“TABLE OF CONTENTS
1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 STUDY SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 GEOGRAPHIC SCOPE 15
1.3.3 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY 16
1.5 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 SECONDARY DATA 19
2.1.1 KEY DATA FROM SECONDARY SOURCES 19
2.2 PRIMARY DATA 19
2.2.1 KEY DATA FROM PRIMARY SOURCES 20
2.2.2 KEY INDUSTRY INSIGHTS 21
2.2.3 BREAKDOWN OF PRIMARIES 21
2.3 MARKET SIZE ESTIMATION 22
2.3.1 BOTTOM-UP APPROACH 22
2.3.2 TOP-DOWN APPROACH 22
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 24
2.5 RESEARCH ASSUMPTIONS AND LIMITATIONS 25
2.5.1 ASSUMPTIONS 25
2.5.2 LIMITATIONS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 31
4.1 ATTRACTIVE MARKET OPPORTUNITIES FOR DIGITAL HOLOGRAPHY 31
4.2 DIGITAL HOLOGRAPHY MARKET – MAJOR SEGMENTS 32
4.3 DIGITAL HOLOGRAPHY MARKET IN APAC 32
4.4 NORTH AMERICA IS EXPECTED TO EMERGE AS THE FASTEST-GROWING MARKET BETWEEN 2015 AND 2020 33
4.5 DIGITAL HOLOGRAPHY MARKET: KEY VERTICALS (2015–2020) 33
4.6 DIGITAL HOLOGRAPHY MARKET: DEVELOPED VS. DEVELOPING NATIONS 34
4.7 DIGITAL HOLOGRAPHY MARKET: COMMERCIAL AND MEDICAL SECTORS (2014) 34
5 MARKET OVERVIEW 35
5.1 INTRODUCTION 36
5.2 MARKET SEGMENTATION 36
5.2.1 THE DIGITAL HOLOGRAPHY MARKET, BY COMPONENT 36
5.2.2 DIGITAL HOLOGRAPHY MARKET, BY APPLICATION 36
5.2.3 THE DIGITAL HOLOGRAPHY MARKET, BY INDUSTRY 37
5.2.4 DIGITAL HOLOGRAPHY MARKET, BY GEOGRAPHY 37
5.3 HISTORY AND EVOLUTION OF DIGITAL HOLOGRAPHY TECHNOLOGY 38
5.4 MARKET DYNAMICS 39
5.4.1 DRIVERS 40
5.4.1.1 Digital holography for medical imaging in the medical industry for effective diagnosis 40
5.4.1.2 Increasing use of digital holography in the financial sector for security purposes 40
5.4.1.3 Increased demand for holographic displays in events and advertisements 40
5.4.2 RESTRAINTS 41
5.4.2.1 Limited applications due to the computational cost of processing holograms 41
5.4.2.2 Under-sampled digital holographic images due to low resolution of CCD sensors 41
5.4.3 OPPORTUNITIES 42
5.4.3.1 Increasing investments in the digital holography market 42
5.4.3.2 Growing opportunity for the penetration of digital holography in the retail industry 43
5.4.4 CHALLENGES 44
5.4.4.1 The lack of technological awareness is likely to hamper the growth digital holography 44
5.4.4.2 Miniaturization of the recording devices in digital holography 44
6 INDUSTRY ANALYSIS 45
6.1 INTRODUCTION 45
6.2 VALUE CHAIN ANALYSIS 45
6.3 SUPPLY CHAIN ANALYSIS 46
6.3.1 KEY INFLUENCERS 48
6.4 INDUSTRY TRENDS 49
6.5 PORTER’S FIVE FORCES MODEL 50
6.5.1 THREAT OF NEW ENTRANTS 52
6.5.2 THREAT 0F SUBSTITUTES 53
6.5.3 BARGAINING POWER OF BUYERS 54
6.5.4 BARGAINING POWER OF SUPPLIERS 55
6.5.5 INTENSITY OF RIVALRY 56
6.6 STRATEGIC BENCHMARKING 57
6.6.1 TECHNOLOGY INTEGRATION & PRODUCT ENHANCEMENT 57
7 DIGITAL HOLOGRAPHY TECHNIQUES 58
7.1 INTRODUCTION 59
7.2 OFF–AXIS HOLOGRAPHY 59
7.2.1 PHASE-SHIFTING HOLOGRAPHY 59
7.2.2 FREQUENCY-SHIFTING HOLOGRAPHY 60
7.3 IN-LINE GABOR 60
7.4 OTHERS 60
8 MARKET, BY COMPONENT 61
8.1 INTRODUCTION 62
8.2 SOFTWARE COMPONENT 63
8.3 HARDWARE COMPONENT 64
8.3.1 LASER 64
8.3.2 BEAMSPLITTER 65
8.3.3 CCD CAMERA 65
8.3.4 MIRROR 65
8.3.5 OTHERS 65
9 MARKET, BY APPLICATION 66
9.1 INTRODUCTION 67
9.2 DIGITAL HOLOGRAPHIC MICROSCOPY 68
9.3 DIGITAL HOLOGRAPHIC DISPLAY 69
9.3.1 DIGITAL SIGNAGE & KIOSK 70
9.3.2 HOLOGRAPHIC PROJECTION SCREENS 71
9.4 HOLOGRAPHIC TELEVISION AND TELEPRESENCE 72
10 MARKET, BY VERTICAL 74
10.1 INTRODUCTION 75
10.2 AEROSPACE & DEFENSE 76
10.3 AUTOMOTIVE 80
10.4 MEDICAL 83
10.5 CONSUMER 87
10.5.1 GAMING 90
10.5.2 ENTERTAINMENT 90
10.6 COMMERCIAL 91
10.6.1 EDUCATION 94
10.6.2 PUBLIC ADMINISTRATION 94
10.6.3 BANKING/FINANCIAL SECTOR 95
10.6.4 RETAIL 95
10.7 OTHERS 96
11 DIGITAL HOLOGRAPHY MARKET, BY GEOGRAPHY 100
11.1 INTRODUCTION 101
11.2 NORTH AMERICA 103
11.2.1 U.S. 106
11.2.2 CANADA 107
11.2.3 MEXICO 108
11.3 EUROPE 109
11.3.1 U.K. 111
11.3.2 GERMANY 112
11.3.3 ITALY 113
11.3.4 FRANCE 114
11.3.5 REST OF EUROPE 115
11.4 ASIA-PACIFIC (APAC) 115
11.4.1 CHINA 118
11.4.2 INDIA 119
11.4.3 SOUTH KOREA 120
11.4.4 JAPAN 121
11.4.5 REST OF APAC 122
11.5 REST OF THE WORLD (ROW) 123
11.5.1 MIDDLE EAST & AFRICA 124
11.5.2 LATIN AMERICA 125
12 COMPETITIVE LANDSCAPE 126
12.1 OVERVIEW 126
12.2 COMPETITIVE SCENARIO 127
12.3 NEW PRODUCT & TECHNOLOGY LAUNCHES AND DEVELOPMENTS 128
12.4 CONTRACTS/AGREEMENTS/COLLABORATIONS 129
12.5 PARTNERSHIPS/JOINT VENTURES 130
12.6 EXPANSIONS 131
12.7 OTHERS 131
13 COMPANY PROFILE 132
(Overview, Products and Services, Financials, Strategy & Development)*
13.1 LYNCEE TEC SA 132
13.2 HOLOXICA LIMITED 134
13.3 ZEBRA IMAGING, INC. 136
13.4 EON REALITY, INC. 138
13.5 REALVIEW IMAGING LTD. 140
13.6 MUSION DAS HOLOGRAM LTD. 142
13.7 LEIA INC. 143
13.8 JASPER DISPLAY CORPORATION 144
13.9 LIGHT LOGICS HOLOGRAHY AND OPTICS PVT LTD. 145
13.10 GEOLA TECHNOLOGIES LTD. 146
13.11 OVIZIO IMAGING SYSTEMS NV/SA 147
*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies.
14 APPENDIX 148
14.1 INSIGHTS OF INDUSTRY EXPERTS 148
14.2 DISCUSSION GUIDE 148
14.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 151
14.4 AVAILABLE CUSTOMIZATIONS 153
14.5 RELATED REPORTS 153
“
“LIST OF TABLES
TABLE 1 HIGH DEMAND FOR DIGITAL HOLOGRAPHY IN MEDICAL AND FINANCIAL SECTORS 41
TABLE 2 HIGH COMPUTATIONAL COST OF PROCESSING HOLOGRAMS IS A MAJOR PROBLEM RESTRAINING THE GROWTH OF DIGITAL HOLOGRAPHY TECHNOLOGY 42
TABLE 3 DIGITAL HOLOGRAPHY HAS THE POTENTIAL FOR USE IN THE RETAIL SECTOR IN THE COMING YEARS 43
TABLE 4 CHALLENGES FOR DIGITAL HOLOGRAPHY IS MAINLY THE LACK OF TECHONOLOGICAL AWARENESS IN THE MARKET 44
TABLE 5 SOME OF THE PROMINENT COMPANIES IN THE DIGITAL HOLOGRAPHY MARKET 48
TABLE 6 GLOBAL DIGITAL HOLOGRAPHY MARKET, BY COMPONENT,
2013–2020 (USD MILLION) 63
TABLE 7 GLOBAL DIGITAL HOLOGRAPHY MARKET, BY HARDWARE,
2013-2020 (USD MILLION) 64
TABLE 8 GLOBAL DIGITAL HOLOGRAPHY MARKET, BY APPLICATION,
2013–2020 (USD MILLION) 68
TABLE 9 GLOBAL DIGITAL HOLOGRAPHIC MICROSCOPY MARKET, BY VERTICAL,
2013–2020 (USD MILLION) 69
TABLE 10 GLOBAL DIGITAL HOLOGRAPHIC DISPLAY MARKET, BY VERTICAL,
2013–2020 (USD MILLION) 71
TABLE 11 GLOBAL DIGITAL HOLOGRAPHIC TELEVISION AND TELEPRESENCE MARKET,
BY VERTICAL, 2013–2020 (USD MILLION) 73
TABLE 12 GLOBAL DIGITAL HOLOGRAPHY MARKET, BY VERTICAL,
2013–2020 (USD MILLION) 75
TABLE 13 DIGITAL HOLOGRAPHY MARKET FOR AEROSPACE & DEFENSE VERTICAL,
BY APPLICATION, 2013–2020 (USD MILLION) 76
TABLE 14 GLOBAL DIGITAL HOLOGRAPHY MARKET FOR AEROSPACE & DEFENSE INDUSTRY, BY REGION, 2013–2020 (USD THOUSAND) 77
TABLE 15 NORTH AMERICA: DIGITAL HOLOGRAPHY MARKET FOR AEROSPACE & DEFENSE INDUSTRY, BY COUNTRY, 2013–2020 (USD MILLION) 78
TABLE 16 EUROPE: DIGITAL HOLOGRAPHY MARKET FOR AEROSPACE & DEFENSE INDUSTRY, BY COUNTRY, 2013–2020 (USD THOUSAND) 78
TABLE 17 APAC: DIGITAL HOLOGRAPHY MARKET FOR AEROSPACE & DEFENSE INDUSTRY,
BY COUNTRY, 2013–2020 (USD THOUSAND) 79
TABLE 18 ROW: DIGITAL HOLOGRAPHY MARKET FOR AEROSPACE & DEFENSE INDUSTRY,
BY REGION, 2013–2020 (USD THOUSAND) 79
TABLE 19 GLOBAL DIGITAL HOLOGRAPHY MARKET FOR AUTOMOTIVE VERTICAL, BY REGION, 2013–2020 (USD THOUSAND) 81
TABLE 20 NORTH AMERICA: DIGITAL HOLOGRAPHY MARKET FOR AUTOMOTIVE VERTICAL,
BY COUNTRY, 2013–2020 (USD THOUSAND) 81
TABLE 21 EUROPE: DIGITAL HOLOGRAPHY MARKET FOR AUTOMOTIVE VERTICAL,
BY COUNTRY, 2013–2020 (USD THOUSAND) 82
TABLE 22 APAC: DIGITAL HOLOGRAPHY MARKET FOR AUTOMOTIVE VERTICAL, BY COUNTRY, 2013–2020 (USD THOUSAND) 82
TABLE 23 ROW: DIGITAL HOLOGRAPHY MARKET FOR AUTOMOTIVE VERTICAL, BY REGION, 2013–2020 (USD THOUSAND) 83
TABLE 24 DIGITAL HOLOGRAPHY MARKET FOR MEDICAL VERTICAL, BY APPLICATION,
2013–2020 (USD MILLION) 84
TABLE 25 GLOBAL DIGITAL HOLOGRAPHY MARKET FOR MEDICAL VERTICAL, BY REGION, 2013–2020 (USD MILLION) 84
TABLE 26 NORTH AMERICA: DIGITAL HOLOGRAPHY MARKET FOR MEDICAL VERTICAL,
BY COUNTRY, 2013–2020 (USD MILLION) 85
TABLE 27 EUROPE: DIGITAL HOLOGRAPHY MARKET FOR MEDICAL VERTICAL, BY COUNTRY, 2013–2020 (USD MILLION) 85
TABLE 28 APAC: DIGITAL HOLOGRAPHY MARKET FOR MEDICAL VERTICAL, BY COUNTRY, 2013–2020 (USD MILLION) 86
TABLE 29 ROW: DIGITAL HOLOGRAPHY MARKET FOR MEDICAL VERTICAL, BY REGION,
2013–2020 (USD MILLION) 86
TABLE 30 DIGITAL HOLOGRAPHY MARKET FOR CONSUMER VERTICAL, BY APPLICATION, 2013–2020 (USD MILLION) 87
TABLE 31 GLOBAL DIGITAL HOLOGRAPHY MARKET FOR CONSUMER VERTICAL, BY REGION, 2013–2020 (USD THOUSAND) 87
TABLE 32 NORTH AMERICA: DIGITAL HOLOGRAPHY MARKET FOR CONSUMER VERTICAL,
BY REGION, 2013–2020 (USD THOUSAND) 88
TABLE 33 EUROPE: DIGITAL HOLOGRAPHY MARKET FOR CONSUMER VERTICAL, BY REGION, 2013–2020 (USD THOUSAND) 89
TABLE 34 APAC: DIGITAL HOLOGRAPHY MARKET FOR CONSUMER VERTICAL, BY REGION, 2013–2020 (USD THOUSAND) 89
TABLE 35 ROW: DIGITAL HOLOGRAPHY MARKET FOR CONSUMER VERTICAL, BY REGION, 2013–2020 (USD THOUSAND) 90
TABLE 36 DIGITAL HOLOGRAPHY MARKET FOR COMMERCIAL VERTICAL, BY APPLICATION, 2014–2020 (USD MILLION) 91
TABLE 37 GLOBAL DIGITAL HOLOGRAPHY MARKET FOR COMMERCIAL VERTICAL, BY REGION, 2013–2020 (USD MILLION) 92
TABLE 38 NORTH AMERICA: DIGITAL HOLOGRAPHY MARKET FOR COMMERCIAL VERTICAL,
BY REGION, 2013–2020 (USD MILLION) 92
TABLE 39 EUROPE: DIGITAL HOLOGRAPHY MARKET FOR COMMERCIAL VERTICAL,
BY REGION, 2013–2020 (USD MILLION) 93
TABLE 40 APAC: DIGITAL HOLOGRAPHY MARKET FOR COMMERCIAL VERTICAL, BY REGION, 2013–2020 (USD MILLION) 93
TABLE 41 ROW: DIGITAL HOLOGRAPHY MARKET FOR COMMERCIAL VERTICAL, BY REGION, 2013–2020 (USD MILLION) 94
TABLE 42 DIGITAL HOLOGRAPHY MARKET FOR COMMERCIAL INDUSTRY, BY APPLICATION, 2013–2020 (USD MILLION) 96
TABLE 43 DIGITAL HOLOGRAPHY MARKET FOR OTHER VERTICALS, BY APPLICATION,
2013–2020 (USD MILLION) 97
TABLE 44 GLOBAL DIGITAL HOLOGRAPHY MARKET FOR OTHER VERTICALS, BY REGION, 2014–2020 (USD MILLION) 97
TABLE 45 NORTH AMERICA: DIGITAL HOLOGRAPHY MARKET FOR OTHER VERTICALS,
BY REGION, 2013–2020 (USD MILLION) 98
TABLE 46 EUROPE: DIGITAL HOLOGRAPHY MARKET FOR OTHER VERTICALS, BY REGION, 2013–2020 (USD MILLION) 98
TABLE 47 APAC: DIGITAL HOLOGRAPHY MARKET FOR OTHER VERTICALS, BY REGION,
2013–2020 (USD MILLION) 99
TABLE 48 ROW: DIGITAL HOLOGRAPHY MARKET FOR OTHER VERTICALS, BY REGION,
2013–2020 (USD MILLION) 99
TABLE 49 GLOBAL DIGITAL HOLOGRAPHY MARKET, BY REGION, 2013–2020 (USD MILLION) 102
TABLE 50 NORTH AMERICA: DIGITAL HOLOGRAPHY MARKET, BY VERTICAL,
2013–2020 (USD MILLION) 105
TABLE 51 NORTH AMERICA: DIGITAL HOLOGRAPHY MARKET, BY COUNTRY,
2013–2020 (USD MILLION) 105
TABLE 52 U.S.: DIGITAL HOLOGRAPHY MARKET, BY VERTICAL, 2013–2020 (USD MILLION) 106
TABLE 53 CANADA DIGITAL HOLOGRAPHY MARKET, BY VERTICAL,
2013–2020 (USD THOUSAND) 107
TABLE 54 MEXICO DIGITAL HOLOGRAPHY MARKET, BY VERTICAL,
2013–2020 (USD THOUSAND) 108
TABLE 55 EUROPE: DIGITAL HOLOGRAPHY MARKET, BY VERTICAL,
2013–2020 (USD MILLION) 110
TABLE 56 EUROPE: DIGITAL HOLOGRAPHY MARKET, BY COUNTRY,
2013–2020 (USD MILLION) 110
TABLE 57 U.K.: DIGITAL HOLOGRAPHY MARKET, BY VERTICAL, 2013–2020 (USD THOUSAND) 111
TABLE 58 GERMANY: DIGITAL HOLOGRAPHY MARKET, BY VERTICAL,
2013–2020 (USD THOUSAND) 112
TABLE 59 ITALY: DIGITAL HOLOGRAPHY MARKET, BY VERTICAL,
2013–2020 (USD THOUSAND) 113
TABLE 60 FRANCE DIGITAL HOLOGRAPHY MARKET, BY VERTICAL,
2013–2020 (USD THOUSAND) 114
TABLE 61 REST OF EUROPE: DIGITAL HOLOGRAPHY MARKET, BY VERTICAL,
2013–2020 (USD THOUSAND) 115
TABLE 62 APAC DIGITAL HOLOGRAPHY MARKET, BY VERTICAL, 2013–2020 (USD MILLION) 117
TABLE 63 APAC: DIGITAL HOLOGRAPHY MARKET, BY COUNTRY, 2013–2020 (USD MILLION) 117
TABLE 64 CHINA: DIGITAL HOLOGRAPHY MARKET, BY VERTICAL,
2013–2020 (USD THOUSAND) 118
TABLE 65 INDIA: DIGITAL HOLOGRAPHY MARKET, BY VERTICAL,
2013–2020 (USD THOUSAND) 119
TABLE 66 SOUTH KOREA: DIGITAL HOLOGRAPHY MARKET, BY VERTICAL,
2013–2020 (USD THOUSAND) 120
TABLE 67 JAPAN: DIGITAL HOLOGRAPHY MARKET, BY VERTICAL,
2013–2020 (USD THOUSAND) 121
TABLE 68 REST OF APAC: DIGITAL HOLOGRAPHY MARKET, BY VERTICAL,
2013–2020 (USD THOUSAND) 122
TABLE 69 ROW: DIGITAL HOLOGRAPHY MARKET, BY VERTICAL,
2013–2020 (USD THOUSAND) 123
TABLE 70 ROW: DIGITAL HOLOGRAPHY MARKET, BY REGION, 2013–2020 (USD MILLION) 123
TABLE 71 MIDDLE EAST & AFRICA: DIGITAL HOLOGRAPHY MARKET, BY VERTICAL,
2013–2020 (USD THOUSAND) 124
TABLE 72 LATIN AMERICA DIGITAL HOLOGRAPHY MARKET, BY VERTICAL,
2013–2020 (USD THOUSAND) 125
TABLE 73 NEW PRODUCT & TECHNOLOGY LAUNCHES AND DEVELOPMENTS, 2012–2015 128
TABLE 74 CONTRACTS/AGREEMENTS/COLLABORATIONS, 2012–2015 129
TABLE 75 PARTNERSHIPS/JOINT VENTURES, 2013–2014 130
TABLE 76 EXPANSIONS, 2013–2015 131
TABLE 77 OTHERS, 2013–2014 131
“
“LIST OF FIGURES
FIGURE 1 MARKETS COVERED 15
FIGURE 2 DIGITAL HOLOGRAPHY MARKET: RESEARCH DESIGN 18
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 23
FIGURE 5 DIGITAL HOLOGRAPHY MARKET: DATA TRIANGULATION MODEL 24
FIGURE 6 ASSUMPTIONS OF THE RESEARCH STUDY 25
FIGURE 7 LIMITATIONS OF THE STUDY 26
FIGURE 8 DIGITAL HOLOGRAPHY MARKET, 2013 TO 2020 (USD MILLION) 27
FIGURE 9 DIGITAL HOLOGRAPHY COMPONENT MARKET SIZE, 2014 28
FIGURE 10 DIGITAL HOLOGRAPHY MARKET, BY APPLICATION, 2014 VS. 2020 28
FIGURE 11 THE MEDICAL SECTOR IS EXPECTED TO WITNESS THE HIGHEST GROWTH BETWEEN 2015 AND 2020 29
FIGURE 12 NORTH AMERICA HELD THE LARGEST MARKET SHARE IN 2014 30
FIGURE 13 HOLOGRAPHIC TELEPRESENCE IS EXPECTED TO HAVE ATTRACTIVE MARKET OPPORTUNITY IN THE COMMERCIAL INDUSTRY BY 2020 31
FIGURE 14 DIGITAL HOLOGRAPHIC TELEVISION AND TELEPRESENCE HAD THE HIGHEST MARKET SIZE IN 2013 32
FIGURE 15 THE COMMERCIAL SECTOR HELD THE LARGEST SHARE OF
THE APAC MARKET IN 2014 32
FIGURE 16 IN NORTH AMERICA, U.S. ESTIMATED TO GROW AT THE HIGHEST RATE 33
FIGURE 17 MEDICAL SECTOR IS EXPECTED TO GROW AT THE HIGHEST RATE IN THE NORTH AMERICAN AND APAC MARKET BETWEEN 2015 AND 2020 33
FIGURE 18 DEVELOPED MARKETS ARE EXPECTED TO GROW FASTER THAN THE DEVELOPING MARKETS BETWEEN 2015 AND 2020 34
FIGURE 19 DIGITAL HOLOGRAPHY MARKET FOR COMMERCIAL AND MEDICAL VERTICALS HAVE A PROMISING FUTURE IN NORTH AMERICA 34
FIGURE 20 DIGITAL HOLOGRAPHY MARKET SEGMENTATION: BY COMPONENT 36
FIGURE 21 DIGITAL HOLOGRAPHY MARKET SEGMENTATION: BY APPLICATION 36
FIGURE 22 DIGITAL HOLOGRAPHY MARKET SEGMENTATION: BY INDUSTRY 37
FIGURE 23 DIGITAL HOLOGRAPHY MARKET SEGMENTATION: BY GEOGRAPHY 37
FIGURE 24 EVOLUTION OF THE DIGITAL HOLOGRAPHY TECHNOLOGY 38
FIGURE 25 THE DEMAND OF DIGITAL HOLOGRAPHY TECHNOLOGY IN MEDICAL AND FINANCIAL SECTORS WOULD DRIVE THE GROWTH OF THE DIGITAL HOLOGRAPHY MARKET 39
FIGURE 26 VALUE CHAIN ANALYSIS (2014): MAJOR VALUE ADDITION IS DONE DURING RESEARCH & PRODUCT DEVELOPMENT AND MANUFACTURING 45
FIGURE 27 SUPPLY CHAIN OF MAJOR PLAYERS IN THE DIGITAL HOLOGRAPHY MARKET 47
FIGURE 28 KEY INDUSTRY TRENDS IN THE DIGITAL HOLOGRAPHY MARKET 49
FIGURE 29 INDUSTRY TREND ANALYSIS FOR DIGITAL HOLOGRAPHY APPLICATIONS BY 2020 50
FIGURE 30 PORTER’S FIVE FORCES ANALYSIS, 2014 50
FIGURE 31 THE PORTER’S FIVE FORCES ANALYSIS FOR THE DIGITAL HOLOGRAPHY
MARKET, 2014 51
FIGURE 32 THREAT OF NEW ENTRANTS 52
FIGURE 33 THREAT OF SUBSTITUTES 53
FIGURE 34 BARGAINING POWER OF BUYERS 54
FIGURE 35 BARGAINING POWER OF SUPPLIERS 55
FIGURE 36 INTENSITY OF COMPETITIVE RIVALRY 56
FIGURE 37 STRATEGIC BENCHMARKING: ORGANIC AND INORGANIC GROWTH STRATEGIES FOR TECHNOLOGY INTEGRATION AND PRODUCT ENHANCEMENT 57
FIGURE 38 DIGITAL HOLOGRAPHY TECHNIQUES 59
FIGURE 39 DIGITAL HOLOGRAPHY MARKET, BY COMPONENT 62
FIGURE 40 DIGITAL HOLOGRAPHY MARKET: SOFTWARE MARKET VS. HARDWARE
(2014 VS. 2020) MARKET 62
FIGURE 41 DIGITAL HOLOGRAPHY MARKET, BY APPLICATION 67
FIGURE 42 GLOBAL DIGITAL HOLOGRAPHY MARKET, BY APPLICATION,
2014–2020 (USD MILLION) 67
FIGURE 43 DIGITAL HOLOGRAPHY MARKET, BY VERTICAL 75
FIGURE 44 DIGITAL HOLOGRAPHY MARKET FOR AUTOMOTIVE VERTICAL, BY APPLICATION, 2013–2020 (USD MILLION) 80
FIGURE 45 COMPANY ANALYSIS FOR COMMERCIAL SECTOR ON THE BASIS DIGITAL HOLOGRAPHY APPLICATIONS 91
FIGURE 46 DIGITAL HOLOGRAPHY APPLICATION IMPACT IN COMMERICIAL SECTOR
(2015 VS.2020) 95
FIGURE 47 GEOGRAPHIC SNAPSHOT–NORTH AMERICA IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 101
FIGURE 48 THE U.S. IS EXPECTED TO GROW AT THE HIGHEST CAGR BETWEEN
2015 AND 2020 102
FIGURE 49 NORTH AMERICA: DIGITAL HOLOGRAPHY MARKET OVERVIEW 104
FIGURE 50 EUROPE: DIGITAL HOLOGRAPHY MARKET OVERVIEW: 2014 109
FIGURE 51 APAC: DIGITAL HOLOGRAPHY MARKET OVERVIEW, 2014 116
FIGURE 52 COMPANIES ADOPTED PRODUCT AND TECHNOLOGY INNOVATION AS THE KEY GROWTH STRATEGY IN THE LAST THREE YEARS 126
FIGURE 53 MARKET EVALUATION FRAMEWORK—NEW PRODUCT AND TECHNOLOGY LAUNCHES FUELED THE GROWTH BETWEEN 2012 AND 2014 127
FIGURE 54 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY 128
FIGURE 55 LYNCEE TEC SA: SWOT ANALYSIS 133
FIGURE 56 HOLOXICA LIMITED: SWOT ANALYSIS 135
FIGURE 57 ZEBRA IMAGING, INC.: SWOT ANALYSIS 137
FIGURE 58 EON REALITY, INC. : SWOT ANALYSIS 139
FIGURE 59 REALVIEW IMAGING LTD.: SWOT ANALYSIS 141
“