 71
FIGURE 34 GEOGRAPHIC SNAPSHOT: APAC IS EMERGING AS A NEW HOTSPOT FOR DMS VENDORS 81
FIGURE 35 GEOGRAPHIC SNAPSHOT (2014–2019): RAPID-GROWTH MARKETS ARE EXPECTED FROM EMERGING REGIONS SUCH AS APAC AND LA 81
FIGURE 36 APAC: AN ATTRACTIVE DESTINATION FOR THE DMS MARKET 82
FIGURE 37 NA MARKET SNAPSHOT: CRM SOFTWARE IS EXPECTED TO CONTRIBUTE THE MAXIMUM TO THE MARKET SIZE IN 2014 83
FIGURE 38 APAC IS ONE OF THE FASTEST GROWING REGIONS IN THE DMS MARKET 88
FIGURE 39 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AND ENHANCEMENTS AS THE KEY GROWTH STRATEGY FROM 2012 TO 2014 96
FIGURE 40 AREA-CHART SHOWING HISTORICAL CAGR OF TOP 5 PLAYERS 97
FIGURE 41 MARKET EVALUATION FRAMEWORK 98
FIGURE 42 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH AND PRODUCT ENHANCEMENT WAS THE KEY STRATEGY 99
FIGURE 43 GEOGRAPHIC REVENUE MIX OF THE TOP 5 MARKET PLAYERS 106
FIGURE 44 ADOBE SYSTEMS: COMPANY SNAPSHOT 107
FIGURE 45 ADOBE SYSTEMS: SWOT ANALYSIS 109
FIGURE 46 IBM CORPORATION: COMPANY SNAPSHOT 111
FIGURE 47 IBM CORPORATION: SWOT ANALYSIS 113
FIGURE 48 ORACLE CORPORATION: COMPANY SNAPSHOT 115
FIGURE 49 ORACLE CORPORATION: SWOT ANALYSIS 117
FIGURE 50 SAP AG: COMPANY SNAPSHOT 119
FIGURE 51 SAP AG: SWOT ANALYSIS 120
FIGURE 52 SALESFORCE.COM, INC.: COMPANY SNAPSHOT 122
FIGURE 53 SALESFORCE.COM, INC.: SWOT ANALYSIS 123
FIGURE 54 MARKETO: COMPANY SNAPSHOT 125
FIGURE 55 MICROSOFT: COMPANY SNAPSHOT 128
FIGURE 56 HUBSPOT: COMPANY SNAPSHOT 130
FIGURE 57 HEWLETT-PACKARD (HP): COMPANY SNAPSHOT 133
FIGURE 58 SAS INSTITUTE, INC.: COMPANY SNAPSHOT 136
“
